Brittni Donaldson
@brittni__d
Followers
7,125
Following
632
Media
73
Statuses
511
NBA Assistant Coach @ATLHawks | former D1 hooper |📍the intersection of basketball, data, & development
Joined January 2018
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
NATO
• 690970 Tweets
Shelley Duvall
• 254737 Tweets
President Putin
• 151545 Tweets
Did Biden
• 125839 Tweets
Katy Perry
• 106587 Tweets
WOMAN'S WORLD
• 89025 Tweets
سلمان
• 79725 Tweets
VP Trump
• 70667 Tweets
#TemptationIsland
• 59671 Tweets
President of Ukraine
• 54652 Tweets
Vice President Trump
• 54632 Tweets
Raul
• 50377 Tweets
LA LIBRETA ROSA OUT NOW
• 48930 Tweets
#SVAllStarsGala4
• 42901 Tweets
Wesley
• 28780 Tweets
為替介入
• 28230 Tweets
MARK TUAN IN BRAZIL
• 27378 Tweets
Skenes
• 26285 Tweets
FURIA EN CARAJO
• 24641 Tweets
Bosco
• 20756 Tweets
Fortaleza
• 19497 Tweets
ラストマイル
• 12905 Tweets
土砂崩れ
• 12806 Tweets
キテルネ
• 12262 Tweets
Sabrina hitting the exact score that Dame won with, losing to Steph, and the immediate commentary being “welp, she should’ve shot from the women’s line 🤷♂️” pretty much sums up our experience if ya’ll are wondering 😂
833
5K
51K
This guy is an awesome
#girldad
. Stopped me after the game to tell me he wants his daughter to see that she can be anything she wants to be. ❤️ Reminded me of my dad taking me to games at that age. It impacted me more than he ever knew!
82
492
5K
20
115
2K
Toronto is special. Time to work!
The Raptors will become the 10th NBA team with a female assistant coach this season, only Brittni Donaldson's journey there is a little different. Plus Masai Ujiri on when the league will see a female head coach or GM:
25
583
3K
48
95
1K
This is the Men’s NCAA Tournament setup (top) vs. the Women’s NCAA Tournament setup (bottom), via
@alikershner
.
This is what we currently call ‘equal opportunity’.
Even though these ladies are unfortunately used to it by now, there is absolutely no excuse. Be better,
@NCAA
.
38
300
1K
Dear news sources,
Please consider whether or not you’d ever include “a man” as your only descriptor when sharing information about a qualified person accepting a cool job offer.
- a woman
Nets did hire a senior analytics developer, a woman, from 76ers.
45
3
53
14
86
1K
Extremely excited for this new chapter. Let's go,
@DetroitPistons
!
The Pistons add Keith Bogans, Rashard Lewis and Brandon Bailey as Assistant Coach/Player Development Coach and Brittni Donaldson as Assistant Coach/Director of Coaching Analytics. George David elevated to Associate GM. Kevin Grigg elevated to SVP & Chief Communications Officer.
14
58
335
71
43
837
Some personal news:
Thrilled to join & learn from such an elite staff in the 🅰️!
43
37
830
Stop telling your athletes to focus, and start teaching them how.
14
73
732
Anyone who is eager to break into the sports analytics realm (data scientists, analysts, engineers, and the like), DM me.
I know some fantastic people/orgs who are hiring, and I will forward the postings to you.
16
134
707
Sharing for inspo:
I had LOTS of "No's" before my first "Yes".
Keep going!
20
51
642
I've gotten a lot of questions regarding my career status.
I left the Toronto Raptors organization at the end of last season. During my 4 years there, I learned, developed, & was able to work with some exceptional people.
Grateful for the experience, & excited for what's ahead.
20
17
622
H̵i̵r̵e̵ ̵w̵o̵m̵e̵n̵.
Hire women into equitable, inclusive, & safe environments.
5
60
483
This is a very very very big deal.
Tune in tonight & watch some special humans make history!
A historic broadcast crew featuring women in every on-air role will call tonight's Raptors game on TSN. 👏
Watch the Raptors-Nuggets game LIVE starting with Raptors Game Day at 7pm et/4pm pt.
116
560
3K
0
43
449
Turned 30 so the Rooks gave me the extended version of “Happy Birthday” 😂 … and a birthday W! ❤️💙
10
17
442
Why do all the men’s courts say ‘March Madness’ and all the women’s courts say ‘Women’s Basketball?’ 🧐🥴
16
29
354
6
30
311
👀🍯
Excited to be a part of such an incredible organization & league!
@HM_HoneyBadgers
@CEBLeague
15
16
299
Love these guys!
DJ Khalid voice: ANOTHA ONE!
Congrats Coach Britt on your professional scout victory!
