Cole Bridge
@colerbridge
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Building @optaio , the modern lead distribution platform built for speed | prev @sparkloophq
Joined April 2015
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Pinned Tweet
And another
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A few years ago, my gf and I adopted our dog Lucy from a rescue shelter in Oakland. She was overbred and found in a truck yard wandering for food.
Two years later, the same shelter reached out because another dog looked exactly like Lucy (which is not a common look). We adopted
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I talk to dozens of newsletter operators weekly. They often ask for my favorite resources in the newsletter space.
Here are 5 newsletters that I find myself sharing most often:
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Last month, I earned $5,020.40 for recommending other newsletters through the SparkLoop Partner Network.
There's *never* been an earning opportunity like this for new newsletter operators.
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If you run a newsletter, you need to read this.
What’s the new tool powering growth for top brands like 1440, Daily Upside, and more?
👇
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Too many newsletter operators do a bad job welcoming new readers to their list.
Here are 5 questions your welcome sequence needs to answer:
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A lot of the newsletter operators I talk to want to outsource ad sales.
I think *most* could easily do it themselves.
How to add tens of thousands in revenue (or more) with newsletter ads:
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This is such an incredible find
From Tim Ferriss's 5-Bullet Friday ()
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Just found this pic from a month ago when we became Kings fans
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The best paid recommendations network just got better...
@SparkLoopHQ
now pays out partners every week 💰
1. Recommend top media brands & creators
2. Get paid every week
3. Re-invest earnings in growth
(and the set up takes 10 minutes)
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After two months of running a Partner Program with
@SparkLoopHQ
, I see a 58% open rate from the subscribers I've paid for.
- Lower CPA than Facebook
- Better engagement than Facebook
- Less management than Facebook
Just increased my budget.
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Each week, I talk to 20+ newsletter operators. They often ask for my favorite resources in the space.
Here are some of the newsletters I share most often:
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I created a newsletter clarity checklist that includes 25 questions to help you better write, grow, and monetize your newsletter.
Like & reply "checklist" and I'll DM you access.
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Just spoke with a newsletter operator who is adding 200+ subscribers organically each day.
They're joining the
@SparkLoopHQ
Partner Network to recommend other newsletters.
They will earn six-figure revenue annually with about 15 minutes of work.
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I recently took an awesome course with
@ramit
about how to start and improve a business.
Here are my five top lessons:
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Sent someone a cold email.
He responded: "I don't know how you got this email."
His email: firstname
@companyname
.com
FORT KNOX
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I launched my newsletter Junto in December of last year.
Here's everything that's resulted from 6 months of working on it:
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Want to grow your newsletter to 50,000+ subscribers?
Here's how:
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One of my favorite new features in a while...
With
@SparkLoopHQ
Upscribe, you can now *auto-add all pre-approved paid recommendations* to your widget.
We'll optimize to show the best newsletters to your audience (and maximize your $$$).
Passive income on auto-pilot 🔥
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Love newsletters and want a new (remote) role?
We’re hiring a Partner Network Manager!
@SparkLoopHQ
is the top newsletter growth & monetization platform, we’re growing *very* quickly, and the team is incredible.
More details and application below ⬇️
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The newsletter industry is filled with some of the most interesting people I've ever met.
Experts across just about every category you can imagine.
Super supportive of other people in the space.
We're all lucky to be a part of it.
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The best newsletter playbook (right now):
Niche: Specific b2b
Discovery Platform: LinkedIn
Relationship Platform: Newsletter
1st Offer: Consulting
2nd Offer: Front-End Product
3rd Offer: Back-End Product
Optional, but great: Sponsorships
Growth:
@SparkLoopHQ
, Facebook, LinkedIn
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@JMatthewMcGarry
You do great work and practically every newsletter operator I talk to has benefitted from it in one way or another (myself included). Keep crushing 🤝
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Want to grow your newsletter to 50,000+ subscribers?
Here's how:
(The fifth strategy is my favorite 👀)
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You don't need to start a second newsletter if you're still working to build the first
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Newsletters have been around for decades.
The bad newsletters won't make it. Most will stop publishing consistently.
The good newsletters will keep going. Owning your audience will continue to be valuable.
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19 away from 10,000.
If you haven't joined Junto, check it out for a few weeks and let me know what you think.
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I live in the Bay Area and wore my Sacramento Kings hat this morning to pick up some coffee.
Three different people commented:
"I'm jealous!"
"I want that hat!"
"The Kings are good!"
What the hell is this feeling???
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In the past, getting readers to find your newsletter has been hard.
Social platforms and search engines promote creators's content, but email platforms don't.
But the discoverability problem is getting easier.
With
@SparkLoopHQ
Partner Programs, you can reach thousands of
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@brooksrunning
When getting started, ask: “how can I make running more fun?” Do whatever you need to do to slowly add on more miles and enjoy it, regardless of pace.
