Elusive Brewing
@ElusiveBrew
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5BBL microbrewery producing a diverse range of beer. Tap Room @ Unit 7 Marino Way, Finchampstead, RG40 4RF 2-8 F & 12-8 S beer @elusivebrewing .com 01189732153
Finchampstead, Berkshire
Joined November 2011
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We've sent Chris Whitty some Crisp Witty to cheer him up show that we appreciate the great job he's doing.
Enjoy the beers, Professor (hope you like chamomile)!
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Today we were both thrilled and astonished to learn that our beloved Oregon Trail West Coast IPA has been judged country winner in its category at the World Beer Awards and will represent the UK in the world finals.
Thanks so much for the all support you've given us in 2021! X
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[Press Release]
Elusive Brewing appoints new Managing Director
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AND THEN THERE WERE THREE!
Thrilled to announce that
@BeerFaerie
joins Team Elusive later this week as Head of Sales, Marketing & Events!
Ruth brings a wealth of industry experience and knowledge from previous roles at Utopian, Fisher's Gin, West Berkshire Brewery and Adnams.
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🚨GIVEAWAY🚨
Tomorrow we’re launching BA The Wasteland & Carve’n Yams. Want to win a mixed 6?!
RT, follow & tag a mate before midnight Wed to enter. We’ll pick a winner and send beer on Thurs. Easy!!
Over 18 & UK only.
(Also on FB & Instagram)
#win
#giveaway
#competition
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Huge thanks to Mark
@burningskybeer
and Evin
@kernelbrewery
for coming down to collaborate with us today. Look out for Destination IPA, launching in July.
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🚨GOOD NEWS🚨
After many months of waiting we're delighted to let you know that today we got the keys to Unit 7 Marino Way, next door to our existing brewery and Taproom in Finchampstead. Keep your eyes peeled for more details of what we have planned for our extra space soon!
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Signing on the dotted line for the next phase of Elusive - a 5 year lease to include the adjacent unit. We're excited to share our plans with you. Stay tuned!
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Today we bid the fondest of farewells to the lovely Ruth
@BeerFaerie
, who's moving on into the world of wine and soon relocating to be nearer her beloved seaside. Thanks for everything Ruth. We'll miss you and wish you all the best for the future X
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Pretty pleased with our Google Street View update, nice and subtle.
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We've got Stacey from
@rockleopardbrew
down in Finchampstead today, riffing on our Oregon Trail and Mu Mu Cat recipes to brew a new West Coast IPA!
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STATE OF THE ELUSIVE NATION, JANUARY 2022
A blog in which we review the past two years and look forward to the future...
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We tried to deliver a birthday cake to
@SirenCraftBrew
for their 8th birthday earlier. Here's what went down...
#SIREN8
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Mashing in an IPA to celebrate Andy's 50th birthday next month. We haven't quite finalised the recipe yet but have a lot of experience to call upon today!
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Please join us in wishing our Managing Director
@BeerFaerie
the very happiest of birthdays today!
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Happy Birthday
@SirenCraftBrew
- your support over the last 5 years has been invaluable and we feel so privileged to be able to call you our friends as well as our neighbours.
#SIREN8
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5 years ago today we got the keys to our little unit in Finchampstead, with our first beer heading out the door in May 2016. With everything going on, we didn't feel like celebrating our 4th birthday but we're going to make up for it in May
THANK YOU for your incredible support!
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It's official: We'll be opening a tap room in Unit 3 (adjacent to the brewery) in November, operating on Friday afternoons and Saturdays. Stay tuned for opening date!
In the meantime, here's a photo of some hops. Mmmm, hops.
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We're declaring 2019 year of the Black IPA. Yes, it's all a bit 2011 but we really miss drinking them! Our multi-award-winning Shadow of the BEAST will be available to trade next week and tomorrow we're brewing a BIPA with our good friends
@Torrside
!
#BIPACOMEBACK
RT for BIPA!
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One of our lovely tap room customers asked if we can make use of this to add to our console options.
Yes. Yes we can!
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If you're in the area, we've opened our taproom doors today (12-6). Jane, Tim and me (Andy) are ready to serve you.
