Mason
@wearetheselect
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$315M+ spent on Meta Ads | $1.5 Billion+ revenue | Sign up to learn how I spend millions per month on Facebook Ads profitably | Learn to scale @metaadsatscale
@mason @wearetheselect
Joined April 2011
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I've been gatekeeping this for to long..
I'm giving away for FREE—
the KPI Reporting Template I've used to generate over $1 Billion in Ecom Revenue
Like, Retweet & Comment 'Send' & I’ll DM it to you (Must be following, or I can't send it)
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I couldn't with a clean conscious gatekeep this any longer..
Mason's Meta Ads Post ID Hack will be FREE for the people
Save 1,000s of hours per year & NEVER copy/paste post id again with this Simple Hack
Like, Retweet & Comment 'Send' & I’ll DM it to you (Must be following)
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If I needed to target Obese people, here's the Meta ads interest audiences I would create
pasted below so you can copy into audience manager
bookmark this one
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Making ads in capcut using elevenlabs voice overs is addicting af
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Find Out Exactly How I Profitably Scaled a Golf Apparel Brand's Revenue by 169% in 2023 with Meta Ads
Like, Retweet & Comment 'Send' & I’ll DM you the Case Study (Must be following)
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Find Out Exactly How I Profitably Scaled a Women's Jewelry Brand by 368% in 2023 with Meta Ads
$528k in 2022 → $2.5M in 2023
Like, Retweet & Comment 'Send' & I’ll DM you the Case Study (Must be following)
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This is the best Meta Ads interest audience to run during the holidays—
Crushes every year across all brands,
works especially well during bfcm, for seasonal collection drops and for gifting ads during december.
Bookmark this one (dropping below so you can copy paste)
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One of my favorite Meta ads moves to subconsciously build trust with consumers
Add black star emojis ★ to your carousel and DPA ad descriptions
Can also do this for video and static ad descriptions
Great use case for new brands
Works like a charm
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Chad media buying & naming conventions are cool—
until you can't get past $25M-$100M annual revenue
So I'm DROPPING the Naming Conventions I created
that run $100M/year+ Meta Ads budget & have driven $1B+ rev
Like, RT & Comment 'Send' & I’ll DM it to you (Must be following)
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I've spent over $200 Million on Facebook Ads & these are 7 NEW Campaigns I'm Running this Black Friday:
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Another big win from Meta Ads at Scale community
Group of 30+ Ecom brands and info product owners working with me 1:1 to crush every month
Link to apply below with full video explanation of the program
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when God air drops you ideas it’s imperative you write them down and take action
not enough people talking about this
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Everyone on Twitter hates on Meta Ads Interest audiences—
but I do my own thing
If you run a high-end brand or sell luxury goods —
here's a 'Luxury Lifestyle' audience I cooked up that's crushing
I even did my own research to find these super niche groups
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The GREATEST Facebook Ads launch strategy that I've used to generate $100M+ revenue for new collection drops
Using
@KillCrew_
as the example
//THREAD//
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For any of y'all who may question the amount I've spent on Meta ads profitably
this is for you
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I profitably spend $100K-$300k+ per day on Facebook Ads without batting an eye because of this strategy—
Meta Ads Portfolio Management
My approach is similar to the finance worlds ‘Modern Portfolio Theory’ ↓
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Meta Ads Video Creative Alpha
Don't upload 1x1 for feed & separate 9x16 (for story/reels placements)
Edit all text to fit in 4x5 and then only upload 9x16 version
data is stored at the video level so you don't want data separated between 2 videos
Meta reps told me this
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Interest audiences don't work.
Go broad with zero exclusions and try not to do any work at all.
Yeah bro, the creative does the targeting at the ad level now man, the audience doesn't matter.
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Brand New and Growing Brands THIS IS FOR YOU
One of the biggest mistakes I see newer brands make is:
not introducing themselves to their audience.
When you start running ads, you MUST introduce yourself to your audience ↓
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Built this Luxury Jewelry interest for a client
will be making video soon on how I research, and create my Meta Ads interest audiences
pasted below
worth a bookmark if you have luxury brand clients
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This is my Meta Ads process for printing every Black Friday.
Most Facebook ads stage types too scared to do this.
