David Hoos | Growth Advisor for Dev Agencies
@davidhoos
Followers
4,379
Following
860
Media
946
Statuses
7,429
Founder of Haus Advisors | People come to me when they need a clear strategy to grow their dev agency pipeline.
Worldwide
Joined June 2008
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
برشلونة
• 756079 Tweets
ليفركوزن
• 745184 Tweets
BRICS
• 542847 Tweets
John Kelly
• 219631 Tweets
Atlantic
• 214836 Tweets
Trump is Hitler
• 141912 Tweets
Pegasus
• 131427 Tweets
ILL BE THERE MV TEASER
• 130505 Tweets
Bayern
• 120457 Tweets
#tusaş
• 111370 Tweets
#BlackOps6
• 69850 Tweets
Peñarol
• 49883 Tweets
Hopkins
• 48814 Tweets
#6GoldenYearsWithATEEZ
• 45155 Tweets
#편도행_해적선_6년째_순항중
• 43989 Tweets
Türk Havacılık
• 42897 Tweets
Şehitlerimize Allah'tan
• 38212 Tweets
Botafogo
• 33177 Tweets
Rio de Janeiro
• 21504 Tweets
Fallout
• 17174 Tweets
Recreio
• 15962 Tweets
Varela
• 15449 Tweets
Kilmeade
• 14567 Tweets
Turkish Aerospace Industries
• 13461 Tweets
Brest
• 11481 Tweets
INBA
• 10396 Tweets
ワイルズ
• 10357 Tweets
Pinned Tweet
At the core of effective agency biz-dev is building trust.
But there are a variety of ways to build trust so you have to make a choice.
That's one reason why I appreciated this story from Bram van de Ven about how he has taken a month-long business trip to a city 7-hours away.
0
0
1
The longer I'm in marketing, the more I realize that I'm actually in the business of trust.
Cheaper products require less trust.
Expensive products require more trust.
And when it comes to marketing tactics, you're simply trying to find the best ways to build that trust.
33
60
381
The best marketers aren't experts on tools or tactics.
They're experts on people.
11
68
325
It sucks when a new marketing effort doesn’t seem to be working.
It sucks way more when you don’t give it enough time to work and move on to the next shiny thing.
25
45
309
Took my toddler’s unfinished lunch food and told him it was an afternoon snack and he gobbled it up.
Told my wife I just rebranded his lunch.
Am I doing this marketing thing right?
19
17
266
Hey all.
If you know me, you know I don't post these sorts of posts very often, but well, things are getting kinda tight and I kinda need to get this off my chest.
As some of you know, three months ago, I was laid off.
Not being someone to take these sorts of things sitting
37
45
179
Officially becoming a foster dad today. 🙌
14
1
140
Just pre-sold my first digital product, and I wasn't even promoting it.
It's just been sitting on my personal website for months, hiding because of crippling perfectionism.
@jackbutcher
is right. Making that first dollar online will change your life.
7
7
133
One of them had almost no symptoms and the other ended up with double pneumonia before recovering.
They've both since tested negative twice (5 days apart).
They are now virus-free.
I just wanted to share this to remind folks that it's not all doom and gloom.
Hang in there.
5
17
103
Generosity is a great marketing strategy.
4
21
92
It's been 2.5 years in the making and full of emotional ups and downs, but today, the boy that we fostered from 3 days old (and were separated from for a couple months along the way) became our forever son.
Friends, meet Samuel David Hoos.
17
0
89
Marketers should genuinely care and invest in relationships, regardless of what they can do for you.
It will pay off far better in the long run.
6
13
80
@brycesawin
@jowrotethis
Not to mention that this perfectly parallels Obi-Wan’s story.
Fails the first apprentice and sacrifices himself for the second one.
4
0
77
@davegerhardt
@lovevalgeisler
@KateBour
@ClaireSuellen
@ggiiaa
@JoelKlettke
Wow. Thanks for all these recommendations! I went ahead and collected them all into a Google Doc in case anyone else would find it helpful.
7
7
80
The 2010s were about growth hacks.
The 2020s will be about returning to the fundamentals
- Customer psychology
- Copywriting
- Networks
- Brand
5
12
78
How it started: How it’s going:
11
0
67
Hey all. I'm looking for a freelance writer for some consistent work.
