Sam Habibi⚡️
@SAMHABIBI_
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22| The TikTok Shop guy | Official TikTok Shop Partners | Co-Founder @tryspotlight_ DM me your TikTok Shop Questions
Los Angeles, Ca
Joined March 2016
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Send us removal request.
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Big news:
We are official TikTok Shop Partners
We can now support our clients more than ever and I can't wait to share everything we learn about TikTok Shop here!
Thank you to everyone who helped us get here. Follow along for the journey because we are just getting started ⚡️
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Bad news for a lot of brands who want to sell on TikTok shop
They just released the "TikTok Shop Prohibited Products Policy" and it has a long list of items that you CANT sell on TikTok shop
This list is super long but here are a few interesting ones: (4th one is INSANE)👇
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Attention UGC creators.
We're working with
@trycreate_co
and need a lot of
#ugccreators
who are interested in long-term TikTok paid partnership.
Fill out the form below & FOLLOW ME if you're interested!
#ugcopportunity
#ugccreatorneeded
#ugccommunity
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June was our biggest month on TikTok Shop, breaking 6-figure+ in GMV for multiple clients.
Here's how I would do it if I was starting from $0:
Breakdown of affiliate strategy:
1. Reach out to thousands of creators
2. Quality check each creator before sending out free samples
🍃🍄 June
@drinkbrez
| Month 14 📆
• $2,588,867 in Revenue 😮💨
• 36% MoM Growth 📈
• 22,383 New Customers 🤯
• Meta, TikTok, Google, Email, X, Subscription, & Word of Mouth 💯
• Repeat Orders: 42% ♾️
• Subscription 30% of Revenue 🫡
• Ad Spend: $1,047,231 💸
•
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You can now integrate Shopify to TikTok shop.
Orders from TT Shop will directly go to your Shopify dashboard. No more manual fulfillment.
Here is a step-by-step guide to setup: 👇
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⚡️Looking for a few TikTok Shop / UGC creators for 2 really popular brands in Beauty and Wellness
$1000/mo retainer + commission on sales
You won't need to post anything- will post videos on the brand's account.
Please comment if interested!
#ContentCreator
#UGC
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This is the level of affiliates we’re getting for
@drinkbrez
We cracked a new way of getting the highest quality affiliates🤫
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#ugccreators
who are outside of the U.S. are heavily underrepresented in the community. I've gone through 200+ UGC portfolios and the international creators have both amazing quality & reasonable rates.
Where are the international UGC creators at?🙋♀️
Comment below, let's connect!
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TikTok Shop has proven to be an essential part of our growth at BREZ.
Top 5 lessons that you can apply to your shop today:
1. Product Listing
Make sure you optimize your product listing with better images and descriptions. Most of the time, brands use their native Shopify
First $100k+ day
@drinkbrez
🔔😮💨
Incredibly impressed by this team 👏
@buffalofink
@scaleegod
@JemBourouhDE
@SAMHABIBI_
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$90,000 in 8 hours
That's how much Pacus generated on their TikTok Shop live today
3 things they did right:
1. Three super-engaged and charismatic hosts
There's not a single moment of silence on this live. Theyre talking the entire time and keep the audience engaged. The
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What an awesome weekend for
@drinkbrez
on TikTok Shop! Consistently selling around 25 a day from our organic account.
One of the biggest lessons in the last 2 weeks has been the importance of high-quality content. We made the mistake of sending products to anyone who agreed to
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This engagement is awesome, love the
#ugccommunity
!
Been getting a lot of submissions from amazing UGC creators! Will be sending emails to everyone so be on the lookout.
Have 3 more brand deals in the coming days so make sure to follow me & RT to stay in the loop 😉
Attention UGC creators.
We're working with
@trycreate_co
and need a lot of
#ugccreators
who are interested in long-term TikTok paid partnership.
Fill out the form below & FOLLOW ME if you're interested!
#ugcopportunity
#ugccreatorneeded
#ugccommunity
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War is over!
