Lucy Rowland
@LRowlandData
Followers
1,089
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39
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448
CEO & Founder of BootUp Analytics. Pushing women's football forward with data l 🏳️🌈🇨🇦
Canada
Joined August 2021
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Pinned Tweet
After lots of behind-the-scenes work, I can finally announce my new venture, BootUp Analytics!!
BootUp is the first consultancy group dedicated exclusively to elevating women's soccer through advanced analytics. RTs appreciated!!
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Remember when Carli Lloyd said that USWNT players hated Jill Ellis but that’s what made them good players…this toxic generation of leaders from yesterday needs to be replaced across the league.
For those who have endured abuse.
For those who are afraid to speak up.
I see you and I will fight for you.
This is for you.
The time for accountability in the
@nwsl
is now.
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At this point, if Sam Kerr isn’t announced tomorrow as the second coming of Christ, I’m disappointed
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However long you think Ireland's Megan Campbell is going to throw this ball...I guarantee you it's going farther.
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In 2014, I wrote a 15 page dissertation on the prospect of a women’s league in Canada that I posted to all of my 15 followers on tumblr. Today, 18 year old Lucy’s dream has come true
𝙄𝙏'𝙎 𝙏𝙄𝙈𝙀.
A Canadian women’s professional soccer league is set to kick off in 2025 🇨🇦
Whitecaps FC are confirmed to be one of the first two founding teams 🌊
#VWFC
|
@Project8Sports
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Happy to make it official! Working with some really cool, smart people at
@SJEarthquakes
, really exciting times at the club
NEW ARTICLE! Via exclusive interviews with GM Chris Leitch and others, Jamon provides some insight into the brand-new
@SJEarthquakes
Soccer Analytics team.
Who is on the team? What impact will they make? The answers are in here.
#Quakes74
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We at the Earthquakes are looking for a video analyst to help in recruitment, soccer ops, and academy development. We're doing some really cool work on recruitment, if you want to be a part of the leading edge of MLS analytics, this is the place to be.
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So excited to speak at the 2022 StatsBomb Conference!! If you’re gonna be in London during the weekend, hit me up
We are delighted to announce that Lucy Rowland will be speaking at the 2022 StatsBomb Conference
@LRowlandData
is Director of Soccer Analytics at San Jose Earthquakes, and also has 5 years experience as a data analyst in international football
More info:
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Super proud that the Quakes are seen as a top 5 analytics club in the league. This department was created only two years ago and we’ve made major moves since 💪
We have two exciting articles today. First,
@etmckinley
's annual "State of MLS Analytics Tier List". More info here:
And, The 2023 MLS Analytics Survey, in which an anonymous survey was sent to the analytics staff of MLS clubs:
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I need this printed on my Canadian passport
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Couldn’t be prouder of
#CANMNT
right now. What a match. They brought intensity, control, teamwork, skill and kept their heads against a massive Venezuelan crowd.
Canada Soccer is back
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Excited to speaking tomorrow morning in the Big Data Webinar. I will be on at 7:45 AM PST to discuss the differences building a data-driven culture in international football vs club football
Less than 12 hours to our Big Data Webinar!
Brilliant speakers -
@Pedro_Picchioni
@Mladen_Sormaz
@tjheaps
Emily Angwin
@FabioNevado_
@khilshah
@JonnyWhitmore14
@LRowlandData
And thank you to our partners -
@StatsPerform
@HudlAnalysis
&
@gemini_sports
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LETS GO JORDYN HUITEMA!!!! This girl is from Chilliwack, she was forged in the rain
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First dub of the season feels so good!!!!
@SJEarthquakes
Thanks to the fans tonight, y’all were amazing. Let’s make PayPal Park a fortress
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This is unacceptable. I support the women wholeheartedly. Canada Soccer has the best player pool it's ever had in it's history and it can't keep disrespecting the players like this
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Really grateful to speak at
@ground_guru
Big Data Webinar. Thanks to Simon, Jeff, and all the sponsors for putting on a great event.
@LRowlandData
closing out the Big Data Webinar and sharing insights with us.
Hosted by
@ground_guru
#BigData
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Okay Bay Area beauties. Im moving in a week and going to miss Vancouver’s coffee scene. What are the go-to cafes for pretentious coffee in and around San Jose?
