I'm not interested in stories about the past or any crap of that kind because the woods are burning, you understand? There's a big blaze going on all around.
The way things are, is not the way they have to be.
Here’s some of the print and out of home from our latest
@guardian
work.
A few people have asked if you can buy the fly posters, please email us at hello
@uncommon
.london and we’ll sort you out.
#hopeispower
@uncommon_LDN
This is madness. Some of the biggest work the studio has made to date.
A global rebrand for the excellent crew
@EASPORTS
FC launching the new brand to the world. Teasing out a logo thats been hiding in plain sight for over 30 years.
@uncommon_LDN
HERE IS DAVE TO EXPLAIN
Advertising copy is often seen as a dying art; with D&AD even binning its Writing for Advertising award this year. Yet, as Brooklyn-based ad creative Malia Bence points out, in reality it is more vital to brands than ever
At 20.58 tonight a 2 minute film is going to air on every UK channel at the same time. Its the first time this has ever happened. It has been a privilege to work with the channels that truly tell the story of the UK on this historic moment. Very proud of
@uncommon_LDN
tonight.
You don’t know gratitude until you’ve sat in your new building when everyone has gone home at almost midnight with some killer work on the wall and wondered how the fuck any of this actually happened. Mate.
🙌🏻
This.
Make the ads you wish you could watch. Make the posters you wish you could steal. Make the brands you wish existed. Make the industry you wish you worked in. Commentary is for passengers.
I get so depressed when I see shitty think pieces attacking entertaining advertising and saying we have to return to selling as if you can’t have one without the other. Maybe spend the time it takes writing the article to focus on your own house.
Great stories can change us for the better. Because we are changed by what we see. Just as we are changed when we are seen.
ITV - More than TV
#MoreThanTV
Chuffed to be named Creative Agency of the Year at
#CreativeCircle2020
. Couldn't be prouder of the whole crew and our incredible partners - what a year 🔥
We started Uncommon Creative Studio to make work like this.
Branding and celebrating the UK City of Culture is a privilege.
This is just the start.
Our brutalist blue tribute. 💙
@uncommon_LDN
Is this article written in 2004?
No act of genuinely ambitious creativity happens without equally ambitious people that form the partnerships and create the conditions any great idea needs to become reality.
Call them what you like. They matter.
Oxygen will be provided.
So so proud to partner with the excellent crew
@British_Airways
in such an important time and very proud of the team
@uncommon_LDN
A special moment.
British Airways hires Uncommon Creative Studio to handle advertising account. Major coup for four-year-old London agency that has won business from WPP.
@MaisieMcCabe
has the story for
@Campaignmag
Genuinely moved by this one.
The studio just won its first Grand Prix
@Cannes_Lions
& the first UK Grand Prix. So so proud of the BA crew
@uncommon_LDN
& the studio that wrote over 500 executions for our first work with
@British_Airways
Thank you for the trust and partnership.
A very proud moment to receive the studio’s first
@Cannes_Lions
Grand Prix & the UK’s first at this year’s show for our debut work for
@British_Airways
in Outdoor 🤯
.
Huge thanks to our incredible client partners & crew 🔥
When you start a company it is just a story you tell yourselves.
Then with luck and hope and graft and fucking excellent people you somehow make it reality. Today is mad.
So one of the crew
@uncommon_LDN
literally saved a kids life this week. Jumped in a canal and stopped a child drowning. He was a fucking legend before he did it to be honest. We love him, his name is Matt Hennell. Buy him a drink if you know him.
@MattyH720
🙌🏻
In a few months
@uncommon_LDN
are going to go to this pub and drink it to a shuddering husk. It will sit, ecstatic and dead, like a dusty corpse from an Indiana Jones crypt scene after our celebration.
#gunmakers
Name another advert for a mortgage where someone’s arms got ripped off.
Name another campaign this effective. Ad awareness tripled. Acquisition costs 75% less.
Proud to launch the 6th episode in our Hell or Habito campaign. Massive props to the crew
@uncommon_LDN
&
@Habito
Werewolves, sure why not? Here's the sixth episode in our Hell or Habito campaign brought to life in all its gory technicolour.
.
@Habito
@StrangeBeastTV
@WaveStudios
🔥
When was the last time you sent someone a ten year old pdf?
