Nils Leonard Profile Banner
Nils Leonard Profile
Nils Leonard

@nilsleonard

Followers
13,288
Following
2,746
Media
1,790
Statuses
16,910

I'm not interested in stories about the past or any crap of that kind because the woods are burning, you understand? There's a big blaze going on all around.

London, England
Joined February 2009
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@nilsleonard
Nils Leonard
7 years
Career. Another word stopping us doing what we want.
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@nilsleonard
Nils Leonard
6 years
Legend.
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@nilsleonard
Nils Leonard
13 days
One week later. Absolute class via Matt Curtis.
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@nilsleonard
Nils Leonard
1 year
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@nilsleonard
Nils Leonard
5 years
The way things are, is not the way they have to be. Here’s some of the print and out of home from our latest @guardian work. A few people have asked if you can buy the fly posters, please email us at hello @uncommon .london and we’ll sort you out. #hopeispower @uncommon_LDN
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@nilsleonard
Nils Leonard
10 months
Creatives.
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@nilsleonard
Nils Leonard
1 year
Happy Independence Day. @uncommon_LDN
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@nilsleonard
Nils Leonard
4 years
For the win.
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@nilsleonard
Nils Leonard
1 year
This is madness. Some of the biggest work the studio has made to date. A global rebrand for the excellent crew @EASPORTS FC launching the new brand to the world. Teasing out a logo thats been hiding in plain sight for over 30 years. @uncommon_LDN HERE IS DAVE TO EXPLAIN
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@nilsleonard
Nils Leonard
4 years
We are changed by what we see. Just as we are changed when we are seen. @ITV @uncommon_LDN
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@nilsleonard
Nils Leonard
3 years
Bravery. A view from @Ms_C_Leonard before we get into it. See you there @creativeICAD
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@nilsleonard
Nils Leonard
4 years
D&AD ditching writing is like the oscars ditching best screenplay. It’s central to so much good work. And a lot of what we do @uncommon_LDN
@CreativeReview
Creative Review
4 years
Advertising copy is often seen as a dying art; with D&AD even binning its Writing for Advertising award this year. Yet, as Brooklyn-based ad creative Malia Bence points out, in reality it is more vital to brands than ever
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@nilsleonard
Nils Leonard
4 years
Good. But the double space after ‘we’ will literally keep me up at night.
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@nilsleonard
Nils Leonard
5 years
Our own front door. Say hello to @uncommon_LDN new office. So so proud of this crew and what we’re building. 🙌🏻
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@nilsleonard
Nils Leonard
5 years
Remember.
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@nilsleonard
Nils Leonard
4 years
At 20.58 tonight a 2 minute film is going to air on every UK channel at the same time. Its the first time this has ever happened. It has been a privilege to work with the channels that truly tell the story of the UK on this historic moment. Very proud of @uncommon_LDN tonight.
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@nilsleonard
Nils Leonard
4 years
You don’t know gratitude until you’ve sat in your new building when everyone has gone home at almost midnight with some killer work on the wall and wondered how the fuck any of this actually happened. Mate. 🙌🏻
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@nilsleonard
Nils Leonard
5 years
This. Make the ads you wish you could watch. Make the posters you wish you could steal. Make the brands you wish existed. Make the industry you wish you worked in. Commentary is for passengers.
@davidkolbusz
David Kolbusz
5 years
I get so depressed when I see shitty think pieces attacking entertaining advertising and saying we have to return to selling as if you can’t have one without the other. Maybe spend the time it takes writing the article to focus on your own house.
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@nilsleonard
Nils Leonard
1 year
SAVE ENOUGH TO SAVE YOURSELF @uncommon_LDN @communionsaves
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@nilsleonard
Nils Leonard
7 years
Word
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@nilsleonard
Nils Leonard
5 years
Change is possible. Hope is power. Our new work for The @guardian So proud of @uncommon_LDN today.
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@nilsleonard
Nils Leonard
6 years
Happiness literally being dragged into your life. Just fucking give it some. Science will follow.
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@nilsleonard
Nils Leonard
4 years
Excellent.
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@nilsleonard
Nils Leonard
5 years
This is television. @uncommon_LDN
@ITV
ITV
5 years
Great stories can change us for the better. Because we are changed by what we see. Just as we are changed when we are seen. ITV - More than TV #MoreThanTV
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@nilsleonard
Nils Leonard
4 years
The Cinema. The Festival. The Local.
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@nilsleonard
Nils Leonard
3 years
Just heard one of my sons say that Matt Hancock is Prince William in a different font.
