Reema Bajaj
@reemaabajaj
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Performance & Growth Marketer | D2C | Ex @createaschbang | TISS | • Marketing •Polymath•Lifts Weight & Life Musing •Always challenging things with my curiosity.
Joined April 2021
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👇If you are a D2C brand selling experience, specially a fashion or a jewellery brand, do check this out👇
I saw this ad format on Insta, I really loved it. I shared it with 3 of my good D2C friends and asked them to replicate it for their brand. 2 of them responded back saying
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the simplest yet the most difficult part of marketing is understanding people.
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For once I wish to go to china and explore all the markets there- clothing, footwear, jewellery, comfort. Half of the D2C in India is actually inspired from there ;)
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@chiragbarjatyaa
Coz reels are addictive. They throw the same content that you want to see. They are personalised as per your interests. They are short, they are quick, they give you pseudo dopamine kicks. All this with 0 zero ₹ charged for infinity scrolling.
Money charged ₹0
Attention span
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I wish, i could actually meet people smarter than me, every week :)
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Almost 3.5 yrs in marketing career, can’t recall the last time I showed my resume to any hiring manager. 90% of the time it has been my proof of work portfolio or the assignment asked was so well done that the hiring manager never felt to ask for my resume. 😅
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Tried
@vinodchendhil
’s Naturally Yours Millet Noodles. 🍜🍝As a fitness person who is extremely picky about the food that goes into my mouth, I can confidently say, I loved the taste and the macros composition is also spot on. Full 10/10. 💯What stood out and caught my marketing
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Just ended up reading that Velocity, a fintech platform has launched a massive 400 crore fund to support D2C brands during the festive season in India. The best part, all this, without any equity dilution.
This is some crazy number. Loving how everyone is ready to empower D2C in
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I am a performance marketer myself and even then, I totally agree to what
@kmr_dilip
mentioned. Most of the D2C brands today are just human bodies running on ventilators . Here the ventilator being performance marketing spends.
@GrowthX_Club
@udayan_w
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It’s 7pm and the brand has already made approx 5.5L daily revenue, what do you think we will close it at today?😎
Any bets?
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@chiragbarjatyaa
10. If you think you would get the body of your dreams in 1 month, you are living in delulu.
11. Please learn to re- rack weights right from day one.
12. If your gym trainer doesn’t teach you about nutrition, macros and importance of diet, you are in the wrong place with the
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You do not become smart by merely reading books.
You become smart by what you learn from those books.
-
@warikoo
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I am willing to help any DTC/ small business who is purely taking the legacy of Indian Heritage and Culture forward . Paintings, Bags, Fabrics that are true to India, Sarees,Ayurveda, Handicraft, Jewellery, Tea, Carpet, Incense Sticks - if you are solving for any of this, I
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@azadanarkali
Please take a break and spend some time either in your hobbies or going on a short getaway. I have been guilty of being in this situation and I know how hard it gets. The only way out is to take a break. :)
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How’s your Q3 faring folks?
Not even 11:30am and we have crossed 1lakh!✨😭🎉
PS: NOT A HIGH AOV BRAND
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@Ajain112
Been there. A cousin of mine wnated it. We got it made from a local carpenter and the problem was solved and we didn’t burn a hole in the pocket. :)
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Did a random test wherein I changed the copy from “get X% off” to “Save X% off” Same creative. Same targeting. CAC got reduced drastically and CTR got increased from 0.9% to 1.8% . Whosever says, small tweaks don’t matter, I am here to change your opinion. 😅🙋♀️🥱
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@OneAbhishekJain
+1. Also on days when Coke isn’t your best friend, a zero calorie soda with a lemon squeezed really works wonder. Throw some ice and you have the best pocket friendly drink
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As much as I love D2C, I now wish to learn Amazon and marketplace advertising? Who should I follow? Even ready to reach out to someone who doesn’t make content? Willing to barter my D2C Knowledge in exchange of marketplace advertising?🧐 please help.
