George B.
@cutthepod
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Video editor and storyteller @ Disney, Meta, & NFL. I turn your raw podcast recordings into beautiful video podcasts that generate interest, trust, and revenue
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Joined January 2024
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Hi! I'm George B.
I went from a pro BMX'er to a video editor for big brands like Disney, Meta, and NFL.
It all started from a Craigslist ad.
Here's my story:
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@AlexHormozi
Writing to share that my zombie lead from 10 months ago has returned for a sales call after 4 unresponsive follow ups .
The 5th time was the charm.
Sales call in 13 minutes!
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@girdley
I once had an unpaid invoice from a client–the person responsible quit responding.
So, I went to LinkedIn and found a few people in their department and politely explained the situation.
Invoice was paid 48 hours later!
(That was the digital drive-in)
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Working on a new podcast w/ a huge first guest, Dan Koe.
Our new client is coming out of the gates swinging with the guests.
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🧑🍳 Pod Roast:
@gregisenberg
, The Startup Ideas Podcast w/ guest
@jasonfried
Audio: 1.2/2
• Mics are solid! We sound great.
• Background music is nice, but feels as if it opens in the middle of the track. So our opening sound-bytes don't feel very structured - a touch loose.
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Your podcast must reflect your brand.
Without that, your efforts are diluted.
Here's how I align your podcast with your brand.
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My favorite storytelling technique for video?
Both explained and demonstrated?
Lessons from my video editing at Disney, Meta, & NFL.
I went on the Future Upside Podcast to speak on storytelling from my perspective in post-production.
A fun bonus?
I edited the intro and all
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I want to be a guest on more podcasts.
I've been on 4 in the past 3 months and they've helped me immensely.
I'm down to chat about:
• Pro tips, advice, benefits in video podcasting post-production (this is what I do!)
• Storytelling in video (I've made videos for Disney,
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I'm going to launch a podcast.
Why? To be on the ground floor with my clients.
I'll put myself in a position to solve the same problems hosts have, using the same principles I preach.
It will be a tool that builds trust with prospective clients while strengthening my brand -
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I 10X'ed my invoice in one email..
Literally!
It happened in less than 10 minutes.
I submitted an invoice, and...
Client Response: "Add a 0 to your invoice."
They really said that... why??
I'd been with this client for 4 years. We had a great relationship.
The video I
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I've kept clients for 8 years (and counting).
My secret..
Ready for it?
I just keep things simple.
I try to be nice.
I try to ask questions.
I try to let them feel heard.
And I do the work.
When it's not a hit on version 1,
I try this...
Be nice
Ask questions
Let
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My latest project is just about ready for the real world.
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How I turn 1 podcast episode into 15 pieces of content!?
Full Episode
• 5x Short
• 2x Best of Playlist
• Trailer
Transcript of Episode
• Newsletter
• Blog post/article
• 5x 𝕏 posts
• 1x LinkedIn post
This is why quality matters!
If you start strong with a powerful
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Just got off a sales call.
Client is an author in the design world
Has 150K+ followers on IG
Less than 500 on YT
They recently hired a podcast service which delivered episodes full of mistakes and visually off-brand so they learned Descript and attempted fixing themselves.
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My latest client work.
@IamProHuman
with the ultimate guest:
@thedankoe
One year ago, being a creator was only a dream.
Today, I’m excited to announce that Ep. 1 of The Professional Human Podcast is finally here!
@thedankoe
Dan and I talked about spirituality, consciousness, business, & how to achieve your dreams.
[Full length video below]
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6 years ago I made my first hire.
I met her dad at an open house.
"My daughter is a video editor"
The casual, somewhat hollow exchange of contacts.
Then.. dang, she was persistent:
• Asking to work for free
• Asking for feedback on her videos
• Asking to see what I was
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Hold me accountable X...
My goal in this upcoming month of October:
• 1 new client at Cut the Pod
How?
• Launching Meta ads
• Newsletter in the works
• Upcoming giveaway here on 𝕏
• New content recorded and in-production
• Posts emphasizing the why behind my service
•
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Client is officially on board!
Excited to share what we’re building.
Just got off a sales call.
Client is an author in the design world
Has 150K+ followers on IG
Less than 500 on YT
They recently hired a podcast service which delivered episodes full of mistakes and visually off-brand so they learned Descript and attempted fixing themselves.
