Goog Enough
@Goog_Enough
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Here to collect and amplify bad Google SERPs and AI Overviews, tag your examples with #GoogEnough . Accepting submissions via DM if you want to remain anonymous.
Mountain View, CA
Joined April 2024
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Google must be interpreting “best rewards credit cards” to mean “best rewards credit cards FROM BIG-NAME BRANDS.” Only way to explain how the top results are so bad for consumers yet still
#googenough
.
Google results have gotten worse, and it’s costing you money. To illustrate this, we analyzed the top results for one of the most popular search queries: “best rewards credit cards.” The top results ARE NOT the best for consumers.
#Googenough
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If you Google Google from the U.S. or Australia, you get Google UK...amazing to watch the most sophisticated search engine in the world at work 😂
#googenough
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Google: We're not a monopoly
Also Google: We'll take the top spot on search for:
"earth"
"travel"
"flights"
"photos"
"drive"
"notes"
"timeline"
"solitaire"
and on and on
#googenough
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The entire Homefront section of USA TODAY is run by a third-party company called Three Ships. As if this site reputation abuse was not enough, they're also posting reviews about a company that's owned by Three Ships.
Going to great lengths to trick readers
@searchliaison
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Ok, this is getting old…Even the nonprofit National Council on Aging is engaging in affiliate marketing spam and site reputation abuse! Three Ships is at the helm of this one too…Don't let them fool your aging loved ones!
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Even Architectural Digest is engaging in affiliate spam and site reputation abuse via Home Solutions / Three Ships. They are selling everything from warranties to windows to pest control while pretending the content is written by
@ArchDigest
.
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The Independent Advisor isn’t so independent after all. It’s run by Three Ships, the same company helping USA TODAY, MarketWatch and Fortune do site reputation abuse. It’s an international scheme now, and they’re trafficking fake expertise.
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MarketWatch Guides is another site reputation abuser run by Three Ships and its subsidiaries. The MarketWatch writers really work for Three Ships or companies it owns.
The abuse is working too. They're making ~$2M / month just from "cheap car insurance" & "best car insurance."
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Fortune Recommends is actually Pillar 4 Media recommends, at least for Health content. Guess who Pillar 4 is owned by? Our friends at Three Ships, the site-reputation-abuse enabler behind USA TODAY Homefront and MarketWatch Guides.
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Great breakdown of how bad Google Search has gotten. Nice
#googenough
shout out too!
It's not just you, Google Search has become worse than you think.
Here's why:
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It boggles my mind that this investing forum (which has been around since 2007) suddenly became so helpful in late 2023.
#googenough
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@GoogleSmallBiz
@GoogleWorkspace
So don't write for search engines, but optimize for search engines with AI? where does one begin and the other end?
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First we saw Google resurrect content farms in the form of big news outlets. Now, we’re seeing domain names clearly playing a big role like it's 2000 again.
What’s next, blog carnivals?🤡
#googenough
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Does it seem weird to anyone else that Forbes has 2.4 MILLION do-follow backlinks from Dartmouth College?
The only other school in the top 200 is in Pakistan.
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“It’s been very well received. People love it.”
- Google CEO
@sundarpichai
on AI overviews
Uhhh...what? Guess he's been too busy eating rocks and making glue pizza to check social media
#googenough
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For some reason, Google thinks OnlyFans and Dropbox are the same thing. There's a dirty joke in there somewhere, but for now I'll just say
#googenough
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Another site reputation abuser is
@MensJournal
, selling vitamins/supplements, hearing aids, boxing gloves, and more. Of course, they also partnered with Pillar4 Media/Three Ships - the masterminds of these types of deals.
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Why does Google think we want a VPN site to tell us whether Playstation or Xbox is better, whether ESPN is on Hulu, how Tinder compares to OkCupid, Snapchat's availability in Cuba, or how Google eavesdrops?
Maybe VPN really stands for Varied Publishing Network...
#googenough
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Can someone please explain why this made-for-SEO site "Explee" is ranking for everything from "does walmart make keys" to "how long does paternity court take"?
There's also "what type of rock is calcarenite," "how many homes does obama own," etc.
Just
#googenough
I guess
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~61,000 people in the U.S. search "credit cards for bad credit" each month. Sucks for them that Google thinks one of the first page results should go to a product only available in the UK!
