Numinal
@NuminalAgency
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Digital marketing & media agency based in LA. We specialize in marketing & NFT strategies for professional athletes and brands. Agency of @xanderschauffele 🥇
Los Angeles
Joined August 2021
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💡 Great interview with our Co-Founder discussing how important it is for athletes to build their personal brands.
#collegeathlete
#proathlete
#personalbranding
It was great to be featured on
@ControlNiche
to discuss how my agency
@NuminalAgency
helps athletes develop their brands and increase marketability 💡
📹 Full video here -->
#athletes
#personalbranding
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🔥Justin Rose will be joining the Sky Sports team for commentary of
@TOURChamp
this weekend
#TourChampionship
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Some of our favorite shots from this season, plus some! Next up for
@XSchauffele
are
@FedExChamp
@BMWOpen23
and
@PGATOUR
championship. Let's go X!
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Must-watch ✅
#PGA
#theopen2024
Wednesday,
@XSchauffele
joins
@SportsCenter
following his
@TheOpen
win this past weekend
Schauffele will discuss his 2nd major title of 2024, how he overcame weather at Royal Troon & recaps his post-win celebration with
@MattBarrie
⛳️ 2p ET | ESPN
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The 2022 PIP pool has increased to $100m and has doubled its reach from 10 players to 20 players
What is the PIP? you might ask:
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Gonna start a new career as a pro-gamer playing
@EASPORTSPGATOUR
🎮
Watch the full video ⬇️
#EAPGATOUR
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Let’s do this
@XSchauffele
🇺🇸🇺🇸🇺🇸
🚨XANDER SCHAUFFELE WILL AUTO QUALIFY FOR TEAM USA AT THE 2023 RYDER CUP AT MARCO SIMONE GOLF AND COUNTRY CLUB.
HE EARNS JUST ENOUGH POINTS AT THE BMW CHAMPIONSHIP TO MOVE INTO THE 6TH SPOT FOR ZACH JOHNSON's TEAM IN ROME. 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸
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Founder of Numinal Agency Nicolas Ullah was recently featured in the Leverage for Growth Podcast with Jesse P. Gilmore, PMP, PMI-ACP
Discussing Numinal story and how it's become more important than ever for athletes to build a personal brand.
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.
@adidasoriginals
is launching a platform to create metaverse avatars for fans based on their personalities and preferences for the brand's latest Ozworld shoe.
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A personal brand is another skill set in an athlete's game.
By building a strong brand that reflects their unique qualities and skills, athletes can:
1. Attract more sponsors
2. Stand out from peers
3. Grow Fanbase
4. Career Longevity
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Vanity metrics can hinder progress.
In today's era of social media, athletes have more opportunities than ever before to promote their personal brand.
However, it's important to concentrate on key performance indicators (KPIs) rather than vanity metrics.
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Big opportunity for players to align with this and control the narrative for their own NFTs
#NFT
#NFTCommunity
#NFTdrop
MLS is launching NFTs for all of its clubs and players, in partnership with Sorare. The blockchain fantasy gaming company sees the formula translating to other sports as well
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A marketable brand can attract more opportunities than ever nowadays
Here are 5 ways athletes can use their personal brand to attract more sponsorships:
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This is what growing the game looks like. 💰
#ladiesgolf
Some amazing news we have to share!!
This year, we have raised The Rose Ladies Open prize fund to a LetAccess leading €85,000
A massive thank you to our sponsors for the support in making this happen!
@RandA
@bmwgolfsport
@PINGTourEurope
@EuroselectGolf
@JustinRose99
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Roger Federer's reputation in the sport of tennis has earned him the title of having the "second-best worldwide reputation of any public figure".
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More athletes are taking a swing into the gaming world
Xander recently collaborated with EA sports
Here are 5 ways the gaming industry can help boost athlete's brands:
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If you want more content on how athletes can leverage their brand:
1. Follow us
@NuminalAgency
2. Rt, like and comment on the original tweet
Thanks for reading!
A marketable brand can attract more opportunities than ever nowadays
Here are 5 ways athletes can use their personal brand to attract more sponsorships:
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excellent selfie timing by
@JustinRose99
So close to being part of Justin Timberlake's next movie & song about this hole-in-one. How well did I time this selfie with
@jtimberlake
?
#ATTProAm
@attproam
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David Beckham is one of the most well-known people in the world.
His fame extends beyond the sport of football.
Here is why:
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Excellent, wide-ranging interview by
@RickShielsPGA
with
@justinrose
covering various topics and the stages of Justin's career, including:
⛳️His fast rise to stardom at the Open Championship in 98, the expectations that came with it, and going from "Justinvite" 😂 to winning a
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If you are a young athlete looking for sponsorship advice that can help positively position your brand.