Consider it a soft launch/preview. We'll officially open on Friday 29th October (we're *not* open next weekend). Cheers!
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Announcing BREW YOUR OWN ELUSIVE! As a thank you to our home brewing supporters, we're going to publish the recipes you'd most like to brew at home during lockdown. So, which of our recipes would you like to see? Our friends
@themaltmiller
will offer kits once they've caught up.
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Today marks the 6th anniversary of our first brew! 🎉
On 27/4/16 Andy mashed in around 2pm because he forgot to turn the HLT on and brewed a Smoked Mild. That beer was ultimately sent down the drain. It was awful.
Today we're brewing a Double Black IPA which we hope won't be 😄
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NEW TANK DAY!
This evening (with ninja forklift skills from
@SirenCraftBrew
's awesome Warehouse Manager, Brandon) we've welcomed two new additions to the team!
These 15HL tanks add 30% to our fermentation capacity, which means more beer heading your way soon.
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We're honoured to be spending the next couple of days down on the farm at
@burningskybeer
brewing two different beers. First one being mashed in now.
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Today we’re brewing our first brew of the year. We love the beer industry and want to make it as inclusive as we can, which is why we’re so proud to be brewing a
@BraveNoiseBeer
. We’ll be donating proceeds from the beer to The Coven to fund their Wellness Officer program.
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Hey everyone. Please say a big HI to Steve, our first employee.
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Local folk of Finchampstead/Wokingham - we have a van and don't expect to be using it much. Shout if we can fetch you any supplies from town if you're self isolating and in need of help. 01189 732153.
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A big day for us today as we're brewing with best buddies
@DBBrewery
, but this time it's not a collab. Have a read of our new blog post to find out how they're helping us increase our production ahead of our planned expansion.
[blog] LEND ME YOUR EARS…
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WE'VE BEEN ON THE TELLY
Our award-winning Double Chocolate Dry Stout featured on
@markdredge
's
@SundayBrunchC4
slot alongside our neighbours
@SirenCraftBrew
!
We're just about to sell out online (wow, thank you!) but you can find it over at
@otterstears
.
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As 2021 comes to a close, we just wanted to say a massive THANK YOU to everyone who's supported and worked with us this year. It's been an incredible year in many ways and we're excited to throw our energy in 2022.
Love from Andy, Ruth and Ricky (photo with bonus Melissa 😍) X
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We'll, all of the licensing paperwork is finally in order, so stay tuned for tap room opening news.
YES, WE'RE OPENING A BLOOMING TAP ROOM AND FREE PLAY RETRO GAMING ARCADE! 🤖🕹️🍻🍻🍻
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Today we're at
@OakhamAles
, brewing a mashup of their iconic Citra and our Oregon Trail - Oakham's first ever official collaboration brew!
We'll be brewing it for cask here, then later for keg and can back at ours. Exciting!
Guess who's coming down for a little collaboration next week? We'll give you a clue...
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We're absolutely THRILLED to announce that Overflow (in collaboration with
@SirenCraftBrew
&
@DBBrewery
) won a NATIONAL GOLD in the
@SIBA01
Digital Beer Awards! Our much loved Morrisman Chocolate Stout also scooped Regional Silver.
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Local artist
@paintingken
has been busy creating an 8-bit mural on the tap room wall, including our little team depicted in pixel form! Check out
@BeerFaerie
's pink dungarees!
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Best. Day. Ever. Thank you so much
@BeavertownBeer
. I can't describe how much today meant to me. That you'd make such an effort to support someone as small as us is so humbling and we promise to pay it forward. Also, WOLVES AY WE!
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We've been humbled by our local support this week, not least from our neighbours
@SirenCraftBrew
, who didn't hesitate to offer help in getting our online shop operational despite plenty of their own challenges this week. Big love from the little guys across the car park! 😍🙏
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Announcing COLLABAGEDDON. Coming late in 2017. Date and venues to be confirmed soon. Check out those fixtures!
#craftbeerhour
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WE HAVE CANS!
We'll be launching these online in the next couple of days. Also available to trade and wholesale (e: beer
@elusivebrewing
.com) from next week.
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To celebrate turning 5, we're releasing 5 special collaboration brews and launching a home brewing competition in collaboration with
@themaltmiller
.