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I get lots of message asking how to get started in football analytics and how to stand out. The best advice is to create a data viz portfolio.
To help beginners, I'm holding a FREE talk Sunday, Dec 10 on how to create a stand-out portfolio.
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In all seriousness, it's pretty cool to celebrate
#Pride
with my new team
@SJEarthquakes
. They went all out for their pride match and I got to meet
@DeJaSkye
! It feels great knowing that I'm working for a team that actually cares about queer people
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There is no room for racism
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And you're telling me this guy isn't included in the MLS All-Star Team???
#BeatLA
Two goals in two minutes in LA. 🔥
@kingjebo
's 11th goal of the season makes it a 2-0
@SJEarthquakes
lead.
#LAvSJ
// Heineken
#RivalryWeek
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this is so embarrassing and fills me with rage. Not only was this extremely disrespectful but also a brain dead move to refer to Canada's greatest ever player in derogatory manner
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After Match Day 8, the
@SJEarthquakes
are now 9th in the MLS Power Rankings. What a rewarding experience it has been to see this team turn around from last season and rise up
It's just getting started
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I didn't know Om personally, but I was well aware of his impact on the analytics community and his dedication to uplifting women's football and its players.
Please consider donating in his name, all proceeds will benefit the NWSL Players Association
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these passing networks were in my dreams last night, that's how much i've been thinking about them
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Celebrating
#InternationalWomensDay
by unveiling my first-ever article! Explore
#CanWNT
's transitional journey through the 2024 Women's Gold Cup — a tale of resilience, leadership, and evolution amidst torrential downpour.
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He got that dawg in him
Lo que se viene 🔥🇵🇪
COMUNICADO: Earthquakes fíchan al defensa de la Selección Peruana Miguel Trauco.
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Congrats to
@wearebayfc
on the franchise’s first home win
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Waking up to no Euro matches on is seriously destructive to my mental health
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Sharing this great opportunity with my network. NWSL Champs, Gotham FC are looking for a Director of Data Analytics.
This club is forward-facing in analytics and has huge ambitions. This is a fantastic opportunity and can't wait to see who can take it!
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LFGGGGG
Samba Quakes 🇧🇷
NEWS: Earthquakes Acquire Brazilian Goalkeeper Daniel from Internacional!
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Nick Bontis is gone
Well done to the players and the provinces/territories for making their voices heard. I sincerely hope Canada Soccer changes for the better.
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top 10 best days of my life
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Love the visual branding.
Northern Super League is a weird name for me, cause I feel like the name "super league" has a bad connotation nowadays.
But don't let this distract you from the fact that we are getting PROFESSIONAL WOMENS SOCCER IN CANADA
From nothing will come everything. Coming 2025. 🌌⚽️
Du néant naîtra une nouvelle ère. Rendez-vous en 2025. 🌌⚽️
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1/14, here we go
Getting closer to match time! 🙌
📺:
@onesoccer
@Sportsnet
📍: BMO Field, Toronto 🇨🇦
⏰: 20.00 ET / 17. 00 PT
🎟️:
🆚: Honduras
#⃣: 🇨🇦🇭🇳
#CANMNT
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How does this impersonator have access to the front office's email directory and seemingly know inner workings of the office to know that someone resigned
SanDiego. Futbol has confirmed that the origin of the email cited in a former employee’s social post about the San Diego Wave front office did not come from a Wave FC email account. Instead they were sent from a “Hotmail” account impersonating a Wave employee. This Hotmail
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W
We are delighted to announce trailblazing MLS and Premier League Veteran Lucy Rushton as the club’s first General Manager. ✍️
Read the full announcement at:
#BayFC
#WelcomeLucy
#NWSL
@NWSL
@MLS
@premierleague
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ready for season 2, can't wait to see what plot twists the writers come up with
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Taking a wee vacay from football to Iceland with the fam. First up, glacier cave
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LFGGGGG
From La Liga to MLS.
NEWS: Earthquakes have signed defender Carlos Akapo.
Welcome to San Jose,
@carlosakapo
!