#RoadToTheSix
2
32
447
6
16
274
My parents are moving & cleaning out my old room and my dad was adamant that I kept my 1000th career point ball 😂
9
5
272
You’re that lazy,
@espn
?
77 yrs vs. 27 yrs
12 min quarters vs. 10 minute quarters
Who put this graphic together lol?? Cuz y’all know this was petty, just say she was the first in the W to do it
59
312
3K
1
33
267
Something that isn't talked about enough in the coaching world is the drastic differences in responsibilities between being a Head Coach vs. an Assistant Coach.
Many HC's are hired based off of their AC "experience". But in most cases, being an AC doesn't prepare you to be a HC.
13
27
253
Since playing high-level sport, I've had a really hard time distinguishing "rest" from "laziness".
I'm still learning how to allow myself rest (physically & mentally) without feeling immense shame or guilt.
How can we help athletes have a healthier relationship with rest?
15
14
216
3yrs ago, I attended a sports analytics conference and there were 8 women out of 3000+ attendees working in pro 🏀 (1st photo).
Yesterday
@WinSportsData
, I spoke to 200+ incredible women either already working in or eager to work in the sports analytics space (2nd photo).
Wow.
3
11
218
This is an excerpt from an article titled “Are You Tough Enough?” that was given to me to read - from a coach - when I was a collegiate athlete.
I want to to share a few thoughts around using the concept of “toughness” as a cornerstone to coaching (& playing) success.
🧵THREAD:
8
51
208
🧃
2
10
184
That was FUN.
1
4
175
I should add: I began my career outside of sports.
I worked as an Intern for an investment firm as well as a Business Analyst at a call center. Both kept my technical skills sharp & provided me experience analyzing large amounts of data/presenting insights. Super transferable!
Sharing for inspo:
I had LOTS of "No's" before my first "Yes".
Keep going!
20
51
642
8
9
164
Women often need that “played the game at a high level” credibility to even be allowed into the coaching space. Men do not. Why? 💭
Let me know your thoughts ⬇️
10
17
163
(Thread): I took this photo in February of 2016. It was your retirement year. I’d just moved to Chicago, alone, was working a minimum-wage job, but bought a nosebleed ticket to this game because I knew I had to see you play.
1
3
155
Today I learned that for my 6th birthday, all I wanted to do was let the cannon loose on my friends in the backyard 😂🤾🏻♀️
14
12
154
🥲🥲🥲 GREAT business decision!
***BREAKING NEWS***
WNBA in The Six is official. Larry Tannenbaum's Kilmer Sports Inc has finalized the deal. What a time for women's sports in Canada!
132
2K
7K
3
5
151
Loved this chat with
@HowardBeck
for
@SportsBizClass
.
Having been a “translator” of 🏀 data for almost a decade now, I’m often asked if coaches/players are resistant to analytics. To me, its less about others’ “resistance” & more about my approach - data is a tool, not a weapon!
2
34
149
So much love & appreciation for this org that gave me my first NBA opportunity and for this city that was my home for 5 years.
Also - LOVE seeing
@MeryAndrade23
kill it! 💪
3
7
139
Inclusion = who gets a seat at the table
Influence = who has the ability to contribute, decide, & change
When evaluating an org or a system, let us not confuse the 2.
2
20
129
Have any NBA/NHL/NFL/MLB/MLS teams acknowledged/made a statement/shown allyship re: the Supreme Court’s attack on reproductive rights? Seems awfully quiet…
6
17
116
The narrative around the volume of NCAA athletes entering the transfer portal needs to shift from “Kids are just not tough/committed these days!” to “I wonder how we can get more athletes to develop & feel belonging no matter what their role is.”
9
17
106
COACHES: Trust and respect your players, and they will trust and respect you.
2
9
106
Watch with me tonight!
Game 5. East Finals. Tonight.
Bonus: Assistant Coach
@brittni__d
will we watching with you live and she’ll be answering any questions you have. Join us at 8pm and tweet Coach Britt your Qs using
#AskCoachBritt
.
@LGCanada
|
#NBATogether
18
40
412
2
4
107
A story worth sharing on
@pskills43
- I’m inspired by you every day!
E60: Doing it for Him - Pascal Siakam
1
14
103
Data (“Analytics”) is not the end-all.
But it can help you minimize your losses on every decision you make - and over time, that can be significant.
1
10
104
Appreciate you,
@CEBLeague
🙏
Congratulations to
@HoneyBadgersCAN
assistant coach, Brittni Donaldson on her newly accepted role as Assistant Coach/Director of Coaching Analytics with the
@DetroitPistons
. 🤝🔥
#LetsBall
#CEBLToTheNBA
0
16
71
4
1
101
Had an opportunity to join some absolute legends on stage in Boston last week to chat about the evolution of basketball analytics over the past 20 years. Thanks for having me,
@sloansportsconf
!
