Jan Polednik
@TheJanPolednik
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Building productized agencies | ghostwriting & lead gen
Prague, Czech Republic
Joined July 2018
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I get 1 to 2 meetings booked out of every 20 cold DMs I send.
So I made a course that covers exactly how you can do the same for your agency.
For the next 7 days, you can get it for free.
Like & comment "DM" and I’ll send it to you
Must be following -> automated delivery
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903
Steal all my lead gen/cold email resources at once (in one file).
Enough sauce to book a crap ton of meetings tbh (I’m using it daily).
Last chance to get your hands on it.
Comment "File" and I’ll DM it to you (using automation - 100% delivery)
Must be following.
1K
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670
This is your LAST chance (until I come up with a new course, that’ll be your next last chance)
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I get 1 to 2 meetings booked out of every 20 cold DMs I send.
So I made a course that covers exactly how you can do the same for your agency.
You can get it for $49 on Gumroad.
OR
- like
- comment "DM"
and I’ll send it to you for FREE.
Must be following - automated delivery
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If you want to get agency/coaching clients from Twitter, I made The Twitter Client Attraction Starter Kit.
It has all you need to get clients through Twitter inbound and outbound.
Like + comment "Kit" and I’ll send it to you.
Must be following - automated delivery.
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I made an idiot-proof guide on how to add $20K/month to your agency or coaching business without cold DMs.
The same method I’ve used to grow my agency from 0 to $13K/mo in 8 weeks.
Like + comment " 20 " and I’ll send it to you.
Must follow for auto-delivery.
48 HOURS ONLY
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I took my agency from 0 to $13K/mo in 8 weeks through Twitter inbound without a big audience.
To this day, Twitter is the main source of leads for our offer
I wrote a doc showing exactly how I did it
Comment "doc" and I’ll DM it to you
Must be following (automated delivery)
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AGENCIES:
I wrote a step-by-step guide outlining how you can book 15-60 meetings per month without paid ads.
+ Included a case study about how we did it for our ecom agency.
Comment "Send" and I’ll DM it to you.
Must be following
652
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I wrote a doc on how to score meetings with enterprise clients for your agency/SaaS
We’ve used this to book meetings with companies like Volvo, Nvidia, Hubbel Group,...
Comment "Doc" and I’ll send it to you
(must be following or I can’t DM you)
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Steal my one-sentence cold email strategy:
(the whole sequence explained)
🧵
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This works better than traditional first-line compliments yet can be done at scale (no AI).
We call it "context lines" and tbh we’re now using it in all of our campaigns.
I made a doc with examples + how to use it.
Comment "send" and I’ll DM it to you (must be following)
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Rejecting a bad client is like cutting of a toxic ex.
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Wanna get clients for your coaching/agency in the next 7 days through Twitter?
I made a doc that outlines and shows exactly how to do it (no fluff).
Like + comment " 7 " and I’ll send it to you.
Must follow.
Using automation - 100% delivery
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70% of our clients come to us through Twitter inbound (without cold DMs).
Here’s how you can build an audience for your offer and have clients come to you instead of you chasing them:
[FULL GUIDE] 🧵
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We made our client $81K in the last 30 days with nothing but Twitter.
Here’s how you tweet your way to 7 figures:
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How tf are you gonna make fun of someone for sending you a DM
My man is trying to make a living and these rats are laughing at him
Ridiculous
Judging by the pfp I know that youre not struggling to put food on the table Sean
Some people aren’t that blessed yet hence the
Dan reached out to me by cold DM.
Someone is teaching these muppets this shit and I’d like to know who it is.
Anyway, I asked Dan to backup his claims… worth reading the screenshots.
I’m improving my replies.
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Struggling to book meetings for your agency/SaaS?
Try some of these short-form scripts (one-liners under 30 words) and I guarantee you’ll get better results.
Comment "send" and I’ll DM them to you - MUST be following.
(using automation - >100% delivery)
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My brain on a daily basis:
10:00 - “I’m gonna be a billionaire”
11:00 - “I’ll be lucky if I don’t end up homeless”
13:00 - “No way I don’t get rich”
15:00 - “No way I don’t go broke”
16:00 - “I’ll be filthy wealthy”
17:00 - “Hope I don’t lose my home”
…
Can you relate?
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Having hard times booking demos for your SaaS via cold email?
Don’t worry I got your back.
I put together a doc with my TOP 3 cold email scripts for selling B2B SaaS with ease (8% meeting-booked rate)
Comment "Script" and I’ll send it to you (must be following)
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Iman scaled his agency through ads
Hormozi scaled gymlaunch through ads
Tai Lopez scaled his courses through ads
See the pattern?