#googenough
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@lilyraynyc
@sistrix
At this point, they should either replace the google home page with reddit or put a reddit button right next to Forums and Web at the top
#googenough
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What business is Business Insider actually inside? You've got dating advice, digestive health, Shrek facts, and presumably some business news somewhere...
#googenough
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@rustybrick
Do SEOs have to offer their firstborns to the Google dinosaur to recover after HCU?
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Forbes...I mean Forbes Advisor....check that, Forbes Marketplace is taking over the world
Whether you're in Canada, Australia, India or somewhere in between, Google thinks Forbes is the web hosting expert
#googenough
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Check this one out…No expertise. Full of grammar errors. Full of links. Clearly written by AI. But LinkedIn is a big domain, so
#GoogEnough
to rank.
#googenough
of the week 🏆
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In case you were wondering if the site reputation abuse policy Google added almost a month ago is being enforced, a short🧵
#googenough
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Who thinks a single site should be ranking for all of these queries?
"Al Capone hidden money"
"average age of Delta Force"
"can you eat any bird"
"celebrity beer"
"who owns rain"
"most common favorite color"
And who thinks that site should be...Popular Mechanics?
#googenough
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There's a lot wrong with this:
- Googlers getting bonuses while small publishers suffer
- Reuters ranking first while quoting CNBC
- Reuters covering this in the first place
#googenough
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We all need to know how to distinguish actually helpful results from
#googenough
crap because Google can't seem to do its job. So check out these tips before your next search.
You trust Google to show you good information, but Google doesn’t know the difference between good and bad information.
In our latest article, we share 7 tips to help you find truly helpful content in a sea of made-for-Google BS:
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If Google really didn't want people to buy backlinks or create content for search engines, they probably wouldn't be selling ads for sketchy SEO services and featuring spam
#googenough
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It's been a crazy week out on the SERPs, and I want to thank everyone for spreading
#googenough
around.
We'd now like to showcase some of our faves so far
Congrats
@heavenrend
for finding the
#GoogEnough
of the Week!
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"SFGATE is the go-to online source for all news and entertainment related to the Bay Area and California," according to its owner Hearst.
But what about pet insurance, Parisian bread, Guinea pigs, mattresses, rice pilaf, and floor lamps? Oh yeah, that too...
#googenough
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@sundarpichai
@searchliaison
Any comment on Forbes Marketplace going from nothing to 27.7M searches per month in less than 5 years using parasite SEO tactics?
If you've wondered why Forbes appears EVERYwhere in Google now, it's because it has a parasite SEO program. The whole thing is insane:
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Business news site Quartz (
@QZ
) has teamed up with Home Solutions (a Three Ships company, of course) for an affiliate spam/site reputation abuse venture called Quartz Advisor. The duo is selling car insurance, car shipping services, pet insurance, renters insurance and more.
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@rustybrick
@searchliaison
Seems like a lot of "Google needs to do better," with no specifics on how they will do that and plenty of vague excuses about why things aren't really as bad as people think.
Thanks
@searchliaison
, I feel so much better now.
#googenough
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I guess I should have specified "united" states. But Google really should've gotten the hint from my U.S. ip address.
#googenough
@lilyraynyc
@searchliaison
@searchliaison
are you able to comment on whether anything changed in Google's algorithms that is causing international sites with English content - that are not intended for U.S. audiences - to see such significant SEO growth in Google's U.S. results?
I've shared a few
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In the past, I would have said that "SEO outsourcing" isn't what Forbes is known for, but that's clearly their specialty now.
#googenough
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@MarkHansen
@searchliaison
Wow. That's all the proof we need that "helpful content" is bullshit.
(but I'll take more proof if you've got it!)
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Forbes Marketplace has been naughty!
I'd hazard to guess wouldn't get the same love from readers or the algorithm without these huge media brands masking who's pulling the strings.
#googenough
I found fake websites on CNN and USA Today. I believe Forbes Marketplace runs them:
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From the best medical evacuation insurance and frozen coffee drinks to the best vice presidents and Coolio's best songs, LA Times seems to be an expert on everything under the sun. What would you trust them for?
#googenough
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IDK about you, but I don't want dating advice from wikiHow or a school in Utah...
#googenough
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Should Q&As from “experts” who only list a first name rank 1st on Google for all these things?
“how to remove accident from driving record”
“my sunrise loans reviews”
“fast loan direct reviews”
“gas stove won’t light but smell gas”
“dog ate rib bone”
Well, they do.
