Indie Game Joe
@IndieGameJoe
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Indie game marketing consultant. Creator of @PlayDONTSCREAM and @DontPlayPT - coming soon! Head of Marketing and PR @HyperchargeGame
Joined August 2015
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Imagine you're a zookeeper tasked with identifying infected mutant animals, creating vaccines, and curing them.
Welcome to Zoochosis, a bodycam horror simulation game. Would you dare to play?
For more cool game discoveries, follow
@IndieGameJoe
!
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@FntasticHQ
I strongly advise players to report this game on Steam and seek immediate refunds. It's an appalling scam - falsely advertised and shutting down just 4 days post-launch. This is a grossly deceptive practice that must be addressed!
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GAME DEVS! 📢
Steam has made updates to how demos work!
- Demos can now have a separate store page
- User reviews for demos
- Demos now appear more in the Steam store
- Wishlisters notified when you launch your demo
I've left the full changelog below 👇
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My game, DON'T SCREAM, was a 5-month project in which I aimed to craft a game with a distinct and compelling hook, perfectly tailored for Halloween. Here's what I did:
- 2 weeks of pre-launch marketing
- 130,000 wishlists during that period
- 40k copies sold in over 24hrs 🧵👇
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This indie dev is making a game where you play as a Caterpillar.
It's called "I Am A Caterpillar" and it looks absolutely awesome!
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Indie Game Dev Tip: A strategy I use to enhance my Steam page's background is showcasing awards/accolades. This, if implemented well, complements rather than clutters the page content, offering an immediate display of achievements to impress visitors right off the bat!
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My competition is HERE! Follow me, retweet and favourite this post to win 50 Steam Games! View image for details!
http://t.co/S3KrDxdMvA
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Indie devs, don't let "chance" dictate your game's success. Marketing may seem daunting, but it's essential and should be part of development. Allocate a little time daily to market your games. It's vital for visibility and success.
Start small, but start now - every bit helps!
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This indie game lets you play as a fisherman living on a remote island. Gather fish and ingredients to avoid going hungry, cook dishes, and learn new recipes along the way.
Follow
@saminton_io
for more game info!
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Big thanks to
@BobVids
for his support and kindness.
I am heartbroken by the deceit from Artur; I thought I was helping a new indie dev. This has shaken my confidence and trust, but it won't change my kindness. To those facing hate: stay strong, live happily, you deserve it! ❤️
Fool Me Twice - The Supernormal Saga: Part 2 - The Lies of Artur Łączkowski
thank you
@IndieGameJoe
for getting into contact with me and being a wonderful person in general
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My game, DON'T SCREAM, has surpassed over 110K wishlists in less than two weeks!
Super proud of this!
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DON'T SCREAM, has just surpassed 100k sales in less than one week! Some of you might not know my backstory, but here it is:
Just a few years ago, I was up a ladder with a paintbrush in hand, dreaming of pursuing my passion for game dev and marketing games. (1/9)🧵👇
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I am thinking of writing a comprehensive guide on creating awesome Steam store pages. Would this be of interest to you? Let me know
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These indie developers are creating a game where you travel back in time to a war-torn medieval era and can use AK-47s, grenade launchers, and more!
This looks so fun lol.
The game is called Kingmakers, and you can wishlist it on Steam now! (see comments).
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An indie dev's journey: Exhaustion, Despair, Hope, and Joy!
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Indie devs, make your Discord banner on your Steam page a no-brainer CTA. Don't assume all Steam users know it's clickable. Spell it out with a 'Click to Join' overlay to guide them right into your community. The goal is to encourage joining, not make it difficult.
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@discord
Hi Discord. You said you'd send me 2 weeks' worth of cheese - still waiting on that. Thanks!
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Indie devs, I want to make this clear: supporting and cheering for each other costs nothing but a bit of time and energy.
We need to move beyond envy and focus on how we can improve and learn together—because we are not truly in competition with each other!
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Not every game requires infinite replayability to be enjoyable. True success lies in leaving players thinking, 'That was amazing,' regardless of being online or offline. It's about making memorable experiences, not just chasing player numbers or replay value. Just saying.
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Game dev is an emotional rollercoaster, full of ups and downs.
So much has happened in the two years we've been developing Hypercharge for Xbox.