Read all about it on our blog!
#homebrew
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On the hunt for Elusive beer? ---> beer
@elusivebrewing
.com ;)
Are you always on the hunt for elusive beer?
Equity Punks get first access to limited-edition beers as well as exclusive brews 🍻 😍
Just part of the many benefits that our awesome craft beer crusaders get access to!
More info at >>
#CapitalAtRisk
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Our online shop will close today. We're preparing the brewery for lock down and staying home. We'll leave it open until 2pm. Thank you for your understanding and support.
Andy & Team Elusive x
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After 7 months resting in bourbon barrels, we're really excited to be packaging The Wasteland BA today. Can't wait to get this in the hands of you BA Imperial Stout fiends!
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Two new 10BBL tanks arrived today and we'll be filing them both next week. More beer! 🍻
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GOOD NEWS! Our landlord has agreed to let us place some socially distanced seating outside the tap room on Saturday afternoons, so we'll be able to welcome you back safely.
We've got a few more bits 'n' bobs to sort out, then will aim to re-open on 12th September. Stay tuned!
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We'll be bringing
#Collabageddon
back this year, folks. 10 breweries, 10 beers, 20 bars UK-wide! We'll likely feature one or two returnees from last year with plenty of new faces to keep things fresh. More details and full line-up to be announced soon!
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We're delighted to learn today that our friendly little tap room has been included in the 2023 Good Beer Guide, its 50th edition. What an honour!
This weekend we'll (obviously!) have Carve'n Yams on cask. 🎃🍻
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A lovely milestone today as our 500th brew heads into tank! We've got our hands on some more lovely local Reading honey and have added it to a delicious Imperial Stout wort, which should ferment out to 10% ABV. We can't wait to share this one with you.
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Lots of you have been asking about our tap room. We've been making great progress and expect to officially open around the end of the month. We'll confirm the exact date next week. Thanks for your patience!
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Thank you to Wokingham Town Mayor Cllr Sally Gurney for declaring our new tap room officially open!
Come and check it out for yourself. We're open today until 8pm!
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An exciting delivery this morning - one Kentucky and one Tennessee ex-Bourbon barrel, soon to be filled with The Wasteland, an 11.4% Imperial Stout we've been maturing in tank since early December.
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Could
@BeerFaerie
please report to the office to explain the googly eyes that have appeared adjacent to FV4's racking port.
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[Press Release]
We are pleased to announce we will be brewing a Brave Noise beer as our first beer of 2023. Full details now up on our blog.
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Today we're brewing our 256th brew, which is obviously an important one for this 8-bit brewery!
It's a fresh batch of Overdrive American Pale Ale, this time featuring Citra and Mosaic hops - a combination as classic as the BBC Micro/Electron game after which it was named!
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6 years ago today we got the keys to the first of our little units on Marino Way! Thanks to some incredible support, especially over the past couple of years, we're still here and looking forward to taking on more (desperately needed!) space this year.
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Team Elusive out for our Xmas lunch at
@wearevegivores
! Thanks for all your support this year. It means the world to us x
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And that's our new Microcan IMP2 up and running! First beer off the line is our collab with
@snowmoonbrew
, winners of our 6th birthday home brew competition. Look out for details of this year's which we'll be announcing soon.
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Happy 10th birthday to our wonderful friends and neighbours
@SirenCraftBrew
! Thanks for always having our back and generally being bloody awesome people. We look forward to celebrating with you later but think we'll skip the cake this year. 😆
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It was an honour to be joined by
@jaegawise
in Finchampstead today! Look out for our Mango & Lime Sour collab with
@WildCardBrewery
in a few weeks time. 🥭🍋
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🚨ANNOUNCING COLLABAGEDDON 2022🚨
Here's our line up for this year! More on our blog:
Give the latest episode of
@BeerPrimeUK
a listen to find out more. We'll announce the beers and venues in early September during
@craftbeerhour
!
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Early morning drop at The Harp. Look out for Punch Out, Level Up, Morrisman and Sphere of Destiny on the bar soon!