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I made $100k+ on
@Upwork
.
But…
I decided to quit.
Each client was a landmine.
I was a band-aid to their video issues.
A quick fix, a quick experiment, a random idea.
Uninterested in addressing glaring issues.
My hope is to provide value beyond video editing.
To be a
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🎙️ Pod Praiser (aka Pod Roast)
In the Pit Podcast
@codyschneiderxx
,
w/ guest
@NickAbraham12
Cody knows how to make numbers go up - so, when Cody hits record, we listen. Let's see what we can learn from a pro who makes it look easy.
What’s great?
Video:
• That white background
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How to gamify content and become a better storyteller.
If TikTok is level 1...
Youtube is the final boss, right?
Here's me, with a hot take on how to become a better storyteller as a video editor.
Leading into a fun take on a 'game'
I'm going to give this game a shot next
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Overwhelmed?
Frustrated?
Confused?
Do a 360 in the desert
It will turn your life around
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Harry Dry followed me.
Strong start to this lovely Wednesday.
Time to triple check my copy and stay humble 🤓
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What makes a good story?
Can the answer be simple?
Yeah... kind of...
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In the last year, this unlocked the most significant leap in my business.
Next time you start a recurring project, do this:
Write down every. single. step.
Yeah, even the boring ones (seriously).
Now, when this project starts next, open up the list.
Follow each and every
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I worked in the greatest agency culture in all of LA.
Team of 4.
Free coffee
Group dinners
Bonus rates when clocking big hours
Creative exercises to challenge our thinking
Monthly meals w/ boss to check-in on long-term goals
All came down to being nice.
That's how I'm paying
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The most rewarding follow I've ever received?
From a creator duo whom I use as a north star.
When I first launched Cut The Pod,
I shared their podcast as the golden example w/ clients.
(and I still do to this day)
Who is it?
@ColinandSamir
So to gain their trust in any
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I love being a dad
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I was 23, riding bikes in London.
About to retire from professional BMX.
And weeks away from my move to LA.
I was on the verge of making videos for Disney, CNN, E!...
The twist to of all this?
I didn’t have a clue.
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@dickiebush
I turn your raw podcast recordings into beautiful video podcasts that generate interest, trust, and revenue.
Previously worked for Disney, Meta, & NFL
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How I leveraged my skillset to work with top brands.
1. Flow like water
– Don't get married to any one idea.
– Seek all advice, pivot on learnings.
– Say "Yes".
2. Be nice
– You never know who you're talking to; Where they were or where they are going.
3. Problem solve with
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One question every client asks me on the first call:
What all is included in your package?
🍿 1x really sizzling trailer that drives excitement around your episode
🏆 2x best of conversation clips to help viewers commit to your full pod
🩳 5x sophisticated shorts that
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7 years ago I edited a video for the CEO of a huge company (like fortune 100 big).
When it was time to review a helicopter landed.
I had to leave the edit-bay entirely.
They descended in with a crew.
Watched the video and poof.
Gone.
Notes were transferred verbally from
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I'm working on a video podcast featuring Dan Koe.
Today I reviewed:
• Originally scored music
• An original graphics package
• Exploration towards a custom short-form structure
Is this special treatment due to a big name?
Nope!
It's standard over here at Cut The Pod.
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My client ghosted me on $1,000s.
Months passed by,
they just would not respond.
So, I hopped on LinkedIn…
Found a few people in their department,
politely explained the situation.
Invoice was paid 48 hours later!
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I make your podcast look like you spent $11,341 per episode.
While you only spend 1 hour—and enjoy every minute.
Leaving feedback like this...
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I’ve created video podcasts that boosted YouTube subscriptions by 1,800% and hit 10K+ views on Episode 1, featuring guests like Dan Koe.
At Cut The Pod, I work with the brands of creators and founders to produce video podcasts that don’t just look great—they build trust and
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My blueprint for marketing.
[hook]
Your podcast can generate leads & authority.
[social proof]
I worked for Disney, CNN, Meta, NFL
[client outcome]
Offload time, look like a pro, get leads.
[cta]
Start generating authority & leads w/ your podcast.
Critique this, please.
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@PPCKirk
"Stop the Scale"
Just an awesome title.
Reminds me of one of my favorite books:
Company of One by Paul Jarvis
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Will video editors exist in 10 years?
