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Taher Zari | CRO & Shopify Landing Pages
@TaherZariwala
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Drove $9M+ in revenue for your favourite D2C brands with Custom Landing Pages | Book call here: https://t.co/QU1gQTzF1O
turn browsers into buyers ➡️
Joined June 2020
What will you do if black Friday is a few weeks away and you have free time? I don't know about you, but I spend my free time usually going through various landing pages to get some inspiration doing that so... ...I came upon NutraBay's Apple Cider Vinegar product landing page and thought I could improve the page... ...So if I design a landing page for NutraBay, this is what exactly I do 1- Work on headlines people don't buy products they buy outcomes, so instead of the product name that was stealing the spotlight, I changed the headline which speaks about the outcome customers will get after using the product which is "burning fat" 2- Handling the Objections yes, Humans are emotional buyers but they are not idiots they need logical reasons before buying. Basically, they want to know how this product gonna help them lose weight... by mentioning what the product will do after consumption it defends the objections of the buyers 3- Increasing AOV This product has to be used by customers on a daily basis to get results, asking them to opt for more quantities by giving them some incentives to increase the Average Order Value 4- Guarantee okay... till now, the customer is ready to buy the product but he has a voice going on in the back of his mind which is "What If?" - What if it doesn't work? - What if this product will not help me to lose weight? etc. to overcome this I mentioned a guarantee which wipes off the burden from the customer's head and that's it let me know what you think about this redesign :)
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Want to boost conversions on your landing page? Use the Problem, Agitation, Solution (PAS) framework Here’s how it works: 80% of your landing page should tap into your visitor’s emotions before selling ✅ Call out their problem in the headline ✅ Agitate the pain with relatable copy ✅ Position your product as the best solution Then, the last 20% is the hook A strong CTA, an irresistible offer, and a reason to act now Most brands go straight for the sale. The best ones build desire first
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Case studies are overrated So are: → Vanity metrics → One-off wins → Inflated ROAS screenshots Instead, evaluate agencies on how they think You want partners who: ✅ Solve problems without hand-holding ✅ Make data-driven decisions, not guesses ✅ Scale profitably, not just for case studies I’ve seen “top” agencies with flashy wins that couldn’t sustain long-term growth Give me a team with real strategic depth over surface-level success any day
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Most brands struggle with CRO because they don’t understand what optimization really is CRO isn’t just running random A/B tests and hoping for a lift It’s about identifying friction points, diagnosing why they exist, and systematically removing them If you’re guessing what to fix, you’re not optimizing—you’re gambling
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@thePhilRivers If 99% of the visors are not buying then they should definitely start working on their CRO
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