Laura Swinton
@LauraSwinton
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Psychology nerd, creativity geek and comic book connoisseur. Editor in chief at @LBBonline
UK
Joined July 2009
RT @britisharrows: We are thrilled to announce our first special award! The Bolt Award - presented in honour of Barney Richard – self pro…
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I really enjoyed doing this one!
Advertising pioneer Sir John Hegarty talks to LBB’s @LauraSwinton about the importance of having a point of view, helping people to reach their potential and why the essence of business is creativity. Read the full piece, 100% paywall-free, here:
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So it looks like they got Francis Ford Coppola to direct Bernard’s Watch: The Movie.
First teaser for Francis Ford Coppola’s ‘MEGALOPOLIS’ Releasing later this year in theaters.
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@VikkiRossWrites @LBBOnline @eldessouky I've never heard anyone speak so passionately about a hyphen! It was such a fun convo!
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RT @LBBOnline: The sell-out Kundal Pink Glove taps into Korean bathhouse culture to turn self-exams from a taboo to a weekly ritual, @Cheil…
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RT @LBBOnline: Arthur Sadoun is personally thanking all 100,000 @PublicisGroupe employees - using 'lots of AI' of course. Carla Serrano and…
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@creature_dan Santa Tell Me from Ariana Grande is a bit of a fun pop one - not a full bodied banger, but alright and it feels like it has officially entered 'The Rotation', judging by it always being on in every single high street shop.
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RT @Ogilvy: “Two things I think all creatives should do: improv classes & learn to play poker.” @OtherLizTaylor, our Global CCO, Talks to …
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RT @LBBOnline: /@RGA's global chief creative officer and chair Tiffany Rolfe (@tifko) talks about the joy of smashing together science, bus…
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There's a lot of shit going on in the world and a lot more pressing things to tweet about but this news has really cheered me up. 🦐🦐🦐🦐🦐🦐🦐🦐🦐🦐🦐🦐
'We are very pleased to have reached an agreement to become the new custodians of Southend United FC' Fantastic news from Roots Hall
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RT @LBBOnline: 72andSunny's global CCO Carlo Cavallone heads to @Lego_group's in-house agency as it's first ever VP, creative. @lauraSwinto…
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@nilsleonard @uncommon_LDN @communionsaves I don't remember you coming round to film me in my kitchen?
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Bye bye, birdie. Anyway, here's what happened with Sylvain Chomet and @Stromae took on the demon blue avian.
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The good news for the American commercial production world is that the current actors strikes don't cover advertising so shoots in the US can go ahead.
The SAG-AFTRA dispute doesn’t cover commercial contracts, but may store up headaches for advertisers down the line, writes LBB’s @LauraSwinton.
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RT @LBBOnline: .@WunThompsonSA Kolkata’s Arjun Mukherjee talks to @LauraSwinton about a painstaking production for battery brand @ExideCare…
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Honestly this is fantastic - a near shot-for-shot remake that proves a big idea transcends geography but that the local lens is everything.
As #FancyAMcDonalds eyebrows become an international meme, @PublicisGroupe Middle East’s Hessa Al Sudairy and Mahmoud Jaber talk about the power of a strong insight and local details with LBB’s @LauraSwinton.
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RT @LBBOnline: As @PublicisGroupe reveals the next phase of ‘Working with Cancer’, Carla Serrano and @marcoventurelli talk to @LauraSwinton…
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