Christian
@coldemailchris
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Outbound & GTM strategy for B2B organizations. Enterprise SaaS partner. Co-Founder @RevGrowthAI . Join my free outbound newsletter at the link below.
Joined October 2021
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Pinned Tweet
How to scale your B2B company with cold outbound (A-Z guide):
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Introducing: Acquisition Antifragility
a 110-page masterclass covering how to:
> send 2K+ cold emails with perfect deliverability
> write cold emails that *actually* book meetings
> build lead lists w/ dialed ICP targeting
> form a competitive “moat” around your agency
> create
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Created a 51-step diagram unveiling our entire outbound strategy from:
> Email infrastructure
> Sending volume
> Campaigns strategy
> AI implementation
> Lead scraping
> Scriptwriting
> Offer ideation
> Inbox management
> Lead nurturing
> Generating referrals
> Onboarding
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I just filmed a 67-minute video covering how to:
1. Send 1k+ emails per day
2. Have perfect deliverability
3. Build hyper-targeted lead lists
4. High-converting email templates
5. Proven inbox management systems
Like & Comment "Send" and I'll DM it to you.
(Must be following)
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We book 20+ meetings per week for our clients & own agency.
Now, I’m exposing the ENTIRE strategy we use to do this.
Here’s how your agency or B2B business can add $30k MRR in the next 90 days with AI, outbound, & rev operations:
(Like & Comment for the 78-page PDF version)
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I created a doc with 23 unique, high-converting cold email follow-ups so you can:
- Convert more replies into meetings
- Follow-up with prospects for 12+ months
- NEVER get ghosted again...
👉 Like, RT, & Comment "doc" and I'll DM it to you.
(Must be Following)
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Struggle to write cold emails that convert?
I created a FREE Cold Email Copywriting Mini-Course covering:
- Every Piece of a Converting Cold Email
- 7 Plug-N-Play Cold Email Frameworks
- How To Create Your No-Brainer Offer
Like + RT + Reply “Copy”
& I’ll DM you the course
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Struggle with building Qualified Lead Lists?
I created a 25-page Mini-Course covering how to:
- Source Companies
- Qualify Decision Makers
- & Personalize Lists with GPT
And it’s all yours for free.
👉 Just Like, RT, & Comment “Send” and I’ll DM you the link.
(Must Follow)
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My Agency averages a 98%+ deliverability across 3,330+ email accounts.
I just filmed a video on the entire 21-step deliverability protocol we use to do this, covering our:
> Email infrastructure setup
> Inbox rotation strategy
> Spintax implementation
> Email sending patterns
>
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How to build a cold email system that books meetings in 54 steps:
1. Buy 25 secondary domains
2. Create a Google Workspace account
3. Create 50 user inside Google workspace (2 per domain)
4. Add Dmarc, SPF, DKIM, forwarding, & open tracking to DNS settings for every domain
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Just finished a college essay in 11 minutes with chatgpt LOL.
Teachers in shambles rn.
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There are 5 main reply scenarios you will run into with cold email:
1. “I’m interested”
2. “Send more info”
3. “Let’s book a call”
4. “I’m the wrong person, reach out to X”
5. “Cost?”
90% of the time these will be the responses you get.
Plug-n-play reply templates for each:
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I send 500+ "personalized" cold emails every day while being fully automated.
Here's a quick guide on how I personalize cold emails with automation + AI, and how you can too.
Thread/
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Want to write 20+ A/B testable cold emails in seconds?
I created a ChatGPT prompt that interchanges pieces of your cold email to create multiple, unique variations.
Want to use it?
👉 Like & Reply "A/B" and I'll DM it to you.
(Must be Following)
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I recently helped an agency book 20+ meetings/month & scale past $100k MRR.
So I created a video + PDF covering the exact AI outbound strategy we used to do that.
👉 Like, RT, Comment "send" and I'll DM it to you
(Must be following)
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Created a document breaking down 5 of our best performing outbound campaigns from Q2, 2024.
In this doc, I break down the exact:
> Offers used
> Industries targeted
> Campaign thesis’s
> Lead scraping methods
> Script frameworks & structures
we used for these campaigns in
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Outbound infrastructure + strategy going into 2024:
Email setup:
- 30 Porkbun domains
- 60 Outlook email accounts
- Smartlead,ai for email sending
- Waalaxy for LinkedIn outreach (if applicable)
List building:
- BuiltWith & BrandNav for company sourcing
- Apollo for decision
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I just filmed a video covering the top 5 cold email scripts we’ve used to book 100+ meetings/m between our clients & own agency.
Also reveals the exact scripts we’ve used to book WHALES for our clients in 2023.
Like & Comment “Send” and I’ll DM it to you.