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We learned a few important lessons during the tap room opening weekend. Namely that:
- It's pitch black outside
- There's no signage
- The door locks people out
We aim to be Elusive by name, not by nature, so have fixed all these things for this weekend😆
Open 12-8, Fri & Sat.
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Sending a little note of thanks to our ingredient suppliers. They have faced (and continue to face) huge challenges, and yet every phone call and email is being answered promptly. We're a very small fish in a big pond but always feel valued. Photo so I can tag! 🍻
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We're brewing today.
It's an away fixture but we've not travelled far.
About 100 yards as the crow flies!
There's a nice symmetry to this brew, which I'll explain later.
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In a change to our advertised line up, we'll be tapping a keg of TIERS OF A CLOWN at the tap room today. Just because.
Open for takeaway from 12-6, drinking in (well, out!) 2-6.
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Hello, shiny new thing! Our lovely neighbours
@SirenCraftBrew
have produced these very limited edition co-branded 2L growlers. Want to win one? Quote RT and tell your followers which Siren or Elusive beer you'd fill it with first. We'll announce a winner 5pm on Friday 22/1. Go!
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We're planning 5 special collaboration brews to mark our 5th birthday in May, working with breweries who've played a big part in our adventure so far - either directly or by inspiring us along the way. More soon!
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Nice day for filling some oak barrels (Brandy, Rum and Bourbon)...
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🚨WIN🚨
Last day to be in with a chance to win a mixed 6 of BA The Wasteland & Carve’n Yams!
RT, follow & tag a mate before midnight this eve to enter. We’ll pick a winner and send beer on Thursday. Easy!
Over 18 & UK only.
(Also on FB & Instagram)
#win
#giveaway
#competition
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It's been a pleasure hosting
@rockleopardbrew
these past two days brewing a beer that combines elements of Oregon Trail and Mu Mu Cat recipes.
Coming soon is Pining for Change, a 6% West Coast IPA hopped hot side with Chinook & Amarillo then dry hopped with Simcoe, Citra & Talus
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With Collabageddon, we aim to get these tasty beers as far and wide as possible. And that's where our lovely venues come in, across all corners of the UK! Head to these locations to try them first on Friday November 18th. Just look at that list!!
#craftbeerhour
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Sorry we’ve been quiet, we’ve been a bit busy…
Our lovely Taproom has moved! You can now find us a few steps along at Unit 7 Marino Way. We’re open until 8pm and would love to see you for a beer or two.
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On the canning line today we have Home From Home, our collaboration with
@Adnams
. The beautiful label design was hand drawn by our very own
@BeerFaerie
.
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For those unfamiliar with
#Collabageddon
, it’s all about showcasing 12 breweries (a mix of big, small, new and established) on a national stage by pairing them up to brew 12 delicious beers which will pour simultaneously in 20 venues all round the UK. Let’s introduce this year’s!
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After 5 years we figured (well
@BeerFaerie
insisted) we should put some signage up. Still Elusive at heart.
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That last round was TOUGH. 8 very good beers.
We have a chosen winner.
CONGRATULATIONS SAM JONES!
Runner up was Nigel Macey.
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We've also been ordering in things for our tap room build. You'd like a multi-player retro gaming station at each table, you say?
OK THEN!
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Home brewing has always been key to what we do at Elusive so on International Women’s Day, we’re teaming up with
@themaltmiller
,
@SirenCraftBrew
and some awesome female home brewers for a very special collaboration - check out our latest blog for details.
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🚨GOOD NEWS🚨
We're delighted to let you know that our friendly little Taproom has made it into The
#GoodBeerGuide
for the 2nd year running! We'll be celebrating this weekend and would love to see you for a beer or two 🍻
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We're brewing down at
@LHGBrewingco
's beautiful Finzels Reach location today. What an incredible building!
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The judging of our 5th birthday home brewing competition is about to commence! 126 entries were received.
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Thank you for all your webshop orders! Ruth is working frantically to get them picked and packed but we might have to buy her a stepladder soon.
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DID SOMEBODY SAY CREME EGG?
We’ve been brewing an (award winning) chocolate stout for a while now, but it has recently come to our attention that boring old chocolate isn’t quite cool enough anymore and so we present...
Morrisman a la Creme Egg!
(Sorry).
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