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A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by @bryonygp and @arminvit .
Bloomington, IN
Joined February 2009
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Today on Brand New (Linked): This new logo for a milk tea shop in Manila was meant to look like a straw coming out of the opening of a plastic lid — instead, the internet pointed out it did not look like that at all
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Today on Brand New (Linked): Stephen Kelleher takes a stab at redesigning the Crocs logo
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Today on Brand New (Reviewed): New Logo and Identity for Brand New (!) with assists by Rob Clarke, Mat Voyce, Ragged Edge, Plural, and Prince Ink
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Today on Brand New (Linked):
@JesseAlkire
bluntly illustrates what’s wrong with the Cleveland Indians logo — showing how not-okay it would be to represent other ethnicities in the same way — and questions why it still hasn’t fully gone away.
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Today on Brand New (Linked): Philly-based
@Smith_Diction
shares the pitch deck they send to potential clients and it’s as crisp and clear as their design work. A great reference point for anyone trying to make their proposals better.
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Fave Quip from Yesterday: General Dynamics set of playing cards from the Erik Nitsche era
http://t.co/HIMaBAryK5
http://t.co/0dzV7koyYh
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Fave Quip from Yesterday: The difference between oblique, rotated, and true Italics, explained in Michael Jacksons
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RIP Milton Glaser. It may be cliché or limiting to only use his "I❤️NY” logo as a way to commemorate him but it’s a perfect summary of not just his contribution to what good design should be but his own persona: iconic and unforgettable.
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Today on Brand New (Linked): Has Dunkin’s logo been thinning? Decided to investigate but, sadly, neither Jones Knowles Ritchie (who did the 2018 redesign) nor the press team at Dunkin’ replied. So, conspiracy theories are welcome.
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Today on Brand New (Linked): The 12 finalists for the original Miami Heat logo design contest in the mid 1980s
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Today on Brand New (Linked): Are
@AllanPeters
' logo “fixes” of popular logos a good exercise? With no client, no deadline, and no real-life challenges the results may be fun and possibly good but are they realistic?
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Today on Brand New (Linked): Fun and attractive concept by Berik Yergaliyev of Tropicana packaging
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Today on Brand New (Linked):
@COSSETTEen
designs some billboards that serve as directions using crops of McDonald’s arches
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Today on Brand New (Linked): Around since 2019, yet somehow not on our radar, is
@GuidesBranding
, a vast archive of nearly 2,000 Branding Style Guides. Free registration required to download.
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Trying to decide what to review on Brand New tomorrow… If only I had any helpful tips.
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Today on Brand New (Reviewed): New Logo and Identity for Kia done In-house
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Today on Brand New (Reviewed): New Logo and Identity for Natural History Museum by
@pentagram
and Nomad
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Today on Brand New (Linked): Starbucks has a cool microsite showcasing its new creative expression
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Today on Brand New (Noted): New Logo and Identity for Turkish State Choir by Monroe
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File naming at its best. I think it means that there was a large, black version but it wasn’t large or black enough.
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Today on Brand New (Reviewed): New Logo and Identity for Center Parcs by DesignStudio
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Today on Brand New (Reviewed): New Logo, Identity, and Packaging for Pepsi done In-house
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This is a new one… from a press release about a new logo (uppercase for emphasis):
"The teams worked collaboratively using a combination of design LISTENING and design thinking”.
WTF is “design listening”?
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Today on Brand New (Linked):
@Dan_Cassaro
trolls Design Twitter by offering a deadpan redesign of the Fedex logo. His entitled responses to the people that took it seriously are the best part.
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Today on Brand New: Announcing that, starting August 24, we are moving into a subscription model — $2 per month or $20 per year. Full details here:
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Today on Brand New (Linked):
@NintendoMemo
posted a page from a 2007 document that shows the different logo explorations for the Wii. Lots of fun things in there.
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Today on Brand New (Noted): New Logo and Packaging for Cisk by Bluemarlin
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Today on Brand New (Linked): Given the Barbie-mania currently sweeping the world, Looka did a deep dive on the Barbie brand. Interesting that the relatively short-lived 1975 – 1991 version is the most recognizable and the one picked to represent the movie.
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Today on Brand New (Reviewed): New Logo and Packaging for
@kingarthurflour
by
@littleandco
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Today on Brand New (Linked):
@PlauDesign
wonders if brands can adopt a “Variable Brand Voice” through typography that changes and adapts to different needs but maintains consistency
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Today on Brand New (Reviewed): New Logo, Identity, and Packaging for Minute Maid
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Today on Brand New (Linked): Emanuele Abrate has redesigned what are regularly considered the worst logos on the internet with very decent and usable logos, even throwing in some application mock-ups. Mr. Abrate, you, sir, are a hero.
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Today on Brand New (Linked): TypeKits by Mark Jenkinson celebrate six famous typefaces and their designers in the form of football kits — currently on Kickstarter
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Today on Brand New (Reviewed): New Logo and Identity for
@Twitch
by
@wearecollins
and In-house
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Today on Brand New (Noted): New Logo and Identity for
@WesternUnion
by Love Street & Company
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Today on Brand New (Reviewed): New Logo and Identity for Iceland National Football Team by Brandenburg
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Today on Brand New (Noted): New Logo, Identity, and Packaging for Tropicana (UK) by Sunhouse
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Today on Brand New (Linked): In 2024, Nusantara will replace Jakarta as Indonesia’s capital city. The new city’s committee, with the help of the Indonesian Association of Graphic Designers (ADGI), chose five designers to submit a logo for public voting.
