David Brackett
@TwoTeesSMB
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1,749
Following
426
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62
Statuses
610
Cofounder @TheSMBCenter - the latest biz news, expert insights, and exclusive tools -- for free. Also: @smblawgroup & @SMB_ash . @UMich .
Dallas, TX
Joined December 2021
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Pinned Tweet
I'm excited to roll out v1.1 of
@thesmbcenter
, just 2 weeks after our launch!📣
Among the updates made based on user feedback:
Small Business News: relevant small biz news can be disaggregated and difficult to find.
Our goal is to solve this by offering the latest and most
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I’ll never understand the allure of ordering alcohol on a plane.
5:30am flight and you’re ordering a $15 vodka cran?
No thanks.
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The Chief of Staff role is quickly becoming the trendiest executive position in the business world.
🧵 Here's 5 things to know:
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Scaling my remote service business to $50k MRR: Month 1 ✅
Everything I wish I would’ve known before I started.
Brutally Honest Reflections in a 🧵:
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It feels like yesterday we were shooting free throws in that driveway just outside of Detroit.
Now, we get to walk into places like Wharton repping this incredible little startup.
Whoever said don’t work with family clearly didn’t have a brother like
@SMB_Attorney
!
One of my favorite parts of building
@smblawgroup
has been working with my younger (and much better looking) brother.
When we hired him as chief of staff, I recused myself from the interviewing/selection process.
He’s over qualified for the job. Don’t tell him!
@TwoTeesSMB
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Still feeling the adrenaline from
@SMB_ash
🔥
Thanks to everyone who joined and made it spectacular!
& a special thanks to my partners and the whole Bash team for making it happen.
See you next spring in Dallas 🤠🇺🇸
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📢: Building a business is NOT easy.
I don’t care how “easy” your model is, it will make you want to pull your hair out all the time.
Yet, I’d rather spend 100 hours building than 10 at my day job.
Some things just mean more.
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My gorgeous wife loves getting photos done.
I love her.
And we both love our good boy Rusty.
The result:
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Once again I am blown away by the value of SMB Twitter.
It’s an every day occurrence, tbh.
So grateful for the selflessness and expertise of this community!
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It was great to spend time with the
@smblawgroup
team in Austin last week!
The momentum is building and it truly feels like this group is doing something great.
@KHendersonCo
@SMB_Attorney
@Sam_Rosati
@ParsleyETA
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Shout out to
@SMB_ash
for an amazing couple of days!
This conference is the gold standard for small business and ETA.
ATX was the perfect host!
Can’t wait until next year!
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How did Quaker Oats destroy $1.4 BILLION in value in just 27 months?
That’s a loss of $1.6 Million every day.
What we can learn from one of the greatest M&A busts of all time:
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Possibly my favorite feature of
@thesmbcenter
The SMB Oracle
A proprietary chatbot using the same models as ChatGPT and Microsoft Copilot — custom built for small business and ETA.
Really excited for this 🧵👇🏼
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Just received a CIM with only 4/11 slides filled out.
The last 7 were literally just the template.
Oof.
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Shhh, don't tell anyone:
@smblawgroup
is a firm built on entrepreneurship through acquisition (ETA)
...yet, we’re actually a startup.
And nearly a year into this experiment, we face the same challenges as both traditional startups and our SMB clients.
Scaling is not easy,
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Fun little announcement coming later today… 👀👀
@smblawgroup
@SMB_Attorney
@KHendersonCo
@Sam_Rosati
@Eli_Albrecht
@ParsleyETA
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👋🏼👋🏼 Hello SMB Twitter! I’ve been passively existing in this space for a while on a separate acc and have been blown away, but wanted to engage with and learn more from you all. Call it a New Year’s resolution 🤷🏻♂️ Looking forward to connecting with y’all! 🤙🏼
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Incredibly excited to launch this in the next few days 🤓
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Had a blast with
@PursuantCapital
and this bootcamp cohort over the past few days.
So much energy in this ETA space. Love it!
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One thing I didn’t fully appreciate before moving from the Upper Midwest to the South:
Thunderstorms.
50-80+ mph winds, thunder like car bombs, pitch black in the middle of the day…
Every day for the last week here in Dallas 😅
It doesn’t storm like that in Detroit!