Exactly, they used a secret cold email script
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Want to get inbound leads fast without having to wait for 6 months?
I got you covered.
Just recorded a 10-minute video on how to get inbound leads in a matter of days/weeks.
Want it?
- Like
- Comment " 10 "
Must be following so I can DM you.
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Agencies/Coaches:
We just made one of our clients an extra $63K in revenue in 6 weeks using nothing but Twitter.
I made an 8-minute video showing exactly how we did it + how you can do the same.
Like + comment " 6 " and I’ll send you the link.
Must be following.
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Steal all my Twitter client acquisition resources at once.
All you need to get tons of clients from Twitter (even without an audience) for your coaching/agency.
I know because we do it for our clients.
Like + comment " 5 " and I’ll DM it to you.
Must follow for auto-delivery.
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Don’t let gurus fool you.
Lead gen is easy to sell but incredibly hard to fulfill.
That’s why you see many dudes posting how they signed 4 clients in one month and collected $12K in setup fees.
But you don’t see them posting client results or performance fees paid.
Not easy.
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Unpopular opinion:
Hormozi-style offers ruined the online marketing space.
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How to book meetings with enterprise clients
BIG THREAD 🧵
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12 short-form cold emails under 30 words that print meetings like crazy:
THREAD 🧵
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Just recorded a video on how made our client’s agency $36K in 30 days through Twitter.
The whole process.
Want the link?
• Follow me
• Like this post
• Comment " 30 "
And I’ll DM it to you for free.
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Easy (and super fast) way to personalize your emails that nobody talks about:
Leverage their team.
Here’s how:
🧵👇
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How content creators can start making $5,000+ month doing 2 TikToks a day in 40 days or less.
No fluff 🧵
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Actionable step-by-step guide on how to get your first meetings with one-sentence cold emails this week for $0.
This is what I’d do if I had no money and had to get meetings asap.
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How to build a high-quality lead list that’ll convert like crazy (30% response rate):
THREAD 🧵
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My dad’s sexist cold-calling strategy:
He sells tech services to machinery companies in CZE.
If the CEO's wife works in the company, he calls her instead and starts talking about technical stuff.
She usually panics and say "uhmmm I’ll forward you to my husband".
Warm intro.
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Don’t get married to the idea of blasting emails or personalization
Do this:
- scrape 1000 leads
- write 200 first lines (or hire a VA to do it)
- create 3 campaigns in your sending software:
personalised - 200 leads
semi personalized: 400 leads
generic: 400 leads
Test.
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One-sentence email -> personalized pitch -> booked meeting
Simple process.
Would you like a thread/doc on one-sentence cold emails?
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Twitter cold DMs are by far the most effective outbound channel in 2023.
But most people don’t know how to find leads and reach out to them.
Here’s how to do it in just a few minutes per day for free:
🧵
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You’re in her DMs asking for nudes.
I’m in her DMs asking for her portrait photos that I can use for my outreach accounts.
We’re not the same.
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The next big thing:
AI porn.
Upload your desired person’s photos and the AI will generate adult videos of that person.
Mark my words.
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I wrote down 30 scroll-stopping hooks for TikTok ads.
1. POV: my step-sister bought me this
2. POV: my best friend's mom bought me this
Want the whole list?
RT and I’ll send it to you (using automation, you’ll have it instantly)
MUST BE FOLLOWING so I can send you a DM
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A guy asked me “How to attract bigger clients? Seems like there are only beginners.”
*click on his profile*
Pinned tweet:
“How to get to $10K/month in 63 days with copywriting”
Who would’ve guessed that 8-figure CEOs aren’t interested in $10K/month in 63 days.
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Cold email tip:
Don’t use personalized compliments as first lines or P.S.
Use “btw” instead.
E.g.
Hi John,
Are you using Asana for project management?
Btw. loved your article on Medium, mainly the level of detail.
100x more conversational than PS
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If you follow the right accounts on Twitter, you won’t need to buy courses ever.
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Wanna scale through inbound?
Here’s your 90 day action plan:
- 1 personal tweet per day
- 2 niche-specific tweets per day
- 2 valuable threads per week
- 1 resource giveaway per week
- 15 DMs per day
Schedule with Hypefury and repost on LinkedIn for 2X the growth.
Win.
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I made a doc on how to book meetings for your agency using one-sentence cold emails + a step-by-step guide to get you started today for literally $0
No need to RT or comment, just take action.
Here’s the link:
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This is how real Chads respond when they’re not interested.
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“{firstName}, let’s connect now before you’re a famous billionaire.”