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@nilsleonard
Nils Leonard
4 years
Creative Agency of the year 2020. 🖤 @uncommon_LDN
@uncommon_studio
Uncommon
4 years
Chuffed to be named Creative Agency of the Year at #CreativeCircle2020 . Couldn't be prouder of the whole crew and our incredible partners - what a year 🔥
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@nilsleonard
Nils Leonard
4 years
We started Uncommon Creative Studio to make work like this. Branding and celebrating the UK City of Culture is a privilege. This is just the start. Our brutalist blue tribute. 💙 @uncommon_LDN
@Design_Week
Design Week
4 years
The branding for Coventry City of Culture 2021 has been unveiled - and it is a "Brutalist blue tribute" to the city
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@nilsleonard
Nils Leonard
3 years
This is cultural suicide. Our art, design, culture and creativity are the UK’s last truly powerful exports.
@JMPSimor
Jessica Simor KC
3 years
UK government approves 50% funding cut for arts and design courses. The move will save around £20m, says the education secretary Gavin Williamson.
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@nilsleonard
Nils Leonard
4 months
❤️🤍💙
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@nilsleonard
Nils Leonard
5 years
OMFG
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@nilsleonard
Nils Leonard
3 years
How to ask. via the excellent @Robertc1970
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@nilsleonard
Nils Leonard
4 years
Is this article written in 2004? No act of genuinely ambitious creativity happens without equally ambitious people that form the partnerships and create the conditions any great idea needs to become reality. Call them what you like. They matter.
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@nilsleonard
Nils Leonard
3 years
Oxygen will be provided. So so proud to partner with the excellent crew @British_Airways in such an important time and very proud of the team @uncommon_LDN A special moment.
@gideonspanier
Gideon Spanier
3 years
British Airways hires Uncommon Creative Studio to handle advertising account. Major coup for four-year-old London agency that has won business from WPP. @MaisieMcCabe has the story for @Campaignmag
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@nilsleonard
Nils Leonard
1 year
Genuinely moved by this one. The studio just won its first Grand Prix @Cannes_Lions & the first UK Grand Prix. So so proud of the BA crew @uncommon_LDN & the studio that wrote over 500 executions for our first work with @British_Airways Thank you for the trust and partnership.
@uncommon_studio
Uncommon
1 year
A very proud moment to receive the studio’s first @Cannes_Lions Grand Prix & the UK’s first at this year’s show for our debut work for @British_Airways in Outdoor 🤯 . Huge thanks to our incredible client partners & crew 🔥
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@nilsleonard
Nils Leonard
4 years
Ladies and gentlemen I give you a 40ft steaming pile of poo. 💩 🌻
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@nilsleonard
Nils Leonard
4 years
Small thing. Everything.
@ShawnInArizona
Shawn In Harrisona 🌵
4 years
Just gonna leave this right here
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@nilsleonard
Nils Leonard
1 year
I love this campaign. @uncommon_LDN ❤️💙
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@nilsleonard
Nils Leonard
5 years
We are hiring.
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@nilsleonard
Nils Leonard
4 months
Perfect.
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@nilsleonard
Nils Leonard
3 years
Wicked.
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@nilsleonard
Nils Leonard
2 years
When you start a company it is just a story you tell yourselves. Then with luck and hope and graft and fucking excellent people you somehow make it reality. Today is mad.
@uncommon_studio
Uncommon
2 years
🤯🤯🤯 @Campaignmag
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@nilsleonard
Nils Leonard
5 years
This is what @uncommon_LDN is all about. What we do. Very proud of the whole crew behind it and our incredible partners @ITV . #britaingettalking
@ITV
ITV
5 years
Amazing! @antanddec have just launched our new mental wellness campaign, pausing @BGT and encouraging families at home to talk. #BritainGetTalking Supported by @MindCharity and @YoungMindsUK #BGTTheChampions #BGT
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@nilsleonard
Nils Leonard
5 years
Scared shitless fitness.
@SirajAHashmi
Siraj Hashmi
5 years
I am crying right now
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@nilsleonard
Nils Leonard
3 years
Cold.