I’m incredibly proud to announce that Hypercharge launches on Xbox Series X|S and Xbox One on May 31st, 2024!
I can't stop crying!
Xbox once said, "Power Your Dreams"
And when I was a little kid, my dream was to make a game about action figures with my best friends.
That dream has come true.
On May 31st, 2024, Hypercharge will launch on Xbox Series X|S and Xbox One.
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Well, it's been exactly one month since we launched Hypercharge on Xbox, and we've already sold well over 100,000 copies!
I put so much hard work into all the marketing, and I'm still blown away by the results!
I'll write an article soon about all of it :)
#gamedev
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The mindset of some indie devs is puzzling.😐 Dismissing others' success or advice as 'flexing' severely hinders your growth as a developer. Remember, we're not competing against each other; we're all in this to learn and succeed together!
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I just love seeing all the interesting and awesome indie games being made. Keep up the good work, all!
I LOVE INDIE GAMES!
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To all game devs on Steam!
Changes Coming to Store Page Written Descriptions:
- No links to other websites
- No embedded imagery that mimics Steam store UI or buttons
- No images, links, or widgets pointing to other games on Steam
Full changelog below 👇
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Tip for indie devs from my experience: The "READ MORE" button on Steam can easily be missed. Follow BF2042's lead and direct users with a "CLICK TO EXPAND" prompt, ensuring an effortless journey for customers to discover more content. Keep it user-friendly!
#PitchYaGame
#GameDev
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Indie devs, it's
#screenshotsaturday
Share your game trailer/footage in the comments below, and I'll feature my favourite on my profile, along with a link to your Steam page!
I'm looking for games with captivating hooks and well-structured game trailers/footage.
#gamedev
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Indie game devs, remember: marketing isn't just about analyzing numbers - it's about making players FEEL.
Yes, data plays its role, but authentic marketing lies in creating an emotional connection.
It’s the emotional journey, not the stats, that truly captivates :).
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Hey game devs: Steam has updated its iconography to distinguish between games purchased directly on the platform and those activated with a Steam key. Keep an eye out for the new icons - a 'Star' for direct purchases and an 'outline of a Star' for Steam key activations.
#indiedev
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I want to make this very clear: Don’t expect or pressure community managers, social media managers, or marketers to make your game go viral or sell tons of copies.
Marketing takes time and every game resonates differently.
There’s no 'magic' button. Be kind to each other.
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My latest game, "DON'T SCREAM", is going insanely viral. Very proud of the marketing behind this one!
Calling all Content Creators.
We're two indie devs making a horror game called DON'T SCREAM built in Unreal Engine 5. You need a microphone to play, & if you scream, you restart! But there's a catch: time only moves if you do & you can't predict the scares!
DM for private demo!
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Here's how I got over 100k wishlists in just over a week with my reveal announcement strategy for my game Paranormal Tales.
It's all about the power of designing games with marketing in mind!🧵👇
#gamedev
#indiegames
#screenshotsaturday
#indiegamedeveloper
#indiedev
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INDIE DEVS!
- Steam updated its review system to prioritize helpful reviews!
- Reviews like one-word posts, memes, and jokes will be sorted behind more informative ones.
These reviews won't disappear but will show up less often.
More info below 👇
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I don't know if
@chetfaliszek
will see this, but over 10 years ago, I began my journey creating fan sites for games that I loved.
It was a real passion of mine.
My first site was for L4D2. I remember all those years ago, Chet accepted my Steam friends request. 1/4
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I strongly advise players to report this game on Steam and seek immediate refunds. It's an appalling scam - falsely advertised and shutting down just 4 days post-launch. This is a grossly deceptive practice that must be addressed!
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This indie dev is making a game about cars equipped with grapple hooks. And I'm all for it!
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Indie devs, first impressions are critical! Avoid starting your trailers with a full-screen ESRB rating—it just shows as a black screen on social feeds. Instead, overlay a small ESRB logo at the start of your footage. Those initial seconds are key—showcase your game immediately!
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Something I've learned: If you're not having fun while playtesting your own game, it's likely not fun for others either.
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Another tip for indie game devs: In our Steam Broadcast Artwork, I like to include a QR code that viewers can scan using their smartphones. This QR code leads directly to our Discord, effectively funnelling players into our community! If you'd like more tips, like this post!