After 3 weeks of consistent tug-of-war with the TikTok policy team,
@drinkbrez
is finally up and running baby⚡️
Times like this showcase the importance of being a TikTok Shop Partner- theres nothing we cant figure out
DM me your problems & I'll do my best to help
TikTok Shop Ads are RIPPING for us.
$35 CAC on $5k in spend today already.
This is only the 2nd day of the ad account being back - Lions Mane only.
Don’t sleep on Shop ads… ‼️
I wouldn’t be surprised if it eclipses Meta for us in <30 days.
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TikTok Shop Live studio coming along nice
We brought on our first live host and she's amazing!
If you're in LA/know of anyone interested in being a TikTok Shop livestream host, lmk
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Today marks a very big day for us. We just hired our first full-time employee!
I know it's a small step, but it just made things 100x more real for me. I started working on this business around 2 years ago as a sophomore
@USC
. Now, no matter what happens, I have a responsibility
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We had ~1,500 affiliate videos posted on TikTok Shop in the last 7 days, here are 3 takeaways:
1. Around 10% generate any sales
2. 1% go viral
3. Videos that don't perform organically right off the bat can still generate a lot of sales with paid ad spend behind
Keep pushing
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TTS > Amazon
Confirmed with the TikTok Shop team that the 8% platform fee increase has been pushed back until further notice.
Another sign of how they're taking care of sellers more than any other platform, really impressed!
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I'm addicted...
I finally tried going Live on TikTok myself with the amazing
@daniellgoldstei
We were Live for 100 minutes and here are my biggest takeaways (4th one can 10x your GMV):
Punching myself
This creator just sold over $1 MILLION US DOLLARS
We will be going extremely aggressive with Live for the rest of June
Social commerce is here
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New TikTok Shop shipping subsidy update!
You need two things to qualify:
- Order value on the customer side needs to be over $30
- You shouldn't be charging more than $7.99 for your shipping. Make sure to change this in "Shipping Templates"
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Life update: Graduated college and our team is at 8 people now!
Here's a run down memory lane on how I went from reselling sneakers on TikTok to helping some of ecoms' biggest brands like Brez and Bark sell millions on TikTok Shop:
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Where I believe social commerce is heading in the next 4-6 months
Canvas Beauty broke the US TikTok Live record, generating over $1,000,000 in only 5 hours
The live shopping market in China in 2023 was worth $647B. In the US, only $50B...
Why I think this is the future:
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TikTok Shop now supports credit card installment with no additional interest or fees for orders over $50 (Part of their plan to increase AOV on the platform)
Even if shoppers fail to pay their installments, sellers will get paid in full
You need to enroll in this program by
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This new TikTok Ad feature easily saves us 10 hours a week
You no longer need to copy-paste each individual Spark Code to authorize it for ads. They're all neatly in one place to select from
We got it for our clients when it was in beta around a month ago, legit game changer
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#ugccreatorsneeded
Need 1 or 2 more creators for
@redmooseusa
who are creative and down to use the product in a unique way. The crazier, the better.
Shoot me a DM if you're interested. First come first serve, trying to finalize this by tonight.
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Hosted a 2.5 hour livestream for
@drinkbrez
and the
#1
takeaway is that Live is an insanely effective community building tool.
I personally hosted and definitely learned a lot.
- $600 GMV (No Ads)
- 74.4k Impressions
- 8.3% CTR
- A lot of repeat customers
- 30 new followers
First look at our live studio🔥
It's pretty scrappy but I love it!
Will go live in the next few hours with the goal of selling $500 with these changes:
1. Do 5-10 product giveaways
2. Offer an additional $5 flash sale for Live only
3. A lot of energy and conversation
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TikTok shop is broken
They're boosting engagement on almost all videos that use TikTok shop
Been going through hundreds of accounts that usually get low engagement. As soon as they make a video with TikTok shop, engagement skyrockets
Look below
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It finally happened, TikTok is cracking down on affiliate messaging automation tools (Bots)
Brands are now restricted on how many creators they can reach out to based on their weekly GMV
If you sell less than $1,500/week ($6k/month), the affiliate outreach bots are useless
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Starting today, I'm going live on Spaces for 30 minutes every day to answer all of your questions about TikTok Shop!