I usually send LI requests without notes but if you want to use them, this is my all-time best-performing LinkedIn connection request note.
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A little-known way to find specific software companies on LinkedIn:
🧵
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Unpopular opinion:
99.9% of podcasts are just conversations of low IQ individuals about literally nothing with the only purpose of creating shorts/reels/tiktoks from it.
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If I were to start a new agency today and had no
• Case studies
• Budget for ads
• Network
This is how I’d get clients in precisely 100 days or less.
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Prospect replies:
“We’re already working with an agency.”
You say:
“That’s great, John. Hope you’re satisfied with their work. Just out of curiosity, are they using {insert your unique mechanism} to {outcome}?“
If he says no to it:
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Brands will pay you $3K/month for UGC videos.
But only if you ask them.
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Steal my LinkedIn outreach sequence for booking 3-7 meetings per week:
🧵
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Get 10 domains.
Set up 2 inboxes per domain.
Upload them into Instantly.
Let it warm up for 2 weeks.
In the meantime prepare your VSL (can be a loom video).
Scrape 10 000 leads.
Reach out.
No way you don’t get clients.
No. fucking. way.
Win.
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My favorite CTAs that perform pretty much every time:
“Mind if I send over more info?”
“Worth a quick chat?”
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If you commented but didn’t receive the DM, here you go:
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This is how you get enterprise clients:
1. Make a list of 300 companies you want to work with (must be 1000% tip top fit)
2. Find 3-5 decision makers (10 if it’s a *big* company) in those companies
3. Reach out on 2-4 channels
It’s a lot of work but that’s how you win.
Win.
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Got a response to your cold email and the prospect has (he/him) or (she/her) in the signature?
Don’t pursue a call with them.
If there’s (they/them) in their signature, pursue a call but send them the calendly link of your local therapist.
Charge the therapist for a warm lead.
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Lead gen is:
60% Offer
30% Assets (VSL, content)
10% Scripts
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Let’s start a cold email bully gang:
When you get a "Fuck off" response, post it in our circle and the rest of the gang will go bully the mean prospect altogether.
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Most cold emails that end up in SPAM do so not because of the domain reputation (there's very few things to fuck up).
They end up in SPAM because of spammy language/wording.
Solution:
Use mailmeteor(dot)com/spam-checker.
Free tool that’ll show you how spammy your copy is.
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Twitter/LinkedIn lead generation in 5 simple steps:
1. Post good content (show you know your stuff)
2. DM people who follow you or engage with the content
3. Have conversations to qualify them
4. Book calls with qualified prospects
5. Close
Try it and thank me later.
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One of my goals for 2023 is to move to Canary Islands, Spain.
- 4% corporate tax
- sunny and warm year round
- less than 10 days of rain a year
- amazing (cheap) food
- dog-friendly
- football country
- best windsurfing in the world
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"aUtO-dM PoStS wOuLd hUrT mY BrAnD"
From just one organic post (no ads) I got:
- 500+ new followers
- 300+ email subscribers
- 6 inbound leads
Now I can cry about my ruined brand to the new audience.
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Got called out that generic outreach works just fine.
Yep.
Theory:
1000 emails a day -> 30K emails per month
0.3% meeting booked rate -> 90 meetings -> $$$
Reality:
1000 emails a day -> whole TAM burned in 10-15 days.
Keep your spam, peasant.
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Normal prospecting:
- 1000 companies
- 1 lead per company
- 1000 leads
- 1% meeting booked rate = 10 meetings booked
Account-based prospecting:
- 1000 companies
- 3 leads per company
- 3000 leads
- even if 0.5% meeting booked rate = 15 meetings booked
-> Still winning.
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@JemBourouhDE
@MrNoEmotions
@LukasMaxenn
Idk if one needs a phd to know that 3 hours of sleep per night is just not enough and is bad for you
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How a client of ours got inbound leads and landed a 6.5K/mo retainer in the ecom niche after 2 months WITHOUT cold outreach:
[QUICK CASE STUDY]
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If a beginner asked me where to start, I’d just tell him to join twitter and give him a list of accounts to follow to get him on money twitter.
That guy would be taken care of.
Agree?
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This week 8 booked meetings out of 119 DMs.
It doesn’t feel right for it to be this easy so I might switch back to cold email for some time to keep the universe in balance.
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How would you sell Loom to businesses?
You probably thought of something like "Create and send personalized videos within 2 clicks"
Not bad.
But I’d eat your lunch every day by doing this:
👇
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If you’re on this side of twitter I know for a fact that you’ll make huge progress in 2023.
