Ashwinn
@Shwinnabego
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Branding and marketing insights from working with consumer brands running: https://t.co/zYJAxUwJz5 and building my own https://t.co/LHPipSC5Yq
New York, NY
Joined September 2011
Was recently in India and some reflections on the differences in the shopping experience. The way many stores are laid out here is that products are kept behind the counter (akin to old general stores) — a relic of the past, and a design partly intended to minimize theft. To get product, you ask the people working the store. It seems “inefficient.” After all, browsing and selecting products on your own is surely better for business as well as the customer, no? I observed the effects of this setup, first hand, from the other side of the counter. My grandfather and his brothers all operated stationary shops. Many of my summers growing up were spent in the back of these shops for hours. I’d watch as customers would come up, greeting him and my uncle, making small talk and dropping a sheet of paper with a list of items they needed. Six days a week, 12h+ hours a day they would stand with a smile, greet every customer and serviced each with pride. Reflecting on this as an adult, I find that what’s lost in “efficiency” in the shopping experience is made up for by these small, day-to-day interactions. These shops, acting as a third place of sorts, where customers are community and friends, and store owners, akin to family. What’s otherwise a solitary, sterile errand, now a chance to talk to a friendly and familiar face. The storefronts, a place of gathering, and communal experience. It makes me wonder—what else have we traded away in the name of efficiency?
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@DevAlpharex i think useful set of questions will vary category by category - this is for a supplement, very problem/solution oriented, so not sure how helpful listing them is
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