I jumped on with
@decimalblack
to answer burning questions on video editing.
We covered:
• Editing in 10 years (will we even be here?)
• How to land high-ticket clients as an editor.
• Hiring video editors today (should you use X?)
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@tibo_maker
Desk chair: Herman Miller Aeron
Bed: Avocado
Two places I spend too much time. Need to do what I can to enjoy them and keep me healthy.
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A simple way to collect testimonials and pump up your ego...
At the end of a project, send a form with 3 questions to your client.
I'm not a perfect person but thank god the project feels perfect.
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Father mode
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The worst thing a video editor can do?
Is to do anything,
without a reason.
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I make videos for some of the largest brands in the world.
It’s not all sexy and glamorous.
Here’s a recent recap:
Big name client: we messed up schedule, please work on your vacation now
also, big name client: we use Net60, expect a check in 2 months.
Podcast client:
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I want to talk s#!* on talking head videos
And I mean this in a kind, helpful way
They are today's trend.
They turn our heads into something far more interesting.
But why do they all have to look the same?
• cross hatch background
• yellow captions w/ that black stroke
•
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I’m looking for podcasts that are successful, but are either:
1. audio only
2. very low quality video
3. great video but low quality editing
Is this you or your favorite pod?
Connect us!
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Choosing between Kit and Beehiiv feels like the 2024 presidential election.
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I deleted a 7 TB server at Disney.
It was the best mistake I ever made.
But I didn’t think that when the edit bay door opened and I locked eyes with the producer.
I was 24.
Freshly relocated to LA.
And working my biggest job yet.
I thought it was my last move.
Then my boss
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🧑🍳 Pod Roast:
@OhHaiAndy
, Andy and Friends Podcast w /Guest:
@HobbyistMiner
Audio Quality: 1.7/2
• Lovely song, folds right into Andy's brand (funky!)
• Only little critique; Wish for more punchiness in music, song currently is one-speed w/ no significant 'moments'.
Video
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Sahil Bloom approves of the Pod Roast.
Just as I was beginning to doubt them.
Thus, I will continue to roast.
👨🍳 🎙️
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I'm getting asked this question lately:
'How do I turn a casual viewer into loyal lead?'
Here’s my simple response:
Your 30 sec short got 10k views.
↓
Then, your 5-minute clip got 1,241 views.
↓
Finally, your 60-minute episode got 377 views
Another perspective on this:
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🧑🍳 Pod Roast:
@acquirersx
,
Value After Hours Podcast
Host:
@Greenbackd
w/ Guest:
@DellAnnaLuca
Video Quality: 0.7/2
• Hosts have great potential w/ their shots! With a subtle camera and lighting upgrade, the hosts could 2x or 3x their quality. W/ a sophisticated blurred
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I helped a client hit 10,000+ views on our first podcast episode together.
• 200+ comments
• 4,000 subscribers on YouTube
• 1 awesome podcast launch
Here's exactly how we built this podcast together.
1. Strategy + Brand Alignment
2. Custom motion graphics + sound design
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I've cracked the code on landing clients...
Make it inconvenient for yourself.
• Have a baby.
• Go on vacation.
• Get booked solid.
Create a situation where landing a client would be inconvenient and you are all but guaranteed to land your next client.
/sarcasm.
😅
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The transformation I take my podcast clients through:
1) Understand their goals for their business + podcast
2) Build a more professional podcast w/ decisions laddering up to the above goals
3) Deliver consistently on each episode with short clips, mid-length clips, and a
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Rate this setup...
I was a guest on Founder Footprints with
@nedmehic
and had to make an impromptu setup as my house is being painted.
I think it turned out pretty dang alright.
Make due.
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AI apps might help you skip hiring an expert,
but do they also keep you from benefiting from their expertise?
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A podcast nurtures clients while you sleep.
Pods are a full-on chamber of invisible agents working for you.
Every episode deploys more.
The quality of 'em is up to you.
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One skill to strengthen all creative work?
And it's a skill the creatives are not responsible for...
The art of feedback.
We worked towards mastering it at a previous editing agency.
And the result?
Our productivity skyrocketed.
In the closing 30 minutes of a day we'd
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🧑🍳 Pod Roast:
@ShaanVP
, My First Million Podcast (
@myfirstmilpod
)
• Audio: 1.9/2
– Wonderful. Speaker audio is great. Music while being a bit epic, adds to the story (this is the trend, and this is the trend maker).
