Avni Barman
@avnibarman_
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Following
874
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35
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building @gensheinc | prev product/eng @Confluence @LinkedIn | @USCIovineYoung
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Pinned Tweet
BRB building the
@callherdaddy
of tech, venture, and media 🎙️✨
🎥:
@Spotify
studios with
@Lillie__Sun
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Every day before I get out of bed, I cold message two new people that I admire. It never takes me more than 5 minutes. I've been doing this every morning for years, and it has gotten me:
- 4 internships
- my first full time PM job
- my first investor in my business
- a
2K
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Shocking to see how many men showed up to a women in tech career conference claiming “non-binary” on their GHC registration status, shoving, bullying and bribing the women there
Yet I still get comments all the time “I thought we solved the women in tech issue a long time ago”
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Angels who put the first check in a company are true ballers ⛹️♀️
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Can we please normalize this!!!
I went from —> engineer > product manager > venture backed software founder > content creator + media entrepreneur + investor
r u allowed to decide u dont like your career and u want a totally different one even if youre 28 lol
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Looking to break into VC? I’m launching a scout program!
@gensheinc
, a media co with a network of over 200K women in tech, entrepreneurship, and venture capital, has partnered with women-led venture capital funds to officially launch its Scout Program.
As a Gen She Scout, you
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1 year ago I quit my big tech job with no idea what I would do...
Now I have —
- a media company with a reach of 305K
- employees
- multiple income streams
- more time than ever before to focus on my health
- a supportive partner
- other founders I'm grateful to call my best
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is TikTok the new job board??
I just posted my job on there and got ~70K views and 1000 apps. Any other job boards with that large of a targeted reach?
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Or you can comment ✋below if you can’t message me and I’ll send it over!
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Hosting another intimate female founder happy hour in NYC next week!
Have a few spots left - DM me if you're around and would like to come🤗
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Hosting another female founder & builder mixer, but this time in SF with
@fdotinc
!
Few spots left, DM me if you’re interested in coming
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That’s my video and I think you’re missing the point of it! It would have been better you didn’t cut off the second half of my video because that’s where the real point lies.
It’s about my story about how working for a big corporate co was not my dream. I wanted to share more
I’m convinced videos like this and the “day in the life of a big tech worker” videos played some role in the recent layoffs
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🗽I’m headed to NYC for the month!
Who should I meet?
Anyone trying to collab on an epic women in tech event while I’m there? ✨🎉
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Moved back to SF after living in NYC for two years to do a better job of focusing on building.
But I didn’t mean this much focus…
Any suggestions for things to do (specifically that don’t require wearing a puffer jacket 😬)
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Here’s how I post once a day to every social media platform in <10 hrs per week:
I have a lab and showroom concept I use for how I treat content depending upon how forgiving or encouraging the algorithm is for experimentation.
TikTok = lab
IG = showroom
Twitter = lab
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Leaving my dream apartment in NYC earlier this year and not signing a new lease changed my life. Without the commitment of having to be in one place all the time, so many opportunities have come my way that I would have otherwise avoided due to the burden of having to pay rent at
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Last year was my first full year with no job and no income — here’s the best and worst of my 2023:
Got my first laptop bought with my own money, phone, and passport stolen
Left my NYC apt and sold all my things
Returned all my money to my investors
Went to Japan for a
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As a fellow brown woman in tech media, this pod episode with
@nmasc_
was one of my favorites!
Natasha chats all things breaking into tech journalism, using her identity as her competitive advantage, and the importance of having a personal brand in media
Full episode here:
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Growing up in the Bay Area, I would always complain about the immense external pressure to pursue a career in tech.
But now I just feel so grateful to have had that exposure because there really isn’t any other more exciting industry to be in right now.
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After 7 big BFF breakups, here's what I learned and why it might be happening to you…
I probably hold the world record for the most female best friend breakups in my life: seven, to be exact. If you’ve ever gone through even one best friend breakup, you know it can be more
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I cannot believe this tweet is still going viral and now being reposted into so many other forms on other accounts!
