My agency is built on rev share. Every team member gets a base fee plus a % of revenue generated for the agency. Here’s why it works: 1. They’re incentivized to keep clients - churn hurts everyone. 2. They’re invested in client success - if a brand scales, they make more. 3. We attract top talent - better pay, better incentives, better work. Flat salaries and tiny bonuses don’t cut it anymore. The best people want upside.

@herrmanndigital @kurtinc @Shopify Agreed. Suprised they allow this at all

@jordanhaswings It's the free dinners 100%

@ashvinmelwani Eyyoooo good roster

@KodyNordquist I'm enjoying my 1.5% from Mercury's new cc

For a new brand, your first campaigns are everything—here’s how to get it right 1. Nail your messaging: Speak directly to your audience's biggest pain point or desire. Clear > clever. 2. Keep it simple: Start with 1 product, 3-5 creatives, and test in one ASC campaign. Focus your spend. 3. Use social proof: Even if you're new, highlight reviews, testimonials, or any early wins to build trust. 4. Iterate fast: Analyze what works and what doesn’t. Double down on winners, drop the rest.

This ad works because it combines problem-solving with powerful social proof. 🎯 Here’s why it’s so effective: 1. Problem/Solution: Calls out a specific issue (sensitive skin) and offers the perfect fix. 3. "Sold out 3x": Instantly signals demand—if others love it, you’re curious too. 4. 10,000+ 5-star reviews: Massive social proof builds trust and credibility.

Creative volume is critical, but if you don’t know how to test it properly, you’ll miss out on winners. 🎯 Here’s my process for managing large volumes of creative: 1. Test in ABOs: Start with one batch of ads per ad set. Larger the better 2. Rebatch skipped ads: Take ads that didn’t get spend and move them to a new ad set. Now test those. 3. Refine through iteration: Repeat this process until every ad gets enough spend to determine if it’s a winner or loser. This strategy is about carving down your batch until you’ve identified the true winners.

@KodyNordquist 😅 yes!

@herrmanndigital Looks like a scam... worth a try though

My favorite thing as a media buyer is helping small brands scale from $0. It’s way harder than taking over a brand already spending 6-7 figures. There’s no established data, no proven creatives - just raw potential. But it’s also way more rewarding. With small brands, you get to experiment, try new things, and aren’t held back by strict branding guidelines. You’re building everything from scratch, and that freedom makes it exciting. And nothing beats the feeling of turning someone’s dream into reality. Sure, the pay isn’t as big, but knowing you’ve helped someone achieve what felt impossible? That’s worth more than any paycheck.

Most media buyers treat every account the same way. They use one strategy, one structure, and one approach for every account. But not all accounts are the same. For larger spend accounts, you may need multiple scaling campaigns, leveraging audiences from platforms like Proxima. For smaller spend accounts and ASC might be what works And for some accounts, controlling every ad set individually is critical - ABO Simply applying the same strategy to every account won’t work. If you approach media buying that way, you’ll struggle to scale anything.

The most important thing to remember: your process is only as strong as your team. If your team doesn’t care or lacks the necessary skills, everything will fall apart. Focus on hiring people with a strong work ethic - not just talent.

@mannybarbas_ What's for lunch

Top performing creatives are often simple and tell you exactly what they're selling. Most products don't need a "fun hook" People just want to know what your product is It's features or benefits And what other think about it 9/10 this is what works.

Your Meta ads aren’t working for one of two reasons: either your strategy sucks, or your product does. Start by addressing the first. Test as many creatives as possible with a well thought out strategy. If that doesn’t work, it might be time to evaluate your product.

Great creative nails 3 things: ✨ What the product does Clear photo: - Simple, no-confusion messaging - ✅ Handles objections Features/benefits listed: Problem → solution explained - Includes testimonials - 👀 Grabs attention Strong visuals: - Compelling copy

@KodyNordquist @triplewhale Been an issue for a while now for me