EMARKETER
@eMarketer
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EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
New York, NY
Joined February 2009
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For over 25 years, key decision-makers at the world's leading brands have found EMARKETER research critical to their success.
Click here to see what some of our valued clients have to say:
#IAmAnEMARKETER
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A majority of the US population will watch TV via digital for the first time this year:
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226
125
(STAT) Total
#retail
sales will reach $22.737 trillion by the end of this year, up 5.8% from 2016:
5
98
106
.
@Google
and
@Facebook
combined will account for more than 65% of US digital
#ad
revenues in 2018,
@eMarketer
estimates:
9
108
103
Marketers are taking a serious stance on cross-channel marketing by incorporating both online and
#offline
tactics:
5
95
88
[Tech-Talk Webinar] Embracing Humanity in
the Midst of a Crisis. Sponsored content presented by Salesforce.
@Salesforce
@MarketingCloud
@insider_intel
@EmmaChalwin
@ConsenSysHealth
@hlflannery
@MaverickDigital
@BelalElHarazin
@Rishad
4
11
85
#Millennials
were considerably more likely than older people to use
#mobile
financial services:
0
87
17
Marketing spending is getting even more data-driven due to the rise of marketing tech
0
101
71
We predict Instagram will soon be more popular for marketing than Twitter
5
100
71
Customer engagement is becoming almost as important to marketers as brand awareness
#eMwebinar
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78
71
Small and medium-sized businesses (
#SMB
's) with more employees more often use online marketing:
0
14
66
B2B marketers' priorities for the year align well with marketing automation priorities
#eMwebinar
0
43
61
Just over half of small businesses use views as an important social media marketing metric
1
59
54
B2B marketers value content marketing technology above SEO, CRM
http://t.co/WiVRamwkKW
http://t.co/VLvikG0DBl
3
31
53
Mobile commerce sales in the US will account for 39.6% of total retail
#ecommerce
sales—reaching $208.1 billion:
1
42
49
Users worldwide think more personalized mobile experiences are on the horizon
0
47
50
Marketers are interested in tech to help them buy programmatically
0
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(STAT) 42% of all online
#purchases
happen within 60 minutes of a shopper's first visit to a website.
#eMwebinar
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This year,
@Instagram
will earn $1.53 billion in worldwide
#mobile
ad
#revenue
, a jump of 144% over last year.
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63
46
ICYMI: (STAT) 42% of all online
#purchases
happen within 60 minutes of a shopper's first visit to a website.
0
58
46
US adults are spending way more time with mobile. That's significant for their customer experience.
#eMwebinar
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Digital will grab half of UK total ad spend this year--the first time ever worldwide
http://t.co/4h3xmrhMJE
http://t.co/lxotrkns1r
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Most digital time is mobile, and the vast majority of mobile time is spent with apps rather than the mobile web:
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59
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(STAT) 34% of US marketers named "brand awareness" as a top strategic priority:
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63
43
Study: 1/3 of ad and marketing execs polled said
#social
messaging would have biggest effect on their strategy.
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What do social media users think are the most effective types of marketing messages?
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57
39
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46
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Today, we are proudly introducing Insider Intelligence – the culmination of a tremendous effort to combine eMarketer and Business Insider Intelligence – to the world:
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Mobile is increasingly bridging the divide between physical and digital
#commerce
, research finds:
2
68
38
Ad buyers are more likely to start advertising on Snapchat than any other social platform
1
74
38
Retail by the Numbers brings insights, trends and forecasts straight to your inbox. Decision-makers at leading brands like Walmart, Hermès, Nike, Coca-Cola and Amazon all subscribe to this free, daily newsletter. Join them today!
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ICYMI: 42.4% of executives use marketing analytics to make better decisions around customer acquisition.
#martech
#eMwebinar
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Did your customers check their messages first thing this morning? Yes, yes they did
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51
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Content marketing on
#socialmedia
is key for differentiation in the
#B2B
marketplace, says
@kimbabcock
:
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34
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ICYMI: Small and medium-sized businesses (
#SMB
's) with more employees more often use online marketing:
0
10
30
Social advertising is the most important tactic for
#digital
marketing, say brands and agencies:
0
35
33
Nearly 1 in 5 internet users have wearables this year. Check out our first ever forecast
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70
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More than ever, internet users are turning to social networks as part of their daily fill of
#media
content:
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Study: 71% of UK internet users 16-71 use Facebook. 52% use YouTube.
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The US digital video advertising market is on pace to nearly double by 2019
1
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A5.2: You’ll notice the difference in percentages between the top three social channels is very small. It’s a competitive space.
#TweetHour
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21
32
New data reveals that more consumers are turning to
#videos
to see products before they buy them:
2
34
31
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29
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ICYMI: Social
#ads
are more effective for promoting content than banner/print/offline ads.
#eMwebinar
1
33
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39
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Teens rank
@YouTube
and
@Instagram
as their top social sources of inspiration for holiday shopping, a survey finds:
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LinkedIn is No. 1 for B2B customer engagement throughout sales process
http://t.co/4iA4e9dNsD
http://t.co/Z37YDPKBko
2
42
29
.
@Google
and
@Facebook
combined will account for more than 65% of US digital
#ad
revenues in 2018,
@eMarketer
estimates:
2
31
30
ICYMI: What do marketers get out of blending
#marketing
and
#adtech
? Click the link to see:
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29
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Influencers are driving brand engagement on Instagram at levels well beyond those seen by companies’ own posts:
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A1: (STAT) 48% of marketers expect to increase their budgets for
#influencer
marketing this year.
#TweetHour
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92.8% of US
#retails
sales occur in-store, which means brick-and-mortar stores still matter.
#eMwebinar
0
40
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(STAT) 41% of
#shoppers
said they would not like interacting with robots because they’re too cold and impersonal:
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Brands and consumers differ on what makes a poor brand experience:
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31
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Two-thirds of US digital display ad spending will be programmatic this year
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