Daily Copywriting
@dailycopywriter
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Daily Copywriting Inspiration To Help You Make More Money.
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Pinned Tweet
Writing a headline?
Start with a promise → “Get in shape.”
Then, make it specific → “Get a six-pack.”
Next, add a vehicle → “Get a six-pack with home workouts.”
Finally, add numbers → “Get a six-pack in 30 days with 15-minute home workouts.”
This is how you do it.
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Bad copywriting: ”5GBs of storage”.
Great copywriting: ”1,000 songs in your pocket”.
Sell the benefits, not the features.
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Copywriters,
Here’s a table with 6 copywriting formulas for writing effective ads.
Bookmark this!
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Copywriting Tip:
Use the feature → benefit → outcome thought process.
Example:
Feature: Ultra Wide Pro camera system.
Benefit: Get crystal clear pictures at any time of the day.
Outcome: And never worry about editing them on software again.
This is copy that converts.
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How to sell with a story:
- X had a problem (Introduce problem)
- He couldn't fix it (Agitate painpoints)
- He tried it all (Discard alternate solutions)
- Then he found this (Present your solution)
- Now he's happy (Sell them the outcome)
Clean way to sell w/o actually selling
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Bad copywriting:
- This is my product
- This is what it does
- This is what makes it good
Good copywriting:
- This is your problem
- This is why you must solve it
- This is how I/my client has solved it
- Here's my offer that can help you solve it
r/t
@sulaiman_botha
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Copywriting Tip:
Change your Call-to-actions to a Call-to-values.
Examples:
”Get started” → “Create your website”
”Find a job for you” → “Get hired today”
”Start free trial” → “Try it at no cost”
Don’t tell them what they have to do.
Tell them what they’re getting.
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Copywriting Tip:
Use timeframes instead of generalizations.
Instead of “quickly” say “in 24 hours or less”.
Instead of “instantly” say “in less than it takes you to order a coffee”
Specific timeframes = compelling copy = more conversions.
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6 copywriting tips to hang on your wall:
1. Don't sell. Help the customer transform.
2. Ditch formal language. Be simple.
3. Be a painkiller, not a vitamin.
4. Speak to 1 person—not "everyone."
5. Emphasize benefits, not features.
6. Share 1 shocking stat.
r/t
@Nicolascole77
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Email Marketers,
Here are 10 Copywriting Techniques for Email Marketing.
Bookmark this!
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Copywriting Tip:
Sell with your own story.
Use this format:
1) I had a problem with ___
2) It hurt because ___
3) I tried to solve it with ___, ___ and ___
4) Until I finally found ___ solution
5) Now I am ___
Your own story is your most powerful marketing asset.
Use it.
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Copywriters:
Here’s a wheel chart with 150+ emotion-triggering words you can use in your copy.
Bookmark this one!
Credit: Geoffrey Roberts
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Copywriting Tip:
>> Go to your competitor’s product pages
>> Search for 2-3 star reviews
>> Read the comments from unsatisfied customers
>> Turn those comments into selling points
>> Include them in the copy for your own product
Not enough copywriters talking about this.
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Persuasive Copywriting 101
Don't say: "I sell AirPods."
Rather say:
"Enjoy music anytime, anywhere."
"Rich sound without the hassle of cables."
Sell the emotions & desired state.
r/t
@CarlWeische
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Bad copywriting: “Enjoy YouTube without ads, offline, and in the background.”
Good copywriting: “Watch your favorite videos without distractions, anywhere, and anytime you want.”
Sell the benefits, not the features.
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Copywriting is just handling the prospect's objections in logical order:
1) What is this?
2) How will it benefit me?
3) How does it work?
4) How is this different?
5) What's the price?
6) Do you offer a guarantee?
7) How do I get started?
Stop overcomplicating it.
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Copywriting Tip:
Use timeframes instead of generalizations.
Instead of “quickly” say “in 24 hours or less”.
Instead of “instantly” say “in less than it takes you to order a coffee”
Specific timeframes = compelling copy = more conversions.