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Add Olive Green, Black and Navy blue and voila, you have the best selling classy men’s bundle pack for your D2C men’s fashion store
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@monali_dambre
Even build a personal brand on every single social channel and visit almost every second marketing event. I genuinely want access to her calendar and time schedule.
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They:🗣️We would go heavy on Prime and GOAT sale days!
Us👽:We would focus on D2C and churn out the maximum revenue.
💰10am, 1.4L 💰and my body is fuelled without any pre workout 🏋️♀️
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Yaar I was just randomly stalking
@bellavita
‘s website after coming from the event, added a product to cart just to see something and I have received 10 abandonment calls since morning. I mean, it’s good to call, par the frequency is too much for me to handle. How do I explain
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Endless scrolling loop of Instagram reels, quick 10 min delivery, and the rise of advanced AI tools all have fundamentally spoiled our life. Quick dopamine kicks, patience muscle being reduced to 0, curiosity being dulled and answers being available at the mere click of finger.
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I attended
@Ajain112
’s D2C space yesterday and one of the most asked questions was - “how do we decrease RTO( Return to Origin) and here’s my take on it ⬇️
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I am one of those marketers who observe things around her and keep interacting with people. The other day, I started talking to my house help and the watchman of our locality just because I wanted to get some insights as to how tier 2 and tier 3 people behave, buy and shop. I
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@VedikaBhaia
Start with Consumer Psychology. Learn about Pirate Funnels. Legally, stalk brands and their marketing strategies. Last, understand that people make decisions emotionally and then back it up with logics.
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@Ajain112
Make one and change my mind. I believe nobody can make an Indian version of Uniqlo. Atleast for woman.
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“hello? Am i audible?”
“Yes, you are. And you would always be.”
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Had a meeting yesterday where the founder asked me, “but Reema, what is the difference b/w net, gross & total revenue?”
And I had to mute myself for a min. I just couldn’t digest it. The entire call was brimming with buzz words like “strategy, course of action, agile,pivot” :)
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Promised myself this year, would ditch all the Adidas, Zara’s and other global giants and shop from Indian DTC and home grown brands. 8 months already, loving the journey. Have discovered so many amazing brands in this process ✨🛍️❤️
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Women are much more safer moving out of India. Trust me. You aren’t judged for your bold thoughts. People outside are so nice. Men there don’t see a woman approaching them as being desperate or being tempted for something. You can walk freely at night, enjoy your night life
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@pseudonymtra
Being a girl, putting yourself out everyday on reels, inviting male attention and reading those derogatory remarks, it surely does affect woman. And the case worsens if you are someone who wears sports bra/ lifts weights. I can totally relate to this :)
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@ganeshunwired
1. Frido without any doubt. You already know how much I stalk these people.
2. Whole truth food website experience, offer hacking, post purchase experience, retention. They aren’t performance heavy. But I still love the limited ads they do. Also content marketing game 👌
3. Two
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In marketing, Everyone's ready to spend big on acquiring users, but when it comes to nurturing & retaining them? Suddenly, there’s a budget crunch. The same goes for corporate culture—everyone is up for hiring new talent, retaining existing one is where the budget cut comes in:)
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Got access to the Official Meta Holiday Guide today and the entire document focuses on the importance of Advantage+ (ASC+ Campaigns), Creative , A/B Testing and having a simplified account structure 🙂
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Could it get any better? 🤭. Thanks
@sahilypatel
for the follow back. You truly made my day. ❤️
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@monali_dambre
Skincare - cerave, rhode beauty, color pop, kylie; maybeline, la rosche, glow drops ( USA one is different from India)
Footwear - Nike Jordan’s. More colors, greater variety, less cost.
Fitness - gym shark, lulu lemon, girls collective ;)
MacBook, airpods , Nordic vitamins :)
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Why is it so challenging to lose the last few kilos in your weight loss journey ?😭I’ve shed 20 kg already, but dropping the final 5 kg seems to be an endless struggle and a real test of my patience.