The first one will be Wednesday, July 3rd at 4 pm PST
Excited to get to know everyone more :)
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100% accurate advice
NEVER repost content on TikTok, especially other affiliate creator videos
TikTok is extremely good at detecting duplicate content and they will hit your account with reach limits- meaning your videos will be shown to basically no one
If you have good
@SAMHABIBI_
@drjonathansnow
@AaronJNosbisch
@drinkbrez
@tiktok_us
There's also the issue of any content you get usage rights for and upload the raw onto TTAM being flagged for reposted content
We were pretty explicitly warned by reps not to do this because they constantly see ad accounts banned for it
Curious if you've heard the same
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GMV Max is one of the best automation tools TikTok Shop has made. Im starting to love it
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2. Baby and Maternity Products
No breast pumps, maternity equipment, maternity vitamins and supplements, or baby vitamins and supplements
Not a fan of this because there is a very large population of moms on TikTok who are ready to spend money on products that relate to them.
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Huge personal update:
Moved into our first office! Going to call this place home for at least the next few months
Dividing up the space into 3 corners:
- Work
- TTS Live studio
- Chill zone (
@yukik_01
👀)
HMU if yall are ever in LA or want to send us some office goodies 🤣
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2 reasons why
@USPS
is about to lose hundreds of millions of dollars because of the new Fulfilled by TikTok (FBT) program
1. Fulfillment
TikTok Shop requires 2-day fulfillment and tracking information needs to be updated immediately.
USPS has an extremely outdated model and
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Launching
@tryspotlight_
with
@sodell244
and
@_jaeholee_
& we will change the influencer marketing game for D2C brands.
Building in public, so follow along to see:
-Going from $0-$10k in revenue in 30 days
-Daily updates on Twitter
-Dropping out when we hit $250k MRR
More 👇
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Punching myself
This creator just sold over $1 MILLION US DOLLARS
We will be going extremely aggressive with Live for the rest of June
Social commerce is here
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TikTok Shop dashboards are confusing to navigate so here's how you can find all affiliates videos that were posted:
Seller Center -> Analytics -> live & video -> Details (under video) -> choose affiliate accounts -> sort them by whatever metric you like
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Its finally time. Trying out TikTok Live Ads for the first time with
@daniellgoldstei
tomorrow. Setting spend at $500 to start and get familiar with the UI.
Join us for Brez Sober Happy Hour at 2 pm EST and test your luck for some free Brez cans!
Will report results here after
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What a legendary week for
@drinkbrez
on TikTok Shop
#2
in the Food and Beverage category only 2 weeks after we got the account back
Our current high level winning strategy:
- A lot of high-quality affiliates (shoutout
@daniellgoldstei
)
- Double down on winners with Spark Ads
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A lot of agencies and brands take a purely transactional approach to working with creators on TikTok Shop, but not us
When one of our creators got a violation on
@drinkbrez
, we pulled every string possible to help
If you're a creator or brand struggling with violations, hmu
Well now I got a violation for promoting a product that “might violate platform guidelines” (
@drinkbrez
- it doesn’t - I made sure to follow their content guidelines) & my account is at 18/24 points so I’m on the brink of losing it.
This is exactly what I’m talking about.
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Had a crazy call with the FBT (Fulfilled by TikTok) team and TikTok is killing it
-0 risk for brands
-Free shipping on cart value >$20
-3 day delivery very soon
-No violation headache
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TikTok Shop SEO Hack
If your product card isn't showing up in search, it's because you need a minimum of 3 different SKUs on your TikTok Shop
If you're a hero product shop, add 2-3 more products like merch, smaller samples, etc so that you can show up on search
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If you want killer high-quality videos like this at under $3 CPM DM me ;)
Organic TikTok is where it's at fellas!
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Lots of new friends this week!
Here’s summary of what you need for TikTok Shop:
1. Affiliates- lots of them
2. Spark ads to boost content
3. Customer service to turn buyers to long term customers
4. Build branded account for social proof
5. Aggressive discounts to start
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Shipping incentives on TikTok Shop are drying out. Fulfilled by TikTok (FBT) is changing on August 24th and here's everything you need to know:
Current Incentives:
- Seller-fulfilled orders: TikTok covers the entire shipping cost for orders over $30.