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Copywriting Tip:
Switch technical terms for benefits.
- Portable media player → 1000 songs in your pocket
- Waterproof phone case → Stress-free pictures at the beach
- 25 GB of cloud space → All your files in one place
People don't buy technical terms.
They buy benefits.
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Copywriting Fact:
People LOVE bonuses.
So instead of saying: ”Get X, Y and Z for $97”.
You should say: ”Get X for $97 and we’ll include Y and Z for free if you order right now”.
Bookmark this one.
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Bad CTAs:
- Buy it today
- Sign up for free
- Start free trial
Good CTAs:
- Start losing weight today
- Get free tips every Monday
- Get full access (No CC required)
Bad CTAs focus on what they have to do.
Good CTAs focus on what they get.
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Copywriting Tip:
Start your sentences with conjunctions.
- And
- Or
- But
- If
- Because
Choppy copy = engaging copy.
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Short list of power words to improve your copy:
- Secret
- Dangerous
- Vicious
- Thrive
- Simple
- Final
- Framework
- Discover
- Foolproof
- Massive
- Revolutionary
- Underground
- Effortless
- All-Inclusive
- Moneyback
- Limited edition
Bookmark this.
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Weird Copywriting Tip:
Use phrases like:
- Now...
- Truth is:
- Here's the deal:
- Why?
By using these phrases you leave them hanging and compel them to keep reading.
Works great for long-form copy.
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Copywriting Tip:
Start your sentences with transition words, some examples:
- And
- Because
- Besides
- Normally
- Naturally
- Of course
- You know
- That’s why
- By the way
- Let me guess
- I know what you’re thinking
It will make your copy flow better.
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Copywriting Fact:
Humans buy with emotion and justify with logic.
That’s exactly how you should structure your copy.
1. Show benefit appealing to emotions
2. Back-up with logic
Example:
”Get a pimiple-free skin with our carbon-based cleanse mask”.
Bookmark this one.
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20 copywriting tips you should hang on your wall.
r/t
@Nicolascole77
@SachinRamje
@EddieWouldGrow
@lochhead
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Copywriters,
Here’s a table with 5 copywriting techniques you can use to increase your conversions.
Bookmark this!
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How to write high-converting copy in one tweet:
1) Surprise them (Headline)
2) Intrigue them (Lead)
3) Entertain them (Body Copy)
4) Convince them (Objection handling)
5) Ask them to buy (CTAs)
Most people overcomplicate this.
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Copywriting Hack:
Avoid friction words in your CTA’s
Don’t use:
>> Sign up
>> Join
>> Buy now
Use:
>> Receive the freebie
>> Become a member
>> Get instant access
Less friction = more clicks = more $$$.
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New to copywriting?
Use the AIDA framework.
>> Grab their (A)ttention with a questions
>> Create (I)nterest with a bold statement
>> Appeal to their (D)esires with a serious claim
>> Call them to (A)ction with a CTA
Simple. Effective. Profitable.
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One of the best copywriters I know told me:
Bad copy feels like a pitch, good copy feels like a conversation.
Lesson in there.
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Short list of power words you can use in your copy:
- Elite
- First
- Fierce
- Amazing
- Astonishing
- Delightful
- Rare
- Incredible
- Striking
- Emerging
- Release
- Unseen
- Revealed
- Absolute
- Proven
Bookmark this one.
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Quick copywriting framework for beginners:
- Address pain point (headline)
- Elaborate on the problem (lead)
- Describe the solution (body copy)
- Show proof (testimonials/case studies)
- CTA (button/checkout form)
Bookmark this one...
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Weird Copywriting Tip:
Never write from scratch.
Use a framework to “assemble” your copy, some examples:
>> Before-after-bridge
>> Pain-agitate-solution
>> Attention-interest-desire-action
>> Features-advantages-benefits
Writing copy is 10x easier when you do this.
