Ashwinn
@Shwinnabego
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Branding and marketing insights from working with consumer brands running: and building my own
New York, NY
Joined September 2011
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the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut
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Emailed the CEO of Amex after this tweet. Going in to Amex HQ today.
Quarterly reminder to shoot your shot
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This product launch video was bad. 6 years to build a product, only to create no hype
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3h ago Stanley replied. They’re gonna replace her car, which will maybe cost them 35k?
Their vid has 1.1m views already and will rack up at least 10m + press.
Insane reach + goodwill for spend. They moved fast and executed well on this
Posted a day ago, 17m views. Stanley should be using this as an ad
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With mark cuban leaving shark tank, it’s time we switch up the whole roster. Here’s the new lineup:
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met a guy who has a 1 yr old brand selling blunt wraps and doing $4m/mo in wholesale lol
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on this week of fuckaround Friday, how I met the ceo of vanguard
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What GREAT customer service looks like - a good lesson for brands
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Eataly but for Indian food (I will tweet this annually until it happens)
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How do you launch and grow a brand?
A breakdown of the process, budgets and resources typically needed 👇
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Posted a day ago, 17m views. Stanley should be using this as an ad
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Brands that do a bad job explaining what they sell and how I’d fix it
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In 2022 Dave Portnoy lost 3.7m to two guys on the internet who called his watch co. for what it was 🚮
In 2022, Dave Portnoy spent $3.7M to launch a new company called Brick Watches, through which he tried to sell $2,400 watches. I said on Twitter that they're a ripoff and they're built with $40 quartz movements. He then filmed an 8 min video about how I'm a moron.
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If you want to be *actually* good at marketing, this is the only resource and person you should study:
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This video did 6.4m views and drove zero sales for brick watches, so john may be on to something here
Tik Tok numbers are 1000% faked and inflated.
My video just got 500k views and guess how many website clicks it drove?…… 3
3 full clicks.
The views aren’t real. They are pumping view count to keep you addicted.
This is obvious.
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Invited to be on a panel at Harvard, mom still requesting I get my MBA
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The MKBHD / Humane discourse has highlighted that some people worship so hard at the altar of ‘innovation’ that they can’t comprehend any form of critique — weird energy
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a random dm to
@ShaanVP
led to a mention on his podcast, which led to a few people reaching out about work and consulting, which led to at least ~$80k of additional work this year...all from a DM saying i liked his podcast
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Also quarterly reminder that no matter what you do your Indian mom will still want you to have a Harvard MBA 😂
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Eras of post-MBA goals
2009 - 2013: banking / consulting
2013 - 2016: product manager
2016 - 2021: DTC founder
2021 - Now: buy local services business
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someone hacked my grubhub account and ordered $134 of Mexican food. I have their phone number and address, so I had to obviously ruin their meal with this text:
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Ignore everything I’ve ever said about branding as this has sold 300k units on tiktok shop
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Emergency analysis: big corporate marketing must be stopped immediately
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A few people have asked me about getting clients and cold-pitching. I’ve done ~6, and think they’re really effective ways of getting someone’s attention and opening doors for conversation. A thread with emails + examples:
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are cpg investments tax deductible since its a donation to a nonprofit
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my issue with packaging like this (solid colors, some abstract shit, trendy fonts, etc.) is that it communicates virtually nothing about what the product IS inside
for a dtc product you can get away with this to some degree, but on store shelves this is a bigger problem
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Gym sharks new ad campaign and why it’s good to own one idea:
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@pitdesi
This is literally what ppl want to see from Olympians. Very hard to comprehend how fast you’re swimming relative to all of the world’s best swimmers. But this, an absolute feat
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how my wife conned her husband out of 10s of thousands of dollars
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I need an associate. Someone who can just learn all the shit I’m doing and help me do it better across multiple work streams. Not a VA, not a remote assistant, someone IRL working alongside daily. Putting this out as a half baked thought
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How chomps is growing the market for jerky through clever branding
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For this weeks f*ck around Friday, Snowbird hooked me up to 🏂🌨️ — as a longtime fan of the mountain and their branding and advertising, I thought I’d add on to one of my favorite campaigns of theirs: One Star
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@colejaczko
I don’t think there’s a singular “thing” you can predict to work on for 40 years, but you can stay in a relatively narrow space (industry, skill set) and compound progress, insights, etc.
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this year I’ve been running agency, running a brand, launching new brand, made a course, content daily across TT and IG (and add a 1 yr old to the mix)
I toggle between this is completely inadvisable and the idea that your capacity to do more increases by…doing more
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woke up to an
@alexisohanian
shout and an invite to speak at Stanford - thank you IG and tiktok algorithm gods
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an under-appreciated point about scaling is that it helps if you sell a drug: caffeine, nicotine, alcohol, THC or sugar. this is both a joke and not a joke
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why do people talk the way they talk..at work. Can we just, speak normally
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This has been one of the most rewarding videos I’ve made. 600k views in a day that has driven $20k+ in sales for an incredible resource, put together by an amazing creator who has been working on it for the past 7 years. No affiliation or promo, just trying to spread the word ☺️
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North Face's new brand manifesto is a beautiful example of horrible copywriting
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if you've ever questioned the impact of tiktok, just a reminder that guru nanda oil pulling is the
#2
best seller on amazon ahead of Bounty paper towels
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brands will really put their logo on an alibaba product that’s $3 and say ok now it’s $50
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@Roy_Bntz
stunning with a team that spent 20 years at apple — did they not absorb the ethos of their marketing??
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also real ones will remember the '09 ted talk showing off this tech. underwhelming product too as it stands
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reminder for how brands should be thinking about social content creation
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When I’m on banana republics website which has $400+ clothes I don’t want a reminder that the parent company operates old navy and gap as well.
Same reason you don’t see VW branding when you walk into a Porsche dealership
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if i'm a ski goggles brand i'm gonna have some fun w/ this apple vision release:
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building a $100m/mo ecomm brand but I cannot reveal what it is.
all I ask is that you buy my course and I’ll show you how to do the same
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The main regret I have now is knowing that I could have 10x’d my output when I was in my 20s
Now doing 10 different things on top of having a child and still far out working my younger self
If you’re single and working on a single thing, you’re probably at 50% of what you think
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consumer hardware brands getting this man involved at every stage of the process out of sheer terror about what he might say about them
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Getting creative with product awareness — how Siegleman Stable got NBA players to rock their gear:
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I call this anti branding and here’s why I think it’s so effective
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Julia fox is here for my takedown of portnoys watch company so that’s nice
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