#googenough
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Nerdwallet outranking the Florida Bar website for "how to get power of attorney in Florida"
#googenough
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@helpguideorg
is a nonprofit claiming to be “Your trusted guide to mental health & wellness.” But they decided to sneakily rent their trusted domain to a company called Pillar4 Media (owned by Three Ships) in order to sell mattresses, beds, hearing aids, ED treatments, etc.
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Google ranks 1st an AI-generated response (that includes an affiliate link) to a medical question on Quora like it's nothing 🫠
recommend reading the whole thread
#googenough
Aso for those who think this is some isolated case where no chance it appears on anything with significance.
Example from 1 answer out of the 159 which exists.
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Ouch. That sure is a
#googenough
report card:
- only 41% of the top 10 results meet the user's intent
- top result product recs cost people over $200
- 63% of people think results were better last year
Only 41% of the top 10 search results meet the user’s intent, and 63% of people think that Google search results were better last year. Learn more from WalletHub’s 2024 Google Search Results Study and Survey:
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Pretty cool that Google's AIO ignores the "i" in "friend"
I guess Google's not really our friend...
#googenough
pretty cool that is on the first page of google results for "friend"
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“This is a true SEO success story. I really don’t think the brand Forbes got better between the moment where it was at 20 million visits to 80 million. So 4X SEO on a site of that size is like, is definitely something special.”
Special or
#googenough
?
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Reddit moderators are abusing their prime position in search results to profit personally with entirely unhelpful content ... "Maybe, just maybe, it wasn’t a good idea to trust the top rankings in Google to UNPAID REDDIT MODS."
#googenough
@searchliaison
Got a ton of respect for you Danny. I do feel like a bunch of folks on the Search team aren’t tapped into how Reddit is getting manipulated these days. I broke it down here with an example of a Reddit mod abusing a
#1
ranking:
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Parasite SEO is not hard to find. It makes up about 15% of Rolling Stone's traffic! What is Google waiting for?
#googenough
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@LarsLofgren
Picture this:
@searchliaison
makes his triumphant return to x/twitter to announce penalties against Forbes, CNN, and USA TODAY...you could be the people's champ Danny!
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NBC News "tested and reviewed" the best dog food brands lol...I'm picturing Lester Holt, Chuck Todd and Kristin Welker munching on kibble like it's a wine tasting 🤣🐶
#googenough
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searching for loan types in the US and finding loan types from India
Google keeps harping on about YMYL, but I'm starting to think that actually stands for Your Money Your Loss
#googenough
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Google, the saying is "You have to spend money to make money." No idea where you got "sell money" from.
#googenough
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@rustybrick
Google: It was consensual, I swear! And we were just messing around, anyway. Nothing to see here...
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As with other site reputation abuse schemes, readers are misled into thinking the content is from a team at Architectural Digest, but that is not the case! I guess the logo at the top of the page says it all: AD.
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"Having maxed out on user growth, Google’s executives have backed the company into a corner by seeming to anoint query volume as the product team’s north star metric. ... That in turn has led to some bizarre and downright suboptimal user experience decisions."
New analysis from
@davidmihm
asking: Is Google’s engagement-hacking is masking stalled growth?
There have been rumors of Google degrading quality to increase the number of searches.
@davidmihm
provides examples and screenshots of this in action.
Link 👇
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53 hours is a
#googenough
time to wait. But they'll probably let us know in a while that they fixed it 20 hours ago and didn't tell anyone, like the March core update.
Google working on the 53-hour delay in Search Console performance report latency issue
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People are only biased towards brands when all other factors are equal.
People wouldn’t be biased towards brands if they knew Google hadn't done its homework and, as a result, they were being served inferior content.
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looks like Google is only fixing issues that get attention and become viral.
All the more reason for us to be spamming
#googenough
(Patched) Google has removed links to wrong social profiles in Knowledge Panels for these names but funny thing is that they patched it ONLY for names of people that I shared.
I still see Google linking to wrong profiles for the names that I'm tracking knowledge panels for.
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and I had just gotten over the realization that 2014 was 10 years ago, thanks Google I don't feel so old anymore
#googenough
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So, that's 3 big names in news publishing affiliate content that's not even produced by their own staff.
We've yet to see Google take algorithmic action about these kinds of things, maybe they forgot.
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Google's credit card feature is shiny bait that takes you to a swamp of ads. Don't think you're getting good advice. The cards are only popular with Google because they make them the most money!
