Catalina
@catalina
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2,883
Following
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Statuses
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Precision that powers performance
St.Petersburg, Florida
Joined September 2009
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#ปิ่นภักดิ์EP4
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THE LOYAL PIN FRENCH KISS
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Madueke
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Palmer
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Valverde
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ولي العهد
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Vini
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Brentford
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MATTEUS NA EXPOINTER
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We've invented a new set of solutions to address the specific needs of emerging brands. Learn more:
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We invented a new set of solutions to address the specific needs of emerging brands. Learn More:
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Shoppers buy 3x more marshmallows and 2x more plastic containers during holidays than the average week. We can help you get even more into their cart.
2
5
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3
19
Pumped that
@IowaStateU
is using our
#DataNerds
campaign in class to pitch ad students to minor in new Data Science program. Per Prof. Jay Newell: "This ad not only opens a window into how data gets used, but also on how relatable people use data."
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1
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No we didn’t watch SNL last night. We were slightly busy tracking 2 billion daily UPC-level transactions.
#nerdonyourside
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As Hurricane Irma makes landfall, Catalina’s top priority continues to be keeping our employees and their families safe (1/3)
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0
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W/ gas prices up, electric vehicle sales at all-time high & 1000s of charging stations being installed in prime locations, savvy digital marketers recognize new opp to reach captive audiences. Enter our new
@VoltaCharging
partnership. Via
@streetfightmag
:
0
3
11
We're excited to partner w/
@ashwinnavin
& the
@samba_tv
team to provide robust "Broadcast to Buy" buyer intelligence insights at unprecedented levels.
1
10
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Had the worst nightmare last night. My audience segments weren’t customized. They weren’t even optimized based on real-time purchase data. It was horrifying.
#nerdonyourside
0
1
11
For 1st time
@Store_Brands
has published "Leaders in Tech,” spotlighting folks who are applying tech in inventive ways to build private brands. See why our own Alice Fang made the list:
#retail
#brands
@EnsembleIQ
6
3
11
For any women itching to blaze some trails, gather advice from an impressive group of leaders who have lit up their own career paths at this virtual
@Adweek
Summit. Proud to be a co-sponsor!
#leadership
0
2
9
As our
@Walgreens
relationship expands into the digital realm, shoppers will get more value as well as a more seamless shopping experience online & offline. Via
@Chaindrugreview
:
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2
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Nerd Alert! Our Data Nerds have taken over our new B2B ad campaign via
@dnaseattle
, per
@CrystalTBBJ
@TBBJnewsroom
0
7
9
Celebrating our inner "nerd-dom" with new ad campaign via
@dnaseattle
featuring "what may be 1st ever funny ads about marketing analytics," per
@jackneff
@adage
.
0
5
9
We are SO ready for
#ExpoEast
tomorrow. Come hang out with the real-life Catalina nerds at booth 2938. They have media incentives, product demos, and an iPad PRO raffle. See you then!
#nerdonyourside
0
2
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Meet Brian Maki, newly appointed leader of our U.S. Direct Sales org. An avid sports fan who cheers on the Chicago Bears, Cubs & Blackhawks, the 21-year Catalina vet enjoys CrossFit, Peloton & family travel. Join us in congratulating Brian on his expanded role!
#MeetaNerdMonday
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Families that shop organic are 2.2x more likely to have children’s yogurt in their cart. Our insights can help find all-natural parents. Find out how:
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Check out
@STORESmedia
’s newest issue to read about our latest strategic partnership with
@AholdDelhaize
#NRF
0
3
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Working w/
@LiveRamp
to introduce 700+ new audience profiles, our aim is to better target & measure impact of digital ads across TV, social & programmatic on in-store sales. Here's
@marketingdive
's take on this next step in our digital transformation.
0
4
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We're excited to be partnering w/
@VoltaCharging
; early results for brands like
@Dolefreshph
are electrifying. Via
@MediaPost
:
#OOH
#digital
#marketing
#measurement
0
1
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What region spends the most on
#Halloween
candy? Check out our Halloween Snackable Insights to find out! Catalina helps you find high-value buyers – based on their behaviors & preferences – so you can convert them into loyal fans.