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How to write high-converting copy:
Headline → Outrageous claim
Lead → Engaging story
Body → State benefits/features
FAQ → Objection handling
CTAs → Stress the value
P.S. → Second chance to buy
Simple, not easy.
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Copywriting Tip:
Choose your copy formula based on the medium:
- Ads → P.A.S. (Problem, Agitate, Solution)
- Email → F.A.B. (Features, Advantages, Benefits)
- Blog Post → A.I.D.A. (Attention, Interest, Desire, Action)
- Landing Page → Q.U.E.S.T. (Qualify, Understand,
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Copywriting Tip:
Use broken sentences in your copy.
Start sentences with words like "and” or "but".
It's easier to read.
And easier to understand.
But more importantly:
It makes them keep reading.
This tweet is an example ^^^
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Copywritng Tip:
Replace adjectives with specific data.
”Less time” → “24 hours less”.
”Lots of nutrients” → “23 essential nutrients”
”More conversions” → “2x increase in conversions”.
Specificity sells.
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Copywriting made simple:
1) So you have a problem
2) And it hurts real bad
3) You’ve probably tried X, Y, and Z
4) But none of those worked
5) There’s different approach
6) Here’s proof it works
7) Here’s our guarantee
8) Ready? Click here
Stop overcomplicating it.
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Copywriting Fact:
Fear of loss is more powerful than pleasure of gain.
So, frame your copy in a different way.
Instead of saying: “Get healthy, abundant hair with our new shampoo”.
Say: “Prevent hair loss with our new anti-baldness shampoo”.
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New to copywriting?
Use this simple formula to write your copy:
- (A) Grab their attention with a bold statement
- (I) Spark interest with the solution
- (D) Build desire showing the benefits
- (A) Ask them to take action
Never fails.
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9 Laws of Copywriting:
1. Learn how people make decisions
2. Find the selfish benefit
3. Learn to tell a great story
4. Write like you talk
5. Use customers words
6. Write choppy copy
7. Nail the headline
8. Always give proof
9. Address objections upfront
r/t
@davegerhardt
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Copywriters:
Here are 5 curiosity-inducing subject lines you can try:
>> Last day to get ___ at ___
>> ___ bizarre things about ___
>> Is this the hottest ___ in ___?
>> Check out this new ___ [pics]
>> A surprise gift for you ___ [unwrap]!
Steal these!
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If you’re selling to moms, speak like a mom.
If you’re selling to techies, speak like a techie.
If you’re selling to foodies, speak like a foodie.
People buy from those who speak their language.
The best copywriting feels like a customer talking, not a salesman.
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Copywriters,
Here are some headline formulas you can use:
1) Who else wants ___?
2) Here’s a method that helps ___ to ___
3) Get rid of ___ with this ___
4) Now you can get ___ without ___
5) What ___ ought to know about ___
Steal these!
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Copywriting in a nutshell:
- Craft a killer headline
- Write an interesting subheadline
- Tell a story
- Answer people's objections in order
- Call people to action
Stop overcomplicating it.
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Copywriting Rule:
Always put the reader first.
Instead of saying: “Our new blades are 35% sharper”.
Say: “Shave your face easier with our new, sharper razors”
Frame the copy around the reader, not the product.
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Copywriting Tip:
Start sentences with attention grabbers.
Phrases like:
>> “Imagine this…”
>> “Hear me out…”
>> “Now listen…”
>> “Here’s the thing…”
>> “Why? Because…”
This is a great way to keep your prospects reading.
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Copywriting tip:
Ask questions with positive responses in your copy
- Aren’t you tired of X?
- Wouldn’t it be great if you had Y?
- Isn’t it a no-brainer for you?
Make them say “yes” in their head multiple times.
It’ll be easier for them to say “yes” when you ask them to buy.
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Copywriters,
Keep your promises tangible.
Don’t say “Get a better smile”, say “Fix your teeth in 6 months or less”.
Don’t say “Lose fat”, say “Lose 15lbs in your first 12 weeks”
Don’t say “Get better skin”, say “30% less blackheads in the first week”.
