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Jase Probert Profile
Jase Probert

@JaseTheWizard

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Following
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One Man Marketing Community Team @MoonfrostGame | Alpha Circle @WolvesDAO | Data-focused but people-orientated game marketing strategies and services |

🇬🇧
Joined November 2021
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@JaseTheWizard
Jase Probert
6 days
Exposing GAM3SGG for what they really are... In late 2023, GAM3SGG reached out to Moonfrost during the lead-up to our first closed alpha playtest. At the time, our community was small, and internal testing was still in its infancy. Even during these early stages, GAM3SGG expressed a keen interest in supporting Moonfrost and providing their players access to our game. However, with Alpha Release 1 (AR1) capped at 500 testers, we chose to limit participation to our core community members and avoided involving external communities. Fast forward to May 2024: GAM3SGG learned that our Alpha Release 2 (Farming Fest) was about to launch, and they immediately reached out to collaborate. Despite explaining that we weren’t pushing too hard on paid partnerships due to our early-stage alpha testing, GAM3SGG didn’t hesitate. They created a bespoke service, driven solely by their desire to support our game development and give their players access to Moonfrost. We began with a single social quest—and the results were extraordinary. GAM3SGG’s efforts helped us gain over 8,000 new followers and achieve 10,000 email conversions via registered referral codes, within one week! Beyond this, they supported us with high-impact marketing activations, including SEO-enriched blog content, livestreams, and vertical short-form videos (one of which even went semi-viral, over 13,000 likes!). What GAM3SGG didn’t know at the time was that ‘Farming Fest’ also doubled as a "play-to-mint" campaign. Many of their players ended up qualifying to mint our FROST-Hunter Genesis Collection NFTs, which were free to mint (players only paid gas fees) and came with 0% royalties. Selection criteria for mint eligibility was straightforward and we showcased this after the event... Selection was focused on players who had actively played Moonfrost. No whitelist spots were given to influencers, KOLs, community collaborations, or other solely marketing initiatives. You had to play the game! This approach, was highlighted by Helika in a tweet, demonstrated how we could be setting a new standard by targeting and rewarding actual players. 'The assumption is that this will lead to higher retention rates. So far, this appears to be accurate, with the retention rate significantly surpassing the benchmark.' A strategy that naturally included many members of the GAM3SGG community. The FROST-Hunter License is currently sitting at 0.25 eth per license… Without all utilities known to holders (yes that is a hint). Throughout Q3 and Q4 of 2024, GAM3SGG continued to support Moonfrost across marketing, community-building, and infrastructure activations, which we are exceptionally grateful for. The ‘icing on the cake’ came when the GAM3SGG team reached out and said, we’ve been nominated for four awards at the GAM3 Awards, we were so surprised. We didn’t ask anyone to vote for us, as we didn’t believe we were ready (still being in closed alpha regardless, people continued to vote and then we were IMMENSELY honoured to actually win our first game studio award being titled ‘Best Art Direction’ of 2024. As we were against other games with much larger budgets and teams we were ecstatic that the independent judges and the community of voters believed us worthy of this incredible title (thank you to everyone who voted). You can see my personal response to the award acceptance below, or if you want the actual studio one, head over to Ginas' acceptance speech on the Moonfrost website. So why would they (GAM3SGG) do this? We had made it clear to GAM3SGG that during our closed alpha phase, we wouldn’t allocating large funds for paid marketing. Our focus was on refining the game to ensure it was fun, engaging, and ready for monetization when the time came. Not only did GAM3SGG understand this vision—they went above and beyond to support us. I can’t speak for them, but one thing is certain: the GAM3SGG team genuinely cares about fostering high-quality games in the web3 space, and they are committed to championing projects they and their vast community believe in, this is the big secret. That there are companies out there (like GAMESGG) that want us to win as an industry not just make a profitable business that extracts value instead of giving it! Additionally, in 2024, Moonfrost engaged in three other soft partnerships. While I won’t name them, I can confidently say that GAM3SGG stood out as the best partner in terms of; support, communication, deliverables, and measurable results—whether it was social growth, community expansion, player engagement, or web3 asset adoption. We are incredibly proud to call GAM3SGG a partner, and we’re excited about what the future holds for both of us. To the entire GAM3SGG team and community: thank you for believing in our vision of delivering a premium-quality life-farm sim to the masses. We are Moonfrost, and this is just the beginning of our journey together.