- FBT: TikTok covers all
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Feeling absolutely blessed🔥
We've been working on TikTik Shop since the day it launched in the US. It has taken us months of testing different strategies and a lot of uphill battles to get here.
Having a beast like
@AaronJNosbisch
and the rest of the BRĒZ team on our side has
This is cool -
@drinkbrez
is now ranked
#10
in TikTok Shop for beverages - right behind the cool dudes at
@enjoyjavy
🍻
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Let me tell you why
@dan_mccormick
hired a college dropout (soon-to-be) instead of a $10k+ agency.
So 4 days ago, we launched TikTok shop for
@trycreate_co
and orders were coming in.
But if you’ve tried TikTok shop before, you know the one thing that sucks is their fulfillment.
Took a flier on Sam (rising senior at USC) to run TikTok for me. He’s an up&coming killa.
Help him out and send this to your fav UGC creators/anyone that’s creative and wants to make $.
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This one blew my mind
4. Body and Mental Wellness Products
No products linked to the pursuit of idealized body shapes.
What does this mean?
So you can't sell any weight gain or muscle gain products because they are "typically used for pursuing specific body aesthetics."
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One of the biggest challenges with influencer marketing and
#ugccommunity
is communication. So, we're launching our private Discord today!
We're building a community of extremely high-quality creators with insane recourses.
Only creators who work with us will be invited.
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Been going to the gym 6x week.
45 min-1 hour / day no matter what.
Really helping me stay focused throughout the day and feel better.
Special shout-out to
@damccormick13
and creatine gummies from
@trycreate_co
Taste insane and been giving me the energy and recovery I need.
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#ugccreatorsneeded
monthly retainer
Looking for ~5
#ugccreators
to make 1 video a day. Will be posted on the brand's TikTok account
Monthly retainer + 20% affiliate on TT shop sales + running spark ads on videos to boost engagement
Fill out the form & comment & RT for a $50
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Here's some good TikTok Shop news for you on this sweet 4th of July🇺🇸
There is a $100 Promote coupon for the upcoming deals for your day (June 9-11)
Promote is a feature in the TikTok App and you can use it to boost your videos and account (see attached)
Enjoy the night!
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It's harder to go viral on TikTok Shop than get into Harvard. Why?
Was doing an audit of some of our bigger accounts and had an interesting observation.
For around every 500 affiliate videos, 5-10 were driving a majority of the sales (~1%).
A lot of these creators have
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Game changer 🫡
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I stopped by my internship office from last summer and it's crazy how the influencer marketing game has changed so much in less than a year because of TikTok Shop.
I used to work at my internship from 9-5 and then meet up with
@_jaeholee_
from 5-10 almost every single day to
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Going to Berkeley for the weekend to lock in with the co-founder
@_jaeholee_
Launching some super exciting stuff for TikTok Shop on Monday
(Need to lock in so I can stop flying Spirit🤣)
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3. Various Food Products
No more perishable food items or homemade food products like freeze-dried candies
There were so many homemade brands that were printing cash with freeze-dried candy
Over 40k units sold, now all gone...
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Quick update for all
#ugccreators
who follow me!
We got 500+ submissions for this opportunity and I went through every single submission. But unfortunately, we can't work with everyone JUST YET. We have 4 more brands and are constantly working with new amazing companies who will
Attention UGC creators.
We're working with
@trycreate_co
and need a lot of
#ugccreators
who are interested in long-term TikTok paid partnership.
Fill out the form below & FOLLOW ME if you're interested!
#ugcopportunity
#ugccreatorneeded
#ugccommunity
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Babe wake up, new TikTok Shop Policy Updates just dropped and some sellers are going to get kicked off. Here are the changes:
1. Item replacement
2. International drop-shipping
Item replacement:
- Customers can now select an item replacement when making a return and refund
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The biggest TikTok shop event of the year is here and you have less than 30 days to prepare
TikTok is literally giving customers 50% off coupons so that they can try YOUR products. This is for their BFCM campaign between Oct 27th - Dec 1st
Here's everything you need to know: 👇
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How to not get scammed on TikTok Shop:
We’re one of the few dozen official TikTok Shop Partner agencies in the US and see so many “gurus” offering one time services for $10k+
TikTok shop is evolving literally every day
If anyone offers a one-time miracle solution be skeptical
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First look at our live studio🔥
It's pretty scrappy but I love it!
