Samantha Russell 👩🏼💻
@SamanthaTwenty
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Speaker | Marketing @fmgsuite Investmentnews 40 under 40 | @wealth_mgmt 10 to Watch | former @twentyoverten CMO |Mom of 3 👉Tweet on Marketing + Finance + Tech
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In one month, an advisor had 37 qualified leads find/visit his website from doing searches around terms like "capital gains" & "taxes"
Of those 37 people - 15 booked a meeting via his online scheduler 🤯
💥That's a 40% conversion rate!
Yet 37 people doesn't seem like a lot
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My husband,
@ProfRyanRussell
has been battling cancer for 17 months
Today, we officially had to start hospice
Our hearts are broken.
Yet on his 41st birthday last week, I got to tell Ryan his dream came true- he officially is a published author ❤️
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Friends, I need some help
My husband Ryan was just diagnosed with one of the most aggressive types of cancer - a brain cancer called Glioblastoma
I'm looking for contacts at a hospital in japan or at drug maker
@DaiichiSankyoUS
Read this and let me know if you can help 👇
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It’s been 2 weeks since you left us.
I know intellectually that you’re gone, yet I constantly have moments throughout the day where I think “I gotta tell Ryan this” or I’ll see someone driving your model car in town and wonder if it’s you.
Teddy keeps asking “Where Dada Go?”
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1 year ago today.
We had Thanksgiving on Siesta Key - the same beach where our love story began
Even though Ryan was battling cancer, we NEVER imagined he'd be gone just a year later
I remember around this time creating an estate plan -"just in case"
I'm SO thankful we did
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Before he died, my husband wrote our 3 young children a letter.
This letter was one final gift - a guide for our family.
I shared it at his funeral, and everyone said a version of the same thing - hearing that letter read- has changed them
It's here:
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Ryan Russell, renowned designer, entrepreneur, educator and most recently, best-selling children’s book author/illustrator, peacefully passed away at home in State College on Monday after bravely battling brain cancer for the last 17 months. He was 41.
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I will always, always be grateful for our “once-in-a- lifetime” love ❤️
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When your husband dies, it's the little things you miss most
Lunch dates
"I picked coffee up for you"
Silly faces
"You look so beautiful"
Belly laughs
"Here babe let me do that"
Laying in bed talking
"Love you infinity"
💕 The little things are really the big ones
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In a clubhouse interview Elon Musk was asked,
“What words of encouragement would you give to an entrepreneur?”
He answered,
“If you need words of encouragement don’t be an entrepreneur”
Agree or disagree?
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We all tend to put things off - we say we're too busy to go on the trip or make the phone call.
We say we'll start the business or write the book when things calm down.
This is your sign. Stop putting off till tomorrow - because tomorrow is not guaranteed.
❤️ We miss you so Ry
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I miss your smile and laugh and the way your humor made everything seem lighter
Most of all, I miss the security of knowing we had a whole lifetime together.
I just miss you.
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Don't take criticism from someone you wouldn’t take advice from
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At bedtime last night we read all the messages and looked at all the pictures you all shared as you got Ryan’s book in the mail ❤️💕
It was the best Christmas present I’ve ever gotten
From the bottom of our hearts, thank you all for supporting our family
Merry Christmas 🎄
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"The light that burns twice as bright burns half as long.”
Nothing is permanent. Nothing lasts forever.
I’m just so grateful we got to have you for as long as we did.
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“Grief, I’ve learned, is really just love. It’s all the love you want to give, but can't. All that unspent love gathers up in the corners of your eyes, the lump in your throat..the hollow part of your chest.
Grief is just love with no place to go.”
3 Months without you
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And that’s my biggest fear… your drifting farther away and out of reach.
I miss your hugs
I miss the way you always said “You’re so beautiful” when I’d wash my makeup off and get into bed
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Thank you
@morganhousel
for championing this
You have no idea how much it means to our entire family
We would love to tell Ryan the entire 500 pre-order was sold out
If you buy a book for your kids or grandkids, please leave a note letting us know where you’re located!
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My husband Ryan is having a very serious brain surgery on July 25th- an awake craniotomy
We could use all the prayers you will send our way right now!!!
More info:
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I can FEEL Ryan's hug just from looking at this photo.
He gave the very best hugs.
