Brand identity & type design ✷ Co-founder
@HoodzpahDesign
✷ Co-author "Freelance, and Business, and Stuff”✷ Sometimes put my art school paintbrushes to good use
Throwing it back to these cute little illustrations I did for Herb Lester's Brooklyn Mom & Pop travel guide book:
It's so satisfying to make a one color illustration pop off
🚨DREAM PROJECT ALERT! If you know me, you know how big this is!
💜💛
@lakers
🏀 are celebrating 60yrs in LA w/poster collabs &
@hoodzpahdesign
was tapped for the Showtime Era (tonight's in-arena giveaway).
Ltd Ed screenprints coming real soon
#lakers
Huge thanks to
@jdeez
!
Tonight’s in-arena giveaway is a poster collab with SoCal-based, female founded
@hoodzpahdesign
, celebrating 60 years of Lakers Basketball in Los Angeles. Be on the look out for your limited-edition poster.
🚨Cool project alert!
New visual identity we (
@hoodzpahdesign
) created for Fanhood, a newsletter/community that dives deep into the culture, business, and personalities of basketball. If you're a bball fan, *definitely* sign up and follow on IG!
Working on a right lean variation of my left lean script font, Beverly Drive. Testing it with other fonts and in logo/type lockups as I go to see how it works in context as a headline and subhead. Paired w/Nondescript JNL sans serif.
Got back into painting over the holiday break with my crusty old acrylics.
Here’s 24 hours of painting condensed into 1 minute (Sound on for accidental ASMR)
the new font I'm working on puts the ball in ball terminal. I'm going for: Stunt Roman and Clarendon had a love child. A lot is already in glyphs app, but I'm sketching out numbers, stylistic alts, and ligatures
Santa Ana Sans is coming this Wed! It's my first sans serif and my goal was to make something that worked hard but still knew how to party... like an El Camino... or a mullet
Join the
@hoodzpahdesign
newsletter for a launch day discount:
Logo System with secondary marks for
@zswilkinson
‘s new brand Dye By The Sea, Shibori does goods from NC. NC seaside x memento Moro= kelp skull. Typeface is Blazeface by
@OHnoTypeCo
.
I used the new
@Adobe
illustrator freeform gradient in bg to mimic indigo dying. Rad new tool!
Most people go through their metal phase in highschool. For me it hit right when I turned 30. Metallica, Ghost, Black Sabbath, Iron Maiden, I want it all. Taking recommendations!
@joshhemsley
I just had an old client reach out to pay an invoice 2014, so there's still hope!
"we understand billing depts have been busy for the past decade" hahahaha
Thumbnail sketches for a new chapter opener illustration for our 2nd edition of the FABAS book. The chapter "Get by with a little help from my friends" covers how studios of 1/freelancers aren't/shouldn't be an island. Bottom left is Golden Girls/Family Matters vibe
Saving final logos for my pal
@PatrickYandoc
and can't wait to share, but in the meantime, here's a logo direction that didn't get chosen even tho we both loved it. I'll find a way to reuse it somewhere! Focused on the travel aspect of his photo biz.
Took these photos on my bday last year and since that's almost here again 🎃 feel like I should finally update the profile pic. A year old is better than 3 years old, right?
Work in progress of a fat face (almost?) typeface I'm working on. It's got ITC Benguiat meets Kabel vibes. Perfect for a horror paperback cover.
#wip
#fonts
Sketching your own type > scrolling through font sites till your eyes bleed.
Too bad font sites aren't like Spotify where they compile suggestions for you based on things you bookmark and purchase.
Somehow I'm always still looking for good script fonts...
so of course I made another one: Beverly Drive (Right)!
— Great for logos
— Makes any city name look exciting
— Comes w/2 style sets: casual & ornate
— Reg & bold weights
Try & buy→
#hoodfonts
Here's a fun graphic I made to promote my new font Beale (well new in that it's now in lowercase!)
Inspired by old 60s/70s drag racing graphics.
Test out Beale and grab a license here:
@brian_lovin
Finally getting ours dialed! Fonts (~4% of revenue ), business templates (~2.5%) our book (~15%). And then silly Merch stuff (~3%) Market those with re-targeting ads and Instagram + Pinterest ads. Just added a course which is doing good so far! (~9%)
Got to introduce a class of design students to the work of Herb Lubalin over Zoom today and it was the coolest thing. Like playing Zeppelin for the first time for your younger siblings. They will never be the same.