It’s so funny to me how you spend 100s of hours a week pumping content but 99% of the output comes from the one post you mindlessly spent a few min on…
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So far in 2024, 46,000 tech workers have lost their jobs...
That's 46,000 more people competing in the job market this year, making the fight for open positions even tougher.
If you're relying solely on applying through job boards and cold messaging for referrals, you may need
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TikTok is definitely the new job board
I got 200K views and 3K applications for a 30sec video about the role I’m hiring for
@gensheinc
Oh and also I have a job board where I make TikTok’s for jobs posted on there
DM if you’re interested in posting your role, first TikTok is
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I get about 50 to 100 DMs a day broadly across social media and the number one message I get is “can we jump on a call/ have a coffee chat”
I don’t like to ignore this message, especially because it discourages people who felt inspired by me and were courageous enough to send a
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With zero experience and no network, I landed a product management role at a big tech company as my first job out of college.
Through this process, I ended up doing tons of interviews with companies like Google, Facebook, Uber, Lyft, etc., and compiled a 100-page doc that goes
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I wanted to share a sneak peek of the type of stuff I work on outside of Twitter!
Introducing *Diary of a Delulu CEO* —
A quirky episode series on my deepest inner thoughts, storytimes, and lessons learned from getting my dream job, quitting it, fully rediscovering myself, and
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I just had my first video on Instagram hit 1M views!
I gained over 7,000 new followers and 4,000 newsletter subscribers just from this one post.
For those of you who make short-form content, you know this is an abnormally high conversion rate.
And that’s because the video is
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5 completely UNHINGED financial habits I have as a 26 year old entrepreneur:
(and I’m taking all of these into 2024 😉)
1. No emergency fund.
I put all my savings in a high-interest CD (certificate of deposit), which is locked and inaccessible for 9 months. There’s no better
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Everyone knows that to actually achieve your goals, you need to put some stake in the ground or you’re unlikely to reach them.
It’s what the TikTok girlies are calling ~manifestation~
So this is me putting my stake in the ground and publicly announcing my 2024 goals to keep me
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This tweet got me 2.5K followers and 3K newsletter subscribers
Reminder to my fellow founders, virality/follower count is great and all but posting without a strategy aka a CTA leaves a lot of business on the table 😉
Just hit 30K newsletter subscribers! Can’t wait to reach
Every day before I get out of bed, I cold message two new people that I admire. It never takes me more than 5 minutes. I've been doing this every morning for years, and it has gotten me:
- 4 internships
- my first full time PM job
- my first investor in my business
- a
2K
178
3K
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In 2024 all opportunities start with a personal brand and an audience ✨
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Just got all my flights! Headed to:
Dubai in April
LA in May
NYC from June to August
Truly living my nomad life to the fullest - see ya soon! ✈️
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Everything I did after quitting my big tech job!
1️⃣ Maxed out my Roth IRA: Because I quit mid-year, my yearly salary was under the limit, allowing me to benefit again from contributing after-tax dollars.
2️⃣ Invested in a CD (Certificate of Deposit): I placed all my savings in a
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Ridiculous things that leveled me up in 2023 that I will be taking into the new year—
1. I took all the money out of my bank account and put it it into a high yield savings account that I can’t touch to light a fire under my ass and force me to make money with my business to
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we just hit 40K newsletter subs!!!
50K here we come, give us 10 days 😉
only up and up! 🎉
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1600+ registrations and a line of 100+ before doors even opened - we did it! 🎉
While many controversial opinions were shared (and even debated!), one thing we all agreed on was that building an audience drastically increases your surface area for luck. Whether you're looking
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Hosting a founder + builder + creator meetup
@Wefunder
’s insanely sick new office in the Mission
We’re making DIY pizzas & s’mores in a giant luxury teepee
Spots are almost full so sign up asap:
DM if you REALLY want to come so I can try to get you in
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Just hit 50K followers on Instagram!
