Nick Theriot
@nicktheriot_
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Growth Marketer | Founder Theriot Solutions, LLC | YouTuber | Passionate about human psychology | Boxing 🥊
Lafayette, LA
Joined March 2010
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GPT 4.0 has skyrocketed our Facebook Ad creative output over the last 7 days.
I put all our use cases + high-level advertising prompts on a 2-page resource.
Like RT & Comment “GPT” & I'll send it FOR FREE
(Must be following)
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I tested 100 Facebook Ads to find out which ones convert like crazy 💥
RT & comment= "ads" and I'll DM it to you
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I spent $20m on Facebook Ads in 2023...
...and here is the top 20 winning ads 🤑
As a thank you for all the support this year on Twitter
RT & comment= "show me the ads"
and I'll DM it to you 🙏
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Did over $60,000,000 in revenue with Facebook ads for partners due to these 20 AD ANGLES that use psychological positioning to make people buy. (success in over ten different verticals) You, too, can now get them 👇
Like RT & Comment “ad angles” & I'll send it FOR FREE
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Jan 2023
- owed $20k to Amex
- owed $30k to 2021 taxes
- didn’t even have all the money yet for 2022 taxes
November 2023
- all credit card debt paid off
- all 2022 and 2023 taxes paid
- bought a house lol
Things change, faster than you think
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We spent $10,000,000 last year on Facebook ads & helped three brands explode from 6 to 7-figure months. You can get the 25 ad recipes we used to achieve explosive growth.
Like RT & Comment “ad recipe” & I'll send it FOR FREE
(Must be following
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Guess the creative that scaled 🎲
One spent $10,000
And the other $88
Answer below 👇🏻
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One of Fabletics top ads, it has been on for over 5+ months.
1. Disguised to look like a news article
2. Exgarated the mechanism "sports bra" to give more benefits "acts like a push-up bra"
What do you think of this ad?
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CRACKED IT 🚀🚀🚀
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Last month we spent $607,000 on Facebook Ads and generated over $2,500,000 in revenue for our clients. 🚀 (no audience testing, spending 15 mins a day in ad accounts, and spending all our time creating high converting ads)
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$100 vs $100,000 Facebook Ad Creative Breakdown
Can you spot the differences? 🧵👇
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How we build a Facebook ad from scratch in 2023 from someone who spends $1m+ a month on ads.
Start by researching your competitors, especially on platforms like Amazon.
Pay close attention to the negatives - these are the problems people face with other products in your
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One of these creatives hit CPA at SCALE 🚀
The other didn't.
Take a guess below 👇
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And the car is home 🥵
Last post about it
Now back to ad psychology tweets
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Step By Step Guide To Pumping Out 90 High Confidence Creative Test in 4 Weeks 🤑
Speed up finding new winning ads that SCALE AD ACCOUNTS with this.
RT & comment= "guide"
And I'll DM it to you 🙏
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Client was doing $5k a day
6 months ago
Now he’s doing $90k days lol
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After 8 years of my parents supporting me on this journey, after dropping out of college, I was able to give them a nice little gift.
Got them set up in a 5 star resort in Miami and a chauffeur last night for a 2 star Michelin dinner.
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Watch Ballers, Suits, and Entourage
Take notes on how these guys go above and beyond for their clients without being a doormat
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I'm tired of all these creative gurus, preaching, "just test a new hook" when an ad doesn't perform. There is 20 different reasons why an ad may not perform and I put a SOP together of these 20 that my team uses every month to manage our $1m in ad spend. Who wants a copy?
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How To Target Your Ideal Audience In 2024 With Facebook Ads 👇🧵
(we spent close to $20m this year across our clients on this in 2023)
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We've been able to spend 2x, 5x, and even 10x on ad accounts within 30 days by simply expanding market share. I've compiled five examples of markets that 90% of marketers are missing out on.
Like RT & Comment “market awareness” & I'll send it FOR FREE
(Must be following)
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Just got called a terrible media buyer for consolidating ad account, going broad, and dropping cpa by almost 50% while on pace to spend more than last month.
Client was expecting us to be doing more inside the ad account to scale.
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5 stages of market awareness
1 ad for each level
1 brand
Over $100k+ in ad spend over 30 days 🤑
No one has ever done this. Let's break these creatives down! 🧵
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Facebook Ads for clothing brands that have spent over $150k
👉🏻 Fast paced editing for story / reels placement & keeping people hooked
👉🏻 Elevated environment to make the product seem higher value / quality
👉🏻 Model resonates with ideal customer on who they aspire to be
👉🏻
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Testing a new concept?
My favorite way is always 1 text hook with 3 different visuals.
This particular concept, we're opening up an unaware market and hitting on a hidden fear of germs.