Tangibility sells.
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Email Marketers & Copywriters.
Here are 5 subject lines that just work:
1) How to do ___ Without ___
2) [Number] Hacks to ___
3) Trying to ___? You Need This...
4) How this ___ changed ___ forever
5) ___ Fatal Mistakes (How to Avoid Them)
Copy & Paste!
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Copywriting 101:
• use statistics
• simple > clever
• show credibility
• write like you talk
• focus on benefits
• say more with less
• use powerful words
• do a lot of research
• avoid large chunks of text
• spend a lot of time on your headline
@LoftedLearning
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Copywriting Tip:
Evoke a strong emotion in your CTA such as:
- Panic: “This is your last chance!”
- Greed: “Buy now and get X for FREE.”
- Curiosity: “Try it free for 30 days.”
- Pride: “Get in before everyone else does.”
The stronger the emotion, the more clicks you’ll get.
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Copywriting Rule:
Stop being vague, tell people:
- What you do
- How you do it
- Why you do it
- How it will benefit them
- How much it costs
Vagueness will kill your conversion rate.
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Bad Copy:
- We...
- Our...
- We're...
Good Copy:
- You…
- Your…
- You're...
Focus on what matters: THEM.
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Copywriting Tip:
Before you start writing…
Create a skeleton of how your copy should look, for example:
1) Headline
2) Lead
3) Body copy
4) First CTA
5) Guarantee
6) Urgency
7) Second CTA
Then just fill each section.
Writing copy is 10x easier if you do this.
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Copywriting Tip:
Forget what your English teacher taught you.
Start your sentences with words like:
- Or
- So
- And
- But
- Also
This will help you write choppier, punchier, more engaging copy.
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Bad CTAs:
- “Click here”
- “Buy now”
- “Proceed to checkout”
Good CTAs:
- “Get 15% off today”
- “Become a member”
- “Increase your convenience”
The former focus on what people must do, the latter focus on what people get.
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Copywriting Fact:
People are lazy, they want to get things fast.
So, when introducing your product…
Tell them how fast they’ll see results.
Example:
”You could buy our program on Monday, and be losing your first pound by Friday.”
Huge conversion booster right there.
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Copywriting tip:
From This → To This → Because Of This → Even if
Example:
"How I went FROM fat and broke TO ripped and rich BECAUSE OF THIS secret insider formula that Jeff Bezos swears by, EVEN IF you have no money to invest [...]"
r/t
@luxconduct
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Quick Copywriting Masterclass:
Take a look at the headlines of some Apple products:
>> iPhone X → "It's all screen"
>> iPod → "1,000 songs in your pocket"
>> Apple Watch → "Full screen ahead"
The one thing in common?
They all sell the benefits, not the features.
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Copywriting Tip:
Go negative in your headline.
Instead of saying: “The ultimate espresso machine for your morning brew.”
Say: “How most espresso machines ruin your coffee (and why ours doesn't).”
Negativity is a great attention grabber.
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Copywriting helps you get people’s attention.
Storytelling helps you keep people’s attention.
Psychology helps you turn their attention into action.
Learn all three and there’s nothing you can’t sell.
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Copywriting Tip:
Start writing your copy in reverse order.
→ CTA
→ Final warning
→ Guarantee
→ CTA
→ Offer breakdown
→ Transition
→ Story
→ Lead
→ Headline
Weird? Yes.
Makes your writing process easier? Also yes.
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Irrelevant things for your copy:
- You
- Your product
- Your company
Relevant things for your copy:
- How you can help them
- What your product can do for them
- What your company will do for them
Forget about you, make it about them.
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Copywriting Tip:
Don’t write a single word until you know:
- Who you’re selling to
- What you’re selling
- How it works
- How it’s different
- Why people should care
Thorough research is essential to write good copy.
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Copywriting Tip:
Turn your prospects' objections into selling points:
"What's in it for me?" → Benefits of your product
"How do I know this works?" → Show social proof
"What if it doesn't work?" → Offer guarantee
Objections leaving their head = money going into your wallet.
