Ida Josefiina
@JosefiinaIda
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ceo @sanedotfyi and cosmic optimist
NYC & SF
Joined April 2010
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Hiring a founding engineer
@sanedotfyi
! Madly exciting if you’re interested in:
1. Building something ambitious from its infancy.
2. Working with a tight-knit, curious, and lovely team mostly in-person in NYC (immediate relocation not mandatory).
3. Thinking deeply about how we
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I curated a rabbit hole on
@startupyworld
on the topic of infpunk. Roughly defined as a person alternative information dynamics -- someone who challenges the foundations around questions such as 'where do ideas come from?'.
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Thrilled to be announcing this! In the months since we closed our team's been heads down building Sane. Really excited to share more updates soon! ✨
We’ve raised a $1.27M pre-seed round to continue building the future of how we discover, create, and share ideas online.
@LongJourneyVC
led the round, with participation from
@betaworks
,
@mothfund
, and other notable funds and angels.
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Only shot I got in 10 weeks with these forces of nature! 💜
@polbaladas
@justin_cranshaw
@rafazka_13
@Paul_Rony
@Ittaboba
@PeunaTiina
. And still missing the other half. Thanks
@betaworks
for all the madness and bliss ✨
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Sane is looking a frontend engineer to join
@PeunaTiina
,
@TomLisankie
and myself in building an integrated web for discovering, creating, and sharing ideas!
More info: , NYC based (or willing to relocate). 🌐
@sanedotfyi
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En route to NYC for EOY stretch! This time setting up camp with
@Paul_Rony
@yiliu_shenburke
@PeunaTiina
. Will be hosting lots of dinners. Topic of conversation will be mainly the future of the internet, occasionally smth else. DM for invites xxxx
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Not an overstatement to say that I will look back on this conversation with
@IsabelVMillar
as a pivotal moment in my intellectual journey. Thanks for sharing your wisdom with me Isabel! 💖
"The most interesting treatments of AI are happening in fiction and not in theory at the moment." Listen to
@IsabelVMillar
on the latest episode of Reverb:
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My grandfather would’ve turned 70 today. He was a total misfit and pioneer, and more in love with life than anyone.
Thinking of your relentless drive and love for the world, grandpa. My forever inspiration. ❤️
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Last week we at
@sanedotfyi
hosted such a beautiful dinner together with
@LongJourneyVC
to end Slush week on a calm and grateful note 💙 The Creative Catalyst Supper Club will def make a comeback next year. Stay tuned!
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It's September! Sane is soft launching and I'm getting married. Pew pew pew.
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The best innovators do their best innovations just by being themselves. That was the vibe, more or less.
With
@cyantist
@pippalamb
at
@SlushHQ
💙✨
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Goodbye Barcelona. You were good to us these years! 🌞🧡 Now onwards to build in the big city(ies).
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Second day of
@CSERCambridge
#CCCR2022
, thank you
@laramani14
for the incredible talk on communicating global catastrophic risks. Excited about thinking more on how to spread a message of existential hope. 🌎🪐✨
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@amrith
Cook! Doing things with your hands not just brain is so helpful and still makes me me feel like I accomplished something lol
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Last day of
@CSERCambridge
#CCCR2022
, and
@Clarissajaz
keynote on science diplomacy felt like a wave of motivation for (diplomatic) movers and shakers. 🔥
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Thank you YLE for coming to spend time at my grandmother’s in Autti, and sharing my story in such a beautiful way. Feat. dog, husband and everything 🌞
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Launching with a great group of founders and companies rethinking the internet.
At Sane we're bringing back early internet energy. Re-inventing blogging with a futuristic twist. Making room for self-expression and endless curiosity.
Sane with 14 other founders and companies are launching to redefine what it means to be social online.
All of us are here to build digital social spaces that unlock deeper connection, greater utility, and freer play! Each in our own ways.
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Cat's out of the bag -- I'll be speaking at
@SlushHQ
next week with my favourite ever
@cyantist
and
@pippalamb
!
We'll be talking about what the future of knowledge looks like, and how it’s being built by reimagining what self-expression, creativity, and idea sharing can be on
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In Helsinki! Office for the next days. Cute lil kitchens + beautiful computer interfaces = better thinking.