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If you want to get clients from Twitter, I made The Twitter Client Attraction Starter Kit
It has all you need to get clients through Twitter.
That’s how I took my agency to $20K+/month
Like + comment "Kit" and I’ll DM it to you for free
Must be following so I can DM you
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This man is by far my favorite "villain" in the agency space.
• Makes $100K/mo with 20+ active clients as a one-man agency
• Sells a productized service yet charges more than most gRoWth ParTneRs
• No hormozi-style guarantees
• 99% margins
@BrettFromDJ
basically broke
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This week we’re rewriting an email for a UGC TikTok ad agency selling to e-commerce brands.
Lots of work to do so let’s get straight into it.
HUGE THREAD 🧵
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When closing a deal, I always try to listen and let the prospect speak as much as possible.
So the chance of them getting turned off by my broken English is lower.
And I also heard that you should listen more than you speak anyway so...
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One-sentence emails are fire atm but don’t work every time.
On the other hand, the 3Cs (s/o to
@alxberman
) have never let me down.
- custom compliment
- case study
- cta
Timeless.
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Cold email costs:
- Domains
- Gsuite accounts
- Leads
- Verification tool
- Sending tool
Cold DM costs:
- Sending tool (not necessary)
And that’s why cold email is better.
It motivates you to land deals since you need to make money to pay for all the stuff.
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I’m a huge believer that your business will be 10x more successful if you sell something you’ve done for yourself.
E.g. lost 20 pounds after giving birth -> helping moms lose 20 pounds after giving birth.
Same goes for agencies, saas, coaches,…
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To keep viewers engaged every 2-3 seconds must happen something in your TikTok video/ad.
Could be:
- jump cuts
- tonality change
- pose switch
- angle switch
- zoom in/zoom out
- lighting change
- background switch
- new subtitles
- new captions
- …
Keep those people engaged.
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I’ve never received a “fuck off” response to my emails from a European.
Not even once.
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A guy just booked a call with me using my calendly link and pitched me his software.
Funny enough, I’ll probably buy it.
The era of lead gen is over, now you just book calls with prospects directly through their calendly haha
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Everyone is trying to eat their prospects’ ass with fake compliments.
No way to stand out with first lines anymore.
Solution:
Toxic outreach.
“Saw you were broke just like all the mfs who haven’t booked a call with me yet. Pull the trigger, pussy.”
112% meeting booked rate
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To be fully transparent, I send around 200 cold emails per week for our own offer.
The vast majority of our business comes from twitter and linkedIn inbound (60%) and referrals (20%).
The rest (20%) is cold email/DMs.
So to be honest, I just send emails to not be hypocritical.
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My favorite lead sources:
- Crunchbase
- BrandNav
- SalesNav
- Manual scraping
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There’s a crap ton of courses on buying 20 domains and blasting 2k emails per day.
I’m yet to see a course on account-based selling / enterprise outreach.
Gap in the market?
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If you’re still below $10K/month, read this to get there in 90 days:
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How to earn $9,100/month as a UGC creator:
1. Reach out to 1000 brands (pitch a meeting, not your service)
2. Jump on 30 meetings
3. Offer them 10 videos/month for $1300/m
4. Sign 7 clients
5. 7 x $1300 = $9,100 per month
6. Take your parents to a restaurant to celebrate 🥂
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Typical LinkedIn outbound funnel:
• 500 connection requests
• 120 accepted connections
• 50 responses
• 20 lead magnet requests
• 7-10 booked calls
Those are not motivational guru numbers btw.
These are realistic KPIs that you should aim for.
If you want me and my team
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Prospect replies:
“Not interested, don’t email me again!”
You reply;
“Ok, your wife was right about you.”
Keep it toxic.
105% meeting booked rate
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99% of offers in the paid ad space is like this:
“Pay us $1500 and give us at least $30K ad budget. If it doesn’t work, and you lose it all, we’ll give you the $1500 back, no questions asked”
Still wondering why nobody wants this?
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“jUsT bUy 50 dOmAiNs aNd rIp 2000 eMaiLs A dAy broo”
Broski my TAM (not that you probably know what it means) is 9000 accounts so what do I do next week?
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Switching to Zoho must’ve been the best thing I did this year.
The amount of time & money it saves as opposed to Gsuite.
Damn bro.
I don’t think I’m coming back any time soon.
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My plan to scale to $100K/month in 2023:
Do the exact opposite of what all the clowns are doing rn.
- Quit the pay-per-call model
- Go low in volume but high in quality
- Charge premium ($10K+/mo)
- Target 8/9 figure companies only
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Cold outreach is about to change very soon.
Mark my words.
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