Danny Ashton
@dannyashton
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Following
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6,637
Founder and chief air purifier nerd at @ThisHouseFresh . Founder of @neomammalian . Passionate about creating good content for the web.
England
Joined April 2008
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Maybe we don't have an algorithmic penalty, but it seems mighty unfair to not even let our site rank in the top 10 for a branded keyword 😞
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@JimMFelton
@RandomlyLondon
Great to see my local MP
@robertlargan
voting against school meals. The local kids of High Peak who will go without food must be so happy to have you as an MP.
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NeoMam will be officially 10 years old in 2021 😮
To celebrate this milestone, I'm sharing some of the lessons I learned along the way. These are all things that I wish I knew back then, so hoping that the new generation of agency founders find it useful:
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Inspiring to see so many other site owners doing their bit to share with their audience what happened to them in the latest update:
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10 months ago, I found out the runner-ups for the White House design competition were stored at the Maryland Center for History and Culture.
It took many emails and trips to the archives to digitise the drawings. But it was worth it just to see the designs in The Times today 😎
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The March core update came with the introduction of new policies that would allow Google to “take more targeted action” against spam.
One of these new spam policies is ‘site reputation abuse.’
So, how are big media sites preparing for the May 5th deadline from Google? 🧵
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We produced a video review of an air purifier that was not a good device. We received an email that someone had made a counterfeit complaint and Youtube removed the video with no detail. This loophole allows any brand to remove a negative review they don’t like.
@LinusTech
@dannyashton
following up! your content has been removed from YouTube due to one or more legal complaints that we received. note: we've reviewed your appeal and confirmed that we're unable to reinstate the vid in q. thx for understanding
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Is this a case for
@Goog_Enough
?
This review has been ranking
#1
on Google for "Molekule Air Mini+ review" for the past six months.
It is 50% anecdotal and 50% marketing messaging. It doesn't share in-depth original research.
So, how did they make it to the top of Google?
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It's not just small sites targeted in the latest updates.
Can't wait for the SEOs to pick apart this site and explain why searchers just prefer choosing websites that only show credit cards that pay them.
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It seems ironic that with a creative activity like ideation, I am so focused on looking for rules to follow but I think it’s key if you want to come up with linkable ideas week in week out. Check out my first blog post of 2019:
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Big thank you for
@colinmcdermott
for making the AMA happen. I wasn't sure I would enjoy it but it ended up being super fun with lots of interesting questions.
The AMA if you haven't seen it:
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How to Use Chunking to Generate Content Ideas -
http://t.co/OahauDNgPJ
@neomammalian
includes interactive tool!
http://t.co/sFe93GtDS4
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Bringing new people on board as a remote company requires that roles are 100% clear & that processes are well documented. This is the biggest challenge companies face and I wouldn't blame it on remote work itself.
Here's how we tackle onboarding and training new team members ⬇️
@willcritchlow
@ppearlman
@tomcritchlow
@SeanBlanda
What works for us is a thorough onboarding plan packed with a mix of reading time, practical application of new learnings, videos they can re-watch, video calls, clear measurable goals + a pre-planned schedule for the first week or two.
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2011 SEO advice: Create good content and get good links.
2021 SEO advice: Create good content and get good links.
It was hard work back then and it is hard work today.
SEO influencers have been at this racket for a decade.
I read next to no industry news and go to no events because the talk track is always "complex game changer is coming" but the game still hasn't changed.
In the words of Slim Charles: Game's the same, just got more fierce.
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I have seen my fair share scummy link building in my time but this one really pushed my buttons. 🤢
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If I disavow 26k of spam/scraper/image links the crap that Google says they ignore.
What will happen to housefresh search traffic ?
get worse
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a little better
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bounce back
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nothing at all
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The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.
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Great to see our local chippy doing what they can to feed hungry kids.
#newmills
take note
@robertlargan
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If Google is targeting small independent publishers for “creating content for search” or “trying to manipulate search rankings,” then what are they going to do with big media sites doing the exact same thing?
What do you think? Will we see a change after May 5th?
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Never expected this TikTok viral air purifier to completely disappear after only a few years.
Okaysou air purifiers can be found all over TikTok and Instagram, but the company recently filed for bankruptcy.
Consumers who bought into the viral sensation that was Okaysou now own devices without a warranty, customer service or filter replacements.
Our new video is live:
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Tomorrow Friday 23rd @ 12pm EST, I will join
@JoshuaCHardwick
in a new episode of This Never Happened.
We will talk about NeoMam's approach to creating long-lasting linkable assets, why I stepped down as CEO, and my new role growing our sites.
