Bowtied Edge
@BowtiedEdge
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Creating products that make you feel better. Talking through the process + Dad Life. Building @Sunday__Showers
Joined March 2023
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I realized I haven’t really talked about what I sell or the story behind it.
For any of you wondering if you can do it. You can. Just start.
This was where I started.
Amazon/Aldi for ingredients, cooking in my kitchen after putting my daughter to sleep and a 12 hour day.
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Day 4 of paternity leave and just got let go by my W2.
New VC firm cleaning house. New dads are no exception.
You are just a number.
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My son was born last night.
Mama and him are doing great.
She’s a champ. Lil dude is a champ.
One of those reminders of how fragile life is. Nothing else matters.
Happy Dad.
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Alcoholism runs in my family.
My grandpa. My dad. My brother.
When I was 17 I found out I could chug 6 beers in under 12 seconds.
I quickly became a circus act.
And I loved every attention seeking, bet winning, drunken second of it.
After college I visited Italy.
When I
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Do business like it’s 1985
Recently I was brought into a business that I thought was “stuck” in the 80’s.
No.
3 weeks in and my mindset has flipped.
I thought antiquated and inefficient, turns out to be a great way to avoid burn-out and employee retention big corps dream
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I am overwhelmed by all the support from the Jungle and X community yesterday, truly amazing.
While I had made peace with the termination pretty quickly and am confident we will come out on top. Mama took it a bit more difficultly which is heart breaking as a husband and
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My BTB Case Study:
4/30/21 - My current co-founder introduces me to
@BowTiedBull
5/21 - 1st crypto purchase
7/21 - 1st NFT purchase
8/30/21 - BTB welcome email
1/25/22 - Biz idea formed and work began
Summer of ‘22 - My 1st daughter is born
10/22 - Launch
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Gulp.
First T test results came back for me.
490 too.
Low T to High T road begins now. Where do I start? What’s my game plan?
Tough pill to swallow as a guy with recently diagnosed low T (490s): I guess I help my wife too much:
“Expectant fathers showed prenatal declines in testosterone. Larger declines predicted larger contributions to household & infant care tasks postpartum. Women whose partners
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If you’d like to help me get a head start on turning my personal biz into a full time job, you can check out my Brand below.
Perfect for a Mother’s day gift or a little self indulgence, all clean products created to make you feel your best.
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I’m 30 years old.
Have two kids (+ two large dogs).
I just drove a moving van all morning to move in with my in-laws.
For the first time in 5 years, I’ll be in the office full time, starting on Wednesday.
Life comes at you fast.
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Support from the jungle is unreal.
And one of the main reasons I feel okay with this happening today.
Pushed to start my own biz.
Pushed to look for back-ups, and to never trust your employer.
Your immediate family is your only family. And mine got stronger this week.
BTW
Prayers up post your skills see if we can find you something asap.
Good reminder that telling your boss about mortgages or kids is a big no no
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My neighbor across the street still has their Christmas lights up…
And they still turn them on every night.
What do I do about this?
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Today is my daughters 2nd birthday
2yrs ago I had no idea what I was doing or what to expect
Never really even held a baby, let alone change a diaper
I can say confidently outside of my wife, my daughter is best thing to ever happen to me
Healthier, more fulfilled w/ purpose
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SOLD OUT
Wow after a chaotic and amazing last few weeks, I just had to clear out my personal stash to fulfill todays orders 😞
Unfortunately we are at least a month out from getting it back in stock.
We have about 10 units remaining on Amazon👇so restock now if you need it.
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I’ve been making my wife smoothies daily since I found out she was pregnant.
I’ve been sneaking creatine, amino acids, protein & broccoli into each.
I’ve continued this while she breast feeds
At 3 mo‘s old, my son is 99% in weight & can do 5 pushups
Don’t listen to the haters
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Coming home from work, drinking, smoking, Uber eats dinner, and TV might seem cool when you’re 20.
Have a kid and your whole perspective changes.
Coming home, making s’mores (my daughters first time) with the in-laws.
Life rocks.
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Unintended consequence of being large…
Security detail??
My brother got flown out first class to Europe this week to do security detail for the daughter of a Pop Legend.
Paid well, fine dining and accommodations all comped.
This only happens if you’re yolked. Go to gym.
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For some reason I was envisioning the night time baby shifts being extremely productive time for me.
My son just quietly sleeping in a basinette next to my desk.
What was I thinking?
