It's out! Coinciding with
#LIONSLive
, we're proud to present The Effectiveness Code
Commissioned for
#CannesLions
and WARC, this new global study helps you become more consistently successful at highly effective
#creative
#marketing
.
Download it here -
Indian
#dairy
brand Amul is so trusted by all levels of society it does not do the sort of market segmentation other brands customarily undertake, but that
#trust
has been built over decades, based on
#quality
and a
#local
focus – read more:
#WARCNews
The WARC Rankings celebrate excellence in creativity, media and effectiveness. This year
@Ogilvy
is crowned the
#1
network for creativity.
Huge congratulations to
@otherliztaylor
and the team at Ogilvy!
You can access the Rankings here:
A massive congratulations to
@WPP
, who has ranked in first place for the fifth consecutive year. The holding company has now claimed top position across all three WARC Rankings!
Discover more about the HoldCo & the rest of the Effective 100 here:
Brand-building is back for 2020.
@BinetLes
, the master of marketing effectiveness, offers his practical advice for building resilient brands in a new deep-dive interview for WARC -
You are invited to the WARC Open House on January 28!
We will be opening our doors (virtually) and giving you access to all the great content available on WARC -
#MakeitWARC
#MarketingEffectiveness
We've had an incredible response to
#TheEffectivenessCode
, presented at last week's
#LIONSLive
.
Commissioned in partnership with
@Cannes_Lions
, this new global study is here to help the industry become more successful at effective creative
#marketing
-
Watch
@JPCastlin
and
@JCPHankins
in an exclusive presentation from
@Cannes_Lions
of key findings on the grand promises of e-commerce and why those who fail to acknowledge the gravity of the situation may get grounded for years to come.
Congratulations to
@Ogilvy
for claiming the number 1 most awarded network for creativity for the 3rd year in a row! Discover more about the network & Creative 100 here:
#Strategy
is a lot bigger than advertising, or even communications, argues
@zeusjones
’ Adrian Ho, in an essay that originally appeared in WARC’s
#FutureofStrategy
2018 report. Read the piece in full and hear more from Adrian at our webinar on 22nd August.
In honour of
#Pride
2019 🌈we're celebrating the best
#LGBT
+ advertising from the last years. Check out this fantastic campaign by
@MediaComUK
for Irish bookmaker
@paddypower
The ground-breaking
#bloodnormal
campaign by AMV BBDO for feminine hygiene brand Bodyform has won the Grand Prix in the Effective Use of Brand Purpose category in the 2018 WARC Awards
WARC from Home, our series of content for those looking to skill up in the
#lockdown
, includes a weekly re-run of a classic
#WARCWebinar
.
This week's webinar feautures
@rorysutherland
, Vice Chairman at
@Ogilvy
, which we've made free for non-subscribers-
We're proud to be partnering with
@OMRockstars
, one of Europe's leading
#marketing
events! Over 50,000 marketing and digital enthusiasts will take part in the annual event in Hamburg on 7/8 May. Make sure to join us there -
Advertising is a complex system that various vested parties have tried to position as linear causality - but it’s not. The diversity of factors surrounding any individual purchase decision is impossible to enumerate, writes
@Faris
Yakob in his latest column 🔽
The
#1
of WARC's Top of the Pods 2022 is here!
The episode our listeners loved the most this year was... 'Faris Yakob's: The Attention Economy' featuring Zoe Scaman, Matt Locke & Tony Haile. Tune in via Spotify: or Apple Music: .
[New webinar] How should brands behave in an environment where consumers are way more mindful of how and what they consume? Join us along with
@faris
on October 17 to find out:
20% of marketers plan to spend less on Facebook in 2020, while Instagram, YouTube and Google will see the biggest increase
#MarketingToolkit
Read more here:
After 9 years of placing in the top 5 networks for effectiveness
@Ogilvy
has risen one place to become the
#1
network for the first time ever!
Huge congratulations for this incredible achievement!
Discover more about the network & Effective 100 here:
Global CMO
@fer_machado123
reveals how
@BurgerKing
will be changing its media mix in the next year. Read more in the 'Key trends for media owners in 2019' sample report:
For the third year running,
@Ogilvy
claimed the number 1 most awarded network for creativity! Huge congratulations to Liz Taylor & the rest of the team at Ogilvy for not only keeping up this fantastic achievement, but for also being responsible for ten of the top 100 campaigns!
Coming soon - we're revealing the 3 key themes from the winners of this year's Creative Effectiveness Lions. Stay tuned for our new report, launching on Wednesday. Register your interest here:
#LessonsfromCannesLions
#MakeitWARC
Have you got the right long and short term balance? Get expert tips from Peter Field and other industry authorities including
@BinetLes
@faris
and Jenni Romaniuk in the ultimate report for marketing
#effectiveness
. Download it here:
#MakeitWARC
We've launched the Marketer's Toolkit - the definitive, evidence-based and practical guide for
#marketers
to plan for 2021.
With insights drawn from over 1000 marketers and more than 20 global CMOs. Download your copy -
#MarketingToolkit
#Planning2021
.
