LAURENT PERRYON
@Laurentperryon
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Last Seen Profiles
Launched this brand 6 days ago, ripping $12k days.
In house manufacturing & fulfillment
I build real shit
I don’t dropship shit 😂
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5 day run, we just getting started.
6 figure days or nothin.
Back to work.
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Looking for a UGC creator with a quick turn around time.
Fashion Niche
Preferably located in the US/CA.
#UGCcreator
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Pallets being delivered daily.
Teams being built.
Dialed in.
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Warehouse spot located
One phone call, lease signed same day.
Takeover
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Most startup clothing brands stress about getting a perfect sample when working with overseas manufacturers.
These 3 pages are a MUST to include in your Tech-Packs
- First design concept with mock-up including reference photos
- Measurement Details
- Size Tag Details
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If you’re really paying attention to ROAS especially on platform you’re a dork.
I only care about real business metrics.
What NCCPA do we need to be at & how can we increase the LTV of our customers journeys, this requires a fully built out product line.
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1 Campaign
1 Adset
Banger creatives (mostly static images)
Been selling out inventory way too fast and can’t even scale.
10x the pos and 10x the ops all 2024.
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My tiktok ads strat is lethal.
I’m taking over 2023
In house fulfillment = 🔥 Customer experience, higher margin + cheaper COGs
Able to ship with custom mailers of the brand logo + add custom QR code cards with 10% off your next purchase = Increases LTV
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if you cannot focus it’s because you are not under enough pressure
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All these agency dorks beefing with grown men about campaign structures lol.
Your creative will do the heavy lifting, fuck a media buying strategy… it doesn’t exist in 2024.
Build real shit.
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I’ll never understand why successful founders of apparel brands will wear designer over wearing their own brand. I haven’t bought a single piece of clothing from another brand since High School, if the founder doesn’t believe in it why should anyone else?
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@JohnChen_DETA
Hand delivered product to one of our customers recently, he drove from atlanta to tampa just to come pick up a pair of sweats he ordered from us. Gave him 5 other extra pieces for 100% free just for showing love and supporting. Everyone talks about brand but this is REAL 📈
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Cut the middleman out
Cut the middleman out
Cut the middleman out
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I hate the word side hustle, it’s either all in or nothing. Half ass shit you’ll get half ass results.
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We’re in it for the long term and have been since day 1.
We absolutely OBSESS over our customers, PSM, reducing cash conversion cycle and CAC to LTV ratio.
It’s about building brand equity not some gimmicky drop shipping cash grab.
Build real businesses.
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I’ve had customers DM me to tell me they copped my drop over paying their bills.
But this one is definitely a first 😭
Build a brand this strong. LOL
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Day 1 New Brand
$230 adspend
$120 profit
1.75 ROAS after PP fees & COGs
20% Margin
Need more margin to scale so i’m adjusting pricing structure a bit, adding post purchase upsells & cart drawer upsells. Looking to add about $10-15 of margin for more space as well as
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Everyone wants to start a clothing brand and they end up making the most basic shit because they’re all un original. I literally am creating ART PIECES this shit could be hung in a museum, everyone makes clothes I make PIECES
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Nobody out here building influencer brands like Arclyfe.
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@nkecom
Been saying this for years, all these organic clothing brand kids have no idea what they’re doing because they have no ecom experience. They will be stuck for years trying to organically grow while we just ripping 5 fig days on autopilot with solid a few creatives and stock lol
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Stay away from brokies who say this stupid ass shit or it will keep you just as poor as them 🚩🚩🚩
1. I can’t that’s way too expensive
2. That’s a lot of money
3. I wish I could afford that
4. I don’t get paid til next Friday
5. “Spends hours looking for cheaper alternatives
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I want to build the first AI based fully automated e-commerce saas. Instead of dealing with VA’s to automate your ecom brand just pay $899/Month for an entire automated service that’ll edit content/creatives, run & manage ads on TT, FB, Google, Pinterest. This shit would go crazy
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The people that say building an apparel brand is difficult or competitive is just because they have no clue how to build brand & a great product.
Create a sustainable cash flowing ecosystem leveraging meta & other ad platforms, retain customers, focus on experience & 🔁
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The rappers/producers I listened to in high school are now dm’ing me for pieces from my brand 3 years later 🔄
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the “Lifestyle Brand” term gets thrown around loosely nowadays. To me it’s truly a vertically integrated product line that aligns directly with your customer avatars life in every aspect possible, in a way where your brand becomes apart of every activity they do on a daily basis.
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If your clothing brand isn’t hitting 50-100k months consistently you are just lacking implementation.
No need to order stock before a drop.