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@nilsleonard
Nils Leonard
5 years
So one of the crew @uncommon_LDN literally saved a kids life this week. Jumped in a canal and stopped a child drowning. He was a fucking legend before he did it to be honest. We love him, his name is Matt Hennell. Buy him a drink if you know him. @MattyH720 🙌🏻
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@nilsleonard
Nils Leonard
6 years
YES a dream to see our first piece of work win a pencil @dandad Respect to the whole crew @uncommon_LDN and @OVOEnergy Chuffed 🤘🏽🖤
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@nilsleonard
Nils Leonard
5 years
I would like to bring your attention to the cinematography and masterful editing in our new film for @BrewDog
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@nilsleonard
Nils Leonard
3 years
In a few months @uncommon_LDN are going to go to this pub and drink it to a shuddering husk. It will sit, ecstatic and dead, like a dusty corpse from an Indiana Jones crypt scene after our celebration. #gunmakers
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@nilsleonard
Nils Leonard
5 years
Name another advert for a mortgage where someone’s arms got ripped off. Name another campaign this effective. Ad awareness tripled. Acquisition costs 75% less. Proud to launch the 6th episode in our Hell or Habito campaign. Massive props to the crew @uncommon_LDN & @Habito
@uncommon_studio
Uncommon
5 years
Werewolves, sure why not? Here's the sixth episode in our Hell or Habito campaign brought to life in all its gory technicolour. . @Habito @StrangeBeastTV @WaveStudios 🔥
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@nilsleonard
Nils Leonard
1 year
Records break when you don’t. Jayson Tatum 🔥 @uncommon_LDN #Beyond
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@nilsleonard
Nils Leonard
4 years
When was the last time you sent someone a ten year old pdf? The Book. It didn’t matter if you read it. The book was a poster for D&AD’s values. It’s shopfront. A way for the brand to live on. Did it need to change? Yes. Did it need to die? No.
@dandad
D&AD
4 years
Like many of you, we're sad to see the printed D&AD Annual go, but we're also excited by the depth & dynamism of what's to come. Here, @timothylindsay discusses the reasons behind the decision & explores the richer, deeper features of the Digital Annual:
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@nilsleonard
Nils Leonard
6 years
You are either for the world or against it. Our new work for @WWF breaks tonight. So proud of the crew @uncommon_LDN Join the fight for your world.
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@nilsleonard
Nils Leonard
5 years
The fox genetically designed by Wes Anderson.
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@nilsleonard
Nils Leonard
3 years
No feeling is final. Via @matthaig1
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@nilsleonard
Nils Leonard
5 years
Happy Halloween.
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@nilsleonard
Nils Leonard
2 years
International Women’s Day. Thank you @Ms_C_Leonard
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@nilsleonard
Nils Leonard
5 years
Real talk.
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@nilsleonard
Nils Leonard
4 years
Your year fucker. ❤️
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@nilsleonard
Nils Leonard
2 years
How many times have we felt this, voiced it, but never really admitted what was true? An idea is yours briefly. This is why conviction, energy and production are as important as creativity. You either did something, or someone else did. - Rick Rubin
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@nilsleonard
Nils Leonard
1 year
Brief for literally all car advertising campaigns: We would like a content bucket of 360 lens flare car salad, a glossy lifestyle shot of an over styled architect and a line that could be a Jason Statham tattoo all cut by AI to a mid euro hotel reception spotify playlist.
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@nilsleonard
Nils Leonard
3 years
Together we will never lose. @ITV @uncommon_LDN
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@nilsleonard
Nils Leonard
5 years
That’s how they want you.
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@nilsleonard
Nils Leonard
4 years
No one will remember that the government stitched you up. That’s how it works. Fight this. You didn’t work this hard to let this lot slip you aside. Take Ofqual on, appeal, sign, fight and protest until we give this govt the black eye it deserves. How can @uncommon_LDN help?
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@nilsleonard
Nils Leonard
2 years
Found it. A few people asked. The script for Flip. @uncommon_LDN @SamuelGTWalker
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@nilsleonard
Nils Leonard
5 years
2 days off and the smoke clears. Trevor Macdonald, a fragrance that smells like newborn babies and convincing this guy to let us turn him into a hairdryer. Been a strong few weeks @uncommon_LDN Really proud to work alongside this crew. 🙌🏻🙌🏻🙌🏻
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@nilsleonard
Nils Leonard
4 years
This is really special. No entries. No juries. So moving and genuinely humbling for what we’ve been doing @uncommon_LDN to simply be seen in this way. We are very proud to be @contagious first ever agency of the year.
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@nilsleonard
Nils Leonard
4 years
Just leafed through @Dr_Draper new Delusions of Brandeur. I try to not feast on cynicism because I worry I’ll never return but there are some dirty little nuggets in here I had a chuckle at. Very kind, Ryan & Giles. ‘Are you writing a novel?’ ‘Are you really writing a novel?’ 🤣
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@nilsleonard
Nils Leonard
4 years
Clear.
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@nilsleonard
Nils Leonard
3 years
⚡️
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@nilsleonard
Nils Leonard
4 years
So cool to watch our outdoor for B&Q fly. A real push with graft and care at every turn from an insane crew @uncommon_LDN 🧡 Think these are my favourites.