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75 hard for marketers
Do these daily:
- review 1 ad
- write 1 ad
- research x 30 mins
- read a marketing book x 30 mins
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Testing more AI-created ads for clients and soo far the results are better than expected.
Visuals done with Midjourney
Text done with Photoshop
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Spending $450,000 in 30 days on
#facebookads
1. CBO campaign on BROAD
2. Tested new adsets on dynamic to find new winning ads
3. Pulled winning post id's from dynamic ads to our main adset
15 mins a day to manage :)
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11/5/2021 -> 4/5/2022 $1500 daily spend to $11,000+ daily spend. Yes, Facebook Ads is still very profitable ;) What was done? 🧵
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Step 1: Invest half a million dollars ✅
Step 2: Buy super car ✅
Step 3: do it all over again 🔁
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Pulled the trigger on a C8
3LT w Z51 package / peanut butter guts
Comes in Wednesday 😈
McLaren deal fell through.
Going to rock this for 6-12 months to get my loan history up
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Client ad that is crushing
Desire: to look good
Market awareness: product aware
Market sophistication: stage 4 / 5 -> vibe of this client is one of the main things that sells the brand & what opens up that stage 5 market / stage 4 as they also make better clothes than most
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ABO, cbo, cost caps, scale 20% vs. 15%
HOLY NERDGASM
Then you have chad's saying just tossing a winning creative in an account and BOOM
But once you go down the "create creatives that convert" rabbit hole...
everything starts back up again
15 sec video vs. 30 sec, video
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75 hard for marketers
Do these daily:
- review 1 ad
- write 1 ad
- research x 30 mins
- read a marketing book x 30 mins
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Facebook ads in 2023 are really that simple. (we spend $1m a month using this)
1. 1 x CBO campaign
2. 1 main ad set -> toss all winning ads here
3. age/gender/location only for targeting
4. Dynamic creative ad sets to find new winning ads that allow you to spend more.
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The chronicles of selling 🍑 serum
Update on performance for those asking a couple weeks ago lol
** we created these for our client **
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4 Facebook image ads that SELL 🚀
1. Pictue of the product
2. Picture of product in use
3. Picture the benefit of using the product
4. Picture of a feature
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Found a new winning ad? Here are 6 things to do next to find more winners!
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Runs ads for a client for a year and generates them a couple million in sales. Performance drops for 1 week. "WHY AREN'T WE DOING RETARGETING!?!?!" 🥹
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My ad creatives were not performing until I did this 👇🏻🧵
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How to create Facebook Ads That DO NOT FATIGUE 🧵
From my personal experience of doing over $100m for clients 👇
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Great example of where we're heading this year with ads
Had a client go from $1k to $10k a day doing this.
Once you learn breakthrough advertising principles
You make ads 10x better
But also they're longer and do a lot more education
Now focusing more on breaking apart that
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In October, we did 👇
$873,000 for a paint store 🖌️
$2,000,000 for a men's clothing brand 👖
$223,000 for a toenail brand 💅
$397,000 for a mushroom brand 🍄
$2,115,000 for an insurance offer🚑
Not one abo, interest, lookalike, bid cap, cost cap, or horizontal scale was used
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10 common Facebook ad mistakes I see that will improve your creative testing hit rate 🎯
My team creates 30+ new ads a week for our clients that spend $2m+ a month
And I have 100+ paid students that i review ads daily for
Here’s the common things I see 👇🏻
1. Hook does not
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Steal the exact ad creation process we've used to do over $100m+ in revenue for clients
we do this every week, for every client 👇
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Need to try this hook 🪝
Absolutely crushing it for us 🤑
“Small purchases that had a big impact on my life”
This is an unaware hook “a big win” that will target a larger market allowing you to spend more 🚀
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Why is it that everytime you part with a client, this is the first thing they launch?
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Unaware -> achy joints, bloated, and tired all the time?
Problem aware -> How do you get rid of inflammation?
Solution aware -> Where can I get a good source of collagen from?
Product aware -> Obvi collagen protein vs. naturevalley collagen
Aware -> now 10% off
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$1,300 CPA -> $236 CPA overnight.
How?
Switched from link-click campaigns to purchase conversion campaigns, lol.
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The 5 stages of market awareness have allowed us to 2x, 5x, and even 10x Facebook ad spend for clients...
(While maintaining CPA and MARGIN at scale)
Below are examples of each stage 👇🧵
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I turn 27 today 🎉
… here’s 27 marketing things I’ve learned
1. Stop focusing on ad account structure and make great ads
2. Stop focusing on ad account structure and make great ads
3. Stop focusing on ad account structure and make great ads
4. Stop focusing on ad
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Facebook advertisers who have spent less than $10m on fb ads, think they’re smarter than the algo. Advertisers who have spent more, learned to trust the algo.