Will go live in the next few hours with the goal of selling $500 with these changes:
1. Do 5-10 product giveaways
2. Offer an additional $5 flash sale for Live only
3. A lot of energy and conversation
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If you're a D2C founder and want to go viral on TikTok, shoot me a DM!
Talking with a lot of brands and can only take 2-3 more brands for the next couple of weeks. Let's chat!
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Landing after a flight and turning off airplane mode to 0 text message is a different feeling😭
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There are so many other interesting things about TikTok shop that I will be investigating and reporting
Drop a follow and RT if you want to stay up to date ⚡️
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Flying to Berkeley for the
@SkyDeck_Cal
orientation.
Excited to see the rest of the cohort in person
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Negative reviews could kill your TikTok Shop
1. Consumers are already skeptical about spending money on TikTok Shop and negative reviews only increase their fear
2. Products with more than 20 orders and more than 5 negative reviews have to maintain a negative review rate below
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In NYC for the weekend!
Who’s in the city and wants to grab coffee and talk TTS🫡
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7. Beauty Products
You can't sell any beauty products that claim to have medical applications but are not verified by the FDA.
There were a lot of "homemade remedies" floating around TikTok that honestly looked kind of sketchy so this should take care of that.
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@mrsharma
They have a different set of guidelines for ads under the "TikTok Advertising Policies: Industry Entry - North America."
They seem to be more lenient on ads but similarly no ads for Alchohol, financial services, weight loss products, cosmetic procedures, and a few others
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Week old news but starting April 1 TikTok Shop has increased platform fee to 6% and will rise again to 8% in July
Sellers now need to consider:
- Affiliate commission (10-20%)
- Potential product discounts (10-20%)
- Platform fee (6%)
Still pretty low compared to other
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As of June 11th, TikTok shifted their fulfillment requirement to 2 business days and they're not playing around. Get in touch with your 3PLs and make sure you have a system to fulfill TTS orders ASAP.
These are the 3 KPIs you need to keep in mind so you don't get violation
Here's the cost breakdown on FBT (Fulfilled by TikTok) and shipping incentives:
1. Delivery:
Free when products are sent palletized or when products are small parcels. Need to look into what this means lol
2. Storage:
Free for the first 90 days. Charge fee per Cubic Feet after.
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I'm not going to say too much but TikTok Shop has A LOT of exclusive incentives for brands once you start generating 6-figures in GMV
If you're an established brand outside of TikTok and are just launching on TikTok Shop, I can help you skip the line; let me know!
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Selling out of product on TikTok Shop has to be one of the most insane bitter-sweet feelings
A few of our organic videos performed extremely well in the past few days & we sold out as of 12 pm PST today
Leaving $$$ on the table hurts but it feels great to see clients winning
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It's been such a great week! Finalized deals with 3 new clients and have a lot of amazing
#UGCcreator
ready to go.
It's getting more challenging to simultaneously manage all of the creators and the brands. Currently building a streamlined process to finalize onboarding.
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Great day today!
Current stats:
- Had a great client call this morning that we're super excited about
- Have 2 active paying customers
- One of our clients doubled their ad-spend
- Finalized website and pitch deck
We're taking 2-3 more brands this month. Who wants to scale?
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Trying a new organic TikTok strategy that will hopefully change the game. Talking sub $1 CPM and high conversion rates.
Can't lie, been nervous the past few days but everything is ready to go now. Have super strong creators and will see results in the next 2 weeks. Stay tuned⚡️
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Man, Australians really know how to make coffee. I wish we had more Australian cafes in LA
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We started Spotlight because we knew people go on TikTok to watch TikToks not ads
That's why we create the best on-brand product integration videos
Shoutout
@TaylorSicard
for recognizing our work &
@redmooseusa
in the wild!