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Our public beta is now live! It's the infopunk's digital garden, y'all. Play! Discover! Build some thought spaces!
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Energising start to
@SlushHQ
week talking to design students at
@AaltoUniversity
about building products for solving world problems. Thanks
@teemul
for the invite ❤️
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@startupyworld
You can check out my 🐇🕳 at .
@sariazout
was also kind enough to have featured me in her newsletter where I answered some Qs around infopunk and how we're thinking about it at
@sanedotfyi
. You can sign up for the NL also on the Startupy website. ❤️
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Cowgirls in the snow! 💙
Having a blast with
@JosefiinaIda
in Helsinki! I’ll definitely come back to Slush. Thanks for having me/us! Now off to see Santa!
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Tiina and I have been working on this "white space" that documents the basis for Sane's development. It's sort of a non-conventional research practice about the internet and how we can build more meaningful ways of creating and sharing knowledge online.
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My job began to feel better and infinitely more productive when I started thinking about work less in terms of work and more in terms of play.
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Late re-tweet because after returning home from three weeks with these lovely and brilliant people, I'm already craving to go back. Thank you
@CSERCambridge
for having me... excited for future collaborations. 💙
A fine day for a punt tour on the River Cam with our visitors!
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I want
@sanedotfyi
to make you feel like your absolute best, most creative, and expressive self.
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I spoke with
@suneman
about attention spans, boredom, psychological richness, and why the cultivation of rich internal and external experiences as individual human beings matters so much. Thanks Sune for the myriad of cool ideas.
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I wrote about why knowledge tech is key to solving our biggest problems. And how hopeful I feel about certain areas of this space:
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A term we’ve used a lot building Sane is ‘meditative thinking’. By meditative thinking we refer to a kind of flow state that you can get to when you really slow down, forget about productivity, and think about a topic from a perspective of wander. 1/6
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Thank you so much
@mollyfmielke
for being the first guest on Sane New World. I had so much fun recording this episode! 👯♀️
Go have a listen folks and lmk what you think! x
Our podcast, Sane New World, is live! Our first guest is the brilliant
@mollyfmielke
, writer, storyteller, and solo GP behind Moth Fund. In this episode,
@JosefiinaIda
and Molly chat about her personal journey of discovery from film school to venture capital and beyond.
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@justin_cranshaw
@betaworks
@wikcheng
@Ittaboba
@jm_camarasa
@polbaladas
@PeunaTiina
@yiliu_shenburke
@gordonbrander
@0xcda7a
@sariazout
@gabri_el____
@jimmyeatcarbs
@Paul_Rony
Can’t wait to be back with you all ❤️
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Hey look it's me and
@Paul_Rony
chatting about innovation, creativity, and personal computing! 🥰
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Our little team at
@sanedotfyi
is growing, and we're looking to make two new additions this autumn:
- Full-stack engineer (senior)
- Growth and community lead
More info at . Interested or know anyone? Ping me at ida at sane dot fyi. ☄️
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Thanks so much
@Human_Ventures
and
@catherinechenry
for giving me the opportunity to talk about the ideas behind building
@sanedotfyi
x
"We’re not just an app for learning pieces of information, but an active exercise to build a healthy habit for thinking." We sat down with
@JosefiinaIda
to talk about her work at
@sanedotfyi
and why she thinks reading is still the best way to learn.
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Looking at you
@PeunaTiina
@samstphenson
@Mappletons
@cjpedregal
@polbaladas
@davey_morse
@Paul_Rony
@Ittaboba
@ocuatrecasas
!!!
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Today at 16.27 local time on the Horizon stage! ❄️
Looking forward to this conversation with
@cyantist
and
@JosefiinaIda
at
@SlushHQ
today! Catch us on the Horizon Stage, look for the neon outfits 👀👽
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Spoke with
@RiskReversal
about collective wisdom, the future of decentralized spaces and social media, and how
@sanedotfyi
fits into the equation. Thanks so much for the beautiful chat Dan! 🔮
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@s1x_____
is pledging 10% of all profit to improving the lives of others as a part of
@givingwhatwecan
new Company Pledge. In good company with other founding members
@SamHarrisOrg
with
@wakingup
, Calvin Baker with Give Industries,
@caseylickfold_
with Isolabs.
