Wes
@WesleyBancroft
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Designing brands at + • Mostly talking about brand + startups • I have 8 kids + an amazing wife
Joined January 2023
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Pinned Tweet
Axio™ | Airline Brand —
It was always a dream of mine to brand an airliner. That dream became a reality thanks to the Axio team.
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If you were the client, which would you choose? [For an AI finance company.]
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My elderly neighbor asked me to design a flyer for her garage sale. I absolutely said yes.
Sending over a $20k proposal for her to review tomorrow.
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It’s been awhile so I figured I would introduce myself.👋
• I’m 35
• Married for 15 yrs
• Father of 8
• Live & breathe design (mostly branding)
• Love armwrestling as a sport
• Gave up drinking, smoking, & gluten 8 yrs ago
• Have never ran a marathon (only ultramarathons)
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Hey you! I am looking to get to know other awesome designers around X.
If you’re a:
• Brand Designer
• UI/UX + Product
• 3D/Motion
• Web
Say hi. Let’s connect! 🔗
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✴️ New Work ✴️
Perch — Discover and learn from the world's best writers.
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✴️ New Brand Study ✴️
Saile — Helping navigate sales with the power of AI.
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Theonys | Sub-Brands —
Theonys was never launched, but we still loved building these sub-brands and visual styles.
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Incojia | Wellness + Hormonal Health for Women —
If you were the client what would you choose? 1, 2 or 3?
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👋 Hey! I am looking for the best of the best of these 3 freelancers:
1. Best Landing Page Designer
2. Best Logo Designer
3. Best Copywriter
Please add the number to your response for each!☝️
#brand
#landingpage
#webdesign
#copywriting
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I was designing this logo and my wife asked me to change a diaper. My son was standing behind me and yelled out, "Nah, let him cook!"
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@webflow
Anytime I see a giant flag of the former Soviet Union on a portfolio site I think, “That’s a big red flag.”
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Link me to the best freelance designers.
I will be needing someone for about 2-3 months for ongoing support on Brand, Product and Web starting in beginning of February 2024.
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There’s nothing more important than brand consistency.
Here are the 6 advantages of being consistent in your branding:
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@kullar
@RobbySlowik
There is pretty extensive evidence from multiple sources both on the allied and axis sides that the war was ending and the bombs weren’t even necessary. This is not even a new idea either.
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More brand collateral from the rebrand we did for
@joinframeso
. Services: Naming → Brand → Web
#daretoshare24
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Another unused brand concept we explored for
@perchdotapp
. Custom sans logotypes are fun to make.
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Trust has always been the currency of business.
But earning trust is becoming more difficult.
Here’s why trust matters more than ever before:
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Logos are primarily for identifying your business.
But they can still carry meaning.
Here’s the psychology of shapes in logo design:
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Authenticity and branding are not the same.
This might sound controversial, but hear me out.
Because of social media, we think “Personal Branding” is branding.
And Personal Branding is VERY authentic.
But Personal Branding is only one type of branding, there's also...
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Branding is about being remembered.
To do that…
Sometimes you have to be bold.
Sometimes you have to take a risk.
Which reminds me of a brand that took a huge risk that paid off…
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I’m a father of 8 and I can’t imagine parenting without clearly knowing my “why.”
I mean, my kids ask “why” all the time.
Between the age of about 2 and 5, the ask it all the time.
Finding and knowing my why has helped my business and it will help with yours.
Here’s why…
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If you were the client, which would you choose? [For a cloud computing company.]
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Hiring an agency for branding is better than in-house.
Here are 5 reasons why:
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Who are the best best 3D designers? Link me or send me their portfolio.
We are looking to level up our 3D game at Lunour.
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Everyone talks about what their ‘why’ is, but I want to talk about what your why is not.
Understanding what your why isn’t, helps you better understand what it is…
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The larger the company the more difficult brand consistency becomes.
Here are 6 strategies to achieve brand consistency despite a large team:
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Apple rarely gives discounts.
Not because they’re greedy (or so I’d like to think.)
It’s a legitimate branding strategy.
Give me 30 seconds to explain:
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Wait… should you “refresh” your name?
Several companies have refreshed their naming over the years:
- Weight Watchers → WW
- Dunkin’ Donuts → Dunkin
- Apple Computers → Apple Inc
- Starbucks Coffee → Starbucks
- Kentucky Fried Chicken → KFC
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I’ve lost my share of clients over the years.
Sometimes, I didn't do anything wrong — it just wasn't a good fit.
Other times I made mistakes that were unrepairable.
When I lose a client, I follow this 4-step system to assess what happened and how I can improve:
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Everyone knows branding is important.
But there are more elements to brand than you might realize.
Here are the 6 elements of branding you need to nail down for maximum resonance:
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Storytelling is a criminally overlooked branding element.
Here’s why you NEED a brand story:
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One of my favorite brands we've done to date. Gonna be posting more stuff from this case study. Stay tuned.
@joinframeso
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Another brand project from
@lunourstudio
. We've covered the work we did for these guys but love to keep showing it off.
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Product-led messaging is a recipe for disaster.
Here’s why brand-led messaging is the right choice:
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Our company logo is critically important.
But most companies take the wrong approach to their logo.
Here’s what 99% of startups are missing in their logo & the direction you should take:
Many companies over complicate their logo design.
They think it needs to communicate
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All major corporations invest in rebrand at one point or another.
Here’s why you should do the same:
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Business can be a cutthroat competition.
But it doesn’t have to be that way.
Here are the 3 ways you can compete and which option is best:
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How long does it take for brand investment to pay off?
The answer depends on several factors.
Here’s what you need to know:
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