Shoot me a DM for more info.
9
16
62
It's not repurposing content if you're just posting an article to each platform.
You have to understanding each platform and post in a way that's native to that platform.
8
4
60
What is the one newsletter that you'll never be able to bring yourself to unsubscribe from because it's just that good?
What about it is so irresistible?
43
6
60
People don't buy from you for you.
They buy from you for a better version of themselves.
Don't sell yourself. Sell the results you can deliver.
2
12
58
I have a friend who wants to learn more about customer psychology.
Some good books that come to mind are Influence, Presuasion, and Made to Stick.
What others would you recommend?
@davegerhardt
,
@lovevalgeisler
,
@KateBour
,
@ClaireSuellen
,
@ggiiaa
,
@JoelKlettke
24
9
56
My great uncle and aunt tested positive for the coronavirus...
...over a month ago.
They're in their 70s.
They were on the Diamond Princess cruise ship in Japan and were hospitalized there.
5
18
55
Hear me out.
A content marketing service that focuses on getting the strategic narrative, positioning, and messaging right before writing the first article.
8
2
57
Hey DTC & SMS peeps.
I'd love to organize a Clubhouse chat with some brands, tool providers doing SMS.
We could chat all things SMS and maybe field questions from folks adding it or figuring it out.
Who's in?
25
2
54
Strategy > tools
The SaaSification of business has led to an unhealthy preoccupation with tools.
Instead of copying the tools of others, start by figuring out the unique strategy that you need, then find a tool that does that.
It'll save you a lot of headaches.
7
12
47
Hey all. Real talk for a moment.
Some of you know that my wife Emily and I are currently foster parents.
What you might not know is that we're also in the middle of a separate domestic infant adoption process. 1/6
9
16
48
The most effective marketers are amateur anthropologists.
They constantly work to better understand human behavior so they can better communicate with them.
6
9
45
More consumers today are shopping their values.
The brands that stand for something bigger than themselves will ultimately succeed.
11
5
38
Well, folks, it looks like I'm back on the market.
We're currently foster parents in the middle of adopting another kiddo so I'd love to find my next role fast.
Happy to do any DTC consulting work to bridge the gap.
Please DM with any opportunities you're aware of.
6
13
38
Your website isn't for marketing, it's for selling.
It's about helping those who are already searching for a solution.
Helping them to research and buy what they are looking for.
Anything more and you're creating noise.
You're getting in your own way.
6
4
36
The best marketers I look up to:
• Talk with their customers frequently
• Empathize with their customers
• Study both deeply and broadly
• Use storytelling principles
• Devour qualitative data
• Execute consistently
• Are always curious
• Foster community
3
10
33
Quality of traffic > quantity of traffic
Quality of conversions > quantity of conversions
Quality of customers > quantity of customers
Build a sustainable business, not a one-hit-wonder.
0
5
33
Hey all.
I know I've been largely quiet for a bit.
But I'm excited to share some news.
9
1
32
Are you trying to be a discount brand?
If you answer NO but you're showing a pop-up with a discount to every new visitor, I have bad news for you.
2
4
30
Not enough SaaS companies produce quality strategic case study content.
Content that outlines effective strategies for using their tools to get top ROI rather than how their tools work.
The former shows they understand business. The latter shows they only understand tactics.
5
5
28
Too much “data-driven” marketing assumes quantitative data.
Did we forget that qualitative data is data too?
4
6
29
To my creative friends & followers, I can't recommend
@skillshare
enough. It's like Netflix for makers & a better use of your time & money.
1
6
27
I'm really hoping I can make it onto Forbes 70 Under 70 someday.
2
1
28
Hey DTC Twitter.
I'm going to be interviewing
@mrsharma
next week about building a sustainable and profitable DTC brand.
What questions do you want me to ask him?
Comments and DMs are open.
9
0
28
Well folks.
I had my first ever panic attack this weekend, so I think I need to make some changes.
I'm not sure what led to it or what will help but I'm going to try stepping away from social media for a bit.
Hope to see many of you again, when I'm ready to return.
6
1
28
Well, it’s time to let the cat out of the bag.
It’s been over a month since I said goodbye to
@thegood
and I’ve been itching to share this news.