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Can’t wait to see what’s next for women’s football analytics 😉👀👀👀
Analytics have slowly taken hold in
#NWSL
and more and more it's becoming a necessary full time position if you want to be taken seriously. I spoke to GMs and analytics staff about the evolution of data usage in NWSL and where it might be headed:
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What do you do when your team is up 1-0 at half against Mexico? Analyze the data? No, nervously solve a Rubik's Cube.
Thanks to my sister
@tr89
for capturing at my nerdiest and nerviest
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And now that I’ve lived here for two months, I’ll give it another LETS GOO
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I remember when
@sincy12
was on the FIFA 16 cover, I was so excited, I framed it and put on my wall in my uni dorm. Hopefully this has the same impact for lots of kids out there
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Happy
#IWD2022
to all the bad ass bitches out there. Being a woman in football is tough but seeing more and more gals and nb folks join the industry and slay makes me so excited for all of our futures.
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Woah I am stunned
Our heartfelt thanks to Lucy for her time and commitment to the Club. We wish her all the best in her future endeavors.
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THANK YOU Edmonton for everything. You guys showed up and created the
#iceteca
. It was a week that all of us will never forget.
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Analyzing and developing our game 🧠📈
Houston Dynamo FC have hired SRC FTBL to build an analytics department with a focus on player identification, offense analysis, and first team performance.
#HoldItDown
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Would you like to know what these colours mean?
TOO BAD, NO LEGEND FOR YOU
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Sarah Smith is one of the best people I’ve met in sports. Incredibly good at her job and kind as can be. So excited for her ❤️
@SarahSmith_PT
We're excited to announce Sarah Smith as the new Director of Medical and Performance, joining us from Canada Soccer MNT. Welcome to the family!
Read more:
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This is the biggest endorsement of the new regime at Portland
#PORvWAS
#BAONPDX
Christine Sinclair on her role in Rob Gale's system q:
@Phuocerman
"Rob kind of just helped me refine my love of the game. And it's been an absolute blast and privilege to play these last few games... it's been a it's been a lot of fun. I'm not gonna lie."
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VAIII
NEWS: Earthquakes have acquired Brazilian defender Rodrigues on loan from Gremio.
Welcome to San Jose, Rodrigues!
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I'm so exhausted
BREAKING: Multiple sources have told The Equalizer that Houston Dash goalkeeper coach Matt Lampson was removed from his duties due to an alleged relationship with a player at the club.
@theolloydhughes
has more at the link below (open to all):
🔗
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NEWS - The Bay Area has reportedly won its NWSL expansion bid.
More to come soon at
@sfchronicle
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im taking this as a win for the analytics community
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An inspiration
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#ITSTIME
Women’s sports is the moment
🚨Hot off the press: get our latest research on the tremendous value—current and potential—of fans of women’s sports in Canada.
Introducing
#ITSTIME
Unlocking the Power of Pro Women’s Sport Fans.
Download the report:
@CanTireCorp
@WAGE_FEGC
IMI
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CONCACAF is hosting the men’s World Cup in just 2 years. This type of amateur hour shit shows they just aren’t a serious organization that considers player health
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I have nothing but great things to say about Liam Fraser. So happy for him 🇨🇦
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What if I told you that this game, did in fact, go on and it is now going to 30 minutes of extra-time.
Canada 1
USA 1
Mother Nature 1
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Growing up as a goalkeeper in Canada, Erin McLeod was my idol. Watching her perform crucial save after crucial save for the national team was mesmerizing and inspiring.
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@kimischilling
How willing, really, are the execs at NWSL clubs in using analytics to make decisions
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MVP candidate in the making
21 -
@SJEarthquakes
Cristian Espinoza has recorded an MLS-high 21 chances created this season, setting up at least three shots for teammates in five of his six matches. Provider.
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@mixedknuts
My experience in a lot of these debates is it takes about 30 attempts of convincing the coaching staff before they are ready to implement it
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The
@Lionesses
win today feels so, so special. I was tearing up at the trophy ceremony knowing that this match will change so many lives forever. It's moment like these that made me fall in love with the sport as a young girl
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that haircut tells me she'd level me in a two foot tackle
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🚨DOUBLE TRADE 🚨
1:
▪️ Bay FC receives $50,000 in allocation money✔️
▪️Sierra Enge heads to Houston Dash✔️
2:
▪️Sierra Enge heads to San Diego Wave✔️
▪️Bella Briede heads to Houston Dash✔️
▪️Houston Dash receives No.40 pick in 2024 NWSL Draft & $60,000 in allocation money✔️
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lighting my prayer circle as we speak
Women's soccer in the Bay Area >
Join the movement and let’s bring
#NWSLtoTheBay
.
