Brian Beers
@brianbeers
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Building a multi-unit franchise empire: 46 franchises doing $45M/year + helping others do the same
Ready to Escape the 9 to 5 👉
Joined February 2008
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I found a guy on YouTube who asks 60, 70, 80, and 90-year-olds:
• Their biggest mistakes
• What they used to worry about
• One piece of advice for their younger self
Wildly enough, they all pretty much mention the same things.
Here are my top 7:
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Unrealized capital gains 101:
You bought 100 shares of Zoom stock in Jan 2020 for $75 per share
Ends year at $350 per share but you didn’t sell giving you an unrealized gain $27.5k
Under Kamala’s plan you owe $6,875 in taxes (25% of $27.5k)
But you didn’t sell so you don’t
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They all pretty much say the same thing:
• "You'll only regret the things you didn't do"
• "Don't worry so much"
• "Enjoy life"
This really hit home for me.
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10 movies that will teach you more about finance than your $100,000 degree:
1. Moneyball
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As someone who owns a painting company
We also want payment upon completion
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It's a great reminder that you only have one life.
Make sure you don't waste it:
• In a job you don't like
• Doing work you don't enjoy
• Compromising your own dreams for someone else's
Special thanks to
@SprouhtU
for making this thread possible.
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I got denied on a $30k loan for a 2023 Ford Maverick by Ally Bank
I have a 806 credit score & savings account with them
That’s how it’s going!
Temperature check on the economy 🌡️
For anyone in the car business - how's your month going?
(please state what region you're in)
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You invested $7.5k to buy 100 shares and the tax would’ve been $6.8k for 90% of the investment!
All in you lost $8.3k on $7.5k ($6.8k tax on unrealized cap gains + $1.5k actual loss)
It’s insanity to create a policy that creates a negative investment. Going to zero is bad
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If you don't understand how to negotiate, you'll never be truly wealthy.
Here's everything you need to know about negotiation:
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Did you know 50% of franchises are less than $350k?
People mistakenly only think of McDonalds, Dunkin, & other high-cost retail brands thanks to "Top 10" lists
My Top 10 list of great franchises under $250k:
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Analyzing a P&L doesn't need to be complicated
The more reps you get, the easier this becomes
Here is my simple P&L review process:
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How much $$ can a pizza shop make per month?
This place only has 3 options: plain, pepperoni & white for $20-24 each
Only one size, cash, & walk-in (no apps or delivery)
Sells out Fridays & Saturdays (then closes up)
I’m assuming they are printing money
What’s your guess?
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We'll spend $700,000 on direct mail in 2024
Which should generate ~$13M in revenue
19X return. Not bad
Here's our playbook:
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Ditch the vending machine side hustle
Check out this franchise instead:
- very simple
- technology-based
- low to zero employees
Let's dive into Clothes Bins
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We've rolled up ~30 franchise locations in the last 6 years
Here is my 5 step process to analyze the P&L's of potential acquisitions:
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I'm 35 and run a 30-unit franchise that does $35M sales/year
We've never taken outside money & only went to a bank 1 time for an acquisition loan
Here's my story on how we grew it 👇
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How to turn $48k into $700k per year
by rolling up franchises 👇
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EBITDA is a bullshit metric for 95% of business owners
"Here's the profit I would've made if I didn't owe my lenders & the government all this money"
Cash flow should be your
#1
metric
The amount of cash left over for you AFTER paying everyone
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If you don’t understand psychology, you’ll never be truly wealthy.
10 cognitive biases every business owner needs to master:
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What an awesome franchise business model:
- Innovative
- Very Scalable
- Recurring revenue
- Quick to cash flow
- Low start-up costs & risk
Say hello to HelloSugar
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Bullish take on home services:
The millions of people who locked in 3-4% mortgages won’t be moving anytime soon
Since they’ll be staying in their home for longer… they will spend money on painting, remodeling, & other home services
Thoughts?
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Being a multi-unit franchisee is one of the best vehicles to build massive wealth
We've grown to 30 (soon 32) units that will do $40M/sales this year
Most franchisees get stuck at 1 or 2 units, buying themselves a job
Here's how you evolve from 1 to 20+ units:
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The best decision of my life was to get into franchising.
Today, I run 30+ businesses & will do $45M+ this year.
Easily the best way to financial freedom.