• Video Quality: 2/2
• Editing: 1.8/2
-
Tomorrow we release one of the best interviews we've ever done on the podcast..
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103
1K
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Okay, Descript finally got me.
As a 15-year pro video editor this is hard to admit.
Not for the editing features though.
What got me was the newest beta AI feature,
Eye-contact correction.
Worth every penny of the entire suite, for this one feature.
Why? Eye contact is so
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How I hire creative talent...
Having gone through 100s of resumes, demo-reels, and calls
I've hired some duds.
Today, I feel best judging a freelance hire w/ two things:
1. A project completed for a client
2. That project's working files (ex: premiere)
Seeing how organized
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What aspect ratio should your videos be on X?
I spoke with an X employee,
and to my surprise... they were wrong.
Don't post vertical videos on X.
Why?
20% of your video is chopped off unless it is clicked on.
So what should you do?
Post in 16x9 when you can.
If your
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Making a video podcast episode into a scroll-stopper is hard.
But a teaser can do just that.
Movie trailers convert you in 60-90 seconds to commit to a 60-90 minute video.
Same thing w/ a podcast teaser.
Here's one I recently completed for a client.
Spoiler: Every episode we
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In my time making videos for Disney, Meta, & NFL...
I've got one go-to trick that works (almost) every time.
My absolute favorite technique in storytelling:
Set up a pattern and then...
break it when you're ready to grab attention.
Once you've got that attention?
Use it to
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Think about the audience you want to attract.
What are they watching?
Start there.
Then, iterate.
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Zaid spent hours with me on what ended up being literal therapy. Added benefit: great perspective on how I can grow Cut The Pod.
🙏
Founder Juice
#5
—
@cutthepod
-
Level 1 = “What’s your story?”
If you have a great story, you graduate to level 2.
Level 2 = “Who’s telling your story?”
If you have great stories, the answer is a big media company.
But then, as you are nearing the end of your professional
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If you don't set your podcast's brand identity,
someone else will define it for you.
If you don't direct your viewers to actionable outcomes,
someone else will capture their attention.
If you don't commit to consistency,
someone else will fill the void you leave.
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London. 2012.
My first time overseas.
Olympics on-going around the corner.
The path to this bank was wonky.
The landing in big city traffic.
But, w/ watchful friends and some persistence.
Got it done.
One of my favorite shots of my time riding.
Published in The Albion UK.
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Is there storytelling in podcast production?
Yes.
In many different forms.
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What struggling podcasters do:
• Start a podcast on a whim, thinking the raw, unedited look will resonate.
• Miss out on brand-alignment w/ default templates, mismatched fonts, off-brand colors.
• Life gets too busy, the podcast fades, and they miss out on client leads and
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Mission Accomplished! ✅
October goal, complete.
How did I land this client?
• Following up with inactive leads
New goal? 1 more.
Hold me accountable X...
My goal in this upcoming month of October:
• 1 new client at Cut the Pod
How?
• Launching Meta ads
• Newsletter in the works
• Upcoming giveaway here on 𝕏
• New content recorded and in-production
• Posts emphasizing the why behind my service
•
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Cheeky trick for the podcast hosts.
I'm 100% certain this will save you.
Always have 4 back-up episodes on standby.
Fully edited.
100% ready to post.
This protects you from:
• Personal issues
• Guest issues
• "Oh sh*t" issues
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@PodcastMovement
Would love to hear from attendees their top highlight(s) from this year.
Need some inspo for next year!
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Check out our work (and our feedback).
This is our work for The Nicholas Ashbaugh Podcast.
This is the branded intro with original music.
We're all happy over here!
Taking a page out of
@decimablack
's book and framing the
@Frame_io
comments.
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The best Podcast recording service?
Zencastr? StreamYard? Riverside? Zoom?!
I put each of these to some testing.
The winner was painfully obvious.
@RiversidedotFM
It was the only service that did not lose recordings.
The bar seems low here...
My witness:
@decimablack
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You get one upgrade to your podcast... what do you do?!
Better Camera? Better Mic?
Nope...
You align your podcast with your brand.
How do I do that?
• Captions + Graphics: Use your brand colors + fonts
• End-Graphic/CTA: Tell your audience what to do next (EX:
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My blueprint for marketing... revised.