Book a free consultation with us
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A personal brand is your next biggest asset.
Athletes must prioritize their personal brand as it is a crucial aspect of their career.
A strong personal brand helps athletes attract more endorsements
and foster those personal connections built with your fans
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It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.
#personalbranding
[Warren Buffet]
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If you watched ‘Full Swing’ you will appreciate this
#fullswingnetflix
Xander Schauffele is wearing olive pants and a white shirt while playing with Collin Morikawa.
That can't be a coincidence
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Social media can help foster the relationship between athletes and fans now more than ever.
Here are 9 ways athletes can use social media to improve fan engagement:
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Heading for that number 1 slot
@XSchauffele
🔥
For the first time in 224 days, Xander Schauffele has moved in the Official World Golf Ranking.
Now up to 5th in the world, only trailing Scottie Scheffler, Rory McIlroy, Jon Rahm and Viktor Hovland.
One step closer to the summit of golf.
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Rory McIlroy Docked $3M by PGA Tour for Withdrawing from RBC Heritage via
@BleacherReport
#PGATour
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Here are 5 KPIs athletes should know about on social media before they post:
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An athlete's social media presence can do more than just attract fans, it can attract sponsors.
In today's world, having a social media presence has become a crucial factor for athletes who are looking to attract sponsors.
With the ever-increasing popularity of social media
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Angel Reese recently signed one of the biggest NIL deals.
cementing her position as one of the most marketable young women in sports.
Learn how:
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A personal brand can not be developed overnight
It's a long-term strategy that requires consistent efforts
An athlete's brand should reflect their personality and must be consistent in all areas
that position them in the marketplace
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Last week's super exciting project featuring
@XSchauffele
+
@ValtteriBottas
+
@Hyland
#athletebranding
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🥇🥇🥇
It's Early Commitment Week at the
#ValsparChamp
! Tune in daily to catch the latest additions to our 2024 field ⛳
We're teeing-off this exciting week with Olympic Gold Medalist 🥇 & 7x PGA TOUR winner 🏆
@XSchauffele
!
Grab your tickets TODAY:
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If you want more content on how athletes can leverage their brand:
1. Follow us
@NuminalAgency
2. Rt, like and comment on the original tweet
Thanks for reading!
This framework has the ability to preserve athletes' reputations.
Here are 5 ways for athletes to apply the MECE framework to their reputation-building strategy:
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2. Target Audience
Posting content that attracts your ideal target audience
For example, a marathon runner who wants to increase visibility
will target athletes and people who enjoy running
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1. Clear goal
Define what your goal is
It could be to be more noticeable so that you can sign better deals
Or you would like to begin selling your products
Understanding what your goal is
will help you think about what content to share
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If you want more content on how athletes can leverage their brand on social media:
1. Follow us
@NuminalAgency
2. Rt, like and comment on the original tweet
Thanks for reading!
without a clear social media strategy athletes can risk damaging their reputation within a few seconds
Here are 5 things to consider when developing your social media strategy as an athlete:
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Don't sign your career away
Every young athlete needs to understand the value of sponsorship
Not only does it provide financial support
but it also opens doors for new opportunities and helps build a solid reputation
The right sponsors can take your career to the next level
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5. A team
As an athlete, it may be challenging to manage your social media personally
A branding agency can support you and market you around your goal
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💯excellent record for X
#WMPhoenixOpen
It is officially WM Phoenix Open week! 🏜️🏜️🏜️
Xander Schauffele heads to Arizona looking to build off a couple awesome weeks in Southern California, in a great field this week at TPC Scottsdale.
T17-T10-T16-T2-T3 in his 5 trips here, possibly his best course on tour. Let's go!
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if you want more content on how athletes can leverage their personal brand:
1. follow us
@NuminalAgency
2. RT, like and comment on the original tweet
thanks for reading!
Here are 5 KPIs athletes should know about on social media before they post:
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Must read for pro & college athletes that are looking to use their status as influencers. 🔥
#InfluencerMarketing
#personalbranding
As a professional or college athlete, you are uniquely positioned to become a successful influencer.
Here are 7 tips for positioning yourself for maximum success:
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Excellent report about the incredible bond between Olympic gold medallist
@XSchauffele
and his dad Stefan. Really an inspiring journey of love, support, and overcoming obstacles along the way. Just launched on YouTube
#PGATour
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if you want more content on how athletes can leverage their personal brand:
1. follow us
@NuminalAgency
2. RT, like and comment on the original tweet
thanks for reading!
Most well-known athletes will credit their success in the sport to their skillset.
But, also their brand image.
Here is why a personal brand is so valuable to athletes:
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It’s hard to find a team that hasn’t been the victim of a hacked Twitter account, signalling the need for more security when it comes to log-ins.
