Sheeta Verma 👩🏽💻
@sheetaverma
Followers
6,377
Following
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Media
804
Statuses
13,391
first gen 🇮🇳x🇺🇸• the marketer at Network Right 👩🏽💻• if Schmidt from New Girl + Monica from Friends had a baby, it’d be me. 💅
Bay Area
Joined April 2018
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Pinned Tweet
Being the first child & the first generation in the US is a journey of its own. Creating your own path, personality, future without any resources isn’t easy. All your ideas and dreams are doubted by your own family, but guess what? I’m not here to be ordinary.
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a dude messaged me on Linkedin 4 years ago asking for an internship at my job, today I just messaged him after applying to his company. you really never know.
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Startup idea: a Peloton but you can ride it outdoors
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I’ve been unemployed for 9 months. It’s been the most soul crushing time, offers pulled, going with the older candidate, being overqualified for the lower tier roles, or being offered roles that are less money than an internship. My faith in myself is constantly fluctuating.
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no person in marketing has all 3:
• a life
• a team
• approval from legal
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It’s “fuck capitalism” until y’all see a pretty design on a milk carton and then it’s “look at this branding😍”
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People will complain about stress then choose to work at a startup.
It’s me I’m people.
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You’re anti-office? Cool. Just remember there are thousands of fresh grads that are working their ass off to start their careers, and going to an office gives a feeling of accomplishment and status. They want to meet people that can be their friends and help them grow.
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These founders will literally drop out of college twice and create companies and then only hire interns from name brand schools and who have a high gpa. SIR do YOU have a gpa??
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Tell me you work in tech without telling me you work in tech.
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ya girl just signed the offer letter!
i am now a Senior Digital Marketing Specialist. 🎉
i'll be announcing more soon, and have a bunch of projects to share, stay tuned 👀
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Do you ever see a social post from your old job and think “THATS AGAINST THE BRAND GUIDELINES!!!! but that’s none of my business 😌👀”
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Them: omg your boss follows you on Twitter? Aren’t you worried about them seeing your tweets?
My boss:
Virgin olive oil implies the existence of sexually active olive oil
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Tech dudes will make two people laugh and then say “I should do stand up”
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Microsoft teams users looking at Slack users on Monday morning.
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don’t ask marketers how many times they’ve downloaded their work logos
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Say it with me: being Wendys is not a social strategy 👏🏽
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“When COVID is over” is starting to sound a lot like “we will keep you in mind for future opportunities”.
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Social media managers being told to add more hashtags.
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@ArtisanGrowth
100% even sent him the email of the hiring manager to directly send over his resume
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I am shocked at how many amazing people I have met and interacted with thanks to Twitter.
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I’ve done marketing for startups my entire career (so far), so I’m used to doing EVERYTHING marketing and operations oriented. So when people tell me social media management, community, sales, paid ads, content creation, strategy, etc are different jobs, I get very confused. 🥲😅
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The tech world has a lot of inner circles and you see that with tech twitter too. There are so many ppl & so much talent that doesn’t get recognized because they don’t know someone to help them enter the conversation.
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I start my new job tomorrow. this is going to be a huge transition. after working for startup ranging from 5-20 people, I’m working at a company where the marketing team alone is growing to over 25 people. I’ve been a one woman show my entire career so this will be interesting 🤞🏽
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Y’all will IMMEDIATELY follow anyone that works for a big company or for a brand you like but take months to follow someone who is passionate about the same things as you.
And that’s precisely why people feel the need to put their job in their bio.
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anyway incase you can’t tell I’m just a product & growth marketer looking to be a part of a great company and launch badass campaigns. hire me!
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I didn’t have a teenage dirtbag phase, I went to kumon
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Holiday gift guide for marketers:
- log them out of all socials
- log them out of their emails
- take away their phone
- give them a comfy blanket
- let them sleep
- optional: get them super wasted, get them their favorite food, leave them alone with their favorite movie
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Can we all collectively agree to end blowing out the candles on a cake
as a tradition post-Covid?
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I hate when employers ask for which school you graduated from or attending. It’s SO elitist & unfair. I know community college students that are 10x as hardworking & motivated than someone attending a big name school, but they get filtered out.
Experience & drive > education
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You think you can hurt my feelings? I’m a first born child who didn’t follow the career path my brown parents planned for me.
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Spotted: A socially distant bench outside an ice cream parlor making it easy to have a date during a panini.
This is freaking genius
@bumble
💛
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Now that LinkedIn is down, can we just get rid of the whole thing?