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How many SMBs could be greatly improved through better use of data?
Good Data -> Good Analysis -> Better Decisions
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🏠 Remote work is great, but has some serious mental health drawbacks.
I’ve gone DAYS without leaving my 2-bedroom apartment.
That’s not healthy.
Here’s what I’m doing about it:
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My midwestern brain can’t comprehend this view.
Post-BYU ETA Conference happy hour
@Topgolf
with some of the best in the space 🏌🏼⛳️
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5. A Key No-No
The Chief of Staff is not an Executive Assistant.
They should not be managing your calendar, screening emails, or frequently doing menial tasks like data entry.
The Chief of Staff is a young, hungry individual with leadership qualities and high potential.
The
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Major s/o to
@SMB_Attorney
for convincing me to start this account. Dude is the best in the biz at what he does! 💪🏼
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Had a great time celebrating
@SMB_Attorney
’s Orlando 40u40!
Proud little brother moment ⭐️🎈🎉
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1,000 follower milestone achieved on launch day for
@thesmbcenter
SMB X is unmatched.
Much love to all, hope you love it✌🏼
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Top 4 places to throw a football:
1. Tailgate
2. Beach
3. Pool
4. Anywhere on Thanksgiving
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Who tf gave
@SMB_Attorney
access to our discount codes?!
cc:
@Sam_Rosati
@ChandlerReedSMB
@KHendersonCo
Anyone want a discount code for SMBash?
April 18th - 20th in Salt Lake City.
Going to be a lot of fun!
Comment below (or DM me) and I'll send one to you!
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So excited we could steal
@LisaGForrest
for a few days at
@SMB_ash
!
See you in ONE MONTH! 🏔️😎
Hi, X SMB. It's been a long while since consistently contributing on the platform. Been making an impact in other direct ways. 😀
@sarah_m_andrews
and I are scaring down $60M of production for the start of '24. Full time day job keeping us plenty busy.
We've been road
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This job posting generated over 100 applications in a week 🤯
Not just the volume, but the quality of the applicants is mind-blowing for a startup this young.
A true testament to the power of culture + innovation in an ancient industry.
Looking to hire an M&A associate. You'd work directly with me. If you're interested, you can apply below 👇
Not everyone all at once...
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Comfortability kills success.
I come from a place where people work jobs & live lives they hate because that’s what they’re accustomed to.
I call it “toxic mediocracy”
It’s my life mission to avoid this trap.
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At a previous employer, they bought us bagels and muffins every Friday.
Every week, someone would cut JUST THE TOP off a muffin and leave the rest in the kitchen…
Everyone suspected the President of the company, but it was never confirmed.
Is this a power move, or
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1. What is it?
The Chief of Staff is an autonomous extension of their principal (often the CEO), enhancing leadership's effectiveness by creating structure and alignment within an organization.
They're deeply involved in decision-making processes, often serving as a confidant
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Why are SOPs and documentation so important?
Our new hire onboarding has shifted from:
"How do I teach everything they need to know about our company and the job responsibilities in 30 days?"
To:
"How do I make them feel welcomed, empowered, and comfortable at our org?"
The
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NOBODY works harder than
@KHendersonCo
.
The King of Texas M&A!
Well this is quite the headline! 🎉💥
I’m incredibly honored (if not surprised) to be at the top of this list among other incredible M&A lawyers, but it’s a testament to the incredible team we’ve built at
@smblawgroup
.
And to our incredible clients!
And we have this entire
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TL;DR
The Chief of Staff is a game-changing role in businesses, acting as an integrator and strategic advisor.
The role requires a blend of leadership, critical thinking, and operational ability.
The day-to-day of the Chief of Staff involves putting out fires, creating
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In startups and growing SMBs, processes break.
A LOT.
Much of what works at $1 million revenue won’t at $2 million.
And definitely not at $10 million.
As a leader, you must constantly be looking forward.
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X will convince you to spend $5k+ on a desk set up.
Most of us don’t need that.
I’ve gone from 2 monitors + laptop, keyboard, HD webcam, mouse, microphone, etc……. to THIS.
I’ve never been MORE productive.
Laptop, ring light, mouse. A lamp whose clock is broken all on a
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Last week a new brewery in town contacted us for a quote.
We’ve never done anything commercial.