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Indie devs, avoid using oversized logos in the 'About This Game' section on Steam. Players visit this section to see your game in action and learn more about it, not to read the title again. That space could be better used for gameplay GIFs, in-game images, and key info.
#gamedev
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Indie devs, if you're struggling with your game's pitch, think of how you'd rave about your favourite movie to a friend—excited, engaging, irresistible. Channel that energy into your game's description. Make it sound like the next big thing they can't miss :)
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Back in 2016, I was a full-time painter & decorator.
Here's the truth: turning game development into a full-time job isn't easy. It requires hard work, a clear vision, and understanding your limits – how far to push and when to pause.
Remember, be realistic, but never give up!
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Everybody's obviously talking about the
#GameAwards
, but I think we should also talk about your indie games!
Post what you're working on below for others to see!
#gamedev
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Indie devs, remember: marketing starts by talking about your game! You don't need to overthink every post. Sometimes a random clip can work wonders! A good-looking game helps, but just share and don’t always overthink absolutely everything! Go with the flow :)
It's always some random small clip I share on a whim that gets the most engagement 😅
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Pretty emotional right now… I just woke up to this
“This wholesome Dev response to a reviewer who gave a thumbs down due to lack of player base”
(1/3)
#indiedev
#gamedev
#indiegame
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Indie Game Dev Tip: At the end of your game trailer, add a QR code in the final slate linking directly to your Discord server. It's a simple yet effective way to grow your community!
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Indie devs: Make your Discord easily findable to avoid frustrating players.
Feature your Discord in Steam's 'about this game' section, official social media links, and forum pins.
Save your audience's time and smooth their path to join your community - it makes a difference!
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In the gaming industry, we often focus on metrics like player numbers and replayability. While important, these shouldn't overshadow the core goal: creating experiences that resonate with players long after the credits roll :)
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BREAKING:
Game devs, Steam now supports larger store graphical assets!
Most required store graphical assets now have larger templates that are 2x the size of previous templates.
Previous sizes are supported until November.
Full changelog below 👇
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I love how RoboCop: Rogue City is using Steam's 'special announcement' feature to showcase awesome content. My tip: Shift the text lower, and place the arrow closer to the 'Read More' button for extra clarity. Otherwise, users may just click a "static image" - make it foolproof!
Tip for indie devs from my experience: The "READ MORE" button on Steam can easily be missed. Follow BF2042's lead and direct users with a "CLICK TO EXPAND" prompt, ensuring an effortless journey for customers to discover more content. Keep it user-friendly!
#PitchYaGame
#GameDev
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Indie devs! Steam's new visual editor makes updating game descriptions easier!
- See your text & images in real time
- Paste from Word/Docs
- Easily manage images
- Spellcheck & auto-formatting included
- Focus on your game, not formatting
Full changelog below: 👇
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Hi
#indiedevs
. I've written a detailed guide on How to announce your Upcoming Steam Indie Game for Maximum Exposure and Wishlists!
#screenshotsaturday
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So proud to see Hypercharge back on the front page of Steam! A lot of planning and strategy went into this!
#indiedev
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Take a look, indie devs! This is how you create a short gameplay video that has it all: a great visual hook, great storytelling, and fantastic pacing throughout!
#gamedev
🔫 so ignoring that last part at the end there - what do you think we should name her we cant keep calling her goku
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Indie devs, if you're stuck on your game's pitch, think about how you'd talk to a friend about your favourite movie - excited, fun, and something they just have to see. Put that same vibe into your game's description. Make it sound like the next big thing they can't miss!
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MOM, LOOK, I'M FAMOUS!
Seriously though, Indie Devs, respond to your Steam Reviews.
#indiedev
#indiegame
#gamedev
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3) I didn't just craft the game and then think about marketing afterwards. The marketing strategy was integrated into its design from the very beginning. In essence, I aligned the game development with the marketing vision.
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This is a prime example of a recognized brand creatively maintaining its name while making the branding captivating and enjoyable with a gameplay GIF. And notice how it doesn't take up valuable real estate!