(Must be following)
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Trainings Section 1, Module 1: Email Infrastructure & Protocols
In this free training video, I cover our entire email infrastructure and protocols we put in place to send 100k’s of emails per month with 98%+ deliverability:
1. Top of market sending tools
2. ESPs and private
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New life goal:
Build a private library for business ppl to come to do work and chill.
Have a coffee shop, cigar lounge and bar in the library.
$100/month membership fee so no randos allowed.
Would pay for that shit easily, probably be there everyday.
Need to make this
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this gotta be the goofiest shit ive seen all year
peak 16 yr old psyop “escape matrix” $10k/month roster
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These 4 "untapped" Ecom niches have been ripping recently.
Want to know what they are?
👉 Like & Reply "Niche" and I'll DM you the sauce...
(Must be following)
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Recently, my entire day consists of obsessing over cold email.
> Wake up check inbox
> Write cold emails
> Go to gym and listen to cold email podcast
> Tweet cold email
> Read cold email
> DREAM COLD EMAIL
I might be losing my mind, but I will master this shit no matter what.
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Mfs will say “JuSt SEnD 10,000 EmAiLS AnD ClosE 4 CliEnts”
Bro, if it was really that easy - there would be no need for lead gen agencies.
A monkey can set up 15 domains to send 10,000 emails per month.
What actually brings results is everything else, such as:
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I’ve found that the
#1
thing that holds back 18-24 year olds from finding any success in the modern age is believing they have to pursue something they “love” doing
Do you think mfs really LOVE cold email, ugc, sales etc?
of course there is some passion behind mastering any
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Say "i want to remain poor" without saying "i want to remain poor"
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Lead scraping process 2023:
Company database -> Import to Apollo -> Exclusion filters for qualification -> Choose dcision makers -> Import URL to magically leads -> Get list w/ bajillion leads for cheap af ($3/1k leads)
If ur still paying $99 for 1k leads: NGMI
(DM me if you
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Met some kid in my accounting class who's 18 and bought a Lambo Huracan from doing real estate.
He used to do photography at car meets, and said he got into real estate through networking with people at the meets.
Cool to see a real-life example of people networking to the top.
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Over the last few months, we’ve been quietly building The Outbound Code, what will be one of the most valuable outbound communities on the market.
Here’s what the community will include:
1. Extensive training modules on everything outbound
> a. Email Infrastructure
> b.
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I DOUBLED the meetings we booked last month by optimizing our inbox management systems.
Now I'm giving the strategy away so you can do the same.
Comment "send" and I'll DM you the inbox management masterclass covering how to do this step-by-step.
*Must be following*
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bro asked me if he could ask a question 3 times
might be crowned as the worst outreach i’ve ever seen. impressive.
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Steak, eggs, and blueberries I've found to be the best first meal of the day.
I'll eat like 2k calories worth and not feel sluggish at all, only more energized.
On the other hand if I eat carb-dense foods I want to fall asleep.
Any1 have any other food recs? Trying to optimize
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Full-proof way to get clients for your agency:
1. Strong offer
2. Buy 20 domains
3. Scrape 10,000 leads
4. Send 500 emails a day
5. 1 meeting per 500 emails
6. 25 meetings per month X 20%
7. Close 5 clients per month at $2k
Simple.
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@GadzhiIman
It's left both genders hating each other.
Men are lonelier than ever.
Women being left for one-night stands.
No real love these days.
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Cold email strategy we used to book Happy Dad & other $100M+ brands:
1. Built company list targeting specifically beverage brands with 51+ employees
2. Imported company URLs to Apollo -> company keyword exclusion filters for qualification -> Re-up on employee count in Apollo j
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Is posting content on LinkedIn worth it?
Every time I go on LinkedIn it seems like no one is real, just a bunch of NPCs lol.
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>3000 emails/day + demand capture infrastructure + twitter content + youtube videos + linkedIn posts + linkedIn outbound + whitepaper + lead magnets + case studies + testimonials + dialed sales process + refined landing page + VSL + proper systems + unhealthy amounts of caffeine
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Updated CE tech stack:
- Email accounts: Outlook (50 accs)
- Domains: Porkbun (25 domains)
- Scraping tool: Magically leads
- Sending tool: Smartlead,ai
- Cleaning: Millionverifier
- CRM: Pipedrive
Most cost-effective/reliable solutions I’ve found as of Sept 2023
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50 email accounts + 10k ICP leads + Sales letter + Value-based cold email copy + 30000 emails sent/month + <5-min response times + Automated follow-ups + Optimized sales process
= More clients
maths.
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SEND. MORE. VOLUME.