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Morning lift. Pre and post workout drinks.
Make eggs for the family. In the office by 8. Walk around and check in on the team.
Walk at lunch, finish out the day.
Home by 5 spending rest of evening with kids and wife.
Daily routine finally hitting stride.
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Cut: Day 4
Less exciting than I thought it’d be.
Took a before photo today to help motivate.
Nursing my shoulder so plz don’t comment on small pecs
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My energy right now is on another level.
Month Long Sprint Update:
I cut out the booze and the occasional THC, swapped it for creatine, electrolytes, and
@presleep_
Average day looking like this:
- 4:40 Wake-up
- 5:00 Lift/Work depending where I am at in week
- 6:00 Hit a
Balancing family, health and business is difficult.
At the end of the day business is mostly to provide for your wife and kids, but without them or your health it doesn’t matter.
Planned to take advantage of a slow week on W2, to work on my biz.
But unexpected family event
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@AJA_Cortes
Was not anticipating anything like this happening this morning. Grateful for you sharing my story and all the support along the way 🙏
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Too much drinking for me last week.
Starting today, 2 weeks off (base goal)
+ starting a “cut”
My prior “cuts” were just eat healthier, focusing on protein intake and low cals.
But never got to the miserable part.
Any plans, tips, or goal recommendations?
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Closed my first retail deal for
@Sunday__Showers
today.
I was getting my haircut.
Sitting there staring at the assortment of personal care products on the shelf.
Asked my barber if they sell that product well, "Oh yeah, those things fly - we just restocked yesterday"
As
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Out of Stock:
I F’ed up. Had too much inventory at Amazon and ran out at my DC this weekend ahead of projection.
Co-man wasn’t getting me more until Friday.
I nicely asked a customer if the shipment was time sensitive and if she’d like me to ship from Amazon.
Her response
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Priorities for the week:
- Negotiate to get paid past Tuesday
- Make sure your moms and wives have the best mother’s gifts they’ve ever had
- Figure out life’s next steps
Non negotiable:
- Soak in all the family time and fresh newborn days
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Imagine a dinner party full of like minded people, all building and bettering themselves.
Now amplify that 10X.
That was one of my favorite nights in a long time. I spoke with so many truly good people, that have been grinding for awhile.
Feeling more inspired than ever to
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This event with
@AJA_Cortes
and
@realpeteyb123
was a true pleasure to be a part of.
After speaking with AJAC, I was asking myself questions I really had not thought of too deeply about before.
Now those thoughts turning into action and actively working to turn a dream into a
A few weeks back in Miami during the nightlife event, we had a number of online entrepreneurs show up. One of them was BowTiedEdge.
BowTiedEdge is a veteran chemist in the cosmetics industry.
Like many health conscious people, he grew very disillusioned with the domination of
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Reflecting yesterday while putting my daughter to sleep.
My wife & I are 30.
Of the friends my wife and I have from college or high school…
Two of them are married with kids.
Less than 5% of people our age with kids…seems incredibly low.
Anyone else noticing this? Why?
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@stillnotadvice
One door closed, only other option is to push forward. Excited to see what I can build with more time.
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Workstation re-engaged. Night time basement work, going to hit differently at in-laws.
I’m 30 years old.
Have two kids (+ two large dogs).
I just drove a moving van all morning to move in with my in-laws.
For the first time in 5 years, I’ll be in the office full time, starting on Wednesday.
Life comes at you fast.
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One of the crazy parts from yesterday…
About 1 hour after our team got term’ed, I got an email from the biggest account I manage.
A full chain roll-out in about 8k stores for 10 sku’s.
PO from it would have made the forecast for all channels for the entire year.
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🚨NEW FORMULA DROP🚨
After almost 2 years of constantly tweaking formulas, latest ALIVE formula is now shipping.
I had no idea what I was doing when I first started.
But product shipped, the benefits tangible, and consumer feedback overwhelmingly positive.
Your first product
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Been quiet on here lately.
Diving into new job, come home from work & fully engaged in dad mode until bedtime.
Less screen time, more intentional with the family time I have at home now.
But still here to remind you we are back in-stock on the best body wash you’ll ever use.
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I thought I crushed back yesterday and then my brother sent me this video of him on a failure set.
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I love swapping sleep for gym. Excited most mornings.
Except on leg day. Leg day I am wuss. I debate snoozing.
Will this ever change? How do I get past this?
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Just got off a discovery call.