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@JaseTheWizard
Jase Probert
5 hours
@StarPlatinumSOL Ah luckily in the UK it's pretty safe sea swimming :) What activities do you do in the winter months?
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@JaseTheWizard
Jase Probert
5 hours
@StarPlatinumSOL I usually sea swim but the weekend was in an outdoor pool, was a lot easier! 😅
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@JaseTheWizard
Jase Probert
5 hours
@Dadaaacutie @MoonfrostGame @GamingGridx Oh really? Thanks so much for supporting us. I can't wait to invite you back for a early access 🙏💜
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@JaseTheWizard
Jase Probert
5 hours
@cathooman28 @MoonfrostGame I'm excited for it too 🙏⚔️
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@JaseTheWizard
Jase Probert
5 hours
@pautatoes @MoonfrostGame Coffee and cozy games = 💜
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@JaseTheWizard
Jase Probert
5 hours
RT @Dadaaacutie: Finally back at playing @MoonfrostGame 🥹 Coziest game i’ve ever played! Defo calms and warms my heart every time I play 🤍…
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@JaseTheWizard
Jase Probert
5 hours
RT @pautatoes: Checking in at @MoonfrostGame for today’s quests. At this point, I’m playing for the cozy vibes. Rewards or not, I will be…
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@JaseTheWizard
Jase Probert
1 day
Day 39 of working out every day for 365 days... 5 miler with my brother in law, good chance to catch up. Followed by swimming hypoxics for 30mins. E.G. 'playing shark' with my nephews in the pool 🦈😂
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@JaseTheWizard
Jase Probert
2 days
Day 38 of working out every day for 365 days... Lifting The Boats 🛶 Deadlift Ladder 12-10-8-6-4-2-1 (then back down with dropsets) Lat Pull Down B/O DB Row Lat Raise Pull Ups I hit a new SB for DL of 1RM @ 180KG. All time PB is 210KG but that was pre knee op, so I'm super happy, I'm slowly getting my strength back.
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@JaseTheWizard
Jase Probert
2 days
@stephyberry_ @MoonfrostGame Thank you for highlighting Moonfrost in the perfect way! Sharing to all the team to watch too 💜
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@JaseTheWizard
Jase Probert
2 days
Thank you @stephyberry_! I absolutely adore your content style, and cannot wait to see what we can line up together...🌙💜
@stephyberry_
Stephy
2 days
Huge thanks to @MoonfrostGame & @JaseTheWizard for answering the call of a cozy gamer and giving me access! 🌙 This is the closest thing to Stardew Valley, Harvest Moon, and Mirthwood in Web3, and honestly, this genre has been overlooked for too long. 🥲 The space is filled with repetitive titles, all targeting the same type of gamers. Sometimes, a girl just wants to chill, you know? 🌿 Loving it so far, and with Early Access around the corner, I can’t wait to see more! 🎮💛
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@JaseTheWizard
Jase Probert
2 days
Day 38 of working out every day for 365 days... Lifting The Boats 🛶 Deadlift Ladder 12-10-8-6-4-2-1 (then back down with dropsets) Lat Pull Down B/O DB Row Lat Raise Pull Ups I hit a new SB for DL of 1RM @ 180KG. All time PB is 210KG but that was pre knee op, so I'm super happy, I'm slowly getting my strength back.
@JaseTheWizard
Jase Probert
3 days
Day 37 of working out every day for 365 days... 3 Mile Run 3 Rounds 30 Dips 30 Squats 30 Press Ups Video is of the last set of PUs. Might make a time lapse next time as its getting close to golden hour for workouts now. 🌅
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@JaseTheWizard
Jase Probert
2 days
@Coggablog @MoonfrostGame Who's been the most challenging to 3D rig out of the NPCs so far?
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@JaseTheWizard
Jase Probert
2 days
RT @Coggablog: 🌖❄️1⃣: When starting out, in some cases we can re-use some of the geometry or at the very least some of the proportions. H…
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@JaseTheWizard
Jase Probert
2 days
As I'm on this CRAZY quest to work out every day this year, I want to showcase some rad web3 game merch when lifting. Tag a game below who deserve to get 1 years worth of UGC (daily workout posts) with their merch...🏋️
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@JaseTheWizard
Jase Probert
2 days
@coopernicus01 I'll let you know how they get on 🙏💜
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@JaseTheWizard
Jase Probert
2 days
@Treki33 @Official_GDC This is awesome, are newbie creators allowed to come too?
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@JaseTheWizard
Jase Probert
2 days
@VincentVanHoLM Gardening irl is the meta. What you growing? 🌱
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