And our son Hudson just ADORED his Dad
Tonight he said to me at bedtime "Mom, I need a DAD hug".
I tried. He started crying saying "It's not the same Mom. I need Dad".
🥹
Ugh. Grief
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I became a widow at 37
My husband and I ran a successful company IN financial services
So if I am feeling overwhelmed by all the financial/legal paperwork after his death, I cannot even BEGIN to imagine what others feel
The right financial advisor is worth their weight in gold
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And even though we believe in the afterlife, and the kids talk all the time about seeing you in heaven again some day… I find myself wondering the same thing as Teddy.
Where are you?
Is your soul nearby?
Can you hear us celebrating you, talking to you, crying for you?
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Every since my husband died at 41 yrs old leaving me &3 little kids behind, I just don't have it in me to make small talk
I end up mentioning his death in most conversations, which leads to some awkward moments
..but also the most meaningful
Lets normalize talking about death
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Before my husband was diagnosed with brain cancer, our financial advisor spent years encouraging us to setup
- an estate plan
- life insurance
- disability insurance
We were in our 30s & felt invincible - kept putting it off. He kept on us & got it done. I'm so grateful to him
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Tomorrow is my first birthday without my husband Ryan (who passed on Oct 23rd).
It's been a strange week ..a week that, most years, is usually filled with celebrations (Valentine's day & my Birthday)
My husband was always so wonderful about making the week feel special...
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You can always make more money, but you can’t make more time.
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Christmas morning last year 💔
I still cannot fully wrap my mind around the fact that the big, strong, cross-fit loving, processed food and sugar- avoiding, daily meditation practicing husband…. is gone.
The love of my life won’t be with us this Christmas.
Life is so precious
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Today is 6 months since my husband passed
Before he died, my husband wrote our 3 young kids a letter
This letter was one final gift-a guide for our family. Everyone who has read it said a version of the same thing
Reading this letter has changed them
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Ryan’s latest MRI scan showed ZERO progression!
Thank you, all for your prayers! They are working!
We're back from Germany after treatment
#3
and I'm feeling good!
Also, last night
@SamanthaTwenty
and I were honored with the “Fighter of the year” award from Team Ream Foundation at the Penn State Men’s Basketball game.
Thank you for all your continued thoughts and prayers!
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When I found this of my husband singing to our kids, I immediately started crying - but also knew it would be a treasure forever.
Never do you think you'll be given a year to live when you're just 39 years old and have 3 small kids.
PSA for today: record the everyday moments
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My dad had a stroke last week (at 66).
It impacted the part of the brain that controls verbal communication/emotion, making interactions v hard.
He and my mom raised 6 kids and have been working themselves to death to get to retirement.
I feel so bad for them.
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Thank you all for the prayers and messages for
@ProfRyanRussell
Ryan underwent a 6 hour craniotomy (9 hours total in the OR) at the University of Penn yesterday
The surgery went well and he is stable in recovery now
Please keep the prayers coming 🙏🏻 Ryan is so appreciative
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BIG NEWS to share! 🎊
Another sweet little soul is joining our crew - Baby
#3
(a little Boy!) coming in December! 💙
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There is nothing like facing death to make you realize whether or not you are truly LIVING your life.
Grief is a gift if you let it be.
Schedule the date.
Take the trip.
Make the phone call.
Take the risk.
Be vulnerable.
Do the scary thing.
Life doesn't wait. LIVE it.
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Their 1st Daddy-Daughter dance should have been Saturday
It KILLS me that he wasn't alive to take her.
It is excruciating thinking of all the moments my kids will miss having their Dad here for.
But Gracie is so tough. She still wanted to go with her Pop ❤️
And she loved it
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This new generation does not want a financial advisor.
They want a life coach with a side of financial planning and investment advice.
via
@Fidelity
's "It's Time to Change Your Mind about Young Investors"
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Week 2 of radiation in the books ✅
Celebrating with a day date lunch ❤️
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This will be my kids' first holiday without their Dad (Ryan)
I'd love to find a gift for my kids to help them remember/feel connected to their dad who just passed away from brain cancer (kids are 8, 5 & 22 months).
Same for Ryan's parents -any ideas?
Thanks for your help!
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This sweet friend of mine knew I had a rough year
So she booked us a weekend at a spa resort… scheduled all the treatments and dinners, got babysitters scheduled and made all the decisions
All I had to do was show up
I cant even begin to express how grateful I am!!!