Sales rep pitching us ended the meeting like this:
Rep: I appreciate you guys getting on, before we hop off - you wanna hear a joke?
Us: Sure
Rep: What’s a pirates favorite letter?
Us: 🤷♀️
Rep: You think it’s the Rrrrr but it’s really the
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Slept in my wife’s childhood bedroom for last 6 weeks.
After clearing out all of our stuff, I just now found this.
Definitely making her put this on for a fashion show, at least once.
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Was at my dads yesterday, walking around his garage.
He recently put up a small portion of his trophies/memorabilia from cars he’s raced or rebuilt.
It finally sorta hit me, on what’s he’s been able to do.
He’s worked on cars since he was 15.
Dropped out of college.
Starting
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Anecdotally I always hear “marriage is hard”
4 year anniversary today.
Earlier this month passed 10 years since we started dating.
And I have not felt this way yet.
Yes, there will be bigger challenges to overcome and many years ahead.
Regardless, my 2 biggest tips:
1)
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Lots of deep thinking & reflection over the last 36 hours while holding my newborn son.
Just my son & my thoughts, for good chunks of time with little distraction.
I’m feeling extremely blessed and motivated.
Fuel for the soul, for my drive, and to reserve for future lows.
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I failed to realize that when I bought my wife a Creami for Valentine’s Day that this would also mean I have to make her ice cream every night for the rest of eternity.
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I will never claim to be a Retail Merchant.
However, for things I just had sitting in my garage and some quick work in Canva, I think this looks pretty solid.
Primetime real estate at the barber as well (right next to the Kegerator).
Closed my first retail deal for
@Sunday__Showers
today.
I was getting my haircut.
Sitting there staring at the assortment of personal care products on the shelf.
Asked my barber if they sell that product well, "Oh yeah, those things fly - we just restocked yesterday"
As
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Thanks to ya’ll, we did it.
Community based growth like this, calls for a thank you.
🚨GIVEAWAY TIME🚨
Our Luxury Shower Ritual:
- ALIVE Shower Bombs
- Recovery Body Wash
- Detox Body Scrub
RT & comment your favorite shower song to enter.
Winners announced on Sunday
We are a few orders away from doubling our DTC sales from last month.
If you’ve thought about making a purchase but held off, this is your sign.
Buy now, thank yourself later.
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@RosserJobs
Fully remote.
More biz time, more family time, more gym time, more productive house.
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Shower Bomb Friday
Fire it up.
YOU are the maker of your destiny.
Fat? Eat better + workout
Dumb? Study + read
Unemployed? Find a job + start a biz, work harder
No one can control your mind & how you approach things makes all the difference
Toss a bomb in & get after it
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Tomorrow I start in office full-time training under my father-in-law.
He's run this company for the last 30+ years. Not a big fan of change.
He let me know that my DESKTOP is all set-up for me....
How am I supposed to work remote, with a desktop?
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My twin brother texted me this morning.
“Wanna feel stressed?
I need to put this V10 back together before I forget where everything goes…”
He took this apart 3 weeks ago and parts he needed just finally arrived.
He was always the hands-on one. And will do this with no
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Your weekend should refuel your soul not steal it.
At one time most of my weekend was binge drink, binge eat & binge watch. Going to bed dreading the Monday ahead of me.
Now it’s family, God, gym, house projects, biz work, & time outdoors.
And I look forward to every day.
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The recipe for a full nights sleep with newborn:
Step 1) go outside
Step 2) set up blankets and pillows, make it comfy!
3) turn on creed
4) make sure newborn is inside with mama
5) sleep outside
Follow along for more newborn tips!
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I walked into our small fulfillment setup yesterday (local shipping store).
My main guy, Bob, gave me the side eye and a head shaking smile with “what the” as I walked in. Absolutely slammed.
I didn’t make things any easier with the custom Mother’s Day orders today.
Sorry Bob!
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Never been this excited to open up a package of honey….
There she is, in all her glory.
Thank you
@bowtiedfarmer
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My first donut run today.
Over the last 40+ years the CEO of this business has spent $371,700 on donuts.
Every Wednesday and Friday he hand delivers donuts to local customers.
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One neighbor doesn’t take care of their yard (eye sore on a street full of nice yards)
That wife told us a neighbor started friendly with offering help/tips to keep it up. But lately it’s been too direct
She said her husband has ADHD so can’t do any yard work
Excuse me what?!?
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First pump and sauna of the week.