Join live:
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I had an email from a reader saying he was reading a post, so I closed the tab and then spent ages trying to find it again, as it wouldn't show on Google.
I get that Google doesn't want to let us rank for any keywords, but at least it shows us when people include our name.
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@MikeIsaac
Don’t give us any credit it was a EU rule and we are too small for companies to market special caps for the UK.
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How did a subpar overpriced device from an unknown brand go to become an Amazon bestseller?
Thanks to big media publishers recommending products without testing or conducting any first-hand research beyond Amazon listings and marketing materials.
Or maybe it was just E-E-A-T 🙃
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At the end of October,
@lr_jordan
asked a bunch of us to join him in growing a tash for charity. Here's a progress pic of my
#Movember
journey so far.
It itches like mad and I read on the Internet that the only thing that will make it better is money:
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I am now interested in seeing what the article will be about! 🙄
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I was a late bloomer and didn't launch my first website till 2007. I mainly used it to try out link building tactics but most of it didn't work. Still managed to sell it for $500 and bought the speakers that are still on my desk today.
#web30
#ForTheWeb
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At this rate we are never going to make the coveted list of Moz recommended companies :P
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Sounds like a great way to run any business.
A Japanese mochi seller has been continuously operating since the year 1000. Like many businesses in Japan, it has weathered wars, plagues, natural disasters, and the rise and fall of empires by putting tradition and stability over profit and growth.
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I've been waiting for my copy of 'Out Of Home' for a week and I'm so excited it has finally arrived.
So many powerful photos showing lockdown in London through the eyes of homeless people.
All profits go directly to the photographers:
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I wonder how many more videos we will see like this.
It's not just you, Google Search Sucks Now. (NEW VIDEO STYLE)
Why is it so hard to find anything?
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A great example of how Google is broken.
These are the rankings for those searchers for "air purifier deals amazon prime day"
No site reputation abuse on show here, carry on.
And yes, the "deals" they recommend suck - just another list of the most popular devices.
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Let’s look at U.S. News & World Report, a publication that not only covers the news but also offers recommendations and coupon deals across 44 products – from VPNs to pillows.
The U.S. News 360 Reviews section has grown from zero to over 3 million visitors/month since 2020.
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"The idea of 'being someone' is seen as a shortcut that might seem to be taking people places but is nothing more than a distraction." Great mini-essay from
@ichbinGisele
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Great SEO podcast alert! Super interesting to hear how
@thetafferboy
got started and their plans for the future. 100% agree with his approach to running an agency and the challenges of the traditional grow, grow grow mentality. 5 stars ⭐
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@RossHudgens
I don't think the hybrid model of 2 WFH days is a good representation of the benefits of remote working.
I refer to such model as 'flexible work' to avoid confusion as they are two different things.
Remote work is not for everyone nor it is for every business, and that's okay.
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As a long term
@WhichUK
subscriber it’s super disappointing to see them recommend the Blueair Classic 605 when it releases 26 ppb of ozone and no mention of this in the writeup.
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Hey
@YouTubeCreators
Is it possible a brand can get a video review removed if they don't what we say? Just had a video removed for a "counterfeit complaint," and we got a strike, and the video was removed.
@KevinEspiritu
, have you ever had to deal with this?
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@0_1_1_0_
@LinusTech
On Reddit when I shared this many said this was a well known loop hole that any brand can use to remove negative reviews. YouTube can wash their hands and say it’s not our fault ‘it’s a legal complaint’. And no point did I get a human email explaining it.
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I love the handwritten/designed infographic. As you can expect with Henneke it's full of great advice for anyone doing anything creative.
To grow as a writer, venture *just* outside your comfort zone.
E.g.:
💃 Try a new writing technique
✨ Dive into a new topic
🌊 Take on a bigger project
🙋 Work with a new client
What are you diving into this week? What's your next experiment?
Happy creating, my friends. 💕
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NEW POST: 13 great ways to display information instead of using infographics. via
@neomammalian
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I wouldn't mind telling anyone in industry how we work and how much we charge but don't be a dick and pretend to be someone you are not.
The moment when a competitor uses a persona to get in touch with you and asks extensive questions about how you work.
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I think this is
@ichbinGisele
best post to date! How To Get Big-Name Media Sites To Credit Your Content With a Link -
A must-read if you pitch content for links.
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@neomammalian
@Fruidel_UK
@BELLRHONE
@MR_warehouse
@dannelsonuk
@amyashton8
@ichbinGisele
I shouldn't have eaten 6pcs :(
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My Latest Post - Why I Stopped Going to SEO Conferences and Go to SXSW Instead
@lyndoman
and
@paulmay
@neomammalian
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@streamlinedean
@BrockbankJames
@CarrieRosePR
@JulieJoyce
@bySanchy
@Randika_PH
@RossHudgens
@GarrettFrench
I've seen agencies who are publicly against this sort of stuff engage in all kinds of shady practices with their clients. That's plain wrong.
