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Swastik

@contentwaala

Followers
904
Following
1,280
Media
1,235
Statuses
6,498

Giving gyaan on Content+Performance Ads! People, Product, Politics! x to many - @Leapfinancein @Meeshotech @Inmobi

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Joined April 2013
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@contentwaala
Swastik
3 years
Everyday I go to my terrace and I see amma planting in most random places which I find so beautiful. Here are few of them 1) My XRay report 2) Some Shampoo bottle 3) My basketball 4) her old handbag
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@contentwaala
Swastik
2 years
Oh Bangalore, You beauty 🌸
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@contentwaala
Swastik
2 years
Ghar ki yaad toh roz aati hai, magar aaj shehar ki yaad aa rahi hai. Made this few years ago and I still feel this is my most beautiful ode to Lucknow!
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@contentwaala
Swastik
2 years
It has been a month in Bangalore & one major realisation I have come through is that people are quite lonely here. I think, big cities have huge roads & buildings, this physically distance eventually leads to emotional distance between humans.++
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@contentwaala
Swastik
5 years
Called Bangalore Police because of a mob fighting in my locality and they came in less than 8 minutes of the call in Spice Garden Marathalli. So good, So Proud. @BlrCityPolice HAL Police Station, Marathalli Station. Kudos to the team, Thank you for your service.
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@contentwaala
Swastik
3 years
Hi @newslaundry can you provide some Bulk Subscription Models, for companies and colleges ? Would like to pitch it to my college and current company.
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@contentwaala
Swastik
1 month
@Naina_2728 Got this, old baksa for 750 bucks and painted it yellow. It is the most beautiful thing in the room, have space to put stuff inside and is pretty multipurpose!
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@contentwaala
Swastik
2 years
Raising petition to normalise, Man carrying, woman's handbag. This is Amma's handbag here.
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@contentwaala
Swastik
11 months
Completed 1 year at Leap, so much of learning & un-learnings but I'd talk about them on some other day, today I'd talk about this person who is suppose to be my manager but kya umdaa insaan hai! Commonly known as GS but I think she should be called GPS. @GurpriyaSidhu
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@contentwaala
Swastik
3 years
Oh Bangalore! You have no idea what a beautiful thing you have created.
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@contentwaala
Swastik
3 years
Hey @thevirdas Will you feel validated, if you get to know that Gulzaar Sahab said something similar in 2019 and wrote about the idea of two India in 1971? Source : @newslaundry Random weekend musings!
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@contentwaala
Swastik
1 year
@GurpriyaSidhu I think that's the reason Saif won his National Award for Male Actor in Hum Tum and Rani couldn't because she wasn't on Indian passport.
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@contentwaala
Swastik
11 months
People of Bangalore meet Bryan. Bryan is a nurse but sells charcoal paintings during weekends on church street. If you are looking to purchase some paintings or want to commission some work, I'm happy to put you in touch with Bryan. RT for Art!
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@contentwaala
Swastik
2 years
At times I feel that we might come to big cities for money, good work, opportunities but you are missing out on warmth of humans, belongingness & real connections. Many don't know about this because they might have not felt it, but trust me I have and it is beautiful. ++
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@contentwaala
Swastik
4 years
I type 'n' in the url bar and it shows @newslaundry instead of @NetflixIndia @AbhinandanSekhr @Memeghnad aur @MnshaP iss duniya ke nayaab heere hai aur yeh samaaj ek na-kaamyaab johri!
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@contentwaala
Swastik
2 years
While @viditaatrey is at Davos attending the @wef and telling the world about the Meesho Story. Here is something came this morning from a Meesho Seller. Under the huge umbrella of Meesho Story, many such stories are written everyday, I call it the Meeshofication of sellers.
