sto | Artist Development & Marketing | Writer |
@BigSto
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33. Consultant for Grammy-Award Winning Artists. 3-Time Best-Selling Author. Gamer. Label Owner/Artist. @thenasa8 Credits: Genius, DeadEndHipHop, Blavity etc.
Cincinnati, OHIO.
Joined March 2009
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what's up new followers! 🌟 reintroducing myself:
Sto here, been working in hip-hop for 16 yrs 🎶✍️ + author vibes.
last 8 yrs, it's all about creative development: bios, press releases, 1-on-1s, QnAs – im here to assist & serve
need anything? Holla anytime!
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Drake? Kendrick? Rick Ross? JT? Ice Cube?
SOMEBODY DISS SOMEBODY I CAN'T GO BACK TO A TIMELINE LIKE THIS CRODIE!!!
Y'all cool with your girl making more money than yall? Ladies yall cool with making more money than your man?
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Drake went all out on the "Family Matters" video.....
but brother was so busy taking lines to the head that he forgot to record the part where he fed Kendrick information?
yeah, ok.
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@SaycheeseDGTL
funny enough, as men, we are well aware there are some women who feel like this.
but ima put this here anyway. stay away from ANYONE who is like this.
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Freddie Gibbs is still promoting Alfredo a full 16 months AFTER release.
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an artist (a big one) simply going to the music store going through some records to eventually announce their own.
short, sweet, simple, prolly didn't cost that much.
plenty of ways to communicate to your audience that don't cost a lot of money just requires effort.
Tyla teases a new song from her self-titled debut album releasing March 22nd.
@Tyllaaaaaaa
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create a podcast around your album.
1 episode per track.
bring in the collaborators, producers, engineers, etc.
breakdown the lyrics.
release an episode once or twice a month.
chop up segments into smaller clips for your other platforms.
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the "get a website" guy drops 4 minutes of creative marketing tips and advice for anyone rolling out something to close out 2024.
talk to yourself nice for once.
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JPEGMAFIA confirmed that he only got around 50 views for the first 15 years of his career.
it. takes. time.
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sample ALBUM rollout (not exhaustive) pt. 1
Week 1: post a snippet/montage of you in the studio. album to be announced soon.
Week 2: post a trailer containing the snippet of the lead single
Week 3: drop the single.
Week 4: post a lyric breakdown of the lead single
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the layoffs, the violence, the raised prices, the division, the lack of sympathy.....idk yo.
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yo if you're black and was called white for your interests, like this and tell me why you got called that. the reasons will blow your mind.
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CDs are not obsolete.
Tapes are not obsolete.
Newsletters are not obsolete.
45+ minute albums are not obsolete.
Multi-month rollouts are also not obsolete.
don't let social media force you into "trends" that don't align with your goals.
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create a podcast around your album.
1 episode per track.
bring in the collaborators, producers, engineers, etc.
breakdown the lyrics.
release an episode once or twice a month.
chop up segments into smaller clips for your other platforms.
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whoa.
if you're an independent artist it looks like HIT PIECE DOT COM is ILLEGALLY selling NFTs of tons of artist's music without their permission.
search for your art.
this is not a drill.
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Best-Selling Independent Author.....3 years in a row.
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random tips:
1. put your lyrics on Genius.
2. get all your Press in one spot on your website.
3. use open mics to gain fans & practice performing.
4. save a bit of money every paycheck to invest back into your artistic career.
5. Networking sometimes means supporting others.
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you can press up 100 CDs for under $200.
sell them for $10, $20 a piece and bring in an exponential profit.
CDs are not obsolete. don't let social media fool you out of getting a bag!
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CONFIRMED: Vinyl sales were the HIGHEST they've ever been since 1991.
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@20daysofaugust1
anything for those impression numbers huh? why lie and disrespect someone's legacy like that?
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CDs are obsolete but over 36 million were sold last year.
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-CDs aren't obsolete
-SoundCloud isn't dead
-your worth as an artist is not determined by "monthly listeners"
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@nkaiferiii
my bleeding organs are a true testament to the day i became a man...i couldn't do it on my first try so they dropped the plate and made me eat the shards. mad thankful for that day
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a rapper wants to fight me because i suggested making a website and he didn't like that advice.
this is 2019.
