Ryan DeLuca - @VR
@VR
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Bootstrapped to nearly $500m in annual revenue. Now CEO and Co-Founder of Black Box VR, the world's first virtual reality gym experience.
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Joined May 2007
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@gunsnrosesgirl3
The Man in the Arena is always very motivating and comforting during difficult times.
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Yet another Christmas where the Meta Quest app goes to number one. Amazing! So many new people introduced to VR.
I remember in 1999 - 2002 or so we’d talk about the same thing.
“So many people will be getting a PC for Christmas and logging on to the Internet for the first
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@businessbarista
VR fitness!
Side note, I was one of the first to sell creatine online, starting in 1997 and then sold about a $250,000,000 of it over the next 17 years with my company Bodybuilding. com. Glad to see how many people are seeing the benefits these days! I still take it every day.
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I've started building a Twitter list of the people and companies that are building VR/AR sports and fitness hardware, software, content, and experiences. Check it out, share, and follow!
Do you know anyone that should be listed?
#vr
#vrfitness
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BIG NEWS!
We've integrated real-time AI text-to-speech voiceovers throughout our
@blackbox_vr
strength training and cardio workout to give personalized guidance and motivation. You can hear an end of game example in this video.
Thank you
@OpenAI
and
@elevenlabsio
for helping
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Big improvements that will make it more comfortable for exercise and enable higher quality game experiences.
Introducing Meta Quest 3.
Coming this fall. Sign up for updates at:
Learn more at Meta Connect on September 27 - 28.
#MetaQuest3
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Every company in the fitness industry goes after the same 13% of the population that consistently exercises. These people go from gym to gym to wearable to streaming service and back, and everyone competes for them.
They forget about the gigantic 87% that are not being served.
Peloton are getting slammed... how can they return to growth?
In a nutshell align their product strategy with their marketing strategy - “Anyone. Anywhere.”
The fitness industry as a whole is too obsessed with targeting people who are already exercising.
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“Yet after ten minutes of playing Gym Class: Basketball VR I thought those clichéd words — ‘The future is now.’”
Great job,
@pavtalk
and
@Gymclassvr
!
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@theoliveranwar
I'm almost 45 and last night I rolled down a big hill while holding my one year old daughter as she laughed. Then we ran back up and did it again. Over and over and over! I was able to do it without a problem.
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University of South Australia conducted a study showing that adding virtual reality to exercise, particularly cycling, can significantly enhance the experience.
They found that using VR with cycling:
- Increased exercise enjoyment by 20%
- Prolonged exercise duration by 15%
-
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Miss Bikini Olympia tried out
@blackbox_vr
and loved it! She believes in VR fitness:
"Love this! 😍😍 I totally forgot I was working out! This is the future! 🙌"
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We are in the early stages of VR athletics! This will open up currently unimaginable sports and worldwide events.
This will also reverse the long-term trend where young people are not participating in sports at the levels of their parents. Much needed!
Kayak VR at the
@Olympics
Esports in collaboration with the International Canoe Federation
@PlanetCanoe
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If you are 45 years old or younger, you grew up with video games. Current gyms/fitness companies were built for people born earlier and they no longer fit with the Gen X, Y, and Z mindset. We learned to level up through quests, immediate rewards, and social cooperation.
#vr
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We’ve solved it at
@blackbox_vr
with three UCLA studies so far proving it.
Immersive VR gaming taxes your working memory making time go by much quicker and pain perception go way down. Social team strategies connect you to a tribal emotion that brings you back.
Of those 20-30 percent of people who regularly exercise 50 percent of them hate it.
Only about 10 percent of people in America actually enjoy doing physical movement. Thats a very very low number
I hope we can solve the exercise problem in my lifetime
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Have you seen this incredible viral video of a person wearing a VR headset while exercising? Instead of doing mundane exercises, their movements are part of an immersive game where they're performing heroic acts!
Every time I see this video posted, the comments are flooded with
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🎉🎉Black Box VR has partnered with
@muscletech
to bring our revolutionary virtual reality exercise experience to the Arnold Sports Festival on March 3-5.
Spent many years at Bodybuilding .com at the Arnold, so it's extra fun for me to be going back.
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Our
@blackbox_vr
virtual reality gym is photobombing a bunch of news articles about the new X sign today. :)
#twitterx
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We're thrilled to have the team from
@OctonicVR
joining us. Their VR experiences, which are designed to be used with treadmills, are revolutionizing the fitness industry. We are lucky to learn from this team of world-class creators!