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I have been in the AI rabbit hole since the last 7 days and I can truly say, a human marketer who knows how to fiddle with AI is unbeatable. These are just early signs of being in this rabbit hole, I have still rented this space for myself for another 30 more days!🐇🐰
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Can we please accept that items like Luggage, Backpacks, Bottles and Eyewear have evolved from a utility driven purchase to now being key fashion statements? Loving how brands like
@lenskart
,
@my_mokobara
and
@solara
are reshaping and revolutionising this space! ♥️
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@Ajain112
- wrong targeting.
- competition high in the niche you are operating. A lot of advertisers reaching out the same audience as yours
- too much narrow targeting where in you limited and asked meta to deliver and show to X area, X Gender, X placements
- Seasonal impacts - a lot
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Embracing habits like working out, eating clean, reading, podcasting, and writing, which aren’t common among the average Indians, has drastically shifted my social life. My circle is smaller, and I've outgrown old friendships. Not sure if this is progress or a loss. 😅
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If you ever felt worthless or incapable in your life, know that donkey milk is actually sold for ₹5000-₹7000 per litre. 😂💪😅
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Audited an account of a coffee brand today where the account level CAC was around 3K. :) I have no idea how they were trusting the past performance marketer. 3K cac for a 500 AOV of a coffee brand is an absolute bullshit.
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“In order to sell your prospects a happier version of themselves, you need to put down your pen, step away from your keyboard. And Actually Get to know the hell outta your visitors and customers.” KNOW THY AUDIENCE, FIRST.
@abhinavxarora
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@arindam___paul
✅Market Research - Chatgpt and Perplexity- the better the prompt, the better the answer. Throw it an ask about your market, top players, top regions, top answers. Go as wild as you can/ just, please be smart enough with the prompt for the AI to give you a better answer.
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I am at the Razorpay D2C and Retail Summit today and I can’t help but notice almost all founders dressed in formal shirts. I mean, if I were you, I would have proudly wore a customised shirt / Tshirt that has my brand logo, so that people could get to know my brand. It’s 0 zero
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I am willing to share all the resources, collate and combine it on one notion. But I want to set a paywall of ₹99 to accept serious people. Why a paywall? It takes efforts and time. And I already share a lot of things/insights for free here :)
Let me know if you would be
Every day, I find myself thankful for Google, YouTube, and blogs. These platforms and free resources have taught me more than all my years in college combined.
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To the first ever NOT SO PAID feature :) Thankful to all that is happening and excited to what the future holds. 🌸
@realarbabusmani
thankyou for covering this little kid and giving me a platform to share my marketing journey ✨
I still believe there’s a lot of learn though :)
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Not trying to brag, but every day, I invest an hour sharpening my marketing skills through blogs and SubReddits, and another hour studying how big giants grew and scaled their revenue. I am not just your average media buyer please. i invest in my learning every single day :’)
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Every tea and coffee brand, should checkout
@TeaboxTea
ads. Never goes a day when I am not stalking them.
@Tea_preneur
is so precise that he ensures to promote even a tiniest freebie like a spoon on his ads. Rather, not just ads, just go checkout how strategically the website
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Ladies, Once you hit 25 and you’re a woman, trust me, it’s time to avoid family dinner conversations. Half the time, it’s just your parents asking, “So, when are you planning to settle and get married?” 😅
Lately, I’ve decided solo dinners are way more peaceful these days!
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Here’a something that I have consciously done ⬇️
To spot gaps in Indian D2C, I often browse Amazon UK for products I want. The lap pillow idea I pitched to
@myfrido
@ganeshunwired
, It came from one of these searches! :)
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If you read , know how to do research, have an innate curiosity to know things, you can almost do anything :)
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Anyone, how does Myntra knows that the bag will likely to be sold out in 3 days?
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Okay, I stumbled across this AMAZING AD ANALYSER AI tool and it costs $0(yes, absolutely free) and it breaks down your creative and provides detailed analysis of your ad so well right from what the creative lacks and what the creative is good at! 👇👇 Try this out!