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Almost a New Year🍾
This year, put time on your calendar everyday to:
1. Call your partner in the middle of the day to check-in/ say "I love you", just because
2. Play with your kids for 15 mins, distraction-free
3.Take more videos of the everyday moments
You won't regret it
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@JamesClear
We do this in our house - my Kids are 2.5 and 5.
To make it easy for them, we put a Value we are working on each month in the Kitchen above the family calendar.
At dinner we talk about that value, and share stories of when we saw that value in action throughout our day.
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I ❤️all sports.
Ryan always wanted me to get out & ski with him. But for years I had a baby, was pregnant or nursing. Last year I promised I would do a ski clinic to relearn once our baby was 2
Today I honored my promise! I even wore his ski jacket, so he was there with me 💕
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The Financial Services Industry has an identity crisis
👩💼
Financial advisor
Financial planner
Wealth manager
Investment advisor
👉Designations:
CFP
ChFC
CFA
CFS
CIMA
CPA
PFS
RICP
CRPC
CRPS
CLU
CKA
AFC
CFT-I WMCP
...I wonder why consumers are confused?
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One final tip - don't just take photos - record videos too.
Every video we have we cherish - there is nothing quite like hearing a loved one's voice again after they are gone ❤️
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Starting off 2 weeks in Europe in Colmar, France !
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My 5 year old Daughter Grace’s Christmas List:
- Gabby dollhouse
- Purse
- A Barbie
- A new suitcase
…. And a Dream about her dad (sho just passed away in October)
🥹🥹
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Our industry has an identity crisis
👩💼
Financial advisor
Financial planner
Wealth manager
Investment advisor
👉Designations:
CFP
ChFC
CFA
CFS
CIMA
CPA
PFS
RICP
CRPC
CRPS
CLU
CKA
AFC
CFT-I
WMCP
...I wonder why consumers are confused?
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Me and you have always talked about everything… all day, every day, we texted and talked.
Remember when we’d go out to dinner for our weekly date night, and we’d have so much to say… and the time would FLY by….
And we’d see other couples sitting nearby in silence and
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It is better to create something that others criticize, than to create nothing and criticize others.
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Were you scared?
Are you happy with how the funeral went?
Can you BELIEVE our 8 yr old son said “penis” at Church in his eulogy?! (He is so YOU!)
Did you understand when I showed you the Amazon bestsellers list that YOU are one of the best- selling children’s book authors?!
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Parents: I’ve shampoo’d 3 heads of hair and read 10 bedtime stories, helped you practice your reading and sang 2 songs, given 5 kisses, & walked back downstairs to get cups of water and special stuffies
Goodnight! 😘
Kids: look me make a silly face while I stand on my head!
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@ramit
🔴 Not checking grocery store prices
🔴“Hiring out” tasks like cleaning, dey cleaning, mowing, etc
🔴 Not packing small things for trips and instead just buying what you need enroute/at your destination
🔴 Paying for convenience (buying pre chopped vegetables, home delivery etc
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First 📹 video of 2022:
Meet 👶 Teddy (Theodore Samuel Russell)
He's officially 1 month old today! 🎂
I'm soaking up the newborn snuggles but looking forward to connecting with you all again soon!
Happy 🎉 New Year everyone!
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Making dreams come true 💕❤️
Their excitement brings me SO MUCH joy.
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The next time you are lacking motivation to workout, or even to get up & finish the dishes...just imagine if you physically COULDN'T
If you all of a sudden couldn't go for that run, or get off the couch...you would DREAM of being able to do it again.
You are living that dream
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Happy Father’s Day to all the Dad’s out there 💕
And if you are missing a Dad this Father’s Day, or you are Dad missing a child… Sending you all the love ❤️
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I've looked at thousands of websites over the past 7 years.
The number 1 mistake advisors make?
Not quickly articulating:
1. Who you are
2. What you do
3. Who you do it for
RIGHT on the homepage
Here are 10 examples of advisory firms getting it right👇
#SamSwipeFile
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It’s really freaking hard, but if you are feeling grief this Valentine’s, try to remind yourself the reason you are feeling it is because you were lucky enough to love so deeply
What a wonderful gift love like that is… No matter how long (or short).
We are the lucky ones
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Quietly wonder “how can they possibly not have anything to talk about?!”