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This is a great article on the benefits of working out in virtual reality! 1/n
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222 pound chest press reps in VR at
@blackbox_vr
.
I unlocked a special Gear item recently that gives me a chance of an extra rocket firing with each rep, and it was triggered during this set.
That doesn't happen in a normal gym. 🤣
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If you're in the
#fitness
industry, take a moment to appreciate the incredible impact you have!
Every day, you help people strengthen their bodies, boost their mental health, prevent illness, build self-esteem, and so much more. You're not just helping them get fit, you're
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This was one of my favorite podcast interviews ever!
Kyriakos was very knowledgeable about and many aspects of our company, strategy, and industry. We discussed critical details for starting and growing a business from the garage to nearly $500,000,000 in
That was a special one. I have been using
@Bodybuildingcom
for years and was excited to hear about the journey through its founder,
@VR
. We also discussed how he is now changing fitness today through
@blackbox_vr
.
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Exciting new study on
@weareFitXR
showed that 91% of participants improved their mental health and emotional state. VR fitness is powerful.
“Only through this randomized, clinical trial is it possible to determine the true benefits of VR fitness, and FitXR can unequivocally say
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Epic and important thread that we will look back on in a few years as extremely prescient.
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So much to learn from
@SamFitXR
, the CEO of
@weareFitXR
! If you are building a VR/AR sports and fitness experience, you need to check out this episode.
#vr
"I think VR Fitness has already proven itself to be one of the killer use cases around VR adoption..." - Sam Cole, FitXR
Listen to the full episode:
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Imagine that billions of dollars were spent every year to help people get better at geography, and after decades, they were worse than they were before. People could now name fewer countries on a map. 🗺
Epic fail? Obviously.
We spend BILLIONS of dollars, more than ever
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@Heaney555
Agreed, but I was more worried about the opposite happening after the announcement, making VR a laughing stock. Finally the “cool” people are jumping in.
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You know VR sports and fitness is getting closer to being mainstream when People magazine is writing about it!
#vr
#vrfitness
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Growing a business from the garage with zero outside investment to nearly $500,000,000 in annual revenue wasn't easy! Here is how our team did it:
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The fitness industry is about to change faster than it ever has before.
Over the next 24 months, VR, AR, and AI will transform exercise routines from something 87% of people avoid at all costs to something they absolutely love and enjoy. It will change our entire society.
#vr
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At
@blackbox_vr
, we are committed to pioneering a new era of fitness, crafting addictive and life-changing workout experiences through cutting-edge immersive technology.
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I completed my first
@blackbox_vr
with the
@MetaQuestVR
3 headset!
Here I am awkwardly spinning around doing 360s for the first time ever in our PCVR exercise game. Wireless joy! Finally!
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Thrilled to share that Jonathan Binnie has joined us as the Operations & Development Director at
@blackbox_vr
!
With over 16 years of rich expertise in the fitness industry, Jonathan's role will be pivotal in helping us revolutionize the way people exercise.
His experience
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@bradneuberg
Working out in VR games is way better than working out using traditional, old school methods. 87% of people currently can't adhere to an exercise program, and VR has been show to be more fun, more effective, and more addictive.
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Quick inside view of a
@blackbox_vr
virtual reality gym.
Four UCLA studies have shown it works BETTER than traditional strength and cardio programs for fat loss and muscle building, and is way more enjoyable.
We've got self-driving cars, autonomous drones, and we're steps away
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Thank you to everyone that came out to the Black Box VR Fitness grand opening event in Meridian! We had a packed house from start to end. 🥹
Many of our beta members were there and people were surprised at the results they have been getting. One member has lost 100 pounds.
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My daughter was very interested in the Disney part of the
#wwdc
keynote!
Someday I’ll show her this and remember how tiny she was during the "iPhone moment" for VR.
“Remember how huge the first Vision Pro was? Crazy! And it didn’t even have a brain implant option back then!”
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@neelbedekar
What an accomplishment! This will bring so much value to current Quest 2 owners and developers.
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A big day for us in the VR industry! Learn more:
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Working out in the Metaverse with my son at
@blackbox_vr
! Great resistance training and cardio in a VR video game.
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Our brand-new exercise machines got delivered to our new
@blackbox_vr
Meridian location this week and I completed my first test exercise sets.