Absolutely crazy what a good lift will do for energy, mood, and brain.
Gym is it’s own PED
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Taking on Big Soap:
The big guys cut as many corners as they can to get the lowest possible cost.
Leaving your skin to pay for it.
Producing overseas, utilizing harmful ingredients that take their toll on your body and skin over time.
Insert our Recovery Body Wash.
No
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Moved stuff into a pod, moved stuff to in-laws and the rest of stuff into a storage locker.
Now time for final move.
Moving sucks.
But excited to be done with it all and get into our own house.
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First pediatrician we tried to go to here, said “No we cannot see your son unless you follow the schedule completely, there is no deviating from that”
Mind numbing how many people get forced into all this.
I’m no virology expert but 31 vaccines by 6 months seems absolutely ridiculous.
Not to mention the 3 doses of Covid…
Common sense completely thrown out the window these days.
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When was the last time you shipped your mom a physical gift for Mother’s Day?
Do you realize everything she did for you since you came out of her womb?
The connection you have with her is something you truly won’t know until you have your own. And as soon as you do you’ll call
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Don’t ignore the jungle.
You aren’t the exception.
I saw this tweet, acknowledged some of the risk and thought I was special.
I had been told I was getting moved onto the unicorn of the portfolio by two colleagues who had recently joined that team.
With that, I thought I had
Working for a company recently acquired by PE is just masochistic
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Meet Bob.
Bob is one of the kindest souls you’ve ever met and always has a smile on his face.
If you ever wondered how we got your product to you, props go to Bob.
Thanks to you all, Bob has been very busy the past few weeks.
Any comments to bob will be relayed next visit!
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Day 3: No Zyn
I think I’m finally passing the “there is no happiness without nicotine” withdrawal stage.
Gym and sauna again this morning. Natural energy seems to be coming back. Mentally still a bit of slog ngl.
$Zyn will continue to stare me down until we hit $.3
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Shower Bomb Friday
Fire it UP.
This past week:
Sold house, moved to new city, and started new job.
Lots of change but feeling like I’m right where I’m supposed to be.
You control if you are happy.
The world is yours, go get it.
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My doctor said
“I highly doubt with muscles like that, that you’ll have any issues with testosterone”
1) I’m flattered
2) I’m not entirely sure that’s how this works??
He “reluctantly” ordered tests for me though.
And did not try to jab me.
Things are looking up.
What’s best way to get doctor to order bloodwork and hormone testing and have it go through insurance?
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Impromptu meeting of
@BowTiedStealth
at his house yesterday, while in town to run an errand.
Dude is crushing. Working full time while prioritizing an amazing family, house projects, building his personal biz, his wife building hers.
Just love to see it. X community is strong.
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Shower bombs inbound.
Let’s start this weekend.
Riding high on Miami energy
This city is electric.
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When formerly Broseidon told me to go make a logo and start:
I haven't done sh*t yet in the grand scheme of things
I don't have amazing genetics
I graduated with a 2.6gpa from a mid-tier school
I spent 4 years after graduation directionless
I fall off the wagon with my diet and workouts all the time
I don't work as hard as I should
I
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Todays Recap:
W’s:
- New product formulation indeed slaps (as expected)
- New packaging supplier did not f up
- Got all back orders out before UPS pick-up
L’s:
- My co-man switched from bubble pack out to packing peanuts without telling me…and I already sent FBA inventory
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Baby sitter called off sick today and tomorrow.
Positive framing: I’m grateful for having job flexibility to spend more time with my daughter and help my wife (8 mo pregnant and also WFH FT).
Control your framing and your happiness is self determined.
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Lawyer: “Edge, The issue I am having is that no one knew you were on paternity leave.”
PE leadership: “Hey while I know your on Paternity leave, we really need you to swap Admin access for 1password today. It’s in your contract, otherwise I’ll have to go to legal about it”
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We always talk about raw milk and all the benefits…
But what about breast milk?
For starters breastfeeding for a year takes 1800+ hours, a full time job is only 1960 hours…
And producing it takes more energy than your brain does….
And the benefits? Absolutely insane.
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“Smelling salt but for your shower?”
Two years ago, I texted this to my friend (now biz partner) who had intro’d me to
@BowTiedBull
8 months later we finally launched
@Sunday__Showers
We came from a moderately degenerate background.
Binge drinking, gambling, uppers, ect.
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Cut: Fail?
Two weeks later.