We thought we had years and years of those weekly dates ahead of us.
And I still have so much to tell you and so much I want to ask.
What did dying feel like?
Did you know that’s what was happening?
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I just want to talk about you, and watch videos of you, and hear stories about you.
Because every picture, every video, every story someone shares of you is like a little gift… a little piece of you to hold onto, helping me feel close to you.
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All the money in the world won’t be enough unless you learn how to be content with what you currently have
And if you have your health, you're one of the richest people alive.
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At dinner every night we use the "table talk" conversation starter cards.
Tonight's question: "What's the secret to happiness"
Grace, 5 answered: "No one else can make you happy. The secret is you can make yourself happy if you want"
😀 Proud mom /Stoicism believer moment
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You know the times in your life when you can't stop smiling?
Being chosen as an
@investmentnews
40 Under 40 has been one of those times for me.
Congratulations to all the
#IN40
honorees 🎉
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An update from
@ProfRyanRussell
and me, live from Germany 🇩🇪!
The first round of treatment is IN.THE.BOOKS!
Science is amazing. We are so beyond blessed to have access to this treatment and we are rooting for the day when more people will as well.
Thank you for your 🙏🏻!
❤️
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My new office, which I have been dreaming about and planning for the last two years, it’s finally getting installed this week!
I feel like a kid on Christmas morning!
So excited to get back to making videos in this beautiful space
Wait till you see the wallpaper 🤩
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My ❤️ Ryan is headed back to Germany today for his next immunotherapy treatment!
Please keep Ryan & his Dad, Ed (who is accompanying him) in your 🙏🏻 this morning- No travel delays/adverse reactions!
& Here’s a recap of how the first trip went in Dec:
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We got some incredible news last week!
Thank you to all our friends who keep praying 🙏🏻
We BELIEVE in the power of your positive thoughts, energy and prayers!!!
Please keep them coming! 🙌
Great news this morning from our team and cancer crew. No progression and feeling well!
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Not going to lie, I was nervous to go to
#SHIFT
I haven’t been to a conference in almost a year, & it felt scary to “get back out there”
But oh my goodness.. it was SO GOOD for my soul
Thank you to every single person who came up & gave me a hug ❤️
Your support means the 🌎
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Next week
@ProfRyanRussell
will receive the very 1st dose of the immunotherapy CeGat created JUST for him.
The vaccine took 3 months to make & was created using his blood & tumor sample-truly individualized medicine
Truly Amazing
We fly to 🇩🇪 On Friday!
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What a beautiful way to start the day! Hiking High up into the clouds in the Swiss Alps
The kids found a 🐞ladybug at the highest point!!! …cant make this stuff up.
Ladybugs to us represent Ryan🥹
We know he is with us 🪽💕
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How many DIY investors do you think are learning about "tax loss harvesting" now and selling positions at a loss....
Only to quickly buy them back without understanding the wash sale rule?
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Morning Motivation:
If this guy can take the day off brain cancer treatment to go give a talk at a conference, you can do whatever hard thing you are facing too!
Mindset over everything else!
#morningmotivation
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“After someone we love deeply dies, our brain struggles to reconcile two opposing pieces of knowledge—
The conscious knowledge that they are gone
And the powerful, implicit knowledge that they are everlasting.”
- The Grieving Brain
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It's making me do some soul searching.
We as humans all need (and deserve) work -life balance, so that we can fund our contentment today, rather than pushing it off to a tomorrow we may not get to see (or if we do see it, we may not be able-bodied enough to enjoy).
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"When stocks go down, communication from your financial advisor should go up"
However, many financial advisors don't know what exactly to say to clients during times of extreme market volatility.
Here are 4 Communication Strategies I've seen advisors use that work really well🧵
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⚽️Ready to cheer on Italy IN Italy for the big Spain vs. Italy game tonight!
The kids are obsessed with their matching jerseys 🇮🇹
Watched Switzerland vs Scotland last night with 500 other 🇨🇭Swiss fans ….. SO MUCH FUN!!!
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What value does a financial advisor bring beyond investments?
Recently, a comment was left on my post asking advisors to answer this question:
"Show me how the 100 basis points you charge has an ROI vs me investing in low-expense index funds on my own"
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✔️Baby’s 1st time in the backpack
✔️ 4 yr old only complained 8x
✔️ 6 yr old’s farthest distance (3 mile)
✔️My first time carrying 25 lbs this far
✔️Husband who is easing back into working out did AMAZING
🎉 So proud of ALL OF US today!
