Think with Google
@ThinkwithGoogle
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Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube.
New York, NY
Joined March 2011
YouTube’s next era 🎉 CEO Neal Mohan reveals the key YouTube priorities shaping the future of entertainment: redefining TV, disrupting Hollywood, and supercharging creator production with AI. Read now 👉
2025 marks @YouTube's 20th birthday! In two decades, YouTube has transformed culture through video and built a thriving creative economy. YouTube’s CEO @NealMohan shares his big bets for 2025. Read more here
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What if AI could create hyperlocal OOH ads for every city block? 🤔 We did it for a Google Shopping holiday campaign using #Gemini and Addition Inc’s magic ✨
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Want to grow your marketing career? Here are 3 strategies for reaching CMO-level success from Jim Lecinski, clinical professor of marketing at @KelloggSchool. 👉
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Reach your full marketing potential with these career-building tips from Jim Lecinski, clinical professor of marketing at @KelloggSchool. 👉
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Want to build a dream marketing team? Professor Jim Lecinski shares his quick take on hiring, training, and retaining top talent — powered by AI! 🔗
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AI-prompting tip of the week 💡 Clear instructions = better results. Specify style, content, and context for stronger AI outputs. Get more AI-prompting tips here ➡️ #AI
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Sports fandom is changing, and YouTube is at the center of it 🏈 Anne Marie Nelson-Bogle, YouTube’s VP of ads marketing, shares how YouTube fosters year-round engagement and opportunities beyond the big game. 🔗
YouTube is the ultimate destination for football content all year long. On YouTube, game day fans are 24/7 fans 🏈 For brands, now is the perfect time to reach football fans in new, impactful ways — beyond the Big Game and all year long:
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CMOs: Is your team ready? 👀 Build a world-class organization with these tips from Jim Lecinski, clinical professor of marketing at @KelloggSchool.
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Heard at #IABALM 👂 Vidhya Srinivasan, VP and GM of ads and commerce, shared a game changer: Ditch the old marketing funnel. Take a new approach powered by AI to navigate complex customer journeys. Learn how:
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AI-prompting tip of the week: Define the goal for better results 💡 For example, instead of asking for “blog ideas,” try: “Generate 5 ideas for blog content that appeal to frequent travelers.” See more tips ➡️
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Want to unlock sustainable growth? Turkish retailer Boyner achieved a 310% increase in customer lifetime value by using AI to strategically focus on high-value customers. Read along for actionable insights 📈 🔗
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At #IABALM, Vidhya Srinivasan, Google’s VP and general manager of ads and commerce, shared 4 keys for marketers in 2025: 1️⃣Embrace AI. 2️⃣ Rethink the funnel. 3️⃣Unlock AI’s full value. 4️⃣Prioritize privacy. Read more 👉
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Transform your brand into an AI-powered marketing engine. Our newest article dives into recent research from Google and BCG on the 4 AI pathways you need to focus on. 🔗
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#IABALM is all about the future of advertising 🔮 Discover how Google’s AI-driven solutions can help you lay a strong foundation so you’re ready for what’s next.
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With so many #AI tools readily available to marketers, where should you start? Sarah Kennedy, VP of Growth & demand generation, shares one of her top lessons from Google Cloud’s journey.
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Chart a course to AI excellence 🧭 We’re unpacking a new report from BCG and Google that shows how marketing leaders are using AI to drive ~60% higher revenue growth. Read now:
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What defines #ModernMarketers? 🤔 Hosts Joshua Spanier and Bethany Poole share 4 key principles after conversations with #Marketing leaders from @Uber, @McDonalds, @CP_News, and more. Read now:
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BCG says bye to the marketing funnel and hello to influence maps 👋 Learn how this new customer-journey framework, along with AI, can help you win. 🔗
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Large language models are transforming search. Learn how to optimize your strategy for AI-powered search with this new report from @jellyfishglobal. 🔗
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What were people searching for ahead of 2025? 🤔 2024 saw spikes in a variety of “how to be more” searches, as well as “olympic chocolate muffins,” “vision board ideas,” and “NWSL trades.” See what’s trending now ➡️
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