#NerdonYourSide
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Shorter domain. More solutions to reach your customer in the right place at the right time.
0
3
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Do you ever get sweaty when you re-engage a lapsed buyer? Or is that just us?
#PrecisionMarketingThoughts
#NerdOnYourSide
0
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A couple years after we projected which
#CPG
categories would rank among the decade's hottest, how are they faring?
@Store_Brands
/
@EnsembleIQ
takes a look:
#data
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Do you ever wonder about the value of personalized, in-store media and what it could mean for your brand? With 450 million shopper IDs captured in real time, Catalina converts the 2% of shoppers that will move 80% of volume at scale – both in-store and online. Learn more:
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Looking forward to today’s discussion w/leaders from Catalina,
@CAULIPOWER
&
@CadentTV
on the challenges & opportunities today's TV landscape presents to marketers. Although today’s chat is exclusive to
@TheCMOclub
members, you can DL our Solution Guide at
2
1
8
Not to brag, but 16.8% in-store sales lift means Catalina retailers clean up on EVERY aisle.
#nerdonyourside
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We are strengthening our own actions in support of racial equality & social justice to help create a more united world.
0
1
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Join leaders from Catalina for an insider’s view of our business and career opportunities at the
#SJU
Virtual Career Fair today from 10-2!
#CatalinaCareers
#Hawks
#RetailAnalytics
#VirtualCareerFair
#Internships
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We’re excited to be connecting with customers this week at
#SWEETSandSNACKS
! Interested in meeting up at the show? DM us and we’ll make it happen.
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Our Data Center was built with exceptional standards to withstand category 5 storms and to keep our day-to-day operations on track (3/3)
1
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With the "glorification of data science," it's important for data scientists to bring it back to earth, per our own Dr.
@WesChaar
. Keep it real. Embrace the simplicity of practical & effective design.
@CIOdive
#data
#analytics
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Media Mix Models are so 20th Century. Our
@WesChaar
is a big proponent for Consumer Mix Modeling: focusing on the consumer as the core unit of measurement & decision-making.
@EnsembleIQ
#RISE
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With deep thanks to Jerry Sokol for all he's done for our company, we welcome Wayne Powers (pictured) as our new President & CEO to build upon the considerable progress we've made this year. Onward!
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There are 2 kinds of people in the world. Those who can increase a brand’s retail volume and those who can’t.
#NerdOnYourSide
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1
6
Retailers use marketing to show value to shoppers as
#digital
#coupon
offerings increased last year, says
@Kantar
http://t.co/NgHFXMLXxB
0
4
6
Cheers to the extended
@CadentTV
-Catalina team who partnered so effectively to score big for
@Applegate
--both at the
@adexchanger
Awards and in the marketplace.
#NerdOnYourSide
#DataDriven
#AdExchangerAwards2022
0
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With West Naze now onboard to help our US sales team ratchet up our digital capabilities &
@bdunphy
overseeing development of strategic partnerships, the industry is taking notice:
@mrwebnews
#DailyResearchNewsOnline
0
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May we suggest any Qs about driving multi-channel optimization be directed toward
@WesChaar
,
@MartaCyhan
&
@MarshaMcgraw4
? They shared advice at today’s
@CHPA
Marketing Conference.
0
2
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As reported by
@Path2PurchaseIQ
we're now working w/
@Walgreens
on the digital front, expanding upon our in-store
#partnership
dating back to 2005. Here's how:
0
2
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Catalina’s buyer intelligence database shows baking product sales still significantly up ahead of
#NationalPieDay
tomorrow. What’s your favorite kind of pie? 🥧
#NerdonYourSide
#ConsumerInsights
#ConsumerBehavior
#DataandAnalytics
#RetailSales
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We can help you spot trends across 430MM buyer IDs, but you’re on your own for remembering Mom’s birthday.