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These are the Top 3 Lookalike Audiences I use that have helped me generate $1 Billion+ Revenue via Facebook Ads
Yes They Still Work
↓THREAD ↓
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The CASE for Utilizing ALL Of Facebook Ads Products (Tools) —
The Broad Only, Simplified Account Structure & Don't Run Retargeting Nonsense talk has gone on for FAR TOO LONG.
Let's talk about why you Should be using Lookalikes, Interests & MORE Meta Ad products
↓ THREAD ↓
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I Spent $64,545,701 on Facebook Ads in 2021 & These Were the 12 BIGGEST Obstacles I Ran Into while Scaling:
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Meta Ads creative hack
Do this if you have any static image ads that have printed in the past but are now fatigued
Legit take a screenshot of the image - and reupload the screenshotted image into Meta
Meta recognizes this as a completely new image ↓
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Proud of your bro all your hard work is paying off 🙏🏻📈
First ever Black Friday running ads and just hit the goal with hours still left to go. $1,100 on ad spend. I fucking love you
@wearetheselect
, thought I was overreaching when I set this goal but you 100% showed me all the steps to make it happen, can’t thank you enough..
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This is Why I created my coaching program Meta Ads at Scale.
Brand joined Dec 1.
-Dec did $10k
-Jan $54k
-Feb $70k (ran out inventory, bought big for March)
-March on track to do $130k+
This is how fast u can scale ur brand in my program
Book an application call below ↓
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God literally saved me from the depths of darkness depths of hell in 2017. By grace I was saved.
Hard to explain or for anyone to comprehend but every day is a gift to me now.
I’m purely where I am now truly only because of God.
When you have those moments in those places
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I Spend MILLIONS every Black Friday + Cyber Monday & can't function without this BFCM Budget Tracker.
This is the Exact Doc I use daily to generate 8 Figures w/ Facebook Ads every Cyber Week.
Retweet + Comment "send" and I'll DM it to you (have to follow)
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Kept this on the DL but been building a brand with one of my best friends (inside Meta Ads at Scale program)
Launched November did $5k
-Dec: $10k
-Jan: $15k
-Feb: $25k
-March: $49k
Goal by Nov 24 is $1m+ total 2024 revenue
We will smash past that though
Real Goal $2M+
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Early in my journey of scaling a rug brand from $1M annual revenue to $500M+ annual revenue with Meta Ads
I started to memorize the daily website conversion rate trends and started baking this activity into my spend planning
best CVR days were the same 3 days every week ↓
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For new brands, don't launch your Meta Ads until:
-Email capture Pop up is live
-Welcome Flow is Live
-Browse Abandon Flow is Live
-Abandon Cart Flow is Live
Can't get honest read if Meta Ads are working if backend is not set up.
Don't overthink, MVP versions are fine.
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I use luxury brand ads for copy inspiration
ya'll use chat ghb
we are not the same
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I think this newer Facebook Ads feature could 5X ROAS generated from Emails in Q1
It's called Meta Conversion Leads & I'm launching in January
↓THREAD↓
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If
@LogFitz6
@nickrgrs
didn’t create launch socials,
not sure I’d be on the path I am now,
fully pushing out content - building my own businesses and betting 100% on myself.
In last 9 months my life’s completely changed and launch socials gave me that extra push I needed and
How my best friend
@nickrgrs
and I built a $1MM (revenue) business
@launchsocials
in less than a year
at 24 years old, without selling our soul... 50 minutes of raw barspitting that I know will help you if you're trying to build a biz
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Mason, how do I scale?
Just double all your budgets g.
Then do it again and again and again,
whilst refreshing creative, copy, messaging
Tapping into incremental customer avatars
and making every aspect of your front and back end biz more optimal
This is the fly wheel
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This is how I scale fast af with Meta Ads
If a campaign/ad set is crushing (outperforming CPA/ROAS)
Or holistic business is crushing (MER is outperforming)
I will double the budgets of the top performers,
every day or couple days until performance eventually diminishes
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@cbassg16
Diverse, Eclectic & Numerous Hobbies: Boxing, Surfing, Snowboarding, Skiing, MMA, Art, Literature, Music, Fashion, Cars
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The literal reason I created my coaching program, Meta Ads at Scale, was to have success stories like this
Truly am 1000% dedicated to the success of everyone who joins
If you're stuck and can't scale your Meta ads profitably
or even just starting your brand and want to
Just want to give some credit where it’s due. Last May I had hit my first 10k month even tho I had no idea what I was doing with ads. Took a leap of faith joining
@wearetheselect
‘s Ad coaching program and haven’t looked back since.