I remember that only 4 months ago, I made a decision to start seriously and consistently posting on Instagram because I realized how much I loved the community there. I only had 10K followers then and had that account for years! Nothing
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the more you post, the less attached you get to the performance of what you just posted
this has been my hack for getting over the cringe of posting!!
at some point I’ve posted so much on so many platforms I can’t even keep track of my content to see how it performed
except
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@gensheinc
is opening a few more slots for startups interested in joining our beta 🚀
We have 16K ambitious female engineers, designers, and marketers coming from top schools & big tech looking to join a startup. 👩💻
If you’re looking to add female talent to your team, DM me! 💫
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Last week,
@gensheinc
hosted our first live office hours for our community! 🤩
🧵Here's what went down and how to join us in the future —
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Come hangout with me and other founders
@fdotinc
this Friday (many of which are hiring including me!)
Cowork with other women in tech from the
@gensheinc
community and see what it’s like to actually be a studio founder in their space.
Sign up here:
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who’s the best YouTube thumbnail designer you know?
got some exciting stuff up my sleeve and want to release asap 👀
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As women get wealthier, they get skinnier, but as men get wealthier, they stay fat
So does being rich help people stay skinny?
Or perhaps there is another explanation: being thin helps women become rich
A greater preference is given in the workplace for skinnier/attractive
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Hosting another epic founder, builder, creator after hours in NYC next week with
@ArjunMahadevan
🗽
We got food, drinks, red carpet, photo booth, all the vibes ✨
Have a few spots left:
DM if you want to come so we can get you in 🤗
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We all have a chance at 10 lives
Each decade you have on this earth is enough time to completely reinvent yourself, conquer a new skill, meet a new soulmate, have a chance at an entirely new career and new identity if you want
Live a little, take some risks, have some fun,
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My 2024 predictions for tech & media—
1. Majority of new grads will choose entrepreneurship over a corporate job
2. Job security is dead; you need to find financial security in 2024
3. AI will take over all entry-level jobs
4. Layoffs will get worse
5. Brands will only value
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Sunday night journal entry pt. 1 —
“If I fail, I lose nothing. Because how can you lose something when you have nothing?
That was the biggest realization last year. I had the “on-paper” perfect job, a six figure salary right out of college, but I lost a lot more than I gained.
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hosting a huge mixer of the best founders, creators, and builders in Dubai next month!
more tea soon 👀
DM if you want to be involved!
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Is insinuating that female founders should be more quiet and less public really the answer??
Instead of telling women to stop building their brands online, maybe we should stop holding female leaders (especially public facing ones) to higher standards than we do to men
This
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I'm hiring! 🎉
I’m open to interns or full time in marketing. The small team at Gen She is growing, and I could use any help I can get :)
Taking applications here:
Please reach out if you (or anyone you know) would be interested!
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Who’s in SF? 👀
We got two more episodes to shoot before we officially launch the pod!
Any takers??
currently editing pics from our podcast photoshoot yesterday 😗✌️ so excited to release these soon hehe
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Come hang out with
@gensheinc
@carryhq_
at
@Shopify
for
#NYTechWeek
!
We’re hosting a fireside chat and happy hour with the best founders and creators to discuss the burning question on everyone's mind: how do you or your business compete in this hyper-competitive market?
We
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After 235K views on TikTok, 304K views on Twitter, 56K views on LinkedIn, and 2 press articles about the cis men who crashed GHC, a women in tech conference — I finally feel validated about my 5 years of investment into
@gensheinc
The gender gap does exist, especially in tech.
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Also side note I've been literally losing followers on Twitter ever since I've been posting more content
Don't forget - posting gives u an equal chance at gaining and losing followers!!
You just want to gain faster than you lose
TL;DR content is hard😂
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Last year, I built a community of over 200K women across eight social media accounts.
12% of that audience converted to subscribers of my newsletter and I secured my first five-figure month in sales.
Contrary to popular belief, I didn’t achieve this by setting ambitious yearly
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Every month I produce:
-16 short form videos
-20 LinkedIn Posts
-2 newsletters
-2 podcast episodes
-100+ IG stories
But that’s just new content!
2-3x more content than that ends up getting pushed out because I’m constantly repurposing old content!