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Today on Brand New (Linked): "Tenet" Director Christopher Nolan reaches out to the owner of Tenet, a bike company, about the similarities of their logos (the movie’s on the right, the bike company’s on the left, which came first)
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Today on Brand New (Linked): Well played Disneyland Paris 30th anniversary, well played.
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Today on Brand New (Linked): Matty Brownell shares how he is using Midjourney to generate branded assets. Pretty useful to create abstract illustrations that adapt to your design language rather than pull from the murky waters of copyrighted material.
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Today on Brand New (Linked): The
@BrooklynNets
reveal set of logos for the upcoming season that include revisions to some of the existing assets as well as a new script mark, reminiscent of the late 1990s early 2000s New Jersey Nets logo.
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Today on Brand New (Linked): SB Nation talks to Michael Taylor, who powers the self-explanatory Twitter account "Other Birds as the Orioles Logo” (
@smilingbirdlogo
)
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Today on Brand New (Linked): Russell Westbrook’s new shoe, the “Jordan Why Not Zer0.2”, and its packaging, are a glorious ode to the 1990s aesthetic of the Super Soaker water gun
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Today on Brand New (Linked): Illustrator
@ilya_stallone
has recreated about a dozen popular logos through a medieval lens, not just in style but also in century-appropriate garb.
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Today on Brand New (Reviewed): Nothing. Mentally exhausted from the week's global developments. Back in full swing next week.
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Today on Brand New (Noted): New Packaging for 7up done In-house
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Today on Brand New (Linked): The animated “kinetic” pictograms for the Tokyo 2020 Olympics are so slick. Additional video of how they brought the icons to life at the opening ceremony also linked at the link
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Today on Brand New (Linked): A new, digital version of the New York subway map, designed and coded by Work & Co., blends together the best of the Massimo Vignelli and Michael Hertz Assoc. versions
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Today on Brand New (Linked): Font in Logo, created by software company
@azwedocom
, is a new, user-contributed archive that lists the typeface used in logos
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Today on Brand New (Reviewed): New Logo, Identity, and Packaging for Fanta by
@jkrGlobal
and In-house
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Introducing “Collected” on Brand New: Curated galleries of 75 to 100 images that draw from our extensive archives to display the best examples of specific brand assets and applications like guidelines, color palettes, and (shown) tote bags.
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In Toronto, during St. Patricks Day,
@drivesober
will be distributing these coasters made from wrecked cars.
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Today on Brand New (Linked): Coca-Cola has launched a new global brand campaigned, titled “Real Magic”, featuring a rather nice treatment of its logo as it wraps around an invisible bottle that we all know exactly what it looks like even if it’s not there.
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Today on Brand New (Reviewed): New Logo and Identity for
@Mailchimp
by
@wearecollins
and In-house
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Today on Brand New (Linked): As a community contest, 99designs challenged designers to reimagine a famous logo in “Bauhaus style”. Funny how many people used the font Bauhaus
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Today on Brand New (Linked): Brand Cooker, a tool by Brazil-based Plau, is a generator for design briefs so that anyone who needs some direction for self-initiated projects has a starting point with some semblance of reality.
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Today on Brand New (Linked): Commissioned by
@GSDM
,
@simon_letters
has designed a custom typeface for
@pizzahut
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Tickets now available for our newest live event: ToteCon, a one-day conference devoted to the ideation, design, and full-bleed rendering of tote bags for corporate and brand identity projects.
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A lot of people complain about the comment section on Brand New but, today, the community is shining.
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Today on Brand New (Linked): Drawings of the original Minnesota Vikings logo and uniform, created in 1961 by LA-based sports cartoonist, Karl Hubenthal.
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Today on Brand New (Linked): Microsoft is introducing a default font across Word, Outlook, PowerPoint, and Excel. Designed by Steve Matteson, Aptos is a comprehensive family of sans, serif, and mono and dare we say it, it looks GREAT.
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Today on Brand New (Linked): FÍT — the Icelandic Graphic Design Association — with support from the Central Bank of Iceland held an open call to design a glyph for the Icelandic króna. From 70 proposals, a jury selected the above three as its favorites.
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Today on Brand New (Linked): On the last flight of Qantas’ last remaining Boeing 747 passenger jet, the pilot traced the airline’s logo on its flight path as it departed Sydney en route to Los Angeles as it headed into storage
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Today on Brand New (Noted): New Logo and Identity for
@sweetgreen
by
@wearecollins
and In-house
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Today on Brand New (Linked): Awesome (but unused) logo sketches/concepts by
@hoodzpahdesign
for Disney and Pixar’s upcoming “Luca” — that tells the story of friendly sea monsters in an Italian seaside village.
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Today on Brand New (Linked):
@canadamodern
is a stunningly well curated and presented collection produced by Blair Thomson displaying Canadian design ephemera from 1960 to 1985. Just, wow.
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Today on Brand New (Linked): It was kind of cool when two or three big companies switched their logo to display a rainbow for Pride month but with everyone doing it now, is it an empty gesture?
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Today on Brand New (Linked): Based on a blind taste tests, Pepsi found that “60% of participants preferred their Big Mac, Whopper, and Dave’s Single with Pepsi over Coke”. Among a trio of campaign visuals, the one shown here is pretty clever
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