Well, our bid won. Job starts in February. Here goes nothing!
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Opened this app today and saw:
“Valuation is just astrology for men”
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I’m going to drop a 🧵 about my first few months running a remote cleaning biz.
Takeaways, reflections, and what I wish I’d done differently.
My goal is to be BRUTALLY HONEST about my experience.
Stay posted.
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$142 million in Q2.
$210 million YTD.
Main Street is on 🔥 and we’re stoked to be a part of it.
WOW! 🤯
@smblawgroup
Q2 Numbers:
- 25 closings
- $142 million in value
So proud of the
@smblawgroup
team 🚀
We didn’t even exist 12 months ago! 👀
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SMBash Roast > Tom Brady Roast
😂
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Quick Bio: Currently SMB pre-sales & consulting at a large tech co. in the tax & accounting space. Launched remote cleaning biz with my partner in Q4 2021. Prepping to search for service biz acquisition. Love the outdoors & anything 〽️ sports. DM me to connect!
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2. Versatility
The Chief of Staff is not a "role player" (i.e. leading the sales team).
CoS has a broad scope, working across various functions – from operations to strategy and HR.
Their goal is to streamline efforts and create cohesion across the business.
They see gaps
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3 signs you need a Chief of Staff:
- Executive overload
- Siloed communication
- Ideas without execution
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Can’t wait for this! Heard nothing but great things about this spot 🤩
OFFICIAL: SMBash 2024 has found a home in Salt Lake City.
🥁 Drumroll, please…
Lake Effect will play host to our main stage in the heart of Downtown.
Check it out 👇🏼
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What motivates you to make more money?
For me, it’s to avoid telling my fiancé “no” while we’re planning our wedding.
….and she has expensive taste
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Pouring gasoline on the fire with this one ⛽️🔥
Welcome,
@nathan_e_hill
!
I can’t believe I get to say this, but today I’m starting my next adventure. I am joining
@smblawgroup
as their first associate hire.
I have been obsessed with their vision for the SMB and legal communities and can’t wait to get started. I’m thankful to
@KHendersonCo
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5. Move Fast 💨
Respond to quote requests, texts, emails, etc. FAST. Time is of the essence.
Also, it’s just good business.
If you have an instant-quote system like BookingKoala you’re already ahead.
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BofA killed an Associate last week.
A former GREEN BERET
Can’t make this stuff up. How is this not a national headline?
BOFA FIG ASSOCIATE DEAD TODAY
“He served as a green beret officer for about a decade and then went through BofA’s Veteran Program last spring, placing out as an IB associate in FIG.
His first M&A deal got announced this past Monday. It was a combo of a buyside M&A deal +
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This might just be the most valuable thread on Twitter.
Tons of new content to follow!
Also,
@SMB_Attorney
called me an up-and-comer, so there’s my ego boost for the day 💁🏻♂️
My SMB/ETA "Rolodex"
I've had a lot of new SMB-interested follows recently
A list of great accounts and people by category ⬇️
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@thesmbcenter
is officially LIVE 🎉🎊🚀
More than a year ago,
@smb_attorney
,
@khendersonco
, and I set out to create a hub for meaningful content built specifically for small business entrepreneurs.
There’s lots of business content out there - too much, some may say.
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Charley Crockett spent 10 years living on the streets.
Today, he's one of the world’s fastest-growing artists.
...and he's doing it without any help from major labels.
Here’s Charley’s uniquely entrepreneurial story:
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90% of success as a Chief of Staff is really just:
Listening
Communicating
Problem solving
Everything else follows.
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“The best searchers are the ones who’ve talked to the most searchers”
Great nugget from a phone convo this afternoon.
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3. Frankenstein
The Chief of Staff is an integrator at their core.
CEOs/Founders/Executives often lack the bandwidth to make ideas come to life.
The Chief of Staff spearheads strategic initiatives and special projects that are critical to the organization's growth.
They turn
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@girdley
@SMB_Attorney
as well.
(I might have a slight bias on this one)
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Some of the brightest accounts on X have endorsed the Chief of Staff position.
@girdley
is a big CoS advocate:
PSA: You need a Chief of Staff.
I hired one last year:
My productivity doubled – and I’m having a ton more fun.
I wish I’d done it years ago.
Here's how I did it:
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1. Thoroughly understand the business you are buying.