#NerdOnYourSide
0
4
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Per
@Store_Brands
/
@EnsembleIQ
both private &
#CPG
brands will benefit from our new partnership w/
@VoltaCharging
:
#marketing
#media
#OOH
0
1
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Who’s got two thumbs and access to shopper behavior data from 70% of U.S. households? This Nerd. 👍👍
#nerdonyourside
1
0
6
Check out why we're so charged by our new partnership w/
@VoltaCharging
, via
@SupermarketNews
:
#cpg
#marketing
#media
#OOH
0
0
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Meet Laisha Daley, Product Management lead for HUB360. Many don’t know that the proud mom, firefighter wife & dog mom loves to sing & is also a passionate volunteer, mentoring for
@PinellasEd
’s TSiC scholarship program for 16+ yrs. Thanks for all you do, Laisha!
#MeetaNerdMonday
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Just one more week until
#TurkeyDay
! What’re your food favorites? Find out regional preferences and the holiday’s highest-selling categories in our Thanksgiving Snackable Insights:
0
1
5
Happy to have worked w/
@TheCMOclub
on Solution Guide to address "Real Drivers of Brand Growth In A Digital World." It's time for a unified measurement approach for digital & traditional media. Download it here:
0
4
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Thanks to
@icomglobal
for sharing the news about our exciting new partnership with Koupon.
.
@catalina
&
@kouponmedia
Form
#Partnership
to Deliver Richer Shopper
#Insights
,
#Targeting
and Cross-Channel
#Measurement
- I
@WesChaar
@Vanotterloo
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Today, we are announcing that US employees can manage their own time-off with no predetermined set of vacation days!
0
1
6
Excited that
@StopandShop
is one of the 1st major retailers to be integrating our "Digital CircP" into their new digital strategy for weekly circulars, per
@Path2PurchaseIQ
:
#retail
#value
0
2
6
A recent study found that 80% of consumers will buy 100% of their groceries in–store & not online. Are you Suprised?
1
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As inflation continues to impact shoppers' decisions, what private label categories are benefiting most?
@Store_Brands
/
@EnsembleIQ
looks @ our data:
#grocery
0
2
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See why our innovative Digital Circular Personalizer is capturing the attention of major retailers like
@StopandShop
, via
@martechcube
:
0
0
5
Is AI "the promise or peril to equality?" Our
@WesChaar
joins
@femalequotient
panel tomorrow to discuss, along with reps from
@samba_tv
,
@thisisheat
,
#eklektik
&
@Acxiom
. Join us.
#canneslions
0
4
6
For
#CPG
marketers grappling w/ shoppers' "Great Loyalty Rebellion" triggered by
#inflation
, check out our new Pricing & Promotion Guide for dealing w/ it. Via
@pgrocer
/
@EnsembleIQ
:
#marketing
0
1
6
At
#RampUp20
today? Spend lunch w/ our
@bdunphy
&
@samba_tv
's
@dackerman_media
. Pick up some useful tips on how to dig into
#data
to understand your buyers' DNA, identify audiences & measure effectiveness.
@LiveRamp
#DataJustGotReal
#Martech
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1
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Maximize your incremental sales and marketing spend by delivering more consumer value throughout the journey. Ask us how you can take advantage of up to $150K in matched omni-media – for a limited time only.
#RestrictionsApply
#Omni
#ConsumerJourney
#CPG
#Agency
#Retail
#Grocery
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0
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Meet Rebecca Matthews, leader of our CPG Ops team. Rooted w/ Catalina for nearly a decade, the FSU alum is a proud Noles fan & travel buff - looking forward to post-COVID trips to see the Northern lights, skiing & a Disney cruise w/ her 2 littles. What’re your fav
#travel
spots?
0
0
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#AllergySeason
is in full swing, so we've brought back our Allergy Heat Map to allow
#OTC
brands & retailers to track flare-ups nationwide as they determine where & when to most effectively market products - literally where & when people need them most:
0
1
6
For this special edition of
#MeetaNerd
, meet Catalina vets –& married couple– Cammie & James Cooper, representing Global Ops & Tech respectively. With 40 combined yrs at Catalina, where they met in 2005, the parents of 2 enjoy travel & DIY projects. Happy
#ValentinesDay
, all!
0
0
5
Catch our Catalina team at
@NatProdExpo
East! Let’s connect at the show - drop your booth number in the comments & we’ll make sure to swing by!