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@contentwaala
Swastik
2 years
I was feeling guilty of not able to complete @Ram_Guha 's interview with @AbhinandanSekhr on @newslaundry but thanks to Bangalore traffic. 🙃
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@contentwaala
Swastik
2 years
I feel quite a few people in metro cities, live an EMI life. You live your life, weekend to weekend. You pay EMI everyday to live for the weekends. We keep living this EMI life with an idea that eventually some day, you'll have the whole happiness. ++
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@contentwaala
Swastik
2 years
Amma just sent this where she has made planters out of refined oil containers 🪴 😍 Kya hi sundar kaam hai amma ka!
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@contentwaala
Swastik
3 years
I have been following @AltNews work for a while now and in-fact in 2017, I wanted to join them. Couldn't do so because of certain constraints but ended up having a fruitful conversation with @free_thinker on call. I couldn't join his firm but started donating it whenever I could.
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@free_thinker
Pratik Sinha
3 years
The work we do at Alt News busts false narratives and encourages critical thought. We fact-check without fear or favor inviting ire from all sides. If you support our work, kindly make a generous contribution.
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@contentwaala
Swastik
5 years
@Delhi_Sarcasm @nsui @ABVPVoice @AnimaSonkar @sudhirchaudhary @TimesNow @sudhirchaudhary Yaar 2000 ki note mein chip nahi mil rahi, aur zee news mein imaandari.
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@contentwaala
Swastik
2 years
As an avid reader, lover, appreciator and subscriber of @newslaundry I feel, all of you should subscribe to them just so that @MnshaP can afford good therapist because she watches all that crap on National news channels to create an amazing show like TvNewsance.
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@contentwaala
Swastik
2 years
I was a wedding planner for BLR & did 53 weddings. Arrange, Love, Blah Blah, everything. Couples from Silicon valley to interiors of India. 2 common thing in all the weddings :- 1) Gifts ( as dowry ) 2) Name of the groom/family before the bride family at the event Tch! Sad!
@championswimmer
Arnav Gupta
2 years
It is 2022 and the Govt of India cannot get a message of road safety across without also promoting giving car as dowry (which as per Indian law is, by the way, illegal). Great going.
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@contentwaala
Swastik
2 years
You know you are in Bangalore when the bus conductor is using the @PineLabs and taking all mode of payments. @peakbengaluru
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@contentwaala
Swastik
2 years
I will find a little Lucknow in Bangalore and a little bangalore in Lucknow. Time to go back and reply on Slack, 10 min mein thread likh kar, waapis kaam par lag jaane waala talent hai mere pass. LOL!😅
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@contentwaala
Swastik
2 years
@ReallySwara @baxiabhishek Also folks, my amma does kaafi sundar kaam and I just keep making sure that people see her work. Cause now I see my parents, like my children and I try to show off their talent. Haha!
@contentwaala
Swastik
3 years
Everyday I go to my terrace and I see amma planting in most random places which I find so beautiful. Here are few of them 1) My XRay report 2) Some Shampoo bottle 3) My basketball 4) her old handbag
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@contentwaala
Swastik
4 years
@alexisohanian This Asian bread is mentioned the first time on 1300 AC by the Indian poet and musician Amir Khusrow, but its origin is almost certainly older: probably since the arrive of yeast in India from Egypt.
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@contentwaala
Swastik
3 years
Team @entrackr does some great job. This year they have compiled yearly data, which is just mind blowing. Kudos to the team!
@entrackr
Entrackr
3 years
Startup Funding Report 2021 👉 In terms of segments, fintech was on top with 186 deals in which startups raised around $5.07 Bn in 2021. But, the total amount raised by edtech startups was higher at $5.78 Bn across 141 deals. Image credit: @Lucknowaala
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@contentwaala
Swastik
2 years
Uttar Pradesh has some beautiful names for the towns. This one is called EkDil, imagine someone asks you, Kaha rehte ho? And you answer, Ekdil mein. Waah!
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@contentwaala
Swastik
2 months
@Ajain112 I think, the consumer is looking for something extra than the discount on your page because in our head, she is doing bulk purchase. What could be one way to respond could be :- Ma'am, What I can help you with is you order 15 and I give you 2 extra pants, of the size and colour
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@contentwaala
Swastik
3 years
Two of the startups I am bullish in the coming year are @relevelhq and @spennyapp Also If anyone of you have a pure intent to grow yourself, you should join them. The best part about working with a growing startup is that you grow with them.