Be able to clearly articulate its value proposition and identify key value drivers.
Yes, sometimes business is this simple. Don’t get too caught up in the complexities and forget the fundamentals.
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Well, after 9 hours, 3 flights (non-flights?), and 1.5 hours on the phone with a
@Delta
representative, looks like I won’t be in Philly for the
@Wharton
ETA Summit after all.
Maybe I should reroute to Atlanta and find
@SMB_Attorney
’s ID instead?
#SMBxWharton
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So stoked to have Josh on our “The Day After Closing” panel at
@SMB_ash
this week 🔥🔥
The first 90 days SMB ownership or new Leadership is set by the initial, Day One talk.
The day one talk sets
- how you are perceived
- whats important going forward
- the coming tone and culture
This means you need to consider everything including
- What talk you'll give
- when
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Hot off the presses 🔥
Can’t wait to dive into this one from
@BetterCeo
The margins will be full of ink!
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I'm thoroughly delighted with
@smblawgroup
's record quarter.
I'm even more impressed by each of our clients, who continue to prove the strength of Main Street.
Next quarter is already shaping up to be another record-setter, with so many exciting announcements yet to come 🚀
Things have been busy at
@smblawgroup
during Q1 2023!
So busy, in fact, that we've neglected closing announcements, but not because they aren't happening!
We couldn't be happier with a record-setting Q1 and look forward to continued growth in Q2!
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Oof.
So true, yet such a common phenomenon.
Nothing reeks of insecurity more than a man who cares deeply about the order in which he was added to an email.
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✈️ Excited to get to Philly for the
@Wharton
ETA Summit with
@smblawgroup
and many others!
#SMBxWharton
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My favorite opportunity in the public markets?
US Cannabis.
Give me all the MSOs, $CURLF $TCNNF $GTBIF 🚀
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Big thanks to everyone who dropped in to share their knowledge and stories!
@sbabmarks
@ChandlerReedSMB
@taywall
@chrisxmunn
@cappaert
@ricky_bouch
and more!
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A good Chief of Staff is NOT just an extension of their primary.
A good Chief of Staff is an autonomous, empowered problem-solver.
They create structure and keep the org on mission, and shield their primary from distractions.
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2. Ensure that your ownership adds value to the company.
Specifically, make sure you bring a skillset and ideas that are a value-add to the biz.
No point in buying just to buy, nor buying with a blindfold.
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This might be controversial, but I refuse to invest more than 5% of my portfolio in
#crypto
.
I may be the only under-25 to say that.
Have I missed huge 📈? Yes. Will I continue to? Probably.
For now at least, I’ll stick to cash flow producing assets 💰
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@tsludwig
@bradford_hardin
Would love to connect! I’ll shoot you a DM
@tsludwig
Thanks
@bradford_hardin
!
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The greatest path to knowledge is avid reading.
It’s my favorite way to go to bed smarter than I woke up each day.
I was able to check off some awesome pieces last year and want to share them with y’all!
My Top 5 Books of 2021:
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House looks like it’s about to get swept by the Timberwolves
@Suns
I think this should become a trend. What do you think?
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Last weekend my fiancé & I went to Target to build our wedding registry.
When did stores stop giving you the big scanning gun like in all the 90’s movies? I was so bummed!
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@theresapacifici
@SMB_Attorney
@chrisxmunn
@KHendersonCo
@JustinNicholasT
@RobertMSterling
@RegZeller
I bought my first pair of Air Max shoes this year and it changed my world 😂
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4. Change
The Chief of Staff role changes over time.
With the addition of staff, products or services, and revenue, the Chief of Staff constantly updates their playbook to adapt to the needs of the organization.
This happens naturally over time, with a few key events causing
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Jake is the best in the biz!
That’s a wrap! Amazing shoot with
@smblawgroup
.
Been years of building this video company across the country & really enjoyed doing some work with friends amongst the SMB community 🙏
@SMB_Attorney
@KHendersonCo
@Sam_Rosati
@Eli_Albrecht
@TwoTeesSMB
@Laura_W_Gieseke
@ParsleyETA
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17 year old me is a pretty low bar.
Maybe I should go with something more motivating? 😂
Don’t compare yourself to others.
Compare yourself to 17 year old you.
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