Marketing Dive
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Washington, DC
Joined December 2010
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The company’s ad segment saw its rate of growth cool in Q4 compared to the year-ago period but it has successfully won over more non-endemic brands.
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A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have evolved over the years.
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A new System1 analysis reveals winning marketing strategies heading into the big game, including pop culture references.
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Avocados From Mexico, Frito-Lay’s Tostitos and Mars candy Twix are among the brands looking to engage with tuned-in consumers — without paying millions for an in-game ad.
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Join our live virtual event on Feb. 26 to discover the latest AI trends, challenges, and opportunities with insights from industry leaders. Learn more when you reserve your spot here: #AI #Marketing #GenerativeAI
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A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround plan:
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An Ancestry partnership and limited-edition merchandise promote the return of a McDonald’s character who’s been absent for decades:
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The Kraft Heinz marketer launched the culturally minded campaign with a spot that aired during the Grammy Awards.
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The payments marketer is running a contest that gives diehard Gaga followers the chance to appear in a new music video for “Abracadabra.”
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“Raise Your Bar” includes an extended partnership with fitness app Strava and promotes a new cookies and creme energy bar.
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The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.
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CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.
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More than 4 million advertisers are now using the company’s generative AI offerings, which include image, video and text generators.
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Following a year during which campaigns made with generative AI received a shellacking, greater attention is being paid to back-of-house marketing functions that could receive a boost from the tech.
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Join our live virtual event on Feb. 26 to discover the latest AI trends, challenges, and opportunities with insights from industry leaders. Learn more when you reserve your spot here: #AI #Marketing #GenerativeAI
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Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S. business on Feb. 15.
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The snack brand partnered with reality TV stars Ciara Miller and Amanda Batula to remind consumers to lie down and recharge.
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Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.
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The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.
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Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
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