Can't wait to help more brands go viral on TikTok⚡️
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Dont look at average views when choosing TikTok Shop affiliates- they will almost always be ~200-300
Why?
A lot of these affiliates post 4-5 videos/day so the avg drops
Look at fulfillment rate, GMV, and most importantly "vibe" and if they're coachable
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Got some DJ equipment from
@guitarcenter
a few weeks ago and they constantly call me to check in and see if I need anything else.
Have never experienced this type of customer service before.
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Happy 4th of July🦅🇺🇸
These
@Masa_Chips
… gas ⛽️
@reallytanman
really got something big cooking
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🚨Prime Day is coming to TikTok Shop (Deals for You Day) and you have less than 30 hours to register your products
Everyone can register for the basic 20% TikTok Shop-funded coupon. Depending on your scale, they have more discounts under "Exclusive Innvites"
The discounts
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I turned 22 today and this was my first year in e-commerce.
Some reflections on my experience:
1. The community
The people are what make e-com so special. I can confidently say I have met some of the most amazing people in this community and I'm super grateful for all of them.
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Studying the different factors that viral videos have in common is so interesting. It’s hard to find patterns that I can describe with words, but there’s just something about the “vibe” of the video that makes me go, “yeh it makes sense why this video is viral.”
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We've spent ~$100k on GMV Max, and here's why media buyers will not lose their jobs... yet:
For those of you who don't know, GMV Max is a new TikTok Shop project that automates media buying. All you need to do is set an ROI, feed it with Spark Codes, and it will test all the
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1. Adult Products
You cant sell any products designed for explicit s*xual activity
This makes sense since a lot their users are underage, and they probably want to keep it "family friendly"
GG
@oliver__b1
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Schedule for the past few days:
- 9-10 am wake up (Ik its kind of late)
- work till 7 pm
- pickleball till 12 am (who wants the smoke)
Been wanting to start vlogging on TikTok again but it's so hard to get myself to start. I think it could be fun & good way to preserve memories.
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What's one of the biggest problems with influencer marketing?
Communicating with creators
We currently work with 50+ influencers and communicating through email has become painful
Solution: 👇
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Not having a big marketing budget has been a blessing in disguise. It has forced us to make every dollar count, and continuously refine and build strategies that actually work.
Being scrappy and treating the client's money as if it was our own, has prevented us from burning cash
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The most up-to-date guide on what you need to succeed on TikTok Shop in 2024
1. A lot of affiliates
2. Strong brand account to create social proof
3. Retargeting through Spark Ads
4. Time and not giving up after 1-2 months
More detail below🧵
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Creating a strong community of motivated and high-quality creators is the dream! Shoutout
@momiugc
and all of the other amazing creators who are currently working with us!
Can't wait to grow this family⚡️
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GMV Max only works if you have more than $1500 weekly GMV for the product
We tried it for products that had lower sales and it doesn't work which is a bit disappointing
Has anyone seen different results?
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TikTok shop updates:
My FYP is basically filled with shop-related videos and they all have one thing in common
Very low number of sales compared to engagement
Videos with 100k+ likes but only a few sales
Why?
I think people are still not used to shopping directly on TikTok.
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TikTok shop just killed one of their biggest brands
Beast Bites was taken down for violating their "Body and Mental Wellness" guidelines which prohibit the sales of any "muscle gaining" supplements
They had sold over 6k units and were making a big push on TikTok shop
I doubt
This one blew my mind
4. Body and Mental Wellness Products
No products linked to the pursuit of idealized body shapes.
What does this mean?
So you can't sell any weight gain or muscle gain products because they are "typically used for pursuing specific body aesthetics."
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After hundreds of emails,
@sodell244
and the team at Tenzo gave us a shot. We drove to their office and sent a corny cold email + a selfie from their lobby. It worked!
(I spelled Steve's name wrong on accident which turned out to grab his attention lol)
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Beware of affiliate grifters that could be costing you thousands of dollars in product cost
If your product has different quantity SKUs, pay attention to your sample requests
In the screenshot below, the creator requested a 48-pack of
@drinkbrez
valued at $250 (I get it they
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