@nwsltothebay
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SOUTHWEST?!??
THE GREYHOUND IN THE SKY??????
Business class, nope.
#CanWNT
flew to Nashville today on
@SouthwestAir
.
#USWNT
flew on a private charter.
#CanXNT
#SheBelievesCup
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anyone who wants Casey Stoney to return as Man U's manager needs to think again
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I'm looking to get back into reading and looking for some book recommendations. I love science fiction or fantasy, just as long as it doesn't feel like I'm reading a textbook. Some of my recent faves are Project Hail Mary, Station Eleven, Murderbot Diaries, The Calculating Stars
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Hard to be a fierce slay hunty diva during the World Cup when Qatar would rather see you dead
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Never change MLS
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Okayyy she’s giving
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He's Him.
The only player in MLS play to score or assist in five matches during April. 💥
@CriisEspinoza7
is your Player of the Month. 👏
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Right, so having red hair is also punishable by death in Qatar?
Gianni Infantino says in Doha: “I know what it feels to be discriminated … I was bullied because I had red hair”
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🇨🇦 more canadian content in SJ
Earthquakes select midfielder Michael Baldisimo in Stage 2 of the MLS Re-Entry Draft.
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Purple and red is a cataclysmically fierce colour combo
Team’s going to be called Calgary Wild FC.
Big fan of the branding
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Arielle is a pro, hit her up
Nervously putting this out here:
I’m open to any freelance opportunities to do data vis or statistical work for Woso! I have some limitations due to my current job (mostly no club work), but open to hear anything else. DMs are open.
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Support a great cause and a great guy
Hey everyone!
For the remainder of the season, I am making a pledge to make a charitable donation to the Trevor Project, for every win ($30) & draw ($10) we have in MLS.
I have set up the page below & would appreciate any retweets/donations to support!
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Women’s sports is mainstream. Catch up or you’re gonna be left behind
Speed. Buckets. Dimes. 💥
Caitlin Clark is the whole package.
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@tayvincent6
frightening that the ACL curse has started to affect teams who haven't even played a regular season match yet
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Can't wait
Key things as we build women’s professional soccer in Canada:
1. A domestic league is the clear way forward
2. We have an incredible opportunity for it to be women-led
3. We must build a league specific to our Canadian women’s soccer landscape
4. The sky’s the limit!
More below:
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👀👀
0.42 - The
@SJEarthquakes
held Colorado to an expected goals value of 0.42 on Saturday, the lowest against San Jose since the start of the 2021 MLS season. Pragmatic.
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You’ve got to be joking…
Pride Month during June is a celebration for the LGBTQIA+ community. Today has also been one of celebration at the Home of FIFA.
Find out more, as well as how FIFA is working to ensure the FIFA World Cup Qatar 2022, will be a celebration of unity and diversity.
#Pride2022
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Could be a hot take, but I like this move. The team needs Phonzie to be firing and the best way to get the most out of him is to let him lead. Make him feel that he is trusted and that he can unleash his creativity and power
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Trying out Popeye's for dinner tonight. This American right of passage feels like more significant than getting my visa
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This is the first Canada jersey I actually want to wear since in my lifetime.
I’m copping the white kit ASAP
The new Canada
@CanadaSoccerEN
𝟐𝟎𝟐𝟒 𝑵𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑻𝒆𝒂𝒎 𝒌𝒊𝒕𝒔💥 new generation of players and fans united for 🇨🇦 success.
Made with 𝑫𝒓𝒊-𝑭𝑰𝑻 𝑨𝑫𝑽 to breathe with you 😮💨 in the moments that matter most.
#NikeFootball
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For anyone who couldn't understand why I didn't want to go to Qatar, this about sums it up
NEW: I wrote about being gay at World Cup in Qatar: the people I met & what I learned. Most disenfranchised & isolated I’ve felt while at work. Because men’s football & Qatar share a trait: LGBT people are invisible & their lives are not respected
Read:
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