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On US soil for the next weekish (SF + LA + Austin) and would love to see good humans.
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If you haven't heard we're building an integrated web for ideas — a synthesis of what we think the internet should feel like. We're rolling our beta out incrementally -- ping me if you want to get in and play! More invites going out soon.
Last week we took the first steps in soft launching Sane beta (to a waitlist of the best people on the internet 💙)
For the past year, our little team has poured their hearts and souls into this project, and it feels great to start sharing this with all of you.
We are building
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Spoke with
@davecormier
about community as the curriculum in the latest episode of Reverb. Have a listen :)
Listen to the latest episode of Reverb where
@JosefiinaIda
talks with
@davecormier
about learning in uncertainty and informational abundance:
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Big product update big love!
We're setting the canvas free — Meme dumps and moodboards incoming ✨
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Chatted with
@anthilemoon
about Sane’s mission to enable deeper and more meaningful ways of creating and sharing knowledge online. 🌞
Want to create a digital garden? We talked to
@JosefiinaIda
, co-founder of
@sanedotfyi
, about how to...
• Turn data into wisdom
• Make sense of information
• Inspire deep thinking
• Ask big questions
• Embrace chaos and complexity
Read it here 👇
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@RobertSundman
USA-vaalit ei tässä tilanteessa ollut pelkästään USA-vaalit. Pelissä oli meidän globaali tulevaisuus monessa mielin. Esim jenkkien ilmastopolitiikka vaikuttaa meihin kaikkiin.
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TLDR: In order to solve the world’s greatest challenges — across climate, AI risk, nuclear war, or whatever it may be — we ultimately need to address the foundational question of how we can create enough collective wisdom to do so.
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Love u Teens, no one I'd rather build with 🫂
Sane’s co-founders
@JosefiinaIda
and
@PeunaTiina
. They first met in 2001 in Finnish Lapland. 22 years later… things have gotten weirder.
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@_____collective
, this group of misfits:
@jerrymichalski
@redditspez
, and enablers such as
@Borthwick
@ev
@cyantist
and others.
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The internet gives us a massive opportunity here. We have all the data and information in the world, and plenty of ways to organise it for the purpose of ‘productivity’. The next iteration of the social internet has to be about more sense-making, creativity, and self-expression.
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Excited to be back on the mic!
Sane New World is a podcast about the pursuit of ideas. Listen for in-depth conversations with researchers, technologists, and thinkers. Hosted by
@josefiinaida
. First episode coming June 27th.
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Thanks
@anderssandberg
for the dazzling conversation. I started reading The Anthropic Cosmological Principle as per your recommendation... feeling like a hefty and rewarding summer project ;)
In a new episode of Reverb,
@JosefiinaIda
speaks with
@anderssandberg
about collective intelligence, existential risk, existential hope, and the inner inspiration within all of us to imagine grand futures. 💫
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Not being able to afford flying anything but economy is a godsend for productivity. Nothing else to do but sit up straight and type. Can't get too comfortable. Your business will thank you.
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This week's taste of Reverb touches on my favourite topics: consciousness, sentience, and the ethics of AI. With the great
@rgblong
-- thanks for coming on!
A new episode of Reverb is out.
@JosefiinaIda
speaks with
@rgblong
about the ethics of AI, consciousness, and the semi-recent case with the Google Engineer who concluded that Lamda was a person that deserved rights. Listen at .
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Thanks
@anthilemoon
for an insightful and inspiring convo that felt more like a chat over a glass of wine with a friend!
Listen to the latest episode of Reverb where Anne-Laure and I discuss mindful productivity, idea sex, and our personal experiences in balancing it all.
A new Reverb episode is live! This time,
@josefiinaida
speaks with
@anthilemoon
, neuroscience PhD researcher and founder of
@ness_labs
, about mindful productivity, idea sex, and how we can balance work, life, and creativity. Listen to the episode here:
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New essay👁 When we expose more of the web (the connections, associations, and representations), we enable a greater amount of opportunities for people to relate and discover new perspectives.