Sign up for weekly advice on how to buy & operate franchises (even if you’re starting from 0):
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In 7 years we've rolled up 30 franchises now doing over $36M/year
We have 200+ employees
Our current management structure👇
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There's emerging recession-proof franchise that's crushing it
- Essential service
- Low employees
- Low overhead
- $1.9M avg sales per owner (2022)
- $100k cash investment
Let's dive into ZOOM DRAIN
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A boring business is the best way to achieve financial freedom.
The 7 best ones to start today:
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Wow never would’ve guessed a $5 cookie model is unsustainable
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People with fancy MBA's like to create complicated financial models
As a simpleton I break down a P&L into 4 numbers
This model works no matter the size of the business
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I’m 36.
When I was young, I wasted years chasing quick cash and working on the wrong things.
Now I own a company doing $45M+ in revenue.
My name is Brian Beers and this is the business model that changed my life:
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@NiklausFuller
We should reward people who take massive risk by investing into companies, building businesses, and develop real estate. Not penalize
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Want to build a recession-resistant empire?
- Multiple revenue streams
- Some recurring revenue
- Huge need, not a want
- Costs under $100k
- Very scalable
Meet Skedaddle:
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Last week one of my shops broke $2M sales for the 1st time in company history
Today a 2nd shop hit $2M. This shop was doing $900k when acquired 4 years ago.
Next year we expect 5+ shops break it!
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@GuyDealership
Our 30 repair shops are flat in car count, up 20% in sales vs LY
Expensive repairs are becoming more common
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Ditch real estate if you want to build real cash flow
I used to own a handful of single family homes
"$200 per month per door" is a joke
Buying a franchise is a much quicker path 🧵
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I’m 36.
Today, I have 30+ franchises doing $42M/year
Here are 5 lessons that genuinely changed my life:
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In 2016 I bought my first franchise
I put $130k down on a $660k loan
We plowed profits back into the business
Today we have 32 units doing $40M sales per year
Nothing compounds better than your own business
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Owning franchises is not flashy & won’t get you on the cover of Entrepreneur
But for a few (driven) people it’s the quickest path to building massive cash flow & significant wealth
Here’s how to make $1 M per year owning boring franchises:
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Tomorrow we're acquiring 2 more franchise locations
This puts us at 32 units doing ~$40M sales/year
Bought from a baby boomer
With owner financing
$50k down
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In Dec 2019 we acquired this franchise location
Seller financed for $25k down
It's made us $350k since then
And paid off the note
The story:
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Bullish take on home services:
The millions of people who locked in 3-4% mortgages won’t be moving anytime soon
The money that would've gone towards relocating goes back into improving their home: painting, basic remodeling, closets, blinds, windows & other services
Thoughts?
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Some franchisors are full of shit with their "financials" they use to sell franchises
I don't know how this is legal
Buckle up for some 5th grade math:
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I can’t fix cars
But I have 33 auto repair shops
Lesson in there
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The bad part of owning a franchise:
- You won't be on Shark Tank
- You won't be recognized by your college or high school
- Your won't impress your neighbor
The good part:
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My top secret strategy for hiring A-Players:
It starts with the phone interview:
"Tell me a little bit about yourself & background, then I'll tell you about our company, sound good?"
I'm listening for:
- Are they excited to talk to me?
- Do I enjoy talking to them?
- Do they
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There's an emerging low-cost franchise that's crushing it
- Home-based
- Minimal employees
- Recession-resistant
- $105k+ investment for 1 unit
- $295k avg profit (top 1/3 in 2022)
Let's dive into BLOOMIN' BLINDS
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Spoke with a successful franchise owner
He gives a $100 bonus per location to District Managers (DMs) if he spends less than 20 hours/mo there
The DMs suddenly stop asking the owner to solve their problems
Align incentives
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@SuccessWithJake
My friend owns a few of them. He does well
Lots of obscure batteries out there, especially related to medical devices
They have a B2B arm that goes on site
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A recession-proof franchise that's crushing it?
- Essential service
- 80% insurance paid
- $133-315k investment
Let's dive into DRYmedic
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Having a massive sense of urgency is what separates people who make a lot of money from people who make no money
🚨 Here's what it means to have a sense of urgency 🚨
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How your back office staff can steal from you:
1. Setup an LLC
2. Add as vendor
3. Create small bills
4. You pay every month
To prevent this:
1. All new vendors get verified by a different person than whoever pays the bills. Check website, call them, confirm the first bill,
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I found a guy with a home service franchise that cash flows $2M+ per year.