Don’t forget that if
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sos
@beehiiv
@denk_tweets
I’m getting rate limited for sending too many customized emails (I’m clearly a power user!) and now I can’t send my newsletter!
43,000 subscribers will be waiting for it tomorrow morning at 7am 😩
what’s the best way to get this lifted before the
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To make six figures, you don’t need a massive following—just 1000 true fans.
This is the essence of Kevin Kelly’s 1,000 True Fans Theory. If each of these fans spends $100 a year on something you produce, you can easily earn $100,000.
But what defines a true fan? A true fan
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🚀Happy International Women’s day!
This day is particularly special to me because four years ago, I hosted a women's entrepreneurship conference at
@Snap
HQ, which set me on a multi-year journey to build
@gensheinc
.
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The best cohosts! 🔥🚀
Just dropped a new video on our YouTube channel from the
@fdotinc
female founder mixer hosted by
@avni_barman
👉 watch it here:
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when you’re playing in the big leagues AKA TikTok/IG, Twitter feels like a local high school game —
so my advice for those trying to grow on Twitter is try making a TikTok go viral and then come back here 😂
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Went to a desi wedding this weekend & it reminded me how much I love my culture!
Why desi weddings are the best things on the planet —
1. we dance till we drop (literally)
2. we dance any time of day
3. we take the dance party to a hotel room when we get kicked out the venue
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you know you’ve hit a low point as a founder when you start to feel jealous of your friends working in Big Tech
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100% of my tweets written under a minute go viral
Basically the harder I try, the lower the engagement
Less I try > authentic > relatable > taps into emotion > mass market appeal
Take this as you will 😅
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I built a six-figure business in just 4 months after realizing one crucial insight:
No matter how great your product is, your target customer must be able to AFFORD it.
When I got started building my business, I was addressing a significant problem, but I was targeting the
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Has a blast at the
@spotifypodcasts
studio in NYC chatting with
@Lillie__Sun
on all things building and fundraising for her startup Breezi, manifesting success in both her career and personal life and being the most confident, authentic version of herself ✨
Full episode out
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If you’re looking to collab on an event during NY tech week - check out
@gensheinc
, a community of 200,000 founders, builders, and investors✨
My DMs are open to chat!
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How do you turn an informational interview into a job referral?
Subtly steering the conversation toward a potential referral without directly asking is truly an art in itself. It's all about skillfully blending your enthusiasm and qualifications for the job through insightful
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I've been on TikTok for ~6months now with limited growth but doubled my followers in just the past 2 weeks by changing up a few things.
Here's what I've learned so far:
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You really can just pick up right where you left off with true friends
Say yes to the side hustle, the career pivot, the business you want to build…
The real ones will patiently wait and cheer for you at the sidelines until you’re ready to be present again
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When I was in big tech, we would casually spend an hour on team ice breakers every week and I never thought twice about it.
But now running a startup, if my team did that today, I would literally have a heart attack…
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p.s. my company is hiring across marketing and engineering!
open to internships or full-time
slide in my DMs if
@gensheinc
looks like something you’re excited about growing
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Another one for the books and many more to come! 💫
shoutout to my amazing co-hosts!
@delmohtasham
@ShannonSAlmeida
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“my new years resolution is to write more so I’m starting a newsletter!”
-every startup founder everywhere
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My parents keep telling me to get an MBA but growing a TikTok account and consistently going viral is in reality the modern MBA.
Unfortunately they do not resonate 😔
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Sunday night journal entry no.5 —
“Financial freedom is certainly part of the goal of building a company and I can’t pretend that it isn’t a large motivator. And if I’m really successful, I’m sure I will make a lot more money beyond my needs.
I want to make sure when that
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.
@gensheinc
is hosting a ton of events at
#NYTechWeek
!!! 🎉
See you there 👀
👀 Big news! The official calendar of events for
#NYTechWeek
is now LIVE, and we are so excited to announce that this is officially our largest Tech Week EVER!
- 500+ events hosted by VCs & startups 🤯
- June 3-9 2024
🗽 Want the complete list of events? Register here for
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In the next 5 yrs, every company will need to be a media company to succeed…
or they will need to buy one.