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I wrote about my week of “total leisure”, intellect vs intellectus, and work in the age of creativity.
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It's almost happening!!!
Things you can do on Sane... coming to your actual realm of possibilities... real soon
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One thing I will never ever understand: people standing on the moving walkways at airports. Srlsly 🤦🏼♀️
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Best time chatting with
@Mappletons
about digital gardening. Thank you for the informative and inspiring conversation, Maggie xx can’t wait to see this space grow. ☘️
Reverb
#9
—
@JosefiinaIda
and
@Mappletons
on digital gardening, the challenges of linear vs associative writing and publishing, and the web infrastructures that propel them.
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Wrote about transhuman dreams.
Ended up getting a cyborg tattooed on my leg.
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These reflections have turned into important guiding principles when designing
@sanedotfyi
. For ex, our interface only has the essentials you need to write and collect docs on browser. This makes it easier to get into a meditative thinking state, and get zoned into a project. 6/6
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Ran my mouth, this time with the brilliant
@sonianefertiti
. This piece (in Finnish) is about being an infopunk, mitigating existential risk through collective intelligence, and what a more authentic and creative internet can look like (and how we’re building it at
@sanedotfyi
).
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Spilled the beans with
@rebecca_szkutak
and
@DominicMadori
— thanks for having me!
A social platform to map the way we think with Ida Josefiina from Sane by
@rebecca_szkutak
and
@dominicmadori
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Putting together a little group of cool people to think about the future with. If you're interested in joining send an email to amanda
@sane
.fyi :)
Come think with us!
We are putting together an intimate, informal group to discuss our favourite topics: ideas and the internet, the future of creativity online, and how we can build tools that cater towards serendipity and self-expression.
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The Enlightenment was a rebellion against authority when it came to knowledge. Excited to keep rebelling in the age of dataism.
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@rsims
@ness_labs
@anthilemoon
@sanedotfyi
It's available now -- just search for Reverb by Sane on Apple podcasts :)
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Thanks for coming on
@arbesman
-- it's always such a pleasure to speak with you about computers, serendipity, thinking, and more. <3
NEW EPISODE ALERT! On Sane New World,
@JosefiinaIda
chats with
@arbesman
about about interestingness/curiosity, delightful computing, and incentivising innovation.
Listen now, for example on Spotify:
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Woohoo! Go
@clearbit
❤️🔥 and congrats to the whole team ✨
It's a true honor for
@clearbit
to join forces with
@HubSpot
!
@mattsornson
@maccaw
@okharlow
and I have admired Hubspot's team, execution, and brand from day one.
Excited for the future!
@dharmesh
@bhalligan
@BradfordCoffey
@yaminirangan
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I think the history of the internet is so fascinating. To think the WWW was born from Tim Berners-Lee's "growing realisation that there was a power in arranging ideas in an unconstrained, weblike way." Fast forward to the era of Facebook, TikTok etc. What an anticlimax...
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Building Sane as if
@RoamResearch
,
@SubstackInc
,
@AREdotNA
, and
@Linktree_
had a baby, and the godfather was Ted Nelson. ;)
Great stuff here!—
~connectivist learning & information theories
~"rhizomatic education", multifaceted emergent collaborative meaning-making
~digital tools for p2p thinking and creativity
~Roland Barthes & Ted Nelson references :D
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:)
Will be writing at from now on. Make me happy and pls subscribe. Will deliver cool ideas. And check out the new site !! 💜
Double announcement: We updated our website and have a brand new newsletter!
🔮Check out
🌟Subscribe to the newsletter:
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Read one of my fav literary hottie's (Orwell) notes on nationalism this am for tomorrow's
@sanedotglobal
edition. 76 years later and well ugh... the world sucks.
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Put together a little thing we call the Infopunk Glossary
Infopunk: 𝘈 𝘱𝘦𝘳𝘴𝘰𝘯, 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘰𝘯, 𝘰𝘳 𝘨𝘦𝘯𝘳𝘦 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘪𝘯 𝘢𝘭𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘷𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘥𝘺𝘯𝘢𝘮𝘪𝘤𝘴
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