4
5
94
Hawks fans! I have a few tickets to tomorrow’s home game that I’m looking to give away to families with young girls that love 🏀
DM me a pic/story of your daughter/granddaughter/sister/niece/etc. getting buckets or cheering on the Hawks!
1st come, 1st serve. Happy Holidays! ❤️
6
36
93
Locker rooms & other basic amenities are the tip of the iceberg when it comes to disparities between a woman’s experience & a man’s experience working in sports.
We must not simply “hire women”, but ensure that the structures & policies are built and enforced with women in mind.
0
9
91
Extremely grateful to be a part of such a talented, diverse, collaborative staff ❤️
4
12
89
Daughters. Mothers. Friends. Athletes. Rockstars. Teachers. Coaches. Doctors. Astronauts. Engineers. Politicians. Scientists. Creators. Storytellers. Entrepreneurs. NBA CHAMPIONS. And more...
Women are multifaceted.
Women are everywhere.
Women are everything.
1
11
87
The most impactful educators aren’t simply subject matter experts, but also intentional teachers that:
- promote critical thinking (‘what do you see?’)
- make learning fun & engaging
- create safe spaces to ask questions & make mistakes
Why should coaches be viewed differently?
5
12
87
Kerr could’ve been closed, defensive, & threatened by Draymond’s feedback. Instead, he was open, curious, & willing to learn.
We need more leaders leading in this way, creating safe spaces for these conversations to happen.
The cameras caught a pretty animated Steve Kerr fist pump tonight. Kerr said it came after Draymond Green told him he was pouting too much in the first half. Wanted to change his energy.
Full soundbite
26
215
3K
2
11
86
(1) I’ve never believed that “data” and “feel” should act independently of (or against) 1 another. Data should not solely be used for surveillance - rather, it should be carefully woven into the fabric of each decision, each consideration. In other words, “the numbers” don’t say-
3
10
84
Mid-Major ➡️ Undrafted ➡️ NBA ALL STAR
0
4
83
Let’s chat data 🤓
@MarcGasol
📣 Breaking news! Pro basketball players
@brittni__d
&
@MarcGasol
are confirmed to talk basketball analytics in the
#Analytics
Track at
#STC21
on Nov 11th. 🏀📈 Program + Tickets:
0
8
143
3
3
83
Bet on yourself.
Becky Hammon's first season as a head coach.
•Coach of the Year
•No. 1 team in the regular season
•WNBA championship
Greatness and we always knew it.
0
9
146
2
4
83
YES, T 👏🏼
"You need to speak up, even if your voice shakes."
Teresa Resch sat down with
@Nikki_Reyes
to discuss her leadership role with the world champion
@Raptors
.
#UnitedBySport
|
#IWD2020
18
118
422
0
5
77
See you in Vegas!
Added another NBA Champion to our all-star line-up in Las Vegas! Welcome
@ATLHawks
Assistant Coach
@brittni__d
to Front Office School!
🎟️ Get your ticket:
0
2
8
0
2
78
Since 1991, the
#DayOfTheAfricanChild
commemorates those killed during the Soweto Uprising in SA, & recognizes the courageous students who marched for their right to an education.
We must continue to fight globally against injustice & hate, and push for unity. Love has no color.
0
9
70
Had so much fun
@hudl
chatting about how far we’ve come in the 🏀 world using tech & data-driven insights to uncover an edge in many areas - & more importantly, discussing areas we can still go.
Excited to see this evolution continue to impact everyone in/around the game I love!
1
1
70
Not easy putting yourself in a position to play for a 🏆. Not many have done it. Proud of these guys. Let’s get it! 😤
1
6
69
Unpopular basketball opinion: “Feel” is a skill, and you can teach it.
4
4
69
Loved the end of game coaching decisions by BOS.
1) Pursuing a layup (“good” 2for1) down 3 with 40s
2) Sending a double-team to opponent’s most threatening player down 1 on last D possession
3) Not calling timeout down 1 with 12s
1
3
69
@Kayla_Grey
LOL so we’ve gone from “you’re not a sportscaster, you’re just a Black woman” to “you’re not a Black woman, you’re just a sportscaster” 😂😂😂
@Kayla_Grey
we can’t keep anyone satisfied out here
6
1
67
Believe it or not, this is just a sample of the women representing the basketball operations side of the NBA/WNBA/G-League. What an awesome time I had getting to know these incredibly inspiring, intelligent, and fearless ladies.
#TheFutureIsFemale
0
12
60
Big day for Pops. First time in Detroit. Dolphins @ Lions 🏈 and Warriors @ Pistons 🏀 on the same day!