Finished a font, had
@skybluejnny
audit it, realized I needed to rebuild. I'm 75% there! Beverly Drive, a left lean display script coming October after a years work! Hopefully in time for use in your holiday graphics😎
Great for:
•Names
•Cities
•Holidays!
•Display shtuff
Remember that high school nightmare of being new at school and trying to find someone to sit with at lunch? Just saw the lunchroom for
#adobemax
and it's a giant auditorium filled with 1000 tables. *heavy breathing*
Late night working survival kit:
• jet puffed marshmallow cream
• spoon
• Coors Light
• Christmas tree scented candle
• power ballads blaring on Spotify
Sitting next to a guy on his laptop at the coffee shop who keeps sighing heavily and saying “oh my gosh... oh my gosh” and now I know what it’s like sitting next to me at a coffee shop
Such a blast to get to work with the
@Chiefs
on this limited edition poster for the season opener vs LA!
100% of proceeds go to local KC charities.
→
Plus I finally got to use OZIK by
@nuformtype
along w/a new script I'm cooking up
Please let the
#nba
finals go to seven games PLEASE! Even with no horse in the race I’ve been loving every minute. I simultaneously want the world for both
@CP3
and
@Giannis_An34
and PJ Tuckers adorable freckles.
Fonts in use: Beverly Drive and Santa Ana Sans
#hoodfonts
New work for Hynt Films! Naming, logo (custom type), messaging, type & color, crew gear, and collateral. The new name and visual tones reflect the studio's own creative aesthetic: intentional, rich and vivid. "Hynt" means path, to go, journey.
Launched a tee for
@dribbble
AND the ☎️ 24/7 Design Hotline!
"How's My Designing?" Tees up for pre-order: 😎
To leave anonymous praise or censure, OR to hear a guided meditation
***CALL NOW!***
1-833-DEZIGNZ
1-833-DEZIGNZ
1-833-DEZIGNZ
#hoodzpah
An unchosen logo direction for my client and friend
@PatrickYandoc
. Patrick uses paper and form a lot in his work, so I designed a monogram made of paper. Love seeing how a logo changes and pops on black versus white, then with a pop of color.
#hoodzpah
Got a DM from a woman about our book "Freelance & Business & Stuff." She said it's been helpful to her as a designer, but also to her husband, a barber. Good business is good business! It's why I love talking shop w/folks in other industries. See what undiscovered cues I can take
45 minutes into my first day in Breckenridge, CO, drinking coffee and sending emails, look out the window and 2 moose are just walking down Main Street.
#epicurrence
This font specimen illustration I did for my new font Beverly Drive (for sale on !) led to a dream project—cover illustration & lettering—for a Moto magazine I love.
They say it for a reason: Make the work you wanna get*
*and share it shamelessly
Made some phone wallpapers from my latest lettering print bc it's just dang good advice. This little ditty is getting letterpressed as we speak at
@czarpress
and will be in the
@hoodzpahdesign
shop real soon.
One of my favorite projects from 2020, Pacific Gold, was featured on
@ucllc
's Brand New this week!
One of those rare and amazing projects where the client trusts you 101%.
Read Armin's review (and vote too!):
When we're booked solid at
@hoodzpahdesign
we never turn a client down without referring a fellow designer. And we send way more referrals to the designers who send "thank you"s for the referrals.
It's the little things, ya know?
Ok if you missed us on
@Adobe
LIVE today or yesterday you can watch the recap here! Here's a peek at what we've been making over the last two days: Logo for our client VODA Films
Thanks, Design Twitter™️, for the book recommendation! 1 hour and 50 pages into “Thinking with Type” by
@ellenLupton
and digging it!
Especially love the “Type Crime” tips (or rather, Don’t-Freaking-Do-Its). 🙌
Yesterday Kim Kardashian IG storied her day spa, AND THEIR LOGO WAS TYPESET IN PALM CANYON DRIVE!
Me and
@RetroSupplyCo
's collab font has gone big time, y'all.
Check out Palm Canyon Drive here:
I am eternally grateful for
@Dan_Cassaro
who discovered that all the off whites and ecrus and creams are hidden in the Pastels and Neons Pantone book of all places.