You just
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BAD COPYWRITING - our high performance leggings are moisture wrecking , stretchable and come with pockets. Shop now. 🛒
GOOD COPYWRITING- From yoga, gym to run, our high waist sculpted leggings are designed to keep you dry and cool for all your on the go activities and workouts.
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They : It’s Prime Day Sale today! 🏷️D2C Revenue would be impacted, for sure👀
Me: Wait till we show you? 👽🔥
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Dear D2C Marketers, let's face it—Meta's ad performance has been a nightmare these past few days. 😭
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It’s almost the end of 2024 and there are still so many D2C brands who are relying on “basic spin the wheel” and not implementing “ one click checkout” for their website. Let that sink in :)
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Why is it so difficult to convince your parents that a single, happy, independent girl is better than a depressed, unhappy and divorced girl who chose to marry early because of societal pressure?
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Open petition for
@growthschoolio
to send laptop stickers every time someone enrolls in 2 or more programs.👀
@uttamm_gupta
, keep a note🤭
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@Naina_2728
1) Yoghurt + whey + seeds.
2) any low calorie icecream noto or getawhey should help.
3) sweet lasi
4) you can go crazy with yoghurt. From pudding to fruit riches yoghurt icecream( can be made right at home)
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DTC folks, tighten up your seatbelt, the Ultimate Festive Season Mania is about to explode🔥
❇️14 September - Ajio All Stars Sale
❇️27 sept- Big Billion Flipkart Sale
❇️27-1 - Mega Blockbuster Meesho Sale
❇️29 sept- Amazon’s Great India Sale
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This is an appreciation post for
@twitellectual
for packaging the ultra light weight and the most gut friendly gentle on stomach whey protein in the Market!
Have Flirted with many proteins in the market & finally found my match here💪
+ 🟤cold coffee flavour has my heart✨❤️
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The other day, at the
@Razorpay
event I was chatting with Rimjhim, the Founder of Little Box, and she introduced me to a startup called Slikk – a 60-minute fashion delivery app by Akshay Gulati. She mentioned while it's still early days, but the shift would soon happen and would
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Is it just me or does being a woman comes at a hefty price tag?
💰a big chunk of my money goes into skincare, hair care and makeup :)
💰rest of my money goes into clothing and footwear( ethnic, casual, travel, date friendly)
💰 the other rest to accessorise myself and hoarding
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Just received a retention blast from one of a leading DTC Fashion Brands and they were redirecting the traffic to Amazon/ Myntra and not their own website. Curious, what do you think can be the rationale as to why the brand would intentionally ask customer to shop from
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If you are an agency/ founder who uses the below mentioned tools, I personally admire you and believe you are investing in good stuff🌚❤️
✅ Motion
✅Foreplay
✅ Slack Paid Version
✅ Asana
✅Triple Whale
✅ Supermetrics
✅ Canva Paid Version
✅Similarweb/Ahrefs
✅Zapier
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Anatomy of a “PERFECT STATIC AD”👇
✅ Well researced “Problem Solution”/ “Benefit Driven” Creative Copy
✅ Deliberate choice of Bright and Vibrant Colors
✅ High Quality, Attention Grabbing Imagery.
✅ Social Proof - Trusted by X + people, star rating⭐️⭐️
✅ A “rounded” action
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I genuinely like to help people. I feel everyone should win. I have helped a lot of people even here. But if I feel the efforts aren’t reciprocated, and the person is taking undue advantage of me, I turn complete cold and would either end up slowly withdrawing myself or stick to
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Exactly why a lot of coffee, sticker and socks brands are struggling these days :)
To increase the ASP, they would end up offering a personalised tumbler. In the case of socks, they would create bundles and offer in a pack of 3/5
@Karannn_shah
@Ajain112
@kushgrwl
Even if AOV was 500, it’s a no! 1000 is minimum for D2C in India, very rare ones scale around 700-800.
