Joanna Wiebe
@copyhackers
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The original conversion copywriter and creator of Copyhackers. Old-school copywriting for new-school copywriters.
Very sunny Kelowna, Canada
Joined August 2011
RT @amyhoy: thank you! i have sold literally millions & millions of dollars of stuff with my copywriting so… you are correct! i am a grea…
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RT @benediktdeicke: Today, we’re releasing our visual workflow builder, that exposes these building blocks to all our customers ✨ While i…
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RT @awilkinson: I was sad to learn that Charlie Munger died today at age 99. What a life. He would likely roll his eyes and argue that no…
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RT @emollick: Giving a talk to 80 high-performing innovation managers & everyone had tried ChatGPT… but only 2 had used GPT-4. I increasin…
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RT @samarowais: Did you know? I started freelancing straight out of college. And it was great. I set my own hours and was my own boss. It…
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I know this email is dated for today, but I'm pretty sure it's from 2009.
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@samarowais <3 Love your part in this book, @samarowais - no surprise there of course! See you in Cabo soon. :D
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For anyone who's been down to hear more about "money words"... (aka the proven words and phrases that, yup, help you make more money) ...check out *tons* of the research that backs two money words (and one lose-money word) in my new article:
“Don't address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” @copyhackers applies this classic Ogilvy advice to writing copy that converts.
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@punchlinecopy *everything is so expensive now*! which is why everyone's gotta earn six figures as freelancers. :D your part in this book @punchlinecopy ----- so. good. thank you so much for sharing!!
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Which - for me - means the biggest copywriting lesson is simply to *stop being afraid* of your customers and prospects. It takes courage to write an ad that gets so noticed, popular culture owns it. The complete Caples copywriting tutorial is here:
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