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STOP 👏🏽USING👏🏽 THE 👏🏽BLM 👏🏽MOVEMENT👏🏽 AS👏🏽 A👏🏽 PR 👏🏽OPPORTUNITY 👏🏽
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I unintentionally job hopped in 2021, all of them were startups. My salary and skills doubled, and I learned so much.
My biggest takeaways:
❗️if a startup won’t value you, go to someone that will.
❗️don’t ignore their red flags because they won’t ignore yours.
❗️KNOW YOUR WORTH
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I’ve been the first marketer for over 6 startups ranging from pre-seed to series B. Here’s my process BEFORE I work on any campaigns.
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I get second hand embarrassment from companies that put up their team photos filled with 0 diversity.
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👋🏽Hey Twitter friends,
💫I’m looking for my next role!!
👩🏽💻I do marketing, socials, community, strategy and brand for companies of all sizes.
💪🏽I am passionate about building products that will benefit people’s lives through consumer tech.
📲 DMs are open! Let’s chat!
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ya girl just got asked to speak at a conference by the American Marketing Association 🚀
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@ the people saying it’s called a bicycle: You aren’t getting Twitter points for being a smart ass and ruining a joke 💁🏽♀️
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Indians have been vegan, vegetarian, or heavily vegetable based for centuries. Westernized vegetarian and vegan transitions are fine but can y’all at least make some decent recipes instead of just boiling a bunch of vegetables and fake meat and then tossing it in salt and pepper?
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A picture of:
• a first gen with no relatives in the US
• an oldest sibling who taught her family while teaching herself
• a girl with a physical disability
WHO IS THE FIRST IN HER ENTIRE FAMILY TO GET A DEGREE FROM AN AMERICAN UNIVERSITY. 👩🏽🎓
now, a
@Hult_Business
alumni 🎓
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I just wanna know how gifs still have such a choke hold on millennials. It’s almost 2022 and y’all are still having conversations through gifs.
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nobody does plant based + vegetarian better than indians 🤤
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I work so fucking hard with a chronic illness that’s incurable. I wake up in pain every fucking day, boss up and overwork. It’s these white male fuckers that run ahead while throwing rocks at the ones who work harder and battle way more obstacles. I’m fucking over it.
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“you have a degree in marketing!” I say to myself after impulsively buying a product an influencer talked about
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east coasters need to look at the California map before coming here bc why the heck are you asking me if we can go to LA tmr while we’re drinking boba in San Jose
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a company sent me an assignment to come up with an entire B2B marketing plan. this took me 2-3 days to craft up, and I presented it to the team. since then? silence. I emailed them asking for an update, nothing. followed up again, NOTHING. I can’t believe I put my all for NOTHING
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A dude that bullied me for being an office assistant saying “you want to be in marketing but you’re restocking snacks for marketers like me” published a book on marketing. There’s some real sick monsters in the industry I swear.
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I’m tired of people saying “if you’re passionate about something drop everything and build it”, most people don’t have that luxury nor security. This narrative, is extremely toxic to those who want to build something and are scared to start.
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“it’s no secret that I’m probably the youngest person at this company or the marketing team, but I’ve worked hard to get here. If you’re curious about my work in the past, ask me! but by no means can you look at me & justify belittling me.” - me within my first week at my new job
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I’m just a girl writing about marketing in web3 while working for clients that blame low engagement on my lack of hashtags in tweets. 🥲
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a huge shoutout to every millennial people manager that leads their teams with empathy, understanding, and mutual respect. y’all are leading a great example for us gen z.
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A lot of students ask me about my job in marketing and realize what they think and learn from books isn’t close to reality.
If I hosted an event for students to understand the realities of marketing roles, who’d be down to speak and answer questions with me?
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I see a lot of Figma shaming especially amongst older Gen Z and younger millennials.
1. Y’all are so lifeless and pathetic
2. Figma is not easy at all especially for people with 0 design background. There’s so much to learn when it comes to design- teach people or shut up.
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Millennials: fyre fest
Gen Z: 👁👄👁
•created fomo amongst millennials and the general public
•said donations would bump ppl up on the exclusive member list
•never disclosed what they do
•revealed merchandise to donate to the Black Lives Matter movement.
•got in Forbes
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oh you’re a part of marketing Twitter? name 3 problematic people that everyone always screenshots and subtweets😤
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How dare we feel imposter syndrome when in reality everyone googles how to do their tasks.
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Reminder: just because someone has more experience than you, that doesn’t mean they are better than you.
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The word intern is such a scam. I’ve met interns who did nothing except get free expensive branded swag from big companies and I’ve also met interns who literally carried an entire department on their back. It’s such a shallow and vague title that is not parallel at all.