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Apologies for not posting as many indie game dev marketing tips as usual! I've been super busy preparing everything needed for our game,
@HyperchargeGame
, and its Xbox launch! Super excited to finally have our game be a part of the Xbox family!
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Indie devs, Steam has expanded social media links on game pages and added controls for how you want to order them. Now includes more platforms like TikTok, Instagram, etc. These links are also visible at the top of Community Hubs.
Full changelog below:
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Buy. This. Book.
200 ratings! Thank you to everyone who has bought, read, and rated my little orange book. 📙 📈
Good luck with your game. You can do it!
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If you reply to negative reviews on Steam:
Be kind
Be helpful
Recognize criticism
Kindly clear up misconceptions
Accept that not every customer will like your game
Remember: The reviewer isn’t the only customer reading your response
Invest more time in constructive reviews
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Feature creep is a real thing, game devs! Be mindful of the features you add and how many you include in your game :)
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Calling all my fellow devs/friends - please RT!
I am extremely proud to announce that I'm a finalist in the
@shortyawards
for my launch campaign for
@playDONTSCREAM
!
Voting only takes a few seconds. If you could vote for me (link in comments), it would mean the world to me! ❤️
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"Demos now behave more like free games and can appear in all the same sections and lists."
Interesting stuff!
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@UnrealEngine
Okay, off the top of my head:
Game title:
"You are a Piece of Trash"
Game Description:
But not just any kind of trash. You are special, and you have a purpose.
Gameplay:
Navigate your crumbled, papery body through a bustling city and find out how special you truly are.
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Bonus notes:
Valve reached out via email when "DON’T SCREAM" hit 100k wishlists. They mentioned that, depending on the game's customer reception, they might promote it with a pop-up marketing ad. And that’s precisely what they did!
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Tip: Want press coverage for your game? Leverage any traction you've gained on social platforms as evidence of virality. It's not just about having a great game; it's about proving it's what people want to see. Show the press there's a buzz, and they'll see potential for clicks!
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Okay, let's see if this works. Indie devs, share your games below!
Let's see what you've got!
We are working on highlighting more banger content from (currently) small 𝕏 accounts.
Our current algorithm shows too much from accounts that are big already.
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There’s been a lot of negativity around
#summergamefest
due to the lack of AAA games, but honestly, there were many exciting indie games showcased that I’m really looking forward to!
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I really hope the information above helps, even if just in some small way. There's more to what I did, but I've summarized the core essence here. If you have any questions, I'm here to answer them! Also, keep an eye out for a massive update on my website soon! (see bio)
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The Day Before is a prime example of how not to market an upcoming game. Its marketing strategy has been an utter disaster. The level of deceit involved is shocking. This train wreck is far from over, and I anticipate we will hear even more bewildering news in the weeks ahead!
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i know my next horror game.
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To every gamer, every supporter, every late-night dreamer – thank you. This is for you. Let's keep playing, keep creating, and never, ever stop dreaming. Who knows what levels we'll conquer next? (9/9)
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The truth is, going full-time in game dev isn’t easy. You need a solid plan, especially if you're leaving your current job. It’s a marathon, not a sprint. Define both your goals and what success means to you personally. It’s daunting, but with the right approach, it’s possible!
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negative reviews can generate more sales. how? - it all depends on your response.
i always recommend replying to the "most helpful" reviews (constructive ones) as they receive the most visibility as per the Steam algorithm.
here's just one of my many responses.
#gamedev
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Bonus notes:
Again, this was all timed around Halloween. Horror games, in particular, sell well, even if the quality isn’t top-notch.
@AdventureMtn
said it best: "14 reasons why every indie developer should make at least one horror game"
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I kept moving forward, & fast forward to now - I've helped publish and develop multiple games, & even have my own business.
TL;DR - do not underestimate the power of words, especially when they are kind and encouraging.
Chase your dreams, you might just catch some! 4/4
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4) Timing was everything. I announced the game on October Friday 13th (extra spooky!) with a gameplay trailer, Steam page, website, and press kit. The trailer was pushed across all our social platforms, and it quickly went viral.
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To have someone from
@valvesoftware
use their own time to check out a random kids fan site was just... mind boggling at the time.
It pushed me to keep making fan sites, & learn how to develop and maintain communities.
It helped me towards my first community manager role. 3/4
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