ZWC
@Zwealthcatalyst
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Marketing & Sales || Building start-ups & creators || 7+ years in sales consulting || Sharing my experiences zedwealthcatalyst @gmail .com
Zambia
Joined July 2022
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LEG and GLE have the same letters but your hustle will determine the arrangement.
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Closed a 15Ngwee per view(TikTok) deal for a client. First video got 42.5K views at close of week.
•K6,375 for a start.
•100k views per video is the target.
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So far this year, I have made K780,000 from sales alone.
I have never read a book on sales.
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You don't need 100k followers to close K30,000+ deals. My Client with 8k followers has just closed a 22k deal.
Before a huge following, authority should come first.
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We have lost millions that's why we are billionaires. Others are afraid to lose money, that's why they are broke.
-Femi Otedola
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If your goal is just to make K2,000,000-K10,000,000+ per year
Mastering sales can get you there over running a business.
Worry about fulfillment and not the stress of running a business.
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Majority of business plans are rejected because they’re below average.
•No investor is putting their money on a google template.
•There’s a reason others don’t hesitate to pay K10,000 for a business plan or 2% of the fund after closing.
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For each ton Mopani Copper mines produced since 4/2021, Glencore got Mopani’s copper at a marketing fee of $3,000/ton and sold it at $8,000 a ton. Mopani was left with $5,000/ton and production cost was $5,800/ton = $800 loss/ton.
I’LL CHOOSE SALES OVER RUNNING A BUSINESS.
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Trade Kings South Africa invested K12,355,000 in brand advertising for its lollipop 🍭 brand.
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Make the right noise to the right people, not everyone.
That’s marketing.
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What AI tools are you using as a Zambian creator or influencer?
With AI you can;
•PREVENT FRAUD.
•Predict customer behavior.
•Automate campaigns.
•Get analytics for lead generation.
•Create quality content quicker.
•Personalize content.
•A/B Testing & Optimization.
etc
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You don’t need a huge following for your socials to have a huge impact on the bottom line of your business.
You need the RIGHT people.
Water has no use on artificial roses.
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You don't need to be madly skillful to make K250,000-K500,000+ per/m with High Ticket Sales
Be disposed to do more volume than most people.
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The year was 2018. I ‘accidentally’ became a tobacco marketer.
It was then, I knew I could sell anything.
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3 things I'm doing tirelessly in this year;
- Tracking my leads
- Collecting testimonials
- Wrapping my results into case studies
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Before you complain about low sales in the Zambian market, what AI tools have you explored to boost sales?
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Every loss teaches me something.
It’s about how much I don’t want to feel the loss again and not what I’ve lost. In marketing, talk about what people might lose not what they could win.
No one wants to experience a loss. Remember this.
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As a busy Zambian student/9-5er building a brand, SCHEDULE YOUR POSTS.
Use buffer tool. Automation makes work easy.
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Make Facebook Ads using your computer and not your phone.
Won’t explain further. Trust me bro.
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Focus on;
-Market research
- Hooks.
- Writing.
- Storytelling.
- Funnel building.
Don’t blame the algorithm.
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I’m an advocate for developing your skills over making money because money without skills makes you useless when the money is done.
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Your capacity of understanding human emotions is directly proportional to growing your account balance.
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If you’re getting leads but can’t close deals.
Go through your sales processes and skills.
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You can sell car insurance or mining sector insurance.
I prefer high ticket.
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Sales is the same process; prospecting, preparation, approach, presentation, handling objections, closing & follow-up.
If you can sell a phone you can sell a Bulldozer. Don’t be scared.
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In sales, understand the law of averages. For X presentations, I make X sales.
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Getting a client shouldn’t be your goal. Getting your client customers is the real flex.
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3x K5,000/p.m clients = Quality, Easier & Good results
10x K1,500/p.m clients = Low quality, more hustling, refunds & inadequate time
I know which one I'd prefer.
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As a business with a website, you are missing out if you’re not using Google Search Console.
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Understand that your niche being saturated could be more of good news than bad.
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Focus on authentic storytelling.
Don’t;
•try to go viral in a day
•try Impress everyone
•copy others
The needful will follow.
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Every problem has an answer.
Good offer-no sales ➡️ Traffic issue.
Good traffic-low sales ➡️ Offer issue.
Good traffic-good offer-few sales ➡️ Conversion issue.
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Zambian customers are selfish. They won’t care until the product cares.
As such, a poor product with great offer outsells great product with poor offer.
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Many hate losing more than winning.
Use this:
✅: Don’t miss out on [benefit]
❌: Buy now
Minor change, major difference.
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Give out the INFORMATION
Sell out the IMPLEMENTATION
=More sales💰
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Your 6k followers may give you more money than their 15k followers.
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If you are comfortable with low value products, push bigger volumes and make bank.
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@EJ_blx
I’m basically creating and managing a marketing campaign on behalf of a business. My primary goal is to leverage the reach and reliability so as to promote their services to a larger precise audience.
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@John_Chituka
I’m basically creating and managing a marketing campaign on behalf of a business. I seek to leverage the reach and reliability so as to promote their services to a larger targeted audience.
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@SentimentalCook
Exactly. A person correctly using AI will do more quality work than AI itself.
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@BoydGicter_
A Tobacco farmer in Zim left me with tobacco, after he cashed in big from a sale I facilitated. He gave me the remaining tobacco (with no idea what to do). Called a friend, a Zambian Tobacco farmer in Choma. Today I’m registered. Malawi, Zim, Mozambique and Zambia? They know me.
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@TraficRapBender
For this one, I’m basically creating and managing a marketing campaign on behalf of a business. My primary goal is to leverage the reach and reliability so as to promote their services to a larger targeted audience.
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@is_shujaat
My exact thoughts. I’m scared of what I will become if reading has the capability to catalyse my current work.
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@shumbabrianty
I tweet about my experiences. Email in bio if there’s something specific you need.
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@micheal_chomba
Absolutely. Was weaker in the mentioned and realized how much I missed out without capitalizing on them.
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