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Whosoever is handling Bellavita’s account, someone please tell them to switch off holi ads yaaar 🥲
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I am a strong believer that In crowded spaces like Skincare and Health & Wellness, brands need to stand out by letting consumers experience their products first hand. Trial packs or samplers are perfect for this. It’s about giving consumers the initial touch point to fall in love
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Waving a big hello to my 1K+ Twitter Crew in my way! 🙊🙋♀️You guys are the true MVPs💪
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@ganeshunwired
Honestly, this is like playing the UNO REVERSE 😂 however, There is an extremely high and growing demand in China for ayurvedic products. And somehow
@HimalayaIndia
,
@KamaAyurveda
and
@forest
essentials have cracked the code in taking this Indian ayurveda legacy to China. How
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Not sure who needs to hear it, but you can actually create “Mokobara” in the bottle space in Indian D2C. Bottles/ Gallons/ Tumblers have move beyond just a utility product, it has become a fashion statement now. Just keep a pulse on market trends,and customer preferences🔥
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I think scaling up a “dating app” from the ground up is one of the most challenging tasks in the digital world. Unlike e-commerce, you can't lure users by throwing discounts ( sale) or freemium models. It's all about convincing both men and women why your app is worth their time
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Came to know that Brands like Salty,
@NishHairyourway
, Suta, D’you, Moxie Beauty, Smartveda, blur, label life, Miraggio, Good Bug and other notable players would be a part of the “Content to Commerce Model” and would be unveiling their first ever physical stores The best part,
Broadway, the offline Instagram for D2C brands is launching on 13th of September
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Mumy : Bhyi, kya hai yeh itna bada sa. Bht pesa hai tum par😅
Me: Gift hai yaar Mumy 🥹❤️
Mumy: Par yeh vohi brand hai na jiska pillow dia tha tune hume?
Me: Hanji. Bilkul vohi. :)
Thankyou
@ganeshunwired
@myfrido
for sending this across and customising this as per my bed
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Please please please invest time in people. Last night, I was almost about to lose my ailing grandfather, because no doctor was willing to serve us, until those “paperwork “was done. :) It was only when a lady helper came and started helping us, saying “Arey Beta, mujhe boldia
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Have been in calorie deficiet for so long that anytime I eat something junk, my gut health just freaks out now. Devoured chole bhature after ages and guess who is battling and feeling super bloated since morning?😭😭🙂
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I will learn, grow, become a great marketer and mint good money. But one thing is sure. I will retire as a marketer who is fucking gonna help every small business, founders , NGOS who arre truly promoting Indian Heritage helping them, scale their business. No matter what🌸🐪🇮🇳🪷
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@Ajain112
Haha. Didn’t you see melange box ad where they explicitly named Bluorng right at the start of the video. I have no idea why those ads aren’t rejected
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If I consider switching job, my primary motivation would be the chance to work with “crazy people”along with perks like a Fit Pass/ Cult Sport Membership, access to mental health apps like Calm/ Headspace, & if they provide access to platforms like Ken/ Medium/ any CBC.
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Received a Job offer from a company that said “for every client you bring, you get 15% of bonus on the invoice generated till they stay”
That’s exactly how it should be. You gotta involve your key employees in your bigger mission :)
Stop treating Humans as merely resources :)
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@Ajain112
WhatsApp retention messages over email anyday >> Never seen good conversion numbers from email.
As a consumer also, never bought anything via email.
Meta( higher cost) > whatsap(medium cost) email.( lowest cost, no returns)
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It’s surprising how some of my best and the smartest Twitter exchanges happen with those who aren't big on follower counts. Often, these are people who value their anonymity or are introverts who avoid the public eye and glamour, yet their perspectives are incredibly rich and
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They : What do you do in your free time apart from marketing and fitness?
Me : High on Naval, Soaking wisdom from George Mack, Sahil Bloom, Joe Rogan, Farman Street by Shane, Paul Gram Essay’s, Mark Manson and James clear, Other than that, binge watching joe rogan, Aevy TV,
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Leaving this here as a reminder—framing it and placing it right on the Central wall of my home office :)
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My future's pretty clear: I'm either marrying a product genius or a Chartered Accountant (financial whiz.) Anything less, and it's me, myself, and I! 😁
Either of the two or I would die alone!
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