Not sure what I expected in two weeks, real goals were going into deficit and no booze.
Forgot the 4th of July would be sprinkled in this period, didn’t make it two weeks no booze.
Feeling meh.
Didn’t want to post update pic but accountability.
Cut: Day 4
Less exciting than I thought it’d be.
Took a before photo today to help motivate.
Nursing my shoulder so plz don’t comment on small pecs
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“Ugh, you know how it is Bob. Monday mornings should be banned or at least we call them “MOAN-day” right?? Extra cup of coffee today, that’s for sure.” - Lenny from accounting.
STFU Lenny.
Those that dread Monday are destined for dreadful lives.
Get up. Get going. Lean in.
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I don’t often drink in excess. Last night I did.
Woke up absolutely dragging.
Lethargic. Congested. Lazy.
It made me remember why I created the ALIVE bomb in the first place.
I hit a bomb and BOOM.
Congestion gone, more energy. More vigor. We are so back.
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I’m no virology expert but 31 vaccines by 6 months seems absolutely ridiculous.
Not to mention the 3 doses of Covid…
Common sense completely thrown out the window these days.
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Bring back CHECKS. And watch your business skyrocket 🚀
Signing, stuffing and mailing checks 1-2X a week.
Cashing checks daily at the bank.
These two processes seemed like the largest inefficiencies of all.
However, I too have come around on this.
Before you jump my bones,
Do business like it’s 1985
Recently I was brought into a business that I thought was “stuck” in the 80’s.
No.
3 weeks in and my mindset has flipped.
I thought antiquated and inefficient, turns out to be a great way to avoid burn-out and employee retention big corps dream
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Thought of you this morning
@bowtiedvampdeer
Yeah I sleep with my socks on
So what
What’re you gonna do about it????
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Spent 1 hour+ on hold with USPS yesterday to try and get a customers package to redeliver.
Unsuccessful. Felt like a waste of time.
Customer replied, that this was best customer service he ever received.
Worth it? Yes.
Sustainable? No.
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This time last year:
Shutdown sales to move production out of my basement & find a scalable partner that kept our product integrity.
We accomplished that & a semi successful presale, but had a packaging hiccup directly after.
I let all momentum slip away.
Not this year.
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@BowTiedBull
Skilled in operations, sourcing and demand forecasting. Experience in DTC & retail for CPG.
Most things needed to start a good biz except marketing, which is the most important part
Will be working on marketing for my brand for the foreseeable future:
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Just found out that I accidentally shipped a 50lb box of our bombs from our co-man to a tik tok customer…
Accidentally sent wrong shipping label to our co-man amidst all of the chaos of last week.
Life comes at you fast.
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Friday is donut day in the office...Haven't been tempted by donuts since last time I was in office ~5 years ago.
Sweet tooth up the wazoo.
Found myself staring down a fresh bear claw this morning.
Edge: 1
Friday Donut Day: 0
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The toughest part about the shower bomb biz is that no one knows they need them or even what they are, for that matter.
Had no idea this was coming.
And knowing
@BowTiedOlive
has one of the highest standards for quality, this carries a lot of weight in my book.
Appreciate the
Wasn't quite sure what to expect out of this product from
@BowtiedEdge
Have to say I'm very pleasantly surprised
Another fantastic jungle creation
Gents - a great gift for your girls
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Shower Bomb Friday
FIRE IT UP
Hit a bomb and go get after it.
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Happy Father’s Day to the fellow dads out there. We are blessed.
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Wife is hosting a neighborhood moms book club right now.
That + church, family walks and a day at the park have me feeling like quite the suburban dad today.
Just turned 30, going on 45.
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Feeling old. Focused. And in need of some good sleep.
Friday night and I’m mildly excited to get into bed before 9.
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Today was a crash course on the main difference of changing baby boys diaper vs girl.
Will be changing technique and doing my best to remember to use new technique, as we go into the evening hours tonight 🫡
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Pro Tip:
After dinner (or baseball game), throw her into the shower.
Toss in a bomb, then lather her up with the recovery wash.
Energized ambiance. Silky smooth skin. Souls reconnecting.
Intimacy level 100.
Spontaneity is needed in every relationship.
Don’t forget to keep dating your wife/gf
Take your girl out to dinner or a museum this week
They always love that shit and it should make you happy
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What soaps are used to keep men away?
Deter-gents
Fathers Day less than a week away.
Your reminder to not forget about good ole dad.
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