Whatever you’re doing right now, min 2X it
Even if you think you’re doing “high volume” you’re probably not
Ex: Onboarded a client that wants 6,000,000 cold emails sent p/m
That’s 200k sent DAILY, most ppl don’t even send that volume yearly
RAM b4 EOY.
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New inbox management setup:
1. 60-100 Outlook email accounts
2. Create centralized “Master” inbox in Outlook w/ all accounts
3. Add Master inbox to Close CRM
4. Create Zaps on new inbox replies -> Slack notification
5. Add Inbox manager to Slack channel & Close
6. Preset
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Took a lot of Ls recently and one big take away has been
There’s nothing more useless than feeling bad about yourself.
Yeah you’ll feel like shit for a bit, but just gotta scoop your nuts and move on anyway.
Just play some hype music, do a few pushups, and get back to work.
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This LinkedIn script has gotten a 25% reply rate and 3 booked meetings per week for my B2B Lead gen offer. 🛎️
If you want the entire sequence:
👉 RT this tweet
👉 Comment "YES"
And I'll DM it to you
(Must be following)
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Highest leverage B2B tools in 2024:
1. Smartlead ai
2. Clay
3. Superwave
4. Apify
Basically every B2B killer I know uses at least 2/4 of these on a daily basis to ram meetings & deals. Don’t sleep on them.
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Cold email fact I just found out:
Apparently, the P.S. section is the most read part of your email.
So adding a personalized P.S. line can definitely be a powerful part of your cold email.
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The Psychology of Cold Email
Cold email may be the rawest way to get direct market feedback from your ICP. If prospects don’t like what you offer or what you say, they WILL let you know. They don’t give a fuck, have had people tell me to off myself because of the unfortunate
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If you were pushing:
- 500 personalized emails
- 100 LinkedIn connections
- 50 Facebook messages
- 100 Cold calls
- Calling interested leads
- Omnichannel Follow-up
Every. Single. Day.
What do you think that would do for your business?
No-brainer.
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Wake up -> send 20k cold emails -> take calls -> cook in G docs -> client comms -> hit gym -> record video -> admin -> eat protein -> read -> [REDACTED] -> sleep
Life for the next 6-12 months
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Q1 2024 cold email tech protocol (subject 4 change):
> Outlook + [redacted] for email accounts
> Smartlead sending & master inbox
> Smartlead + Slack reply notifs
> Apollo or Clay lead scraping
> Spintax Maxxing
> 2000 emails/day/client
setup getting simpler over time
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Ditched the "Bumping this" follow-up for the "Forgot to mention" follow-up.
Example:
"Forgot to mention we worked with Apple, Google..."
Set this to 1 day after your intro and build off what you mentioned previously.
Gets a very high reply rate, usually positive too.
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Closed 2 clients yesterday and I’m not even good at sales.
I’m just fully CONVICTED in my service, and I bring the energy that I am to the call.
I didn’t even have a script literally just asked questions and told them exactly how I can help them lol.
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In 24 hours im dropping the doc
110 pages of blood sweat n tears covering everything i know about winning with outbound
be there.
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i oscillate between these 4 states of being on a daily basis
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Going to need a favor from y'all today.
It has come to my attention that this dickhead I called out a few months ago has still been using our stolen assets to shill his "Build $10k/month Lead Gen course"
So I'm posting an exposing video on YT with the intentions of ranking this
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2024 Cold Email Deliverability Protocol:
> Diversified infrastructure (Gmail, Outlook, Private Infra)
> New inboxes every 3-6 months (audit performance)
> Month-over-month rotating inboxes
> Heavy Spintax in every email
> 20 cold emails/day/account
> 2 weeks warm-up period
>
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Cold email has become much more a Tech game than Marketing one.
Everyone understands the general copywriting fundamentals that work at this point.
Real game is now deliverability management, data extraction, AI prompting, etc.
Become a tech savvy b4 you get left in the dust.
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Projections for the future of cold email going in 2024:
We all know service providers such as Google, Zoho, Outlook are really beginning to crack down on restrictions when it comes to mass sending leveraging their platforms. Already saw Zoho basically fuck their platform
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How to cold email MAXX:
- Optimize reply times to sub 5 minutes
- Double verify lists for catch-alls w/ Scrubby
- Segment lists for location, technologies, & niche
- Audit scripts word-by-word to hit <45 word count
Any1 can cold email, success is found in the optimizations.
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Reply Handling Masterclass
These are the 5 main reply intents you'll see with cold email:
1. "I’m interested"
2. "Send more info"
3. "Let’s book a call"
4. "Wrong person, reach out to X"
5. "Cost?"
90% of the time these will be the responses you get.
Here are copy-n-paste
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Cold email hack:
Add an unsubscribe link, except have it link to your calendar.
This will generate more meetings and potential lawsuits per month.