I’m excited to announce that I'm now the Marketing Director at
@Conversmart
.
I’m pumped about this for a few reasons...
thread 1/7
4
0
28
@david_perell
The reason this works is that it communicates to the audience of the large account that you belong on the same level as them.
If they like listening to them, then they may like listening to you.
2
1
25
The most worthwhile things in life require repeated effort.
You have to put in the reps.
3
3
28
@kaleighf
Profit.
It’s the number that remains after you’ve figured in all the other metrics.
And it determines whether you’re on a healthy or unhealthy trajectory.
2
0
27
Ok it’s official.
I’m starting a podcast!
I’ll be interviewing two key types of folks:
- Real agency leaders sharing the efforts that are working best to bring in new-biz.
- Industry experts that provide tons of expert value to agency leaders.
Either way, the goal is to
12
0
27
It's the end of the year and I'm wanting to optimize my Twitter followers.
I've learned a lot from industry folks, but I'm sure there are others I should be following.
Who else should I be following on DTC/ecommerce Twitter?
@AaronOrendorff
@kaleighf
@web
@LeanLuxe
8
0
26
What DTC brands have done cool things to track their CAC, LTV, and other metrics and would be willing to talk about them on a podcast?
12
0
25
Content works better when you don't make it about you.
Focus on helping your audience and expanding your industry.
Prioritize value for your audience.
When it's valuable, your audience will actually consume it.
When they consume it, it builds interest in your company.
2
0
25
"If you can’t explain it to a six year old, you don’t understand it yourself.” - Albert Einstein
1
37
24
The quality of your backlinks matters much more than the overall number of them.
Want a simple tip to earn them?
Build real relationships and partnerships with complementary industry peers and collaborate on content with them.
That's it. That's the tweet.
3
2
25
What DTC brands have killer organic communities that have formed around them?
I'd love to have one of them on my podcast.
15
1
24
Too much “data-driven” marketing favors quantitative data over qualitative data.
4
2
23
Just wrapped a podcast recording session with
@mrsharma
.
Value-packed.
Looking forward to sharing it soon!
3
0
22
So, if you are open to helping us grow our family or you just want some cool apparel, take a peek at our store.
Emily and I can't thank you enough!
P.S. We wouldn't complain if you wanted to like or share this thread either :)
9
3
23
Hey DTC marketers!
I'm working on a report on SMS benchmarks.
If you're doing SMS for your brand (or considering it), what metrics would be most helpful to compare yourself against?
5
4
22
@david_perell
If you’re trying to use A/B testing to innovate, you’re doing it wrong.
Testing is great to dial things in for greater efficiency, not a substitute for trying to new things.
0
1
21
Doing influencer marketing is basically like working with thousands of independent media companies.
A tool may help you identify them, but it won't help you build strong professional relationships with all of them.
That's the manual part that doesn't scale.
3
2
21
I had a thought the other day and I wanted to think out loud here and get your feedback.
Here's the thought:
"DTC brands could learn a lot from how wineries approach their customer experience and growth."
*Thread*
5
2
19
@TaylorHoliday
This answer is cheating but I'd say a text with a 90% off coupon.
I mean, If I'm gonna die, who cares about the margins.
3
0
19
Hey all.
I just wanted to say thank you to everyone to liked, commented, DM'ed, and all-around generally supported me today as I look for my next role.
I didn't expect the wave of support and interest and it was extremely encouraging.
1
1
20
Just launched the Professional Services Think Tank.
It's a free invite-only Slack community specifically for professional services marketing (consulting, finance, architecture, software, marketing, legal, etc.)
Shoot me a DM with your email if you'd like an invite.
6
2
19
Pay more attention to your customers than your competition.
2
5
20
I'm working on building out the list of folks to have on my DTC podcast.
Who in the DTC space would you like to hear from and what would you like me to ask them?
Comments and DM's are open.
5
0
20
It can be a struggle to compete against Amazon.
1 or 2-day shipping, Prime perks, broad inventory, and more.
But you know one area where more DTC brands can and should be out-performing Amazon?
**Responsive and accessible customer support.**
5
2
19
"Working hard for something we don't care about is called stress; working hard for something we love is called passion."
