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Guy Nochimowski
@IamNochimo
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Scaling cold outreach campaigns is not a simple task. Sending in higher volumes usually causes issues like decrease in deliverability or damage to your domain reputation. But it doesn’t have to be this way. Smart scaling is built on a few simple principles: Horizontal Scaling: Using multiple inboxes helps distribute email volume and maintain sender reputation. Continuous Monitoring: Tracking metrics like open rates and bounce rates allows for early detection of issues. (Inbox placement tests for the more advanced). Gradual Scaling: A slow, controlled increase in volume is always better than an immediate jump to high numbers. Successful campaigns combine a solid infrastructure with a measured approach to growth.
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@coldemailchris U can’t help a company that has SDR’s 24-48 hours to respond it’s broken from the beginning. What do you think will happen to a company like that when a meeting is booked? Just work with companies that have sales processes in place - no matter where your service ends.
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