#googenough
Screenshotted the top of Google's results after clicking on the first 3 "organic" credit card listings it shows in this feature.
Not surprising.
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With this
#googenough
title change,
@Google
hides a fair comparison of its service vs. a competitor 🥷
You know how Google will remove brand text from titles and/or rewrite them?
Typically not an issue...unless the page is a comparison page and the brand text is necessary for the title to make sense. 🤦♂️
The actual title:
"Cloudflare DNS vs. Google Cloud DNS | Cloudflare"
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@Jalopnik
, a popular car website, is using affiliate spam and site reputation abuse to boost its value. It's selling car warranties, car shipping services and more with the help of Home Solutions, a Three Ships company.
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@googlesearchc
@rustybrick
@tomcritchlow
Sharing is caring. That's why Google says they "don't have more to share right now."
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Amen 🙏 Great examples of why
#googenough
isn't good enough for small publishers or anyone who looks for information online ... First
@ThisHouseFresh
now Healthy Framework, the H-F brands are bringing the heat 🔥
An Open Letter to Google from a Small Publisher:
We've been trying our best, but time is running out. This letter may fall on deaf ears and end up only being for cathartic reasons, but we hope it sparks a discussion for the many passionate publishers
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Lots of contenders again, but
#googenough
of the week has to go to this costly result that's hitting people in their wallets at a time when they can't afford to lose out on savings
#YourMoneyYourLoss
Google results have gotten worse, and it’s costing you money. To illustrate this, we analyzed the top results for one of the most popular search queries: “best rewards credit cards.” The top results ARE NOT the best for consumers.
#Googenough
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3 out of the 4 cards are not even Chase...cmon
@searchliaison
this is even below
#googenough
level
@lilyraynyc
@rustybrick
@glenngabe
Have you seen the new widget Google's testing out for credit cards?
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Google results are like a minefield these days. 💣 Click wrong and you could end up accidentally sending money to a random Chinese guy's PayPal for a gaming console that will never come 💸🎮📦...
#googenough
Another great moment in Google -a sponsored ad for the GPD Win 4 goes to "" - a scam website that connects to a random guy's Paypal account in China.
@softwincn
's actual website - despite ad saying the other is the "official" - is .
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Google really wants you to see its AIOs. If you search for something that has an AIO, scroll down a bit and refresh the search, you get an "Overview" button that takes you back to the top of the page
#googenough
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While AI Overviews mess-ups are very dangerous sometimes (but always hilarious), let me remind you of a more subtle way in which
#googenough
search results can affect you seriously.
Credits:
@ThisHouseFresh
- give it a read if you haven't already
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Looks like Google has some more work to do with betting-related site reputation abuse...unless big media outlets get a pass (which wouldn't be the first time)
1st: organic traffic
2nd: organic traffic
#googenough
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Fun fact: Google thinks Billboard (the music magazine) is an expert on watching the WNBA and ESPN+ for free
#googenough
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Google probably needs to show so many Reddit and Quora results just to ensure at least one decent answer shows up. Finding that needle in the haystack is another story...🔎🪡
#googenough
Quora now wins product review queries 🤦🏽♀️
“I won't out anyone but top-ranked answers are filled with spam and AI-generated responses.” 🙃🙃🙃
Great stuff by
@ViperChill
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Seems like outsourcing and sleight of hand are some of the main pillars holding up old media brands. These tactics are still
#googenough
for making lots of money, given Google’s big-brand bias.
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1⃣Fortune’s mission is to change the world by making business better.
2⃣Here are the best multivitamins, the best creatine, the best workout apps, and the best glucose monitors
3⃣Did someone say Drake nudes?
#googenough
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Google thinks the British roadside assistance/insurance company RAC is the worldwide authority on which side of the road to drive on. What could go wrong?
Ranking first for:
Netherlands
Ukraine
Portugal
Germany
Czech Republic
Russia
Hungary
Poland
Malta
Ireland
#GoogEnough
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Bankrate is an authority on air quality too. Them and Architectural Digest 🤣
This one goes out to
@ThisHouseFresh
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No reader would suspect this isn’t HelpGuide content unless they checked LinkedIn to see who those writers/editors really work for.
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@googlehonesty
Can't tell if this is a joke, and that's sad. We have no faith in Forbes, Google, or Reddit.
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Whether you want to know about Dubai call girls or female popes, this random Swedish video game forum has you covered (with the help of a
#googenough
search engine)
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