😂
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Weird ass cold email idea:
Send a picture of a hand written email and have an AI software augment variables like Name, Company, etc to make the email MAX personalized.
No way to fake personalize a HAND WRITTEN email, except for AI of course, but they probably won’t know lol.
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DELIVERABILIY MAXXING 2024 Infrastructure:
> Smartlead,ai for automated sending
> Diversified infrastructure (Gmail, Outlook, Superwave)
> New inboxes every 3-6 months (audit performance)
> Month-over-month rotating inboxes
> Heavy Spintax in every email
> 10-20 cold
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Crazy to think only 1.5 years ago I was literally playing CSGO all-day hating my life.
Then found Tate, got into boxing, started pursuing online biz, and now love the daily.
Crazy how life can flip 180 real quickly if you actually put in the effort.
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If you’re in B2B and you’re not posting on LinkedIn daily
You are leaving Big $$$$$$ (MONEY) on the table.
Even though the platform is cringe NPC buzzword speak 90% of the time, your buyers are on there and they have money.
Hired a graphic designer just for LinkedIn our own
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Woke up to a message from one of my clients saying she
sold me to a prospect over the phone for a retainer + meeting fees deal.
Dope ass client, never asked for a referral but still did it anyway.
Good start to 2023 lol.
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client tech protocol in 2024:
Smartlead,ai > ChatGPT > Porkbun > 100 Outlook accounts > Close CRM > Calendly > Make > Slack > Notion (SOPs & trainings) > Loom > Google Drive (infrastructure assets) > Docs, Sheets, Gamma > Apollo + Millionverifier
keep it sinple.
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This is the best performing cold email I’ve ever written:
{{first_name}} - if we {{Offering Valuable Service for FREE/massive discount}} for {{company_name}} to {{achieve result}} - would you be interested?
{{Signature}}
P.S. {{More Context/Social Proof}}
---
Notice how this
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Heard
@blackhatwizardd
say a quote from Grant Cardone in the space earlier
“Doesn’t matter how good your creative is, my frequency will beat you every time”
Something like that.
Immediately got off my ass to rip some Tweets and LinkedIn posts.
JUST DO MORE.
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Actually I take this back
Should I expose this guy?
Guy is building a decent audience off solely my assets, don't want people to fall for the scam
Just found out someone I know has been copying my assets word-for-word to create YT vids & sell a “$10k/mo” lead gen course
Will not say exactly who it is because I believe I’ve spoken with him before and seemed like a nice guy
Disappointed, but not surprised.
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experienced the "it is so over" to "we are so back" cycle at least 13 times in the past 4 hours
i think im on to something
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After sending 1M+ cold emails
A common theme across winning campaigns is:
> They are sub 50 words
> Mention case study relevant to niche
> CTA leverages sales asset covering mechanism
THAT’S IT.
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>3000 emails/day + demand capture infrastructure + twitter content + youtube videos + linkedIn posts + linkedIn outbound + whitepaper + lead magnets + case studies + testimonials + dialed sales process + refined landing page + VSL + proper systems + unhealthy amounts of caffeine
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2024 list building tech stack:
> Apollo
> Clay
> Crunchbase/Storeleads/Pitchbook
> Millionverifier/Debounce
> Apify/Zenrows
> Owler
> Custom scrapers
> GPT4/Claude
All you really need to build some very sophisticated lists as of now.
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only 5 reply templates you need for 90% of cold email responses:
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A lot of guru's in this space promote "get to $10k/m in 3 months" which I think is setting a lot of beginners up for disappointment.
Starting from 0, the odds of you pulling that off are unlikely.
For most, it's going to take a year or 2 of consistent trial and error.
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Inbox management is by FAR the most overlooked aspect of outbound that I’ve noticed across every B2B sales organization I’ve personally spoken with.
Tons of companies signing $3k/m+ retainers to work with agencies that only send 5000 emails/month and just forward all leads to
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Turned 22 today, reflecting on what’s been accomplished since 1 year ago:
> Worked with 30+ new B2B customers
> Scaled following from 5,000 -> 14,000 across X, LI, & YT
> Launched paid community week ago w/ 78+ active members already
> SaaS partners w/ Smartlead, Clay, Prospeo,
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Bro, the moment I cut out any sad or negative music out
My mood changed SIGNIFICANTLY.
If you’re working towards something greater than yourself
You should not listen to some emo shit, ONLY high vibrations
Been playing Graduation on repeat and feel more motivated than ever.
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Best method I've found for scraping Ecom Leads that doesn't cost thousands of $$$:
1. BrandNav/Storelead for Brands
2. Import to Apollo
3. Use Exclusion filters to qualify brands
4. Find decision-makers
5. Scrape with Findymail
Tried a lot of shit and this had the best results.
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