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@nilsleonard
Nils Leonard
4 years
🔥 AOTY / What @uncommon_LDN has achieved in 3 years was the dream when we started the studio. So chuffed and so proud of the whole crew that got us here. Big stuff. Thank you @adage @creativitymag
@uncommon_studio
Uncommon
4 years
Very proud to be named @AdAge 's International Small Agency of the Year. HUGE. Thank you for all your support @creativitymag 🙏🔥
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@nilsleonard
Nils Leonard
10 months
UNCOMMON NYC ❤️🤍💙 So proud to open doors officially in the U.S. & humbled to do that with the incredible Sam Shepherd leading our efforts. We built @uncommon_LDN for the most influential and important briefs of our time, working with leaders in moments of change, here we go.
@uncommon_studio
Uncommon
10 months
Uncommon's first New York studio is open for business. . Welcoming Sam Shepherd as Chief Creative Officer 🔥 Read more via @adage 🔽
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@nilsleonard
Nils Leonard
5 years
Year 2 and couldn’t be prouder of the crew @uncommon_LDN and the brands we partner. Whatever happens tonight @dandad to be on the world stage at the hardest show to win is awesome. Bit messed up about it all really. 🖤 @ITV @ASOS @habito
@uncommon_studio
Uncommon
5 years
VERY CHUFFED. Seven shortlists at this year's D&AD. Across our work for @ITV 'Great Characters Make Great Drama', co-created @ASOS brand COLLUSION and animated films for @habito . BRING ON THE CEREMONY @dandad 🔥✏️
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@nilsleonard
Nils Leonard
5 years
Create immortal memories. Leave.
@Football__Tweet
Football Tweet ⚽
5 years
Marcelo visited his son's school team and they completed the bin challenge. 🇧🇷 Imagine being in that class and this happening. You'd be buzzing. 👏
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@nilsleonard
Nils Leonard
4 years
Our fiercely British new passports are made in Poland. This is the purest totem you will ever find for Brexit.
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@nilsleonard
Nils Leonard
6 years
@anthonyfjoshua How about something more iconic sir? @othercrowd
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@nilsleonard
Nils Leonard
4 years
Here is a preview of our film that plays out at 8.02pm tonight with the incredible NHS. Not messing about, I was in absolute rags watching the first cut of this. Please share. And tonight, after the clap, watch it live. They have a message for us. 💙
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@nilsleonard
Nils Leonard
4 years
Tenet
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@nilsleonard
Nils Leonard
4 years
So. I am lucky enough to be married to @Ms_C_Leonard who has just signed a 2 book deal with top publishers @simonschusterUK for the UK, Europe & Commonwealth. What the actual fuck. I am now forever doomed to be the ad guy to her true and noble act of writing. So so proud. 🖤🔥
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@nilsleonard
Nils Leonard
4 years
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@nilsleonard
Nils Leonard
5 years
Just watched the first episodes of Fleabag. Basically pixel proof that Phoebe Waller Bridge is the finest creative visionary the U.K. has right now. Not a wasted line. Not a lazy cut. And casting like fire. The genuine venom of jealousy. Killer. #fleabag #PhoebeWallerBridge
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@nilsleonard
Nils Leonard
4 years
‘No one ever makes a billion dollars. You take a billion dollars.’ AOC.
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@nilsleonard
Nils Leonard
6 years
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@nilsleonard
Nils Leonard
3 years
Yep. By Hedvig insurance.
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@nilsleonard
Nils Leonard
4 years
Perfect.
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@nilsleonard
Nils Leonard
2 years
Cropping ascenders under a wet dog tongue is probably the most satisfying feeling in the world. @Jonas_Roth
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@nilsleonard
Nils Leonard
4 years
Huge.
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@nilsleonard
Nils Leonard
1 year
This energy.
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@nilsleonard
Nils Leonard
5 years
The @NYTmag continue to literally dominate art direction. I swear this is one of the longest visual tenures of design excellence in history. 🔥
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@nilsleonard
Nils Leonard
7 months
Hello old friend. Uncommon Stockholm opens for business. The studio was always designed to be a lighthouse for the world best talent. Race you to that 3rd ✏️🖤 @uncommon_LDN
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@nilsleonard
Nils Leonard
4 years
So we just made some shoes float with leaf blowers to a drum solo and it’s our actual jobs. @uncommon_LDN
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@nilsleonard
Nils Leonard
6 years
So proud to launch our first work with the incredible crew over @ITV @itvcreative Properly amazing client, so chuffed to be working with them. @uncommon_LDN
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@nilsleonard
Nils Leonard
4 years
If you ever needed a reason to believe in modern portents and Macbeth levels of destiny look no further than the wall Trump is building around the White House.
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@nilsleonard
Nils Leonard
1 year
🤍
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@nilsleonard
Nils Leonard
6 years
Wish I could say we planned this. Best crop of our new @OVOEnergy poster. @uncommon_LDN
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@nilsleonard
Nils Leonard
7 years
UNCOMMON
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