This is by far the smoothest, the quietest, the fastest, and the most capable machine I've tried since we started the company. 😍
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The future of AR fitness gaming? 🤣🤣
Obviously this is not a real way to effectively exercise, but it looks 10x more fun than doing it the normal way!
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Check out this mixed reality demo from
@liteboxer
!
This is a glimpse into the future of integrating workout equipment in to VR/AR. Boring fitness activities will transform into exciting esports-style games that you'll actually want to do over and over.
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Ryan Engle (
@Rengle820
) of
@golfplusvr
is dropping some knowledge on how to create a successful VR sports game on the latest VRFI podcast! Learn how he built this massive hit.
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Let's be real: working out feels like a chore that most people would rather skip.
Everyone knows that it's good for them, but the struggle to hit the gym is real. Finding the motivation to start and stick to it is a workout in itself!
This is finally changing. VR fitness can
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@peterrhague
Your posts literally make my life better! I learn so much on complex topics, and really appreciate it.
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Feeling the best I ever have from 3x per week
@blackbox_vr
workouts!
Working out inside an addictive video game with strength training and high intensity cardio is a serious life hack.
I quit dumbbells and barbells years ago and I'm never going back.
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Apple will take VR Fitness mainstream and all current and future VR sports and fitness games will benefit. Now is the time to build.
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This is part of the magic of VR for fitness. Your workout feels like it goes by so much quicker!
Relaxing in a
#VR
environment can compress time by 20-40%, a clinically important effect for patients experiencing a stressful or painful procedure. Time seems to pass faster when distracted in
#VR
. Slide from
@LiranOmer
in his
#vMed
talk happening now at
#CedarsSinai
.
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Our new
@blackbox_vr
location will not just be a gym, but a full Black Box VR experience. We'll even have our game's soundtrack pumping you up before your VR workout battle. New instrumental and cinematic trailers coming for the grand opening:
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The landscape of sports & fitness will be redefined by VR technology, making traditional workouts a thing of the past.
In the coming years, we'll see a surge in virtual arenas where anyone can compete, train, and thrive in a digitally-enhanced athletic experience.
#vr
#vrfitness
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"Kaleah Wilson, 25, bought a VR headset two years ago to try to lose the weight she gained during the beginning of the pandemic.
While she has enjoyed going to the gym and playing basketball, she has found that exercising through VR app
@weareFitXR
is more fun and convenient.
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The ad that I posted on Facebook vs. how they cropped it for the feed view. Ummm...
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Recent study: Exercising in VR improves your cognitive abilities.
You get leaner, fitter, stronger, healthier, and smarter by playing active games in virtual reality. Not a bad hobby!
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Sports training in VR is becoming the hidden secret of top pro football and soccer players. Practice anytime, anywhere, and get detailed performance feedback in real time!
"I'm pretty certain there's gonna be some research coming out soon that will show that you can actually become a better header of the ball by training in VR..." - Andy Etches, Rezzil
Get the full podcast here:
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Today is my 45th birthday.
The years seem to fly by, but it's easier to accept when I'm using my time, experience, and abilities to build a company that has the potential to change the world. I wake up today knowing I won't die wishing I would have at least tried.
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Another big fitness brand takes the leap into virtual reality!
@zumba
has partnered with
@weareFitXR
to bring the power of VR fitness to their millions of fans.
#vr
#MetaConnect
#zumba
#fitxr
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VR is fun and some people buy a headset just for entertainment, like a game console.
But what if a VR headset is seen as the most effective and effortless way to lose weight and get fit?
For many, that turns it into an instant buy.
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@SadlyItsBradley
We had an expo booth at the Arnold Sports Festival last weekend and when we asked people if they had ever tried VR, many people mentioned "the Oculus".
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A great product design tip for bringing in new players, from
@Rengle820
, the founder of the hit VR game
@golfplusvr
.
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"VR-based exercise may be helpful among females who worry about their appearance or feel self-conscious while exercising."
VR opens up a whole new market that gyms currently are not serving.
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Austin Fit Magazine features VR fitness on their January cover!
We are getting closer to VR fitness being a normal thing, not something strange and unheard of. It will go mainstream in 2023.
@AaronStanton
@WinReality
@bluegoji
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Grand opening today!
Come try the workout experience that Tony Robbins called “extraordinary” and was featured on Showtime’s hit show Billions.
The event kicks off at 11 am and goes until 3 pm! We’ll be doing the ribbon cutting around 11:15 am.
I hope to see everyone there!