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@contentwaala
Swastik
1 year
Rinku lost his parents during Covid Wave in 2021 and now putting a thela selling Jamun. He is around 9 as he says and doesn't know what else to do, he stopped going to school after the death of his parents. We have many such Jamun stories on the roads of India. Putting here ++
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@contentwaala
Swastik
2 years
Maybe the warmth, the humans, the idea of not being so busy. That doesn't mean I hate bangalore, I don't hate it. I love few characters of the city, like I do for my hometown. I love few humans here. I am trying to bring some characters of Lucknow to Bangalore and maybe someday
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@contentwaala
Swastik
1 year
@AzimAkhtar_ Hi Azim, What was the thought behind building it? If you could write in few lines, it would be great. Thanks!
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@contentwaala
Swastik
2 years
This tweet aged quite well. Super Excited to join @LeapFinanceIn as Creative Director. Super grateful to @GurpriyaSidhu for it and @NoatiaVirat for the smooth process. 🥳 I guess Twitter can do wonders and here is one example! Taking a Leap is all what matters, I guess!
@GurpriyaSidhu
Gurpriya
2 years
@contentwaala @LeapFinanceIn aap join karo aur badal do
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@contentwaala
Swastik
2 years
One of the meesho seller sent me a video on whatsapp about their work. She employees nearly 35-40 ladies and they sell all type of cute crochet items on Meesho to entire india Love seeing women building businesses PS: This is not produced by meesho & is not a paid promotion.
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@contentwaala
Swastik
2 years
for time like these I understand why @championswimmer is the star of bangalore. He can swim his way through in these times.
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@contentwaala
Swastik
2 years
Hi @LeapFinanceIn Why is your brand tagline not this ? I mean this one line can be your next campaign design. उड़ान भरने के लिए छलांग लगाना आवश्यक है - To fly, you need to take a leap.
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@contentwaala
Swastik
2 months
Are you a D2C brand running ads on Meta? Drop your brand name, and I'll audit your creatives! 🚀 I’ll provide: Improved messaging suggestions New experiment ideas Why me? With experience at InMobi, Glance, Meesho, and Leap, I think I understand creative a little better. 😇
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@contentwaala
Swastik
2 years
Will you believe me if I tell you that more than 200 jewellery making artists of Gujarat joined Meesho during covid when just one Seller family decided to sell their handcrafted jewellery online, all across India. Here is a story of Meira Jewellery and Rathi Family. 🧵
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@contentwaala
Swastik
2 years
Bamboo Bazaar Bangalore does have some good old furniture, a little pricy compared to Delhi/Bombay market but still likeable. Can create a thread on different products and their cost, if this gets enough attention.
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@contentwaala
Swastik
2 years
Made this digital art back in 2019, for the love of Lucknow and Van Gogh. Putting it out here again. If you need the High Res : DM me and I'll share the link. RT for the love of Lucknow!
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@contentwaala
Swastik
2 years
Indore, Panipat, Haridwar done. 2 more to go. Real, Raw & Revolutionary Meesho Seller stories coming in from the most unconventional places of Bharat. @meeshotech
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@contentwaala
Swastik
2 years
@brijbhasin Love where it says Tier 2 College Degree. So refreshing to see people being okay for not being from Tier 1 college. Thank you! 😇
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@contentwaala
Swastik
2 years
Now that I can see this tweet getting attention, here were few other artworks, I created for Lucknow.
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@contentwaala
Swastik
5 years
@mybmc @TheJohnAbraham Have you put the hoardings which says that Pet doesn't spread COVID-19. You have misinformed public, you need to re-inform them with correct information. Thanks!