- Create/Order Sample
- Get an influencer look book shot
- 2 week hype up lead gen ad campaigns (FB, TT)
- Launch preorder
- PRINT 💸
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Brand owners TAP IN 📈
3D designs, Merch Design, Sites w/ 3D Elements or Photoshop
Let’s work 🤝
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17% RCR on our SMS drop today.
Small wins add up!
We normally try to scale brands as quick as possible but we’re taking our time with this one.
Focusing on creating an amazing customer experience.
Build an amazing brand & let the profits follow.
#arclyfe
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@eduardbeschea
Why use interests in an ABO which is an uncontrolled environment when you can let the creatives and FB do the targeting in a controlled CBO?
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how to absolutely dominate a niche bringing you life changing opportunities to make money, gain partnerships and build your personal brand all at the same time
this is a networking game 🌎
A 🧵
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Why are these clothing brand owners flexing spending no money on ads? Bro you did 5 figs in revenue last month
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I remember building custom product brands in 2014 with the only traffic source being instagram organic & used hashtags to grow the page
The game was fun back then & still is
Now you hear everyone and their mom talking about “internet money” this a lifestyle not a side hustle💀
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Listening to Rob Dyrdek talk about merchandise, branding and building companies makes me feel so nostalgic. Used to binge fantasy factory, skated for years, fell in love with skate brands and product. Truly where my drive comes to create the greatest brand in the world.
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When building brand, do not strive to be something to anyone, position the brand to be EVERYTHING to somebody.
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Looking for Male UGC creators for a Fashion Brand
Need quick turn around time
US/CA preferably
Comment similar previous work
#UGCcreator
#ugccommunity
#ugccreators
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Hitting some solid ROAS’s off low spend on FB ads recently for my clothing brands, liking it a bit more than TT right now.
Very consistent, easy to scale, builds IG out & grows my email/sms list. I’ll use that list for future drops & segment accordingly.
Only running pics &
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Waiting for the clowns to say some stupid shit like “bUt aRent yoU loOsiNg mOneY oN fiRsT oRdeR”
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@EliteVenture_UK
@lukebelmar
So brand it? Literally every “brand” in the market place IS “dropshipping” they’re getting white labeled inventory at a cheap COGs and constructing their offer and value by creating an ecosystem & branded customer experience which builds loyal long term customers
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@samjones_ugc
But how does your UGC perform? Why would I pay $150+ for videos that can’t even perform. Get ad metric screenshots from clients you have that are currently running ads with your content. That is the real determining factor if your content is worth the price you’re asking.
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@ShimeckiA
@theandreboso
Agreed, it’s the quick dropshipping pump and dump mindset that everyone’s stuck in. I build shit and go all in on day 1 no other way to do it imo, and if you’re not confident in your ability to build the brand then you’re just not good lol
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@coltybrah
Alien workshop, Plan B, World Industries type era. So nostalgic for me came up watching fantasy factory getting inspired to build meaningful brands. DTC space nowadays have no fuckin clue SMH
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@williamkast_
We do this as well, 3 different hook variations of the same creative using DCT & let meta spend on best creative. To scale and expand off the permutation however we’ve now been recording new clips with that winning hook with different subjects in the creative which we split test
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@GlitchCEO
they look at you like your stupid asf till u in a Maybach , then they ask u how u did it 🤣🤣
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@JoseDaniel__92
@StraightLineAd
Not necessarily. You’d be surprised, IYKYK just gotta finesse the system $$ talk
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You know you’re addicted to building your brand when your nights are 3-4 AM tweaking off the caffeine talking to 5 suppliers at once 😂
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Stop being driven by reward, stop being driven by outcome. JUST WORK. And if you don’t get what you thought you were going to get, show up and still continue to work. Because along the process what’s more important? What you acquired? Or who you become?
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@oliver__b1
Same here ran up custom products in 2015-16 on etsy and crushed it, was my entry to ecom.
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Arclyfe Season One Lounge Sweats Look Book 2022 Feat Junior
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@kobegatsby
This has personally always been my competitive advantage. That spark you get when you think of a new idea, i’ve trained my mind throughout the years to be able to hold that ambition. Nothing worse than lying to yourself saying you’re going to do something then never do it.
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@Spenceduckman
We’ve been handling exchanges and returns directly through ship station recently. Customer emails us for exchange, we create new order, put in their address, label gets created with tracking number & we click email the label to the customer.
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@lukebelmar
strictly outdoor body weight calisthenics. Fuck a gym, no weights needed to get shredded
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@sufianszn
Life changing. Started carnivore from being vegan for a year, 2 weeks in feeling insane
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We focus first on TOF through paid acquisition while measuring a PSM KPI to determine breakeven CPA vs having to be profitable on day 1 (even though we tend to be). This allows us to spend more on acquisition to flood our funnel and retain to then drop new collections.
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