Amanda Martin
@amandaemartin
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Chief Revenue Officer @Mediavine, mom of two boys, hockey fan, paddle boarder and golfer. Opinions are my own.
Rhode Island, USA
Joined March 2009
Flying home from CES thinking about how it felt smaller this year, far less PR announcements of new shiny things and more partnership discussions vs. pitches. If this trend continues… Is AdTech breaking up with CES? #CES2024
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CEOs from @iab, @4As and @ANAmarketers have very different opinions on when a federal privacy law may be possible, from 2025 to within 4 years to possibly longer. #PROGIO
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While the @iab, @4As and @ANAmarketers agree they are all seeking national privacy legislation, they are not on the same page about tone or approach. Struggling to unify the effort and educate their members collectively. #PROGIO
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“The FTC wants to ensure everyone (in AdTech) is listening and paying attention.” Always enjoy a conversation with Michelle Rosenthal, Sr. Attorney, Division of Advertising Practices, Federal Trade Commission #progio
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There is clearly a theme to the discussions this morning from Privacy Sandbox to SPO and RMN, we as an industry have a lot of work ahead of us to capture the opportunity and it’s the unsexy truth of getting to work, less talk more effort. #progio
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@AdtechGod I’m just glad LinkedIn has resisted the urge to adopt the swipe left/right when it comes to connection requests.
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@mikefeeley @mediavine @publisherfirst @CafeMedia_ @deepsee_io @jouncemedia Appreciate the mention @mikefeeley, @mediavine’s publisher standards, vetting & ad exclusivity = high quality sites bringing brand safety and performance to buyers. The “long tail” value is known but often degraded by purchasing of inventory from publishers of lower quality.
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That’s a wrap for Cannes Lions 2023, what a week, so many great meetings, serendipitous connections and next steps! Until next year! #CannesLions2023
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Fundamental revaluation of the open internet. Creating distinction between value and price. @jefftgreen @TheTradeDesk
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@TheTradeDesk is more committed to OpenPath than ever before, @mediavine continues to expand our partnership with TTD and the newly announced Partner Portal.
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“There is no way to change the American open internet without changing the Global open internet.” @jefftgreen @TheTradeDesk
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“The open internet will break through because of retail data and CTV media.” @jefftgreen @TheTradeDesk
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@petedanks Great point, watch someone through security and boarding. Best tie breaker between two qualified candidates.
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Sitting on a plane listening to an aggressive sales manager advising their account executive how to ruin, I mean save, a deal/relationship. I really hope we don’t work in the same industry. #businesslessons #relationshipselling
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@slayser8 @airgups23 Create a habit/routine that separates your work day from your family time. Commutes naturally did this when we were all in offices, create the equivalent at home that works for you.
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