2
1
63
Teaching one of my favorite lessons I was taught as a young athlete:
Coaches LOVE to see your eyes.
1
4
62
💡 “Coaches should remember that it’s easier and quicker to blame the learner than it is to ask a hundred questions about teaching, memory, and the learning environment.”
@Doug_Lemov
0
13
61
Pistons players & coaches are LOCKED IN to the
#NCAAWFinalFour
game on our bus to the airport. You love to see it.
3
4
62
Dug up some old tracking data projects from 2016 and your girl was MATHIN’ 😂
(Plz be nice, I am not and never have been a physicist)
7
0
62
I love talking to coaches about how to better structure their practices & training sessions in order to slow their athletes' rate of forgetting.
S/O to
@Coach_LizMills
&
@Vik_M11
for founding the Global Women In Basketball Coaching Network and organizing these webinars!
5
10
57
Many NBA teams didn’t get charter flights until the early 90’s (45+ years after the league was founded). The NBA as a league didn’t start growing exponentially until its 4th decade.
The WNBA just began its 28th season.
Incredible growth in such a short amount of time.
WNBA is on the precipice of announcing charter travel for games “as soon as we can get the planes in place,” commissioner Cathy Englebert tells sports editors at league meeting.
34
162
855
0
2
58
We are less than 2 weeks away from the
@WinSportsData
Symposium. If you are a part (or want to be a part) of the sports analytics community, here are a few reasons why you should attend🧵
2
21
56
🎯🎯🎯🎯🎯🎯🎯🎯
#OTD
- 2014:
@brittni__d
breaks the
#UNIWBB
record for three-pointers in a game within a win @ Drake.
She is still the only Panther woman to make eight treys during a single contest.
#MVCWBB
#TheValleyRunsDeep
1
2
20
2
2
56
Thank you for telling my story
@MG_Schindler
and
@DimeUPROXX
! 🙏
How Brittni Donaldson became one of the Pistons most trusted assistants
3
23
89
2
10
55
My dad got me this mug a few years back and I just love it so much.
0
0
55
I strongly believe the narratives & the language around “toughness” needs to change - and that body awareness, recovery, and injury prevention education should be encouraged & prioritized for athletes WELL BEFORE they reach the pro level (because remember, 98% of them never do.)
3
2
55
“If you don’t care about the people you’re leading, you really have no business in leadership.”
@BeckyHammon
💯
"Whenever you're authentically yourself, whether as an athlete or as a person, you always get the best results."
Monday motivation courtesy of
@beckyhammon
.
@LVAces
|
#NHLTonight
2
33
158
0
4
53
Have really enjoyed reading
@SethPartnow
’s new book.
His thoughts on where to take ‘analytics’ next especially resonates w/ me, including:
- player development
- measuring decision-making
- audio (measuring communication)
- people analytics (evaluating intra/interpersonal EQ)
1
1
53
If you are ever feeling stuck or deflated, put yourself in a position & give yourself an angle to see how far you've come. You're a rockstar. Keep going.
2
5
52
Thank you,
@northerniowa
! Panther proud 💪
0
1
52
“Yes, I brought a unique perspective - as a woman, as a coach, as a former player - to the sport. But empathy, the ability to play a game in someone else’s cleats, is neither a uniquely female nor male trait; it is a leadership trait. Period.”
-
@jwelter47
2
5
52
Looking forward to speaking at
@BarcaInnoHub
’s Sports Tomorrow Congress in a week.
@FCBarcelona
1
4
51
Look - end of game management is TOUGH. Like, should almost be an assistant’s sole responsibility. So many factors & probabilities to consider & act upon in very little time. But it matters.
5
2
48
Loved this conversation at last Fall’s
@winsportsdata
conference about “the next big thing” in sports tech & analytics. I have my thoughts 💭 what are yours?
3
6
46
Alongside providing student-athletes with more practical & accessible mental health resources, the
@NCAA
must put more energy into deconstructing the environments that student-athletes are expected to operate (& perform) within & understanding why many do not feel safe/supported.
2
7
49
“See yourselves in ways that others may not, simply because they’ve never seen it before.” -
@KamalaHarris
0
2
48
100%. If I were interviewing for a HC, I would spend FAR more time learning about things like a candidates's management style, conflict resolution philosophies, understanding of behavioral psychology, & level of self-awareness vs. their strategies on how to attack a zone press.
@brittni__d
@LRowlandData
I think you can add, in generalized terms, ACs are/can be specialists: guard coach, recruiting coordinator, video, etc., whereas HC must be generalists because they’re involved with everything and create the philosophy/standards for every part of the program.
0
0
5
3
2
48