He is an absolute meta savage and if it
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too much brainstorming and not enough this is what we're fucking doing
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Here's the Top 5 Facebook (Meta) Ads Tests I'll be Running to Start 2023 —
/THREAD/
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Here's a Meta Ads interest audience to target people with—
PAIN - neck, back, leg, knee etc
someone asked me this a few hours ago and did some research
Pasting below so you can copy into audience manager
Bookmark this one
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The
#1
REASON I Profitably Spent $200-300k+ per day on 1 brand in 2022 is because of this Facebook Ads Concept:
Campaign Risk Diversification —
Diversifying risk at scale is monumental to scaling Stress-Free
Meaning: Higher # of Campaigns + High Spend = Less Risk
/THREAD/
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The best time to launch new Meta ads is at 12am latest 3am
You want the algorithm to have the whole day to pace new ads with full budget
if you launch mid day shit gets jammed and can mess up data from the get go
important ads have strong starts
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If I needed to target Top 1% High Net Worth Individuals—
here's one of Meta ads interest audiences I would create:
Country Club audience - these are top country clubs in the US
pasted below so you can copy into audience manager
bookmark this one
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After spending over $253 Million Dollars on Meta Ads & generating $1B+ revenue—
Lack of Focus is the Main thing I notice when auditing Ecom brand Meta Ad accounts
Most brands are doing Way Too Many things at once ↓
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How I Learned Facebook ads for FREE in under 2 Weeks.
Beginners: Do this before watching Youtube videos, buying courses or coaching.
Recommend getting 360° understanding of how the auction, algorithm and platforms operate straight from Meta.
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Free Game
If y'all are trying to run interest audiences but are getting 'Advantage Detailed Targeting' auto applied
Which basically turns your interest audience into broad
The way around this is by creating the Interest audience inside audience manager ↓
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When I take on a brand
i become obsessed with delivering beyond their dream outcome
What they think is impossible
this is how I always deliver
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ATTN: TIK TOK ADVERTISERS
If using Recommended Audiences - you’re spending on 13-17 age range.
These users are most likely not buyers.
Wasted $220k on this age since last August under guise of Rec Audiences.
Demand refund from your reps - be safe out there.
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Best part of owning businesses and brands,
is always having shit to do, things to get done, it never stops
Imagine not having anything to do
Could never be us
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my grandpa is 87
Never 'retired'
kept it moving and is still doing weeks long harley rides across the country
lesson in there
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what makes me different then every other meta ads advertiser out there
Is I personally scaled one brand from $250/daily spend in early 2018
to $200-300k+/ day spend present day (still with this brand)
driven over $1.2B revenue (one day will drop screen shots)
I’ve
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In terms of incrementality
I believe Meta has over-pushed consolidation to the point that 90%+ brands are over-indexed here
In 2023, believe a huge opportunity lies in segmented special-purpose product market fit audiences
betting the FB ad algorithm will reward this
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no one is teaching this
for NEW ECOM BRANDS running Meta ads
commit to your core audience (whether interest-based or creative-based)
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Most y’all aren’t running enough dynamic ads campaigns
you should be running broad and retargeting
and can even fuck around with some lookalikes and interests if you really like scale
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To Scale a Brand to Massive Levels with Meta Ads Profitably,
Begin advertising to ancillary customer avatars, yet ones that are still close to your ICP
You have to do this because inevitably you hit a wall after capturing all your lowest hanging fruit customers (ICP) ↓
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Too many talking heads on here spreading worst advice about Meta Ads
No real results to back up their claims
I only give the real info that I've used to take brands from $1M a year to $500M+ a year with FB ads
I'm never trying to 'be right'
Straight facts and sauce only
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Congrats to
@Spenceduckman
hitting another milestone
No ones working harder then this guy on their brand
Amazing real time case study to follow—
he's building an engaged community,
scaling via organic social & paid social,
& creating quality products that customers
LFG! Less than 6k on Ad spend for the month and I hit my goal. Had to kill some winning ads early in the mouth due to running out of certain inventory but next month it is OVER, just wait. 📈
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BREAKING Meta Ads News
You can now run multiple ad sets in Advantage+ Shopping Campaigns
Was building a campaign last night and wanted to have one ad set be Web and the other Web+Shops
So duplicated it and it published.