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@contentwaala
Swastik
1 year
#hiringalert We are looking for an intern to join our Marketing team at BLR office. It is a paid internship & can lead to a full time. You would be working with the creative & social media team, on multiple projects. The key things that we look in someone to join us are :-
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@contentwaala
Swastik
2 years
IMHO, @meeshotech will become the TATA of Startups. Why ? 1) It is build in the toughest market condition 2) It will be a brand that Bharat will own. ( like every indian uses sth. from Tata, eg salt) 3) The founders actually have noble intent, hope the intent gets transferred
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@contentwaala
Swastik
2 years
Ever wondered, How Sanitary pads are made? RT if you want to see more such processes.
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@contentwaala
Swastik
3 years
Same. Two of them came, offered them Gujiya as well. Since Amma's Gujiya are like Tunday Kebab. They melt in mouth:) Not showing off but amma abba have created an atmosphere where everyone who comes to our house is given utmost respect, indifferent of caste, creed, sex!
@baxiabhishek
Abhishek Baxi
3 years
An AC technician came to my house via an app. I shared the OTP with him and showed him the issue with the AC. He fixed it and left. I'm now enjoying the comfort of the AC. - Normal people
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@contentwaala
Swastik
1 month
@Kritikaarora779 @Ajain112 @reemaabajaj When I spoke to a few textile experts who had done their PhDs in similar space, told me that the tech is not the tough part while implementing it but the operation of how to do and at scale is what makes it different. For example, McDonald's doesn't give the best burger but still
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@contentwaala
Swastik
2 years
Today is my last working day at @meeshotech In my past 2.5 years at Meesho, I got a chance to work on some amazing projects & learn from some of the most amazing people. I was able to see the SMBs inside out & impact meesho is creating on ground! Behraal Dua mein yaad rakhna!
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@contentwaala
Swastik
2 years
@aadit_palicha I wrote about how risky it was. I did and I am sad that I was not loud enough.
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@contentwaala
Swastik
3 years
How meesho is enabaling SMBs ? Around 8 months ago, we started working on something called @Meesho_Official Supplier Success stories, the idea was simple, find few suppliers and tell about their stories to the world. The simpler it sounds the tougher it gets.
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@contentwaala
Swastik
2 years
My CEO follows me on Twitter, ab mujhe ekdum intellectual act karna padega idhar. Performance Anxiety ho rahi hai. Btw, Side note. @meeshotech k founder log, kaafi hi chill rehte hai, azaad sochte hai aur udne dete hai.
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@contentwaala
Swastik
5 years
@deepolice12 @BlrCityPolice I feel the reason it took 8 minutes was because, it was not easy to make them understand the address. If somehow we can send them our location on WhatsApp or something of that sort, it would be great. ( Observation & Insight )
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@contentwaala
Swastik
2 years
Today a meesho seller, wrote about his growth journey in one of our survey. interestingly using 'Ji' which is something we add for respect in India. Interestingly we have always addressed our sellers with respect even in our creatives : example 'Online Bechiye'
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@contentwaala
Swastik
2 years
I don't think in my wildest imagination, I had ever thought that I'll go back to my university and teach on weekends, but that is what I do now. Back at Christ University 😇
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@contentwaala
Swastik
2 years
If you want to see the A Game of visual merchandising in India, just visit the saree stories. Intricately beautiful.
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@contentwaala
Swastik
2 months
Bangalore ab kissi baat par garv nahi kar paaega, kyunki dilli ka dil waapis ja raha hai! Vidai Mubarak! @malikgarv
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@contentwaala
Swastik
2 years
@varungrover Aap depress nahi hai, baaki log jyaada khush hai!
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@contentwaala
Swastik
2 years
During this off, I am planning to shoot a short film which I have been writing for almost a year. ( Really want to send it to few film festivals ) P.S. Looking for actors / actresses, cinematographers, other people who'd like to work on the project. RT for good ART.
@viditaatrey
Vidit Aatrey
2 years
Even astronauts need breaks. So do folks working on moonshot missions at @Meesho_Official . For the 2nd year in a row, Meeshoites will unplug for 11 days (Oct 22-Nov 1) to Reset & Recharge after the festive season. Work is important, well-being is priceless. #Mentalhealth
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@contentwaala
Swastik
4 years
Clicked & Created this montage of Bada Imambara and Starry Nights. People of Lucknow, might like it! ;)
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@contentwaala
Swastik
4 years
@Ranjeetshankar @baxiabhishek Arey bhai, phir se padho upar kya likha hai.