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Good copywriting isn’t pushy, it pulls.
Good copywriting isn’t selfish, it’s generous.
Good copywriting isn’t boring, it’s captivating.
Good copywriting isn't generic, it's personalized.
Good copywriting isn’t about selling, it’s about helping.
Always keep this in mind.
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Copywriting Fact:
People buy with emotion:
>> Stories
>> Offers
>> Psychology
And justify with logic:
>> Testimonials
>> Data
>> Reviews
Good copywriting has both.
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Good copywriting follows the rule of one:
- One Big Idea
- One promise
- One angle
- One USP
- One unique mechanism
- One offer
- One CTA
- Written to ONE person
Implement this in yours.
Win.
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Copywriting tip:
Quantify your timeframes.
Don't say "Fast."
Say "In less than 48 hours."
Don't say "Quickly."
Say "In just 30 minutes."
Specificity sells.
r/t
@WrongsToWrite
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The best way to practice copywriting with 0 clients:
1. Build a landing page
2. Collect emails
3. Write emails
4. Write tweets that lead to the lander
Analyze.
Ask for people’s feedback.
See results.
Improve.
You’ll become a pro faster than if you read books.
@GrammarHippy
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Copywriters:
Here’s a wheel chart with 150+ emotion-triggering words you can use in your copy.
Bookmark this one!
(Credit: Geoffrey Roberts)
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Copywriting Tip:
Replace weak verbs for strong ones.
“Break” → “smash”
“Make” → “create”
“Find” → “uncover”
“Learn” → “discover”
“Remove” → “eliminate”
They have a greater impact on the reader.
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Simple framework to write your headline:
1) What you do
2) Who is it for
3) What separates you from the rest
Example:
”Gym clothes for moms who want to look good without losing comfort”.
Works like a charm.
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Copywriters:
People who spend 90% of their time researching their market and 10% actually writing the copy.
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If you’re selling to moms, speak like a mom.
If you’re selling to techies, speak like a techie.
If you’re selling to foodies, speak like a foodie.
People buy from people who speak their language.
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Copywriters:
Here are some power words you can use in your copy:
- Basic
- Cheat Sheet
- Easy
- Effortless
- Discover
- Hack
- Latest
- New
- Completely
- Detailed
- Practical
- Ultimate
- Master
- Absolute
- All-inclusive
- Authentic
- First
Bookmark this one.
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Copywritng Tip:
Replace adjectives with specific data.
”Less time” → “24 hours less”.
”Lots of nutrients” → “23 essential nutrients”
”More conversions” → “2x increase in conversions”.
Specificity sells.
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14 Pieces of Profitable Copywriting Advice:
1) Your prospect doesn't care about you, your company or your mission.
2) The most powerful word in all of advertising: "You"
3) The second most powerful word in all of advertising: "Free"
r/t
@OneJKMolina
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My copywriting process:
• 50% research
• 25% Big idea + offer + mechanism
• 10% writing
• 15% editing
And tbh?
Research is probably more than 50%.
& the writing is probably less than 10%.
I keep saying.
But people don’t listen:
Copywriting isn’t writing.
@GrammarHippy
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Copywriting Tip:
Stop only using “Buy Now” in your CTAs.
Here are other alternatives:
- “Get started”
- “Get yours today”
- “Join the family”
- “Get [benefit]”
- “Get rid of [problem]”
Do this & you’ll get more clicks.
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Copywriting tip:
Before writing your copy, stalk your target audience.
Search them on:
- LinkedIn
- Forums
- Reddit
- Facebook
- Instagram
Learn their pains, needs, desires, and goals.
Then use those in your copy to boost conversions.
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The best headlines I’ve ever seen:
- Present a big idea
- Use numbers
- Are specific
- Use powerful words
- Spark curiosity
- Create intrigue
- Make the reader scroll down
Make sure yours has all of the above.
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Struggling with your headline?