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What's number one on WSJ's list of life-altering tech that's coming in 2023?
😎 Virtual and augmented reality. 😎
Get ready!
#vr
#ar
@Scobleizer
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Are out of shape people just dumb and lazy?
I recently shared my thoughts on how adherence is the ONLY problem that needs to be fixed in the fitness industry, yet everyone is focused on countless other trends.
We spend more money than ever on gyms, exercise equipment,
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Don't miss this episode of the VR Fitness Insiders podcast with Joshua Kozak! If you are building a VR/AR sports and fitness experience, this podcast is for you.
#vr
#vrfitness
I launched my first fitness app in 2010 and it was terrible
It was closer to a mobile website than the fitness apps we love today
I believe this is the current phase of VR and AR fitness apps
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This was fun! We covered a lot of important topics for entrepreneurs in this podcast. Everything from starting Bodybuilding .com growing it, selling it, and then co-founding a new company in the VR space.
Youtube:
Apple:
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After 25 years leading fitness companies, it is blatantly obvious to me that there is only ONE problem yet to be solved in our industry...
The fitness industry has long been obsessed with solving problems that ARE ALREADY SOLVED.
Want to know how to build muscle? We’ve known
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The paradigm is really shifting. A lot more people are seeing the huge VR fitness wave that’s approaching the shore.
This is British GQ:
“From AI gym machines to
#VR
headset workouts, these experts believe the way you stay fit is about to undergo some serious changes in the
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"If exercise is not a part of your life, you are not alone: 77% of the US is like you. Now is the time to change that. Going from no exercise to just 90 minutes per week can reduce your risk of dying from all causes by 14%." - Outlive,
@PeterAttiaMD
If 77% of people are not
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Dive into the magical realm of VR and its potential set to revolutionize many industries!
Here are some insights on VR and more from my 25 year entrepreneurial journey.
Thank you
@MatthewCByrd
and Phil Ellering!
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@pavtalk
at
@Gymclassvr
and
@Naysy
know this very well! Way more people will see videos of your game than will play it. Making it fun for viewers is critical to getting them interested in trying it out themselves.
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📢 My Black Box VR co-founder Preston and I have launched our first podcast episode!
We aim to be the best resource for VR sports and fitness creators and builders.
If you are building something in this area, let's get you on the show!
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As men, we aren’t supposed to like childish things anymore, and to many women, playing video games is for children. It’s not true, but that’s what many think.
But what if their boyfriend or husband could get jacked playing video games? That might change their mind!
@blackbox_vr
Wait, women find video games less of an attractive hobby than GAMBLING or TAXIDERMY???
Do they not know what taxidermy is???
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"So now we’re down to 10% of Americans who enjoy exercise for the sake of exercise. Which basically means enjoying exercising can be considered a fetish." -
@PaulSkallas
Gyms, workouts, and fitness devices are created by those weird people in that 10%, and we wonder why the
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Game dev is going to get so much faster and easier in the very near future with AI.
The good: Create amazing games and worlds in record time for cheap! Endless content and experiences, personalized to you!
The bad: 100x the number of games released when everyone can create
Unity has just announced 2 new AI tools: Muse and Sentis 🚨
🤖 Muse: Superpowered search of
@unity
support docs, generate code samples, avatar animations, custom sprites & realistic textures
🎉 Sentis: Embed AI right into your Unity app, including AI-powered characters
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Game developers are the world’s smartest behavioral psychologists. The design principles they apply hack the brain and get us addicted to lights and sounds.
We can use the same principles to get people addicted to exercise.
Jeez I have such a love hate relationship with games.
They are almost too fun and feel like a drug high when I hit them hard.
This is why I truly believe so strongly that we need to marry games with exercise.
This digital dopamine needs to be used for good.
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In this study of a gym chain in Portugal, they found that only 0.9% - 1.6% of members visit the gym three times per week.
The gym is failing 98% of its paying members.
VR turns boring workouts into fun and addictive games. It's needed, badly.
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Exercise is truly a miracle drug! It's so simple to get your dose too. You just have to do it 3+ times per week, consistently, for life.
Unfortunately, simple does not mean easy.
The ultimate goal of VR fitness? Make it easy.
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Number one fitness trend set to surge in 2023?
Virtual and augmented reality fitness. 💪🏼
#vr
#vrfitness
A list of four fitness trends set to surge in 2023 as predicted by exercise machine manufacturer Renpho
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