[hook] Your podcast can build trust and elevate your brand—if done right.
[social proof] I’ve worked with Disney, Meta, NFL, and many other industry giants to help them tell their own stories.
[client outcome] Offload time, raise your
My blueprint for marketing.
[hook]
Your podcast can generate leads & authority.
[social proof]
I worked for Disney, CNN, Meta, NFL
[client outcome]
Offload time, look like a pro, get leads.
[cta]
Start generating authority & leads w/ your podcast.
Critique this, please.
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Dan Koe shared my latest work in his newsletter.
My client
@IamProHuman
, did the hard part
I had the privilege of playing a small role in launching The Professional Human Podcast.
This year, I started a journey of building my own business, Cut The Pod.
It has been full of
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How are podcasts good for your business?
Each pod can break down into 8+ assets
Each asset can to find a lead
Leads can generate $$$
$$$ is good for business
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One of the glories of the digital age is sharing client feedback with the world.
Especially when it is positive feedback.
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Take the hot trend
Make it your brand’s own
Your fonts. your colors. your music style.
And try your best not to use that one clip from the Will Smith movie.
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A secret weapon of mine that was so secret I didn't realize?
I am only willing to handle 7 clients at Cut The Pod.
More than that I'm over extended.
I am not a plug-and-chug factory giving every podcast an 'assigned-editor' and plugging you into an assembly line.
If you
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Say you get the chance to sit down w/ top talent in your niche...
But there is a catch.
You need to get them to talk about themselves.
Then, you gain access to the greatest minds.
There's a highly successful tool for this.
And anyone can access it.
The tool?
Video
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How many views does the average podcast get on Ep 1?
My client's first episode caught me off guard.
So I asked ChatGPT...
• ChatGPT's guess: 50-200 views, 5-10 comments
• My Client: 12,000 views, 250+ comments
Wow.
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This is an email I got from a client.
This client hit 10K+ views on our first video podcast episode together.
He has generated business and trust right off the bat.
I love to take credit but he has absolutely earned it.
He's a perfect example of my goal with clients,
make
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The best words for your business?
Are not from you, but from your clients...
Testimonials.
Especially when they say your business is great for their business.
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🧑🍳 Pod Roast:
@loganbartshow
, Video Podcast: The Logan Bartlett Show w/
@loganbartlett
, Guest:
@klarnaseb
Audio Quality: 1.85/2
• Great quality!
• Sound effects are great and add a lot. But, at times the movements are not strong enough to motivate SFX resulting in what can
Episode 109 with
@Klarna
CEO
@klarnaseb
:
- going from profitability to burning $150M/month and back to profitability in less than a year
- being OpenAI’s favorite guinea pig for AI ideas
- boosting productivity at Klarna with AI agents
- fundraising lessons and mistakes
- the
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🎙️Pod Praiser (aka Pod Roast)
Podcast Name Sweat Equity w/
@alexgarcia_atx
When a savant like Alex is on the pod, there is alpha (1) in the pod content and (2) in the pod production. If you watch this episode you are in the lead. Let's see what we can learn from the production.
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🧑🍳 Pod Roast:
@nathanbarry
, Billion Dollar Creator Podcast w/ guest
@AliAbdaal
Spoiler: It's a banger
Audio: 2/2
• Music is on-point. SFX are strong. All sounds have a clear purpose – nothing feels random.
• In today's retention focused editing. So much feels so random.
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🧑🍳 Pod Roast:
@garrytan
, Lightcone! Podcast w/
@ycombinator
How does a true powerhouse in the industry score?
Audio Quality: 1.8/2
• Mic's are pristine!
• Opening music is great. Feels a bit stock-y for such a big player. Still, great!
Video Quality: 1.7/2
• Lovely,
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Look like a podcast pro by the end of this weekend:
If you bought these today, you are a pro on Monday.
That is, if you set it up right :)
Camera:
•
@opalcamera
C1
Lights:
• Key Light:
@elgato
Key Light
• Back Light: El Gato Key Light
• Side/Fill Light: El Gato Key
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Today? I'm building Cut The Pod.
A video podcast post-production service.
Leveraging my experience to make your video podcast world-class.
Using the same relationships and tools that propelled me to work with industry giants
Bringing the 'magic' to video podcasts, like yours,
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