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@prodHackers
One common principle I’ve seen is the important of consistency (at least in the content game). Most people stop before 10 newsletters, blog posts etc. Keep producing, learning, and improving and results will compound over time.
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Would love to see more newsletters use third-party tools to verify subscriber count.
Curious how many people are drastically overstating that number.
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If you're not already, go out of your way to have calls with other folks in the newsletter industry.
Don't ask for favors, just connect with other operators.
The most successful newsletter businesses are boosted by relationships with other creators.
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Newsletter revenue stream I'm bullish on:
Job boards
@banklessHQ
and
@lennysan
are two great examples
LinkedIn job posts lead to hundreds of BS applications.
A job post in a targeted industry newsletter? That's gold.
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@thesamparr
Musashi: An Epic Novel of the Samurai Era
Learned about this one on a Jocko podcast with Tim Ferriss.
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The cost to add a new subscriber to your list is not the same as your cost per *engaged* subscriber.
One of our newsletters was adding new subs from Meta at $1.00 (quite low).
They told me their target engagement metrics and I asked: "How many new subscribers from Meta does it
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This happens every week.
I describe how
@SparkLoopHQ
Partner Programs work.
Long-time newsletter operators are blown away they get to pay a fixed CPA (of their choice) for new subscribers that meet their chosen engagement expectations (or better).
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It's really common for people to show an investment calculator and say: "look how rich you'll be! it's so easy!"
@Ramit
goes much deeper. For anyone looking to learn about money psychology, gender & money, and relationships & money, I highly recommend his podcast.
In my latest podcast, I talk to
@matthewhussey
about
- Who should pay for the date?
- Money & dealbreakers in relationships
- How to talk about money early on
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I started using
@SparkLoopHQ
's Partner Network and it allowed me to 2x my list in less than a month.
The payout I received today (not the $41K shown - I wish) covers my media buying costs for the last month (and then some).
If you have questions about growing or monetizing
Today's payout day for the SparkLoop Partner Network 🎉
We've paid out $millions to thousands of smart newsletter operators... but I think this is a new individual record 👇
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If you're serious about using content to build a business, you need to check out
@nathanbarry
&
@rachrodgersesq
's new podcast.
Incredibly valuable insights you won't find elsewhere.
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It's not every day you get to join a company that's product has helped you meaningfully.
@juntofinance
would not have been able to grow at a fraction of its current pace if not for
@SparkLoopHQ
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Who is going to the
@amediaoperator
Summit in NY this week?
@louisnicholls_
and I will both be there - let's meet up!
Always fun to meet up with newsletter folks in real life.
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My boss thinks I'm a newsletter genius (I'm not). It's because I use
@SparkLoopHQ
(fairly sure he knows it exists).
Am I doing it right?
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I just shut down my newsletter Junto.
I launched it last December and it was the best thing I've ever done.
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The coolest part of working at
@SparkLoopHQ
is learning what the most sophisticated newsletter operators are having success with.
I'm reviewing 2024 growth plans with clients and have a few spots left before the end of the year.
Comment or DM if you want to chat!
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Some highlights that
@SparkLoopHQ
users shared this week:
→ 61% open rate and 17.91% click rate from Partner Program
→ Offset 100%+ of Meta ad costs with Upscribe
→ Covered 100%+ of Partner Program spend in month 1 from purchases
There's no better platform for newsletters.
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Some *really* exciting newsletters coming to
@SparkLoopHQ
over the next few weeks. Y’all are going to love it.
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Spoke with a publisher who is starting to move 8M Facebook active page members to their newsletter.
They're going to show
@SparkLoopHQ
Upscribe after their sign-up.
They will easily make 6-figure revenue just for moving their audience from one platform to another.
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Had dinner with a family member and they asked me why I started writing my newsletter.
The answer is simple:
I worked incredibly hard to get out of debt and improve my life, and I think others will benefit from what I've learned.
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Without paid recommendations, my growth would have been *significantly* slower.
Learn how I use paid recommendations to earn and offset my paid growth spend (only ~15 minutes of set up) 👇
In the past 7 months,
@colerbridge
has earned $10,000+ from Paid Recommendations alone.
Here's how he did it 🧵
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I'm not a Twitter pro by any means, but if you're a reply guy/gal and you're just saying "cool," "great insight," or anything else that adds no value, you're going to have a lot harder time making relationships on here (which is the main perk of this dumb site)
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Creators who support other creators are more likely to succeed.
Engage thoughtfully, go to conferences, join communities, and be supportive.
If you do that for a year, your life will be drastically different.
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Junto is now a weekly newsletter.
This gives me more time to write new content.
This gives readers more time to digest the tips I share in each email.
20 editions in, and I'm only getting started.
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Respond to your favorite newsletters and you’ll make the writers very happy.
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There's a new growth tool that smart newsletter operators are using to add *thousands of engaged subscribers* to their lists each month.
And you can use it too.