@mindshare
Shanghai and
@ColensoBBDO
Auckland top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in Asia and Australia/New Zealand across creativity, effectiveness and media excellence –
#WARC
A huge congratulations to
@WPP
who remain untouched at the top of the ranking for the 6th year running, with four networks ranked in the top ten.
Discover more about the Holding Company and the rest of the Media 100 here:
#WARCRankings
#Media100
Go dark or advertise? What will you do?
Today we've launched our latest
#WARCGuide
to help you navigate and rebound from the
#COVID19
#recession
, with expert advice to give you the confidence to make
#marketing
choices that work.
Get a sample here -
We just launched the new WARC Sustainability Hub, a joint initiative with LIONS and the Advertising Association, powered by Ad Net Zero.
Check out the Hub and read through the latest WARC Guide to Net Zero Marketing.
Calling all
#freelance
strategists – in response to these unprecedented times we're giving you free access to all our '
#Marketing
in the
#COVID19
crisis' content for free until the end of June.
Register here to access the content -
The Creative 100, Effective 100 and Media 100 WARC Rankings have all been released, but which companies ranked the highest across all three? View the Best of the Best winners today:
The new
#EffectivenessCode
is here to help the industry become more successful at highly effective creative
#marketing
, including a long-awaited universal language.
Learn more about this major global study, commissioned in partnership with
@Cannes_Lions
-
Watch The Big Question: Do We Need New Rules for a New Generation of Brands? with
@jameshurman
of
@PreviouslyCo
and
@tommorton
of
@RGA
.
WARC subscribers can watch our complete line-up from Cannes Lions on WARC Talks >
A huge congratulations to
@emc_usa
- New york for taking the top spot for most awarded agency! This comes at no surprise with three campaigns ranked in the top 100.
Discover more about the agency and the rest of the Media 100 here:
#WAFE2021
Brand Purpose Bronze Winner - Kellogg's Frosted Flakes: Tony The Tiger – From cereal salesman to activist – Congratulations to
@frosted_flakes
and
@LeoBurnettChi
for a brilliant reinvention and repurpose of Tony! 🐯
Challenger brands have 5 things in common. Number 1: they understand the difference between efficiency and effectiveness. Yeah, we like that. And they took the definitions from
#admap
2018 👌🏻
#canneslion
#makeitWARC
@eatbigfish
The second most awarded creative agency for effectiveness is
@AlmaAgency
Miami - who are also the most improved agency, rising from 45th last year. Huge congratulations!
Discover more about the creative agency and the rest of the
#Effective100
here:
This week, Lena Roland, Head of Content for WARC Strategy, sits down with
@SamuelBrealey
, Marketing Consultant and
@hammer_mt
, Founder of Vexpower to discuss the perils of data-driven oversegmentation. Listen to the podcast here >
Congrats to
@ProcterGamble
for taking the
#1
advertiser spot in the "Best of the Best" ranking across creativity, effectiveness and media! See the "Best of the Best" winners here:
Successful brands spend 82% of their budgets on
#TV
and
#digital
channels combined according to WARC’s new Media Allocation Benchmarks report – read more:
#WARCNews
Our biggest
#MarketingToolkit
is now out! Full of expert advice, it outlines the priorities and challenges facing brands in 2020 with guidance on how to meet them: -
#MakeitWARC
Les Binet & Peter Field will host tomorrow's
#WARCWebinar
sharing insights from their new
@The_IPA
report "Effectiveness in Context". Tune in to hear new findings on marketing in a digital world
Due to unprecedented demand we've extended the availability of The Gravity of e-Commerce by another week! You can now get access to the exclusive WARC white paper with
@JPCastlin
&
@JCPHankins
until 19 February. Click here to sign up & read the full report
Many marketers are still making the error of focusing their
#digital
attention on short-term activation and thus neglect the importance of
#brand
building, according to
@BinetLes
, head of effectiveness at
@aandeddb
– read more:
#WARCNews
WARC’s Catherine Driscoll is joined by
@profpauwels
of Northeastern University and Amazon, and
@billyryan01
, Head of Analytics and Effectiveness at the7stars to examine the close relationship between advertising and pricing power, Tune in now:
Does your
#marketing
make an impact? Today we launch the ultimate guide where we’ve distilled the best thinking, real case studies and 30 years of WARC’s experience to bring you 5 key lessons on how to
#advertise
effectively. Download it here -
#MakeitWARC
You can still submit your entry to the
#WARCAwards
for Effectiveness! The deadline is 1 April 2021.
This global marketing effectiveness benchmark is unique for integrating the Creative Effectiveness Ladder in the judging process -
#Awards
#Marketing
Ads that are served alongside premium content elicit stronger engagement and long-term memory encoding than ads viewed on social media, says research on behalf of
@ukaop
and
@newsworks_uk
Which lessons can we take from the world's most
#awarded
brands?
Our latest report looks at the
#strategies
behind highly successful work, with lessons on how to stay relevant in a time when recession looms.
Download a sample for free -