Game fucking on 📈
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Not too long ago, I was working a 9-5 job.
With NO PATH out unless the startup I worked for went public
I had fallen into Money Twitter in late 2019 and really started paying attention in 2020 when Kill Crew launched
and 2021 when Client Ascension started making waves ↓
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Straight off Meta Ads call with reps
Auction experts officially stating:
Advantage+ algorithm aims to find winning ads exceptionally fast vs BAU algo
It also doubles/triples down quickly on winners vs BAU
why few ads will have majority of spend ↓
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Why are you as a brand founder NOT running Meta whitelisting ads through your personal social profiles?
Leaving lots of $ on the table
Talk about your brand story and your favorite products, give a diff perspective
Even running Dynamic Product Ads works well.
Easy money.
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Going to mention this Meta Ads banger again—because it's printing so hard right now
founder whitelisting + founder story copy/creative + small business owner behavior/demographic audience
Hidden gem, biz owners inherently want to support other biz owners
run the play
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To operate at consistent profitable scale with your Meta Ads
You need to be horizontally scaling, launching more campaigns
diversifying singular campaign risk
This is how I scale fast as f
while building strong foundation for the future of ad account
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New Pre- BFCM Facebook Ads Guidance from Meta Auction team via my Reps:
Bid changes up to 40% won't restart learning phase
Budget changes up to 70% won't restart learning phase
FB Auction team - "dont sweat learning phase too much anymore."
[Cont'd]
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Favorite places to find meta ads copy inspiration
1) fashion magazines
typically most designer fashion ads have the best one liners
Steal the format of the copy and insert relevant brand keywords to craft a catchy one liner ↓
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Do these 5 THINGS before spending any $$$ on Meta Ads / Facebook Ads
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Holy Grail Meta Ads Do Exist
Don't listen to lazy agency owners or gurus who say CPC CPM don't matter
Goal should be to have Every Metric be as Optimal as possible
Here's a real time Holy Grail Ad we launched this week
CTR, CPC, CPA, CPM, CVR, ROAS all metrics 10/10
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Jewelry brands
If you're not running Meta Dynamic Product Ads
24/7/365
you gon fucked up
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Nothing i love more than scaling the fuck out of unique brands that have insane untapped potential
took on this brand mid october they'd been doing $30-$50k months all year
Oct $50k, Nov $150k and now on track to do $400k+ this month
2024 shoot for $10M
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Got a request on 'How to Target Suburban Moms'
Here's the Meta Ads interest audience I would use
Bookmark this one (pasted below for easy copy/paste)
Repost if you find these Valuable and I'll Do More
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running shopify one page checkout tests on australia site for brand
huge conversion rate increase so far
def recommend
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After spending $81M on Meta Ads in 2022—
The SOLE problem my biggest brand must solve is maintaining Maximum Incrementality at Scale
Meaning: Drive most impressions/clicks/orders unique to the platform/individual campaigns (no double dipping)..
Part 1 - Retargeting ↓
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After being in their sales funnel a year and two months
finally joined Client Ascension yesterday
looking forward to making Meta Ads at Scale the
#1
meta ads coaching program on the planet
the results have been insane so far and haven't even 'launched'
2024 it's on
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This is a Cozy Apparel interest audience I launched for a client's holiday collection drop
It's outperforming broad, don't sleep on Meta ads detailed targeting audiences
dropping interests below so you can copy and paste
bookmark this one
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Huge philosophical diff between most FB ads people & Me.
I live test ads in live campaigns— if it works leave it running, if it doesn't you pause.
I've done this at every level of spend ($1k/day to $150k+/day)
'Sophisticated' testing structure is for dorks.
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