• Boring niche
• Didn’t invent anything
• No expensive equipment
It’s a recession-proof franchise who’s crushing it.
Here’s the breakdown:
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We earned almost $50,000 in TAX CREDITS this year by having every new employee complete a 5 minute questionnaire
Heres how you can do the same:
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We lost $300,000 by owning a terrible franchise
Don’t make these 5 mistakes:
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Many people who buy franchises make a huge mistake
They don't call current & former franchisees
Here are the 12 questions to ask:
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We've acquired 18 (soon to be 20) franchises using seller financing
This has enabled us to scale to 30 locations doing over $37M/sales a year
A summary of our 6 seller financed deals:
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You don’t “make” $5M
The sales are $5M
Sales are not profit!
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A boring business is your golden ticket to financial freedom.
Sadly, 67% of businesses go under in 10 years.
Here are the top 12 boring businesses that are a gold mine:
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Can someone explain search funds to me?
Here’s how I understand it
- Buy a biz w/ $750k ebitda for $3M
- Raise $800k for 20% down + working capital
- $360k payments to SBA
- Investors get pref + % of profits
- Searcher/CEO gets $120k salary
Doesn’t seem like much profit left
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Last month, I turned 36 years old
I run a 30+ unit franchise operation
We’ll do over $40M in sales this year
Here’s my story and how we got here:
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A plumbing franchise is the best recession-proof business in the world
It's boring, stable, and can be ridiculously profitable
Here's how you can buy into the 3rd largest plumbing company in the US with no plumbing experience 👇
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Don’t chase “passive income” too early in life
Instead use that capital to build a business
A business can generate 200-800% return on capital year 1 which crushes your NNN, syndication, or duplex
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Every franchisee must pay a royalty to the franchisor
Every franchisor structures them differently
Here are 7 different royalty structures:
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80% of our auto-repair sales are within a mile radius
We send out 5,000 direct mail pieces per month per shop
Because it’s address based, we track it all
Avg returns are 15:1
The beauty of hyper-local businesses
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Yesterday we acquired 2 existing franchise locations
We now have 32 locations doing ~$40M/year
We make the transition as smooth as possible for the employees
Here's the playbook we've run 24 times:
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If you run a business, you need to analyze your P&L
Good news: it doesn’t need to be complicated
Here is my simple P&L review process:
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I've done over $5M of seller-financed acquisitions
It's the best way to buy a business
Here's how it works:
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I hope more kids will consider trade school
Our top techs earn $150k to $200k per year
Pay for performance model
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Today our 2 store managers that broke $2M sales last year got this sweet personalized ring
This year we expect 4-5 shops to hit $2M+
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Meet Voda Cleaning & Restoration franchise:
- Home-based
- Low-skill labor
- Two core services
- Recession-resistant
- $1.75M sales (2023 FDD )
- $400k net profit (2023 FDD)
- $75k cash investment (+ debt)
Let's dive in:
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3 years ago I put $75k into a single family rental
It's cash flowed a total of $15k since then
In April we put $50k down on 2 more franchises
They have cash flowed $100k since then
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What a terrible take
Our payroll supporting 200 families is $225k+ per week
We hold way more than $250k in the operating accounts to make payroll & other opex
Are we supposed to personally underwrite every bank?
FDIC limit should be $5-10M
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We paid $250k for a business making $50k
5X SDE, the highest multiple we've paid
In 8 months, we've made $300k
Here's how we did it:
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How to make $1M/year owning boring franchises:
Boring = painting, junk removal, power washing, cleaning, restoration, plumbing, etc
Start with the end
Goal = $1M profit per year
For simplicity we’re talking about net cash flow to owner (no debt payments)
Net Margin
Estimate
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It costs millions of dollars to get into a franchise.... right?
Yes & no
You can buy into a franchise at many different levels
Let's dive in 🍽️
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12 months today ago we acquired these 3 shops in New Jersey using seller financing for $50k down
They were averaging $620k sales each
Now averaging $880k sales +42%
2023 Goal: $1.04M sales +18%
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