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One of the best decisions I’ve made as an agency owner
Is limiting the total # of clients per team pod
Down to 3
Then doing multiple weekly trainings with each pod to ensure service delivery is at its highest
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Crossed 6 figures a month
And all I can think about is pushing harder
When I crossed $10k a month
I stopped doing the things that got me there
And bounced back down to $5k a month
I refuse to let that happen again
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Client's first $300k month in profit.
Was doing $30k pr/mo when we came on 8 months ago.
And yes client will take home 90% of that to the bank.
I almost didn't post this
Purely because our roster is full for the agency
So I literally can't take anyone on till Feb 1st.
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Curse of success
Scaled a brand from $300K to $2m pr/mo
And got the "taking it in house" message this morning.
I feel you
@imrayjohnston
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When it's 5 days into the month and you already cracked $300k lol
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After 4 years of running ads for Shopify stores
And spending on average $1,000,000 per month across my clients
I tested literally every single scaling strategy
❌ bid caps
❌ cost caps
❌ campaign duplication
And more…
But nothing gave me consistent results at scale
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Hook formula for y’all to steal 👇🏻
“I’m done with (x product they’re currently using)
And so are you”
Example:
I’m done with Facebook ads
and so are you
After I saw this...
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Found a new winning ad?
Test these 6 things to find more winners:
- same messaging but new concepts
- ethnicity of actor
- age of actor
- gender of actor
- filming location
- shorter or longer video
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How to beat ad fatigue by understanding market composition
When you target a particular audience or in my case, broad targeting, you don't actively be put in front of everyone in what Facebook says "potential reach"
It's narrowed down by a lot of factors
1. Audience you
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The $200,000 Facebook Ad creative that took us less than a minute to make 👇
1. Showcases the product clearly, good contrast with the back ground to make the creative pop
2. We have found that conservative southern women purchase dominantly from this brand, the background
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30,000 YouTube subscribers ✅
Hit an investing milestone ✅
Small treat 🙏🏻
Now back to making clients a bucket load of cash
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Once you cross $30k a month profit
Everything starts to become a game
Day to day life, just feels like I’m playing call of duty again
Racing to prestige and level up my weapons
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$5k agency rate is dead. Now moving to $10k
Refund guarantee for the first 30 days if you don't make your money back.
- We script the ads
- We use our content creators to film the ads
- We run & scale the ads
The 30 days don't start until our first piece of content is live
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POV: you went from being frustrated with ads…
To doing $60,000 days
Because you mastered emotion baiting
🧵👇🏻
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At $10k a month, I thought I was on the top of the world
At $100k a month, I never felt broker
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Creative team having fun with some new statics for a new client we're scaling 🚀
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You launched a new ad...
And now what?
Here's what I do based off
- low spend high roas
- high spend low roas
- high spend high roas
And when to launch iterations vs. variations
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Saturday afternoon work spot. Have to make a bag so future wifey can afford to lose $10k a month on her side business
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Testing New Facebook Ads Is Not Working For You?
I compiled a list of the highest to lowest-level tests you can do, from most significant to least significant impact.
This is from my personal experience doing over $60,000,000 for our partners with Facebook ads. 🧵
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Here's the exact BFCM strategy we've executed that allowed us to do $8,000,000 in revenue for clients during BFCM 2022 🧵
... I've only ever presented this twice now at masterminds in person, but you'll get it free here ;)
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Once I understood this, I could spend 10x more on Facebook ads...
Every ad creates its own audience.
Each audience on each ad is created based on the people who appeal to that ad.
The hook and visual hook does 80% of that audience selection.
So if you're stuck at a daily
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Team crafted some new creatives to test different desires for a product 🤑
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“… and yeah that’s how
@triplewhale
can fix at least 90% of your attribution issues and help you scale with more confidence”
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To the marketer who wants to be great… read breakthrough advertising once a month for a year straight
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I identified 22 ads that have allowed us to spend $20m in 2023
Just dropped it to my students & clients.
Should I drop it here? 🤔
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One of my favorite ads that is mandatory for all fashion brands to run
The “mirror try on ad”
Simple & effective.
Have seen this type of ad work across soo many different accounts.
Note: we did not create this ad.
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First step of building out a creative team
1. Hire a video editor
2. Hire a copywriter
3. Hire a VA to manage content creators
4. Hire a media buyer
5. Hire a strategist
Copywriter will do research and write a script
VA will get it recorded via content creator
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Shitty hook + world's best ad = terrible performance
Good hook + world's worst ad = good performance
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On track to pick up this beauty
By the end of the month
Let’s just hope the banks play nice lol
Got a 20% apr approval for a huracan due to my highest loan being $50k 🤣
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