Here it is, the whole scoop on how I went from 1 quick lube as a side business to owning 20, creating a brand, and franchising - selling over 160 franchise locations in the past 2 years.
A thread 🧵
I would vote for
@AndrewYang
in the general election and I’ve never voted for a Democrat for federal office. I know I’m not the only one, and I feel like no one is talking about this.
#businessowners
My business is 1 of 10 business that will be in Gary Vaynerchuks book Crushing It! I wrote a book in 2017 how I started my business and how I did it with no money. My business does 5 million in revenue. Much due to Crush It! My book is "Zero Down Business"
One of the highlights of
@MonsterMile
was finding out
@ryanellisracing
invited a boy named PJ who was a big
@BubbaWallace
fan and completely under the radar both these guys made PJs day. No media, no agenda, just two good guys putting a smile on a kids face. Glad it was my car
The Planet Fitness CEO email making rounds doesn't have the best grammar.
I think you would be shocked how many CEOs of major corporations don't. It is not indicative of anything.
Bit of personal news. We’ve officially closed on our house in Montgomery County MD. 10 min drive down New Hampshire Ave puts us in the heart of DC. We’ve got 3 acres which is super rare in this area. Couldn’t be happier. PA chapter is over which is bittersweet.
In a decade of being in the oil change business I have never sued a customer until this week. It’s not about money it’s about a principled stance on something that really bothers me.
Let’s talk about fraudulent charge backs
I have to change parties to vote for
@AndrewYang
in the primary in Maryland. If he doesn’t win I will change back. The reason why his number is so much higher is he is an inclusive candidate.
Do you have 3000 sq ft of unused commercial property and you want it to generate extra income? We want to hear from you! Our small foot print allows us to go into spaces none of the other brands will go.
And we have the best looking building
On New Years Eve an insured drunk driver drove through a building that I own and operate one of our stores. The insurance company sent a check for $14k which would barely cover 1 of these 15 ft overhead doors. I rejected the offer outright. The car went right through the natural
@roblabonne
Gotta get rights to it upfront. Learned this the hard way. Our original building design was owned by the architect and he held it ransom for $150k
Brought all
@CostaOilCo
employees to
@MonsterMile
. No vendors, clients or people needing to be shmoozed. They had a great time and
@ryanellisracing
gave everyone a show. Best finish in a Costa Oil car with a P13.
Might do the thread on how I went from banking (retail, brokerage, asset management) to owning a single quick lube in Harrisburg PA to having 20 corporate stores within 6 years and selling over 160 franchise locations in less than 2 years.
Some exciting news at
@CostaOilCo
- I can talk publicly about because I announced it to the entire franchise system on a town hall yesterday - I have bought out all shareholders in the Costa Oil franchise system including our seed investors and strategic investors. I am the sole
@EthanDriskill
I found a dead Terrapin on Bald Head Island NC this morning and reported it to the conservancy they nearly shut down the island to document the situation and figure out what happened lol
Cash advanced several credit cards on paypal into a down payment on a single quick lube in Harrisburg PA that has turned into 16 corporate stores 58 franchisees under contract and a brand worth 8 figures.
I posted in a "Business For Sale By Owner" facebook group that has 200k members that we were seeking quick lube buildings - pits & tandem doors. A franchise broker DMd me "Should the CEO of a franchise be posting in fb groups? Doesn't that look unprofessional?"
My franchisees
It’s 2020, there are literally live streams of people celebrating in the streets of Iran, Syria and Iraq the death of
#Soleimani
and we have
#DearIran
trending with people who a month ago were tweeting about blood on Trumps hands for pulling troops out of Syria.
Just signed the purchase agreement for this quick lube that has been owned by the same family since 1984. This is in Chambersburg PA our core footprint. This marks 20 corporate locations, putting us up to 28 locations total. AMA!