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If you think political discussions are “distracting” it’s because you’re either not affected, not listening, or a part of the problem being discussed.
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There’s nothing more slick than telling someone you need their number to send them an invite. The amount of people I know who got their Twitter crush’s number bc of beta invites blows my mind.
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Millennials:
“Someone should create this”
•writes out complete business plan
•consults wth business professionals
•does market research
Gen Z:
“omg this would be a great name for a product”
•doesn’t know what the product is
•registers twitter handle immediately
•forgets
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startups justify not having an HR by saying “we’re like a family”
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After a month I'm finally able to share some big personal news. As many of you know, I have fibromyalgia. I was diagnosed at 16 and life became a constant, painful, and life-altering uphill battle after that.
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3 weeks ago I messaged a friend and we casually chatted. This morning I found out she passed away. Her last text to me was “I luv you kid”.
Stop missing people after they’re gone. Tell them you love them. Check in. Be there for your people. Life is shorter than we think.
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water bottle trends fascinate me. somehow some random water bottle becomes the “cool” water bottle of the year and everyone has to walk around theirs as a form of status.
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This past year I blocked and unfollowed so many of these Gen Z group’s ring leaders. Many of them are extremely condescending and take pride in creating cliques. I’ve seen how much they’ve discouraged people for not knowing certain skills. That’s not how it should be.
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When I joined Twitter there were so many people I “looked up to” and I enjoyed learning from. Then, over time I found out that they aren’t all great people, they just tweet “smart” things people want to hear. (1/2)
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Guess who’s looking for their next role 👀🔥
You looking for a marketing strategist or startup marketer? DMs are open!
Me:
- 3+ years of content, marketing, socials, email, campaign execution
- a workaholic & talkative
You:
- at least Series A
- cool ppl doing cool shit
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Everyone else: *gorgeous landscape pics taken on Dispo*
Me:
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toxic managers on their way to gaslight younger enthusiastic employees into thinking they suck at their job so they can exploit them
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it’s me, in a McDonalds post
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Also if you don’t treat a janitor the same way you treat a CEO, unfollow me and never engage with me.
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time to follow more marketers with ✨personality✨😌 who are the best folks to follow? feel free to intro yourself too!
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this job market is not for the weak. a yr ago I felt so accomplished with my work and my growth. today, I interviewed with a company and felt like a complete fraud talking about my real life work experience. after multiple rounds of pitching yourself it doesn't feel real anymore.
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ONE of the problems with Kanye talking about being president is that the US is the country where 15,000+ people voted for Harambe, a dead gorilla for president of the US in 2016.
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got laid off today! pls let me know if someone is hiring marketers!
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when I first entered the social media marketing world I thought a “real win”would be to get recognized as a killer SMM for a brand through viral tweets. years later I realize SMM wins are successful campaigns, well constructed social posts, and content that attracts future leads.
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I want to delete and unplug from social media SO BAD but I work in social media, content creation, and marketing 🙃
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I've interviewed with 20 companies and attended 45 different interviews. At one point, I interviewed with 7 people from the same startup before getting rejected. I will be honest, it's really hard to stay motivated. I fought my entire ancestry to be a marketer, yet here I am.
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Personal News: I am joining
@neurable
full-time! 🎉
I have seen myself grow and learn so much, so I am extremely excited to continue my journey here.
I have watched the product develop in front of me and I cannot wait to see everyone's reaction to it (soon).
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Y’all will follow bland founders, VCs, tech bros, etc then say “Twitter has become LinkedIn”. Maybe try following people with personality? Follow people that don’t just tweet about tech and finance all day?
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I always get confused when I see people become PMs right out of college. You were barely able to handle your team presentation for your poli sci class or your alcohol at parties, tf are you handling at your job???
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Y’all kept saying “can’t believe this app is free” and put ideas into their head. This is why we can’t have nice things 😤
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Other cultures dancing to Indian music on TikTok w/o mocking it & actually appreciating the dance moves has brought more positive exposure to Indian culture than all the Indian Netflix shows put together. And that’s the tea. ☕️🐸
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I was interviewed today by two marketers for a mid stage startup. After listing out my experience, campaigns, and products I’ve helped launch, one of the interviewers said “wow you could probably teach us”.
So yeah I do what I do, and I do it well. Don’t underestimate me.
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Respond to this tweet and I’ll reply with me tweeting like you.
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When I entered the tech & startup world as a marketer I was scared, I was going to keep my head down and get by. Then I read about Arlan, followed her journey and became a fan. She inspired me to confidently walk into a room and never question my seat at the table. 💜
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