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@ramit
Beyond the tactics I learned years ago from your book, the most important lesson I’ve taken from your work is to appreciate the complicated, subtle psychological factors that affect how we behave and think about money.
Oftentimes knowing the tactics isn’t sufficient.
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If you haven’t joined the SparkLoop Partner Network, you are missing out.
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Running paid ads to drive newsletter growth?
Not using
@SparkLoopHQ
Upscribe to offset your media buying costs?
You're severely limiting your growth.
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How to get engaged readers at a fixed CPA 👇
→ SparkLoop Partner Program
1. Set your CPA
2. Set your engagement criteria
3. Get recommended by high-quality newsletters
4. Only keep/pay for engaged subscribers
Guaranteed quality subscribers at a fixed price 🔥
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The newsletter that solves specific problems for specific people is almost always a better business than the big newsletter about a little of everything.
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Two things I believe about paid acquisition for newsletters:
→ If you're running paid traffic to a lander, you should run
@SparkLoopHQ
Upscribe to offset 50% (or more) of your spend
→ If you're serious about quality, you should test a
@SparkLoopHQ
Partner Program
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6 tips for boosting click rates:
1. Only add links you would click
2. Format links to stand out
3. Move your best links up
4. Use a clear CTA
5. Write simple, concise copy
6. Hyperlink keywords (not "click here")
Bonus: Threaten your friends and family to click, or else
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Talking to a friend who has a newsletter on ConvertKit.
They just purchased another newsletter that's on Beehiiv.
They're going to add that newsletter to their Upscribe to cross-promote for free.
@SparkLoopHQ
is the only recommendations tool that can do this.
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Sorry, no more newsletter tweets. This is a dog account now.
A few years ago, my gf and I adopted our dog Lucy from a rescue shelter in Oakland. She was overbred and found in a truck yard wandering for food.
Two years later, the same shelter reached out because another dog looked exactly like Lucy (which is not a common look). We adopted
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Two metrics you should know:
→ Revenue per subscriber
→ Payback period
How much do you earn from an engaged subscriber, and how long does it take to make it?
Once you know this, you can grow much faster.
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1. The Kings are playing better than the Warriors this series.
2. Sabonis could have been protecting his face, but it looked like a grab. Technical was deserved.
3. Green didn’t need to stomp on Sabonis, stand on a chair, and yell obscenities at fans. Suspension is deserved.
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Loving
@JMatthewMcGarry
's and
@ryan_boat
's new podcast.
This interview with
@damn_ethan
lays out how to structure a newsletter business in such a simple, understandble way.
Check it out 👇
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Spoke to a newsletter operator yesterday whose welcome sequence lasts for 10 years.
Some operators opt for a single welcome email and others have complex conditional segmentation and automation.
How many emails are in your welcome sequence?
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The newsletter metric that matters the most is revenue.
If you're looking at other metrics, they should all point back to revenue.
Low open rate? Leads to lower revenue.
Low click rate? Leads to lower revenue.
These metrics don't matter that much when viewed in isolation.
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Super interesting interview with
@MattBrownEP
on the Send & Grow podcast.
Matt's newsletter business is so unique - this is a great listen if you're looking for inspiration for your newsletter.
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No one thinks about you as much as you think they do.
It sounds harsh, but it's actually liberating.
Optimize for what increases your satisfaction, not how you perceive others will think of you.
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Paid Social:
- Variable CPAs
- Pay for impressions
- Pay Elon & Zuck
@SparkLoopHQ
Partner Program:
- Capped CPAs
- Pay for performance
- Pay other creators
A SparkLoop Partner Program is the best tool for growing your newsletter with engaged readers 📈
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Want your brand in front of 9k+ high-performers?
My sponsor dropped out so I have an available ad slot in Junto this Thursday.
DM me for more details.
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How to write newsletter content that your readers will love:
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Notes like this might seem mundane, but they actually mean a ton.
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A lot of newsletter operators don't understand the relationship between revenue and growth.
If you're not earning enough or fast enough, your growth will be severely limited.
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"I turned off my 401K contributions because it's down right now."
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"Your income, your savings rate, your asset allocation, portfolio expenses, and staying the course in a bad bear market matter.
Timing the market, security selection, and short-term returns don’t matter that much in the long run."
-
@WCInvestor
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Using
@SparkLoopHQ
's Partner Network to monetize?
Check this out:
Sort by "Expected earnings per referral" to find the newsletters that will make you the most money.
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Imagine managing over $6 billion in assets.
I spoke with
@PeterLazaroff
, Chief Investment Officer at Plancorp and Bright Plan, author of Making Money Simple, and host of The Long Term Investor Podcast.
What does he have to share with regular investors like you and me?
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How to use AI to improve your newsletter:
→ Brainstorm
→ Research
→ Editing
→ Image Generation
How to use AI to make your newsletter worse:
→ Let it write the whole thing
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