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@contentwaala
Swastik
3 years
So @mohdhamzasuhail and I started building a product called @typemyletter in late 2018 and launched in March 2019. The idea was simple, send vintage style typewritten letters, anywhere in india, by visiting our website in simple three steps. Here are the things we learnt 🧵
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@contentwaala
Swastik
3 years
Hi @upadhyay_harsh1 in 2019, I wanted to write about startups and that is when I started following you folks. Love what you team does and I feel that your team should up the game of Data representation. Here is the suggestion. DMing you the projects file.
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@entrackr
Entrackr
3 years
Once again, Bengaluru-based startups have led the show as 56 startups from the city raised funds in November followed by 39 startups based out of Delhi NCR. Mumbai and Pune were at third and fourth spot with 25 startups and 9 startups respectively. ▶
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@contentwaala
Swastik
3 years
@baxiabhishek @daxpandhi Kaafi pehle likhe the hum, aaj use kar liye yahan par. Maqsad poora.
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@contentwaala
Swastik
2 years
At 3:18 in the night, I am still going through the 1000s of stories that sellers send to us. I obviously can go to sleep but aren't we all live for stories, aren't we all stories ? A seller who lost his job during Covid, created a business & now employees 15-20 people. Imagine!
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@contentwaala
Swastik
3 years
Devi Mata iss tweet ko viral kara do, looking for a script writer ( hindi ) for 5 ( 2min each ) short films, based on real stories which we already have. Paid Gig, obvio. DM me the link of your work or write me at swastik(.)saxena(@)meesho(.)com Thanks!
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@contentwaala
Swastik
2 years
Lucknow in a parallel universe. 🌻
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@contentwaala
Swastik
2 years
You pick any temple in Bangalore and make a postcard out of it. Sri Venugopal Krishna Swamy Temple, Malleshwaram, Bangalore!
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@contentwaala
Swastik
2 years
Announcement : I am shifting to BLR next month & looking for a place to stay in HSR Layout. I can move in from 15nov and would be grateful to the people who can spread the word. RT it for good Karma!
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@contentwaala
Swastik
3 years
@ShahRathin @spennyapp Yeh founder logon ko impress karne k liye, designer logon ko kya kya karna padta hai :D
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@contentwaala
Swastik
2 years
Highlights of 2022 1) Invested in a Bakery business and took it on street ( very small but still, filled with learnings ) 2) Gifted a car to parents ( very small but still happy ) 3) Produce a show from scratch ( called it Manzil, was later changed to spotlight, lol )
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@contentwaala
Swastik
2 years
Even God gets stuck in Bengaluru Traffic. 😇
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@contentwaala
Swastik
2 years
Speed over perfection k chakkar mein, rapido waale ne yamraj se rubaru karwa diya tha aaj subah!
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@contentwaala
Swastik
3 months
I have new favourite work cafe in Bangalore with amazing irani food.
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@contentwaala
Swastik
2 years
To people who don't do business. For us, Small Medium Business is a boring mundane thing but too many it is a dream and here is a chapter in someone's dream when they were pregnant. Meesho Sellers are too honest and that is the most beautiful thing about them. @viditaatrey
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@contentwaala
Swastik
2 years
Our Meesho sellers are super cute. Here are glimpses of it. Image 1) Suman ji sending Keshav's report card Image 2) Suman ji sending independence day wishes with her son dressed as a soldier. Happy Independence Day! @meeshotech @viditaatrey @barnwalSanjeev
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@contentwaala
Swastik
3 years
because I felt it was too personal. Today morning at 8:30, she sends me a photo of Keshav for his first day at school. Now, Whenever someone comes to me and says, Why are you so happy at work always ? Coz I witness such stories everyday, first hand. I call it. Meeshoful Stories!