As AI makes it easier than ever to build software, apps will increasingly become commoditized. With today's tools, a freshman from Berkeley could build Uber in a
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In just 24 hrs, I got 1500 applicants for a job I posted on
@gensheinc
’s new job board 🚀
I’m celebrating our launch by giving away 10 FREE job posts to companies hiring
Comment below for a promo code & hire from our exclusive network of top female talent in business + tech👩💻
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Hosting a series A/B founder dinner with
@zehranaqvi_
in NYC! Dinner is small and intimate so if you’re interested in attending lmk asap
p.s. we have a spot left for one more sponsor, let us know if you’re interested! 💫
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TikTok Growth Update:
🎉FINALLY hit 10K🎉
Consistency pays off! It really be that simple sometimes 😌
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.
@gensheinc
’s VC scout program is the perfect resume experience to have if you want to break into venture capital and build your network.
It's also a great way to build your investment portfolio and get equity in the coolest startups without having to spend any of your own
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Got a lot of DMs from people interested in joining our team
@gensheinc
! 👯
Here's more info on the roles available and what I'm looking for —
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there is no better investment to make than in yourself
it’s the only investment where you have full control over the return 😉
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I’m filming my very first podcast episode today! So exciting😱
Any tips??
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I did not realize this tweet would blow up!
I ended up hiring a VA to respond back to everyone but if we accidentally missed you, linking the cold email below 👇
Every day before I get out of bed, I cold message two new people that I admire. It never takes me more than 5 minutes. I've been doing this every morning for years, and it has gotten me:
- 4 internships
- my first full time PM job
- my first investor in my business
- a
2K
178
3K
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TikTok Growth Update:
Posted religiously 2-3x a day for a month straight and grew an average of 1K followers/week
Burnt out fully by the end and had to step away for an entire week.
But I’m pumped and ready to go again!Let’s see if I can double it this month 💪
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@ all companies who are still not investing majority of their resources into media and distribution:
what’s your plan for defensibility when most software is low cost, automated, and easily duplicatable?
so excited for the future of
@gensheinc
media spinning out tons of new
Today we're excited to introduce Devin, the first AI software engineer.
Devin is the new state-of-the-art on the SWE-Bench coding benchmark, has successfully passed practical engineering interviews from leading AI companies, and has even completed real jobs on Upwork.
Devin is
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11K
45K
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got inspired and started another founder house in Tokyo in April — DM if you’re going to be there too/interested in joining! 🗼
organizing a founder house in Tokyo this April 🌸
imagine 14 person private Ryokan, homemade Japanese breakfast every morning, co-working by night and enjoying cherry blossom season by day
dm me to learn more! 🇯🇵
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my 2023 in review:
(realizing that most of this below I haven’t had the courage to share out loud till now but here we go…)
Jan: Kicked off the year by ditching my NYC crib for a hot sec, secured some sweet funding for
@gensheinc
, and brought on my first-ever employee
Feb:
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Money is not everything!
Companies need to realize that impact and autonomy matter just as much.
Excited to finally find all three building
@gensheinc
✨
America is so incredibly prosperous and rich that our young people are like, actually making 2-500k for a few hours a day is boring, I'm going to quit and do something meaningful.
And I think that's beautiful
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Twitter is where I come to learn and TikTok is where I go to teach.
Struggling to figure out where on the internet I should exist as just the authentic, in progress version of myself
Instagram doesn’t feel like the right answer…
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not many people realize I’m actually building
@gensheinc
full time
and they get genuinely shocked when I tell them how big and ambitious my plan is
can’t wait to see their faces when it actually happens 🚀
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Sunday night journal entry no.4 —
"It’s my birthday today so I’m trying to take a break from work which for me is taking a break from social media! All this has done is created anxiety LOL
I want to be online, I want to be posting!
I feel like this is the validation I’ve
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Dear Apple Vision Pro,
Can’t wait for you to be lighter and for me to be richer 🤍
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We finally launched our twitter!
Give us a follow or apply
@gensheinc
to join a top tech startup 👇🏽
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