RT @SchmelebeckPPC: alpha for scaling brands but PMAX is still a death trap for new customer acquisition for brands barely spending anyth…

ads are something else scaled +54% spend WoW +52% increase in sales can't wait to see the next 2-3 weeks of "conversion lag" also [this brand is carried by Google 😲 too]

WEEKLY REMINDER TO SCALE 📈

@adamtaylorl nah man it’s amazing

🏖️ > ⛄️

So who’s going to tell all the brands using AI UGC ads that your software is stealing the likeness of other creators without their permission?

@connordeploys

@MenachemAni But but but I need a 4x return on every single ad that’s live!?

@dtcpages @wearetheselect or @Grizzly_Jared since this is FB?

if you’re an Ecom brand spending over $1,000/day on Meta profitably and you’re NOT on YouTube you’re losing money

ideally you're media buying off a more "macro" view you can have success media buying at the ad level but it's tough to scale ideally you're looking at the campaign level and then been more ideal you're looking at the channel level use new creatives for low % creatives + monitor front end relevance metrics (CTR/View Rate) + Cost Per New Visitors / New Visit % to make sure you're starting new customer journeys

just because you have a lower nCAC or higher aMER from a channel doesn't mean you should scale "there" you need to understand your customer journey focus on your Cost Per New Visit KPI over nCAC for scaling decisions (not from GA4 lol)

@growthzacks i didn't write the original post lol

depends on the brand media mix and spend if you’re over 80-90% of spend on FB and you don’t care about creating a primary channel on Google then yeah do what you say and run it up knowing it’s not contributing any growth But if you’re trying to create another acquisition channel that doesn’t rely on FB TOF spend then PMAX shouldn’t be a primary campaign

if you want to actually scale (while not overpaying for warm traffic or existing customers) find your product specific nCAC targets instead of using ROAS/MER/aMER

Who said they need to land?

"this ad is made by AI" yeah no shit it looks terrible buddy