“We can do hard things”was on repeat 🤣
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Instead of saying “Im so proud of you!”
My Mom would say
“Aren’t you so proud of yourself?!” just as often.
I realized today what a profound mental shift this makes over time, when I accomplished something hard and thought “I’m so proud of myself!”
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The very best way to start the new year - logging on and seeing that Ryan's book has all FIVE STAR reviews.
Guys .... Almost 15,000 copies have now been sold 🤯
THANK YOU to you all 🙏
In 2024 my goal is to hit 100K... I want everyone to hear Ryan's story and powerful lesson
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My son's school assignment: "interview your parents about their wedding day. Include a photo"
Now I'm down the rabbit hole looking at our wedding photos from back in 2011, realizing we never had an album printed
Now Im determined to get one made
"The waves of grief" is so apt
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The most beautiful sunset I’ve ever seen at dinner last night✨ 🇮🇹🌴
📍Tremezzo, Lake Como
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Being their mom is my greatest joy 💕
Happy Mother’s Day everyone.
Whether this has been a hard day or a great day- it was another day alive on planet earth.
So much to be thankful for. 💐
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I'm sure I'm missing even more practical tips - but this is what comes to mind when I think of what helped us most.
But the main point is this - YOU WILL DIE SOMEDAY.
Planning for that "someday" today is a wonderful, final gift you can leave to those you love.
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Thanks to everyone asking about
@ProfRyanRussell
these last weeks after his 6 hour brain surgery
I finally found time to write up a post about how he's doing, what the doctors found, and where we go from here.
Thank you for all your prayers & support❤️
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Tell me your grieving without telling me your grieving:
I'll go first:
A calendar reminder popped up today for "Annual New Year Goal Setting/Trip Planning Lunch!" with my husband ........and I stopped breathing and chucked my phone across the room, bursting into tears
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There has never been a truer set of illustrations 👇
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No one says "I'm looking for a holistic financial planner".
People don't talk like that.
They say "I'm looking for a financial advisor. One person who can manage my investments, help us with our budget, and give us some tax strategies."
Write how people talk.
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Seeing my feed flooded with Ryans book today is the best Christmas present in the world 💕🥹
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I sent my mom the left photo (bc moms love this stuff- ikyk)
She said “ take a picture with it & send to me”
So I did.
And now I am also on 4 different text chains where she is sharing it with family /friends 🤣
Moms are the best ❤️.
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No one thinks they will die young.
No one thinks they will loose their ability to speak.
But life has an expiration date - its unavoidable.
After what we've been through, I'm so passionate about encouraging other young families to make estate plans NOW - no putting it off
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This new generation doesn't want a financial advisor
They want a life coach w/ a side of financial planning & investment advice
85% of Gen Y want behavioral coaching from their advisors, vs. just 25% of Boomers
via
@Fidelity
"It's Time to Change Your Mind about Young Investors
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Today my daughter had a Taylor Swift 6th bday party
12 of her sweet friends came and we danced & put glitter in our hair & made up choreographed routines for 3 hrs
She was on cloud 9 and it was so, so good to see her so happy
Also I realized I hadnt danced in months
Kids 🥹❤️
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@RampCapitalLLC
Uncle Sam: "You owe taxes"
US Citizen: "Okay. How much?"
Uncle Sam: "You can make your best guess and send in your payment."
US Citizen: "What if I get it wrong?"
Uncle Sam: "Then we'll either send back the extra $....or we'll fine you"
US Citizen: Can't you just..tell me?
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Only 6.5 weeks to go and somehow this is the first “bump” photo I have taken.
Poor little boy… already suffering 3rd child syndrome 😂
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“To have a happy marriage, find your best friend, and make them your husband”- my grandma’s advice to me
Tonight we laughed so hard we cried.
This man is forever my favorite ❤️ person to talk with, and my absolute best friend.
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How to sound like an expert:
Replace "I think" or "I believe" with
"In my experience, I can say unequivocally"
OR
"I can say with certainty from experience"
⬆️ Remove doubt. Reinforce to the listener that YOU'RE the expert & that you've done this hundreds of times.
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