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@contentwaala
Swastik
2 years
Here is a thread about Why sellers of @Meesho_Official proudly write, that they sell on meesho instead of sharing private store links ? 1) Meesho doesn't charges commission : Before Meesho came into the market, e-commerce companies always charged heavy commissions. They still do
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@contentwaala
Swastik
2 years
I was mind blown to look at the innovation happing on ring design. You can get many such rings at artists bazaar, happening at ChitrKala Parishath, what else can you get ?
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@contentwaala
Swastik
2 years
Photos from the Archive, Clicked Near Times of India office, Lucknow! I still remember when I asked him his age, He said 5 years before Independence.
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@contentwaala
Swastik
2 years
Unfiltered Lucknow! :)
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@contentwaala
Swastik
2 years
In Haryana during one of my field trip, I asked few women who were sitting at the gate of their houses in the evening, if you use your phone to do whatsapp, why do you not order online, the prices are similar and they variety is more? One of them : Bhaiya, ghar se kaise niklege?
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@contentwaala
Swastik
2 years
This product is so bloody under-rated. Super easy to keep a track for Amma & Abba's medicines. Saves time and adds the surety of whether they have taken the medicine or not.
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@contentwaala
Swastik
2 years
For some reason, I find all sports good to sit & watch a game but I am never able to become an avid fan of any sport. I don't know why but the only sport I think I religiously follow is Indian politics. It could also be 'coz I come from UP & the best sport to play is politics.
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@contentwaala
Swastik
2 years
Putting a photo here just to show off my carrybag, I purchased with few books from @blossombookhous 💙
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@contentwaala
Swastik
2 years
@CMOfficeUP My father got retired on 31st May, 2021, it has been more than a year and he has not yet received his post-retirement funds & pension. He is a man of stature who has worked for the state-government for 3 decades. He had filed a complaint on @jansunwai_up as well but
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@contentwaala
Swastik
4 years
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@contentwaala
Swastik
2 years
Here are the list of things, I like about bangalore or I see on street and I love it. Starting with :
@contentwaala
Swastik
2 years
The boss lady on streets of Bangalore! 🌸
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@contentwaala
Swastik
9 months
Hello Namastey Adaab! We are launching Saaro and our first product is going to be a Cookie Box 🍪 RT this tweet with tagging a person you want to gift a cookie box with a reason Why and We will do it for you. Cute/Funny - RTs will be sent the boxes.
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@contentwaala
Swastik
2 years
हिन्दी बोलता हूं, हिन्दी में सोचता हूं और सबसे बड़ी विनम्रता से कहता हूं की भारत की कोई राष्ट्रभाषा नहीं है!
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@contentwaala
Swastik
2 years
My weekend compiled in two images. 😂 Who said boring life cannot be aesthetic? 1) Christ University 2) Ironing clothes
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@contentwaala
Swastik
3 years
Amma's plant go for a walk!
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@contentwaala
Swastik
2 years
This also
@contentwaala
Swastik
2 years
Move away, the boss is getting late for Monday morning 🐶 Koramangala | Bengaluru
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@contentwaala
Swastik
2 years
You are getting married soon but not sure how to go about your wedding, what should be the venue and How to find a right budget photographer who can deliver good pictures? As someone who was a wedding planner/designer in the past, here is a thread that may help 🧵
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@contentwaala
Swastik
2 years
Khud ki khoj mein, hazaaron soch mein. Kya tum bhul gae ho, jeena mauj mein? 💌
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@contentwaala
Swastik
3 years
@anusha_243 Not a PM but I have seen people tap t3/4 times if they don't get SMS instantly, reason being that they don't know it costs money for the org to send one sms. Solution, just adding a message which says please be patient ( The SMS might take time )
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@contentwaala
Swastik
9 months
After a fast sprint at Leap, taking some time off. Will be working on my own projects and consulting few other companies on Performance Marketing (Instagram mainly) If you are a company starting or struggling with cost at Performance Marketing. Please reach out, happy to help!
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