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Student-athletes can now make money from their brand image.
Here are 5 ways student-athletes can attract nil opportunities using social media:
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This framework has the ability to preserve athletes' reputations.
Here are 5 ways for athletes to apply the MECE framework to their reputation-building strategy:
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@Sportico
This is huge! 🙌
Great teams deserve the right infrastructure around them to succeed further
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Make your next post go viral.
Here are 6 ways athletes can go viral on social media:
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Personal branding is about managing your name - even if you don’t own a business - in a world full of misinformation, disinformation, and semi-permanent Google records.
#personalbranding
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That's a wrap!
If you enjoyed this thread:
1. Follow
@NuminalAgency
for more of these
2. RT the tweet below to share this thread with your audience
Athletes know that their reputation is just as important as their performance on the field.
here are 6 factors that can affect an athlete's public perception and reputation:
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Giannis understands the power of social media for athlete branding better than most
And here is why:
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High school and college athletes can now profit from their name, image, and likeness (NIL) which means creating a personal brand holds much more weight now than it ever has before
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It is crucial for athletes to carefully consider their public relations efforts and ensure that they align with their values and the image they want to project to the public.
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4. Unique selling point
USPs are very different among athletes
Some focus on their success
while others focus on their talents outside of the sport
But, they should follow a consistent content display that resonates with your audience
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Athletes have become the new influencers of today.
Here is why athlete and brand relation is so important:
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Athletes know that their reputation is just as important as their performance on the field.
here are 6 factors that can affect an athlete's public perception and reputation:
1
1
2
without a clear social media strategy athletes can risk damaging their reputation within a few seconds
Here are 5 things to consider when developing your social media strategy as an athlete:
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As an athlete, your online presence can make or break your career.
Here are 5 ways athletes can protect their brand image online:
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Influencers are another part of an athlete's game in establishing a social following
forming a relationship with an influencer can help athletes to reach
out to a wider audience that they may not have been able to reach otherwise
This can help boost their visibility
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Can't wait to see
@TigerWoods
out there. It will be interesting to analyze the media value and impact on the
#playerimpactprogram
.
#pip
#Masters
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5. Fan engagement
Athletes can use social media to engage directly with fans and indirectly influence their purchasing decisions
Sponsors may assess the impact of engagement between fans and athletes
as a metric to measure an athlete's potential sponsor appeal
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5. Strategy
Continuously evaluate and adjust your strategy
Reputation building is an ongoing process,
So regularly reviewing and revising your approach based on feedback and results is essential.
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Athletes' reputations are at risk every day when they are online
The consequences for athletes are much higher than the majority of people
A simple post or comment that does not align with brand values can be costly
that's why online reputation management matters
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I just RSVP'd to
@levelingnft
Live event in Austin, TX on April 27th! Can't wait to see the community
@ericosiu
and team pull together! via
@PREMINT_NFT
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3. Platforms to reach the Audience
Consider which platforms would be best effective for you
to be on and reach your ideal audience
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🔥🔥🔥
I had a great conversation with
@BrianLofrumento
about how creating a strong brand for athletes will impact the earning potential of athletes during AND after their active careers.
▶ Follow
@NuminalAgency
for more
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Antetokounmpo recognised he had a special opportunity
and platform to further grow his brand by engaging fans live in the moment
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Wow. It's about to get ugly for Barcelona. The mismanaging of funds/debt and now this...
A former match official has told police how he understood that FC Barcelona paid the ex-vice president of the Referees Committee "to get sporting benefits".
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What a performance. Long overdue! ⛳️
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@ForbesSports
New billionaires coming into the space of sport ownership
They recognise that it’s a great asset
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Another one bites the dust.
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3. Media Mentions
The program tracks media mentions
In other words, how often are players the subjects of news articles?
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Athlete and influencer partnerships can elevate an athlete's social media presence to an entirely new level when executed properly.
Here are 5 tips athletes should consider when choosing influencers to work with for their brand:
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If you are an athlete, activating the gaming community should be on your list of priorities. See below why. 💯💯💯
Are you an athlete at any level? 🏅
Then you must pay attention to the growing importance of activating the gaming community.
It's not just about social media anymore. The potential within emerging Web3 technologies and behaviors is massive. Let's dive in! (10 tips)
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The two sides can help each other get what they want when they have the technology to make content exchange easy.
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A shot clock coming to golf? Can't wait to see this. ⏰
𝗧𝗚𝗟 𝗚𝗘𝗧𝗦 𝗔 𝗦𝗛𝗢𝗧 𝗖𝗟𝗢𝗖𝗞
We’re taking a nod from some of our other favorite sports and bringing a shot clock, timeouts, and a referee to TGL. Learn more ⬇️
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