You shouldn't attract clients with lies, smoke and mirrors.(2/2)
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5 Reasons Why You Should Bring SEO In-House thanks
@nickjandrews
@freddiechatt
@CarlHallam
@JoelTurner
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The only person who is helping me with this issue is an amazing volunteer on the Google support forums:
Thanks again,
@LadyFromUncle
; your support has helped me not lose hope.
I worry for the day expert volunteers like these are replaced by crappy AI :(
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Incredible investigation.
Remember the Sports Illustrated AI controversy? I spent months tracking down wtf happened.
The AI debacle can be traced back to one guy who's spent years filling the internet with garbage. Over years, across a bunch of companies, he's used his connections to enrich himself.
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@iamrofe
I think I probably liked some tweets she didn't like. Her loss on my awesome twitter game 😂
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2020 keeps on giving
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A must read post for anyone working in search.
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This is an awesome talk from back in 2016 found on an old vimeo account.
@SophieRhone
💯 Failures are the ideal vehicle to teach because we can all relate to them.
You reminded me of this thing I recorded back in 2016
I would love to hear a talk from you, Soph! Opening up about mistakes takes courage but if anybody can do it, it's you 🙌
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@RandomlyLondon
@JimMFelton
@robertlargan
It's funny as my local mp really tries to play down his Conservative affiliation.. Yet when it comes to action he just votes with the party. Such a terrible situation for so many kids.
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Only 40.91% of the websites we looked at in our study used the
@author
/
@site
in their tweets
http://t.co/DCkSRpum6o
http://t.co/lCXj4RYlNB
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Do you prefer to use the term link building or content marketing?
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If you looking for an SEO-themed podcast to listen to this weekend, then check Sean's episode on
@TropicalMBA
. The story of Sean's journey was super interesting and inspiring. Loved his brutal honesty - wish this more of a thing in our industry.
I've been listening to the
@TropicalMBA
podcast since at least 2012, one of my weekly must-listens--always dreamed of being a guest.
Today's episode features me and a conversation about: learning from failure, perseverance, and finding success.
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.
@realjontorres
please stop hitting up my agency site to ask for guest posts. Would expect more from a self confessed 'seo expert.
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@CleanAirStars
@0xSa_tan
@CriticalAerosol
@SmartAirFilters
I was surprised at how much a dirty pre-filter has an effect when we tested the same device with clean vs dirty. I'm sure many consumers have no idea and are getting much less performance without realizing it!
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Annoyed with experts touting PR as the only way to build links? Put them back in their box via
@neomammalian
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My latest blog post.
How to Test Your Content on Reddit (And Make It Link-Worthy)
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PR Is Not a Replacement For Link Building via
@neomammalian
amazing new post from
@ichbinGisele
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Big media publishers once again putting profit over the safety of consumers.
I’m sure they also boast about their “60 full test kitchens” as they recommend their readers to eat plastic.
Truly despicable.
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My Webinar is happening in 1 hour - How to persuade your boss to invest in content marketing - see you in an hour.
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The 3 Reasons Why We Don’t Offer Infographic Design Services includes
@DaveNaylor
+
@10Yetis
via
@neomammalian
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Stop obsessing with Domain Authority and actually look at the site - awesome stuff by
@pageonepower
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How to Make Sure Your Homepage Sends a Clear Message (+ 9 Great Website Tagline Examples) via
@StoriesWithGill
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My latest post - How to Use Chunking to Generate Content Ideas:
http://t.co/NrvR1ieabz
@neomammalian
http://t.co/rh0c3FbqfH
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Both Wirecutter and Consumer Reports said this Molekule air purifier was a terrible device, and so did we at
@ThisHouseFresh
.
But you will have to scroll and scroll to find our reviews in a sea of glowing reviews, most of which have a similar backlink profile.
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Something interesting from the
@neomammalian
team.
8 mesmerizing scenes of UK, produced by
@neomammalian
. Enjoy and have a great weekend everyone:
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@ThisHouseFresh
@Leseerlaubnis
@SmartAirFilters
@SmartairUk
Will test and update with test at speed 1 and publish results. I did test at speed 2 but didn’t publish results yet and it was still impressive. I have high confidence it will do well even at the lower speed.
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@CorsIAQ
Probably the ugliest box on this list (I was super messy with the tape 🫢) but it worked better than many high-priced air purifiers we have tested:
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