#expoeast
#NPEE
#expoeast2021
#cpgmarketing
#grocerymarketing
#cpg
#groceryretail
#retailsales
#marketing
#dataandanalytics
0
0
6
Congratulations to Olyvia and April who connected with a Catalina
#NerdonyourSide
for a HUB360 demo – and won a new iPad PRO!
#ExpoEast
2
1
6
When you’re a co. like ours, committed to innovation & bringing new data-driven products & digital solutions to market, who better to partner with than
@GlobalLogic
? They work w/ some of the world’s leading cos. to help develop amazing digital properties.
0
19
6
Marketers optimizing their marketing messages in the moment vs. weeks after the fact? The time to use data for real-time gut checks is indeed now, per our Amy Fitzgerald. CPGs & retailers can't afford to wait.
@Path2PurchaseIQ
0
3
5
This week, in the shadow of La Tour Eiffel, Catalina Europe celebrated 25 years in business with 100+ customers and industry partners. C’est magnifique!
0
1
6
Leaders from both cos. weigh in on measurable value our partnership w/
@VoltaCharging
is bringing retailers & brands like
@Dolefreshph
via
@BOohtoday
:
#marketing
0
0
6
#MobileMarketing
is becoming more popular as
@eMarketer
predicts net US mobile ad spend to reach $28.48B this year
http://t.co/JaPu0sBohs
0
2
6
Excited to amplify news of our
#GSTV
partner launching its own retail media network: Amplify! Via
@Path2PurchaseIQ
/
@EnsembleIQ
:
@FueledByGSTV
0
3
6
0
3
5
In Ignite Talk at
#WPPStream
today, our Marta Cyhan & Amy Fitzgerald address
#NerdShortage
. By 2020, est. 1 mil tech & 2 mil cybersecurity jobs will need filling. How to address the shortage? Women woefully underrepresented in Tech sector. Help young women recognize opportunity!
0
3
6
Congrats to our own Phyllis Johnson for being honored as one of Store Brands Magazine’s 2021 Game Changers! The award recognizes the people & companies elevating own brands & driving the dynamic
#privatelabel
space. Glad to have you on our team, Phyllis!
0
2
6
Location, location, location! No wonder we're so excited about our new partnership w/
@PlaceIQ
Via
@Path2PurchaseIQ
/
@EnsembleIQ
:
#retailtech
0
2
6
Tech leaders like our CTO Michael Bailey provide critical support following a restructuring, per
@angusloten
@wsj
. Says Michael: "This is a great time for innovation."
1
1
6
Two years on, the pandemic still impacts grocery buying behavior.
@pgrocer
/
@EnsembleIQ
reports on our data showing which categories have surged, slipped since 2020. Any hunches?
#cpg
#retail
0
2
6
Great to be live and in person at
#FMIMidwinter
with industry friends (and basketball legends)!
#fmi
#foodmarketing
#consumerinsights
#dataandanalytics
#foodindustry
#retailsales
#cpg
0
0
6
Our kind of partners:
@InsigniaPOPS
,
@valassis
&
@Valpakcoupons
. Introducing our In-Store Partner
#Media
Network, poised to deliver billions of dollars in value to
#shoppers
in partnership with leading
#retailers
&
#brands
across the U.S., per
@Path2PurchaseIQ
.
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1
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2
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Just 2% of shoppers drive 80% of brand volume. We can help you serve the right offer at the right time, getting your brand into their carts.
0
8
6
As part of our ongoing commitment to help customers better understand and engage shoppers, we’ve launched an Interactive Allergy Heat Map, highlighting shopping behavior and sales impacts in response to
#allergyseason
across the U.S. Check it out at
0
0
5
Wise words.
@CadentTV
's Jamie Power addresses the power of our new partnership, advises on career strategies, demystifies
#addressableTV
& more in this wide-ranging chat w/ our CMO
@MartaCyhan
:
0
3
6
Meet Paul Flugel, leader of our CPG Brand Analytics & Marketing Performance Teams. Fun fact: Before his Analytics career, Paul taught Physics (in sign language) at NTID. Check out his new blog on smart investments when it comes to TV ads:
#MeetaNerdMonday
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