The Book. It didn’t matter if you read it. The book was a poster for D&AD’s values. It’s shopfront. A way for the brand to live on. Did it need to change? Yes. Did it need to die? No.
Like many of you, we're sad to see the printed D&AD Annual go, but we're also excited by the depth & dynamism of what's to come. Here,
@timothylindsay
discusses the reasons behind the decision & explores the richer, deeper features of the Digital Annual:
How many times have we felt this, voiced it, but never really admitted what was true? An idea is yours briefly. This is why conviction, energy and production are as important as creativity. You either did something, or someone else did.
- Rick Rubin
Brief for literally all car advertising campaigns:
We would like a content bucket of 360 lens flare car salad, a glossy lifestyle shot of an over styled architect and a line that could be a Jason Statham tattoo all cut by AI to a mid euro hotel reception spotify playlist.
No one will remember that the government stitched you up. That’s how it works. Fight this. You didn’t work this hard to let this lot slip you aside. Take Ofqual on, appeal, sign, fight and protest until we give this govt the black eye it deserves. How can
@uncommon_LDN
help?
2 days off and the smoke clears. Trevor Macdonald, a fragrance that smells like newborn babies and convincing this guy to let us turn him into a hairdryer. Been a strong few weeks
@uncommon_LDN
Really proud to work alongside this crew. 🙌🏻🙌🏻🙌🏻
This is really special. No entries. No juries. So moving and genuinely humbling for what we’ve been doing
@uncommon_LDN
to simply be seen in this way. We are very proud to be
@contagious
first ever agency of the year.
Just leafed through
@Dr_Draper
new Delusions of Brandeur. I try to not feast on cynicism because I worry I’ll never return but there are some dirty little nuggets in here I had a chuckle at. Very kind, Ryan & Giles.
‘Are you writing a novel?’
‘Are you really writing a novel?’
🤣
So cool to watch our outdoor for B&Q fly. A real push with graft and care at every turn from an insane crew
@uncommon_LDN
🧡 Think these are my favourites.
🔥 AOTY / What
@uncommon_LDN
has achieved in 3 years was the dream when we started the studio. So chuffed and so proud of the whole crew that got us here. Big stuff. Thank you
@adage
@creativitymag
UNCOMMON NYC ❤️🤍💙
So proud to open doors officially in the U.S. & humbled to do that with the incredible Sam Shepherd leading our efforts.
We built
@uncommon_LDN
for the most influential and important briefs of our time, working with leaders in moments of change, here we go.
Year 2 and couldn’t be prouder of the crew
@uncommon_LDN
and the brands we partner. Whatever happens tonight
@dandad
to be on the world stage at the hardest show to win is awesome. Bit messed up about it all really. 🖤
@ITV
@ASOS
@habito
VERY CHUFFED. Seven shortlists at this year's D&AD. Across our work for
@ITV
'Great Characters Make Great Drama', co-created
@ASOS
brand COLLUSION and animated films for
@habito
. BRING ON THE CEREMONY
@dandad
🔥✏️
Here is a preview of our film that plays out at 8.02pm tonight with the incredible NHS.
Not messing about, I was in absolute rags watching the first cut of this.
Please share. And tonight, after the clap, watch it live. They have a message for us.
💙
So. I am lucky enough to be married to
@Ms_C_Leonard
who has just signed a 2 book deal with top publishers
@simonschusterUK
for the UK, Europe & Commonwealth.
What the actual fuck. I am now forever doomed to be the ad guy to her true and noble act of writing. So so proud. 🖤🔥
Just watched the first episodes of Fleabag. Basically pixel proof that Phoebe Waller Bridge is the finest creative visionary the U.K. has right now. Not a wasted line. Not a lazy cut. And casting like fire. The genuine venom of jealousy. Killer.
#fleabag
#PhoebeWallerBridge
Hello old friend.
Uncommon Stockholm opens for business. The studio was always designed to be a lighthouse for the world best talent.
Race you to that 3rd ✏️🖤
@uncommon_LDN
So proud to launch our first work with the incredible crew over
@ITV
@itvcreative
Properly amazing client, so chuffed to be working with them.
@uncommon_LDN
If you ever needed a reason to believe in modern portents and Macbeth levels of destiny look no further than the wall Trump is building around the White House.