After being featured by
@garyvee
in Crushing It! We crushed it even more. We took first in class marketing and brought it to an industry that needed it. Join us. Franchising now! Interested? Let us know! Inquire here:
@FranchiseMnA
Scammed. Did the trip last year with my wife and two kids in the Polynesian (Used all AmEx points for flights)
Other than that we spent $4k
I don’t normally post personal stuff on here but today is my 10 year anniversary with my wife. We met at college, she was on the lacrosse team. Everyday I am thankful to have her, especially after I open this app. When it comes to business - spousal privilege isn’t talked about
I’ve DMd with
@sweatystartup
and he is a good guy. More importantly he is building in public. There isn’t much an anon account could say that would change the people’s whose opinions matter to him I would guess.
The Race today was great. I will tweet more about it later/tomorrow. I’m exhausted.
@ryanellisracing
is a great human being and awesome driver.
@roly02boiler
was a great host to the
@CostaOils
team.
@TeamAlphaPrime
employs some real professionals that bust their butts.
We are experimenting with a new concept store that may slash the cost of entry to the quick lube space - for comparison the average Take 5 new construction was over $1M in 2023
This building thusfar we are in for $48,000 including site development
@roblabonne
If you get the pdf version of the plans you can pay someone on Fiverr $50 to reverse engineer them into cad files. Worked for us on many of our builds
Risk litigation with this though
I do a lot of work with overseas manufacturers which has opened doors for fun stuff like this. This jacket in the U.S. would be a few hundred bucks to produce, I was able to have this done for $42.
So earlier this week the news dropped that I was named operator of the year for the National Oil & Lube magazine which is essentially the quick lube industry version of Restaurant Week for food service biz or Ad Week for advertising. From a franchising perspective it should be
Last year’s race at the
@MonsterMile
was our first race with
@CostaOils
!
Very appreciative of
@CostaKapo
and his support of
@TeamAlphaPrime
. Grew from a one-race sponsorship in 2022 to four this year. Excited for another home race for both of us today at Dover!
Another week goes by and we get a letter from the BBB about a complaint. In 2015 I may have responded. In 2023 the BBB is about as relevant as handheld device while driving laws.
Flying from BWI to LAX tomorrow morning for the race that probably won’t happen. Flying straight back on the red eye. The things we do for the people we love
@ryanellisracing
At the advice of
@RohunJauhar
it's time for a SMB thread on how I built a multi location multi state retail quick lube chain that began franchising in March.
Costa Oil began as a side business meant to scratch my
#entrepreneurial
itch.
We launched
@CostaOilCo
as a franchise a little over a year ago. We have sold over 100 territories in that time making us one of the fastest growing emerging brands in the country. Ask me anything
Some exciting news at
@CostaOilCo
- I can talk publicly about because I announced it to the entire franchise system on a town hall yesterday - I have bought out all shareholders in the Costa Oil franchise system including our seed investors and strategic investors. I am the sole
Any of my business owner followers interested in making a connection in the sport of NASCAR for a great value and in this case a great cause - DM me I have an opportunity. I know you all see my car and get jealous.
@HistoryNutOTD
@Jam_Lasica
@historyinmemes
Could argue with ten the context of the original post Chess has changed dramatically when computers were introduced and the game moved from strategy to memorized sequences based on previous games
Hopeful this saga ends soon. These are the folks you’re dealing with - calculating yield by taking distributions & * it by portfolio value - not accounting for appreciation of underlying portfolio & no mention of the NOI of underlying portfolio. These are not serious people
A year ago almost, on NYE at 3 in the morning a car drove through a building I own. Seems pretty straight forward right? Of course not, the insurance doesn't understand the nuances of the quick lube space so we are still fighting to get proper comp for repair.
While youre here. I wrote a book about how I built my business starting with zero. Something that under a
@AndrewYang
presidency would be much more viable for many more people.
We got 10 small, 10 medium 50 large 150 xl 50 2xl 30 xxxl
After giving these out to employees who have been with us for awhile we will do the giveaway, after the giveaway I will list the remainder for sale 😁
That an oil change took place.
So where does that leave us? Well if the dispute is given (which it always is) we will file in PA magisterial court. I will personally go myself.
During COVID there was an uptick in chargeback fraud and I grew a disdain for the ease of this