@simonsinek
0
11
18
Is there such a thing as grilling/smoking Twitter?
If not, then I think we need to start it.
Who is with me?
(
@nateliason
,
@JordanGal
)
15
0
18
Your brand story should really just be the story of your audience's transformations.
You're not the hero, they are.
2
2
18
Unpopular opinion:
I'm not a fan of link building.
Instead, I think more folks should identify other brands that serve their audience and build relationships with them.
Then they should produce good content and let those relationships turn into backlinks organically over time.
4
0
17
@amandanat
@kdlafrance
@rorysutherland
+1 for Alchemy.
Also, I made a big list of crowdsourced books about a year ago. Here's that list:
5
0
16
Hey all. I'm looking to take on some more consulting gigs.
If you or someone you know needs any help with positioning, messaging, or content strategy, my DMs are open.
1
3
17
How do you become an expert on people?
Study them.
2
3
17
“Never mistake motion for action.” - Ernest Hemingway
0
18
15
@TheSzef
Honestly, I’d leave it.
Consumers don’t trust 100% good reviews.
Also, you could “make lemonade” with that and do an ad that says something like “all five star reviews except for that one guy whose order got stolen by a porch pirate”
1
0
17
@kdlafrance
Honestly, unbranded gifts.
A quality notebook with a personalized note in the front cover rather than 'merch' would be more appealing to me.
0
0
17
@garethkthomas
@davegerhardt
@lovevalgeisler
@KateBour
@ClaireSuellen
@ggiiaa
@JoelKlettke
@JamesClear
@chriscbs
@danariely
@RobertCialdini
@rorysutherland
@rshotton
@j1berger
@Gladwell
@nireyal
@aprildunford
@mattwallaert
@rustybrick
@R_Thaler
@CassSunstein
@MartinLindstrom
Problem solved.
Here's the full list in a more permanent home:
3
5
15
Hey all. I'm looking for a handful of folks to test our forthcoming text message marketing email course.
If you'd like to be part of the initial batch of folks and would be willing to give me feedback, shoot me a DM.
4
5
17
I'm curious about the arguments in favor of full-service marketing agencies.
Seems like a jack-of-all-trades & master-of-none situation.
I'm personally a big believer in more focused agencies, but I want to hear the other side.
Change my mind.
8
1
16
All the marketing tools in the world won't replace having something valuable to say.
0
1
16
Owned audiences often play second fiddle to paid advertising, but they're key to profitability.
Highly engaged and growing lists (email and SMS) help guard you against rising ad costs and helps improve your customer retention.
Don't take them for granted.
4
3
16
Hey DTC peeps. I'm going to have email guru
@lovevalgeisler
on the podcast next week and I need your questions.
What do you want me to ask her about? Comments and DMs are open!
2
1
16
A good marketing website is part customer service and part sales.
It answers lingering questions, builds trust, and guides visitors to action.
2
1
15
Product pages must answer the same questions visitors ask in a retail store.
For example:
- Is this the right item?
- How will it help transform me?
- What would it look like in action?
- How much does it cost?
- What's the return policy?
Are you answering these and more?
0
0
16
I get that there's a newsletter boom but as a consumer, I can't imagine really connecting with more than 5-6 newsletters, max.
I also get exhausted from the novel-length newsletters.
What's your threshold for # of newsletters and length?
9
1
16
There are two popular types of content marketing today.
1️⃣ Content drawn from reading and combining other pieces of similar content.
2️⃣ Content that reveals a strong point of view drawn from experience.
Which one do you think establishes more trust & credibility?
12
3
15
I've been working on a research report on DTC text message marketing for a bit and we're launching tomorrow!
I can't wait to share it with y'all.
2
0
14
I'm at it again.
I need your best book recommendations for copywriting.
Dan Kennedy, Eugene Schwartz, and Ann Handley have come up.
Who and what else should I read?
@annhandley
@davegerhardt
@JoelKlettke
@AaronOrendorff
@brianclark
@copyhackers
11
1
15
I'm this🤏 close to declaring email bankruptcy and unsubscribing from everything and starting fresh in 2022.
Has anyone else done this before and what was the fastest way to accomplish it?
6
0
15
Your website should be a salesperson, not a brochure.
2
1
14