Use a testimonial with this structure:
1) How [person]
2) [outcome]
3) By using our [product/service]
4) In just [timeframe]
Example:
“How David got a full beard by using our new facial hair growth cream in just 2 weeks!”
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Copywriting Tip:
Use negativity in your CTAs.
Instead of saying: “Get 10% off.”
Say: “Don’t miss out on 10% off.”
Negativity sells, when used correctly.
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Copywriting Hack:
Replace adjectives for verbs in your copy.
Instead of saying: “Our new face wash is effective, healthy, and perfect for your skin”.
Say: “Our face wash cleans your pores, moisturizes your skin, and adjusts to your skin type”.
Action >>> description.
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Copywriting is like therapy:
1) Empathize with the patient
2) Understand their problem
3) Build rapport/trust
4) Provide a solution
5) Show the desired outcome
6) Motivate them to take action
Copywriting is more about helping people than it is abut selling to them.
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Your $500 copywriting course in 1 tweet:
1/ Focus on the headline
2/ Set yourself apart from the competition
3/ Offer lots of proof
4/ Reverse risk
5/ Have a clear call to action
6/ Add a bonus
7/ Recap your offer
r/t
@JohnIsBuilding
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Copywriting Tip:
Start your sentences with transition words, some examples:
- And
- Because
- Besides
- Normally
- Naturally
- Of course
- You know
- That’s why
- By the way
- Let me guess
- I know what you’re thinking
It will make your copy flow better.
7
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Copywriting Tip:
When writing copy, don’t start with the headline.
Instead, start with the body copy.
Once you’ve written everything…
Use the facts, benefits, and selling points you’ve come up with to build your headline.
It’s easier, simpler, and more time-efficient.
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Want to 2x-3x your click rate?
Play with your buttons' copy.
>> Instead of "Shop now" use "I want it!"
>> Instead of "Get gift" use "Grab the Goods"
>> Instead of "Learn more" use "I'm interested, show me more!"
Make it impossible not to click.
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Here's a list of power words to spice up your Email Copy:
Newness
- Introducing
- Announcing
- Welcoming
Exclusivity
- Special
- Revealed
- Limited
Urgency
- Hurry up
- Today only
- Immediate
Trust
- Moneyback
- Guaranteed
- Tested & proven
Bookmark this.
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Copywriting Fact:
People buy with emotion:
>> Stories
>> Offers
>> Psychology
And justify with logic:
>> Testimonials
>> Data
>> Reviews
Good copywriting leverages both.
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Copywriters Remember:
The goal of your headline isn't to summarize your copy.
The goal of your headline is to make people read the rest of your copy.
Crazy how many get this concept wrong.
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Copywriters…
Before writing a single line of copy, ask yourself:
>> Who are they?
>> What do they want?
>> What is their pain?
>> What keeps them awake at night?
>> What problems do they have?
>> What is keeping them from solving it?
Good copy starts with proper research.
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Copywriting Tip:
Tell your own story in your copy.
Use this framework:
>> Hi, I’m [name]
>> I had [problem], just like you
>> Then, I found/created [product]
>> After that, I [outcome]
Works great for landing pages, ads, and emails.
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Copywriters,
Here are 8 psychological principles you can use to improve the effectiveness of your copywriting,
Bookmark this!
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Copywriting Tip:
Keep readers in suspense with phrases like:
- “Here’s why…”
- “Now…”
- “Truth is…”
- “Bear with me…”
Suspense sparks curiosity.
Curiosity keeps readers engaged.
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Don’t just sell Copywriting.
Sell a 20% increase in form signups.
Sell 3x more conversions for their product.
Sell 40% more downloads of their lead magnet.
Be specific, specificity sells.
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Copywriting Hack:
Use anchoring in your copy.
Instead of saying: “This product is $97”.
Say: “This product is well worth over $397, but you can get it for only $97 today (that’s a $300 difference)”.
Perceived value goes up & perceived cost goes down → The # of sales goes up.
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