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record even 10 mins of behind the scenes footage:
-in the studio
-while rehearsing
-traveling for a show/tour
-making a beat
-linking up with fans
-ANY OF YOUR OTHER HOBBIES
-practicing your choreography
-getting your fit for a show together
-filming a music video
even just
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you'd be surprised how many people in the "industry" are watching and taking your ideas without saying a word to your face.
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don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
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also RESPECTFULLY you don't need COLORS, or Genius or On The Radar to do this.
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don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give up.
don't give
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you don't need to buy MF DOOM Vinyl from scalpers...Madvillainy is being repressed by Stones Throw and is set to ship next month.
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Boldy James is 38 and got signed to Griselda less than a year ago and is dropping his Griselda debut tonight.
age is just a number. don't let people or social media trick you into thinking you have to rush your path to success.
do your best and you'll get there.
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Anderson .Paak confirms that him & knxwledge are working on a NEW album.
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YouTube is for more than music videos.
-lyric videos
-lyric breakdowns
-upload the FULL ALBUM in one video
-official audio videos
-behind the scenes vids
-upload the instrumentals
-upload the acapellas
-upload the stems
-live performances
-show vlogs
-a tour of your setup
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you don't need Genius to do a lyric breakdown video.
you don't need COLORS to do a recorded solo live performance of your work.
both incredible platforms but some of you are waiting for permission to talk about or perform your art.
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CONFIRMED: Sony is working on its return to the handheld device. it apparently uses remote play on the PS5 and should run at 1080p, 60 frames per second.
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J. Cole apologized so he wouldn't get cooked. smart move.
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CONFIRMED: Musk has discussed the idea of putting ALL of Twitter behind a paywall.
one option discussed is giving users a limited amount of time on the app each month and then having to pay when that time is used up to keep browsing the app.
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look at the hoops that these platforms make artists jump through.
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some tips you missed this week:
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take your album cover.
slap it on the front of a shirt.
take the tracklist for your album.
slap it on the back of the same shirt.
sell it.
get a bag.
your welcome.
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im not quite sure going after Kendrick's classic albums is the move here in a battle, Jermaine.
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Jim Anderson (the architect of the Spotify platform) says the mission of Spotify was to distribute music...NOT get artists paid.
you can read an excerpt of the interview below courtesy of
@digitalmusicnws
.
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Vel Nine is 34.
Drake is 37.
Solange is 37.
Roc Marci is 45.
Masta Ace is 57.
Azealia Banks is 32.
your career does not end when you turn 30 years old.
cut that narrative from the industry and cut it from your thinking.
you're just getting started.
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it begins.
ARTISTS, please pay attention. we need to be supporting writers, TOO.
don't go silent because it'll affect you next.
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remember guys the key to success is posting a link to your music under a viral tweet.
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depression is real. suicidal thoughts are real. as someone who almost jumped off their balcony in tears last week check on your homies.
we're all housing pain that we aren't supposed to talk about. but as minorities the only way to survive is to actually talk about it.
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artists have this weird romanticism for "blowing up".
they don't care about fans or supporters, they just want a checkmark, a Complex article, a bunch of fake people around fake loving on them and anonymous "monthly listeners".
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@songtradr
@Bandcamp
@bandcampunited
not ok to screw over the employees who helped build the platform before yall were even in the picture.
do better.
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rappers: no free verses, no free shows, no free music, no free selfies.
also rappers: i need free promo, free beats, free engineering, free music videos, free actors.....oh wow you won't help a starving artist? ya'll hatin'
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if you quit...you're going to regret it for the rest of your life...you've put so much into this already...look how much you've already accomplished. how much you continue to grow.
this is no time to give up. especially not now.
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stop putting so much pressure on yourself.
you're already making history seriously...slowdown and think.
who in your family line has or is doing what you're doing?
be patient with the process but especially yourself.
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so let's recap:
-Spotify announces they'll be spending over $500 million on acquiring podcasts
-Spotify pays artists less than a penny per stream
-Spotify CEO comes out and doubles down on both points
-CEO says artists need to release more music, more often
see my point?
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-release the album
-a month or so later release the instrumentals
-a month or so from that release the acapellas
-in between all of this MAYBE release a demo/bonus track or two
-down the line combine all of this into the Deluxe Edition
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because unfortunately, we were taught if you haven't "made it" by your 30s, you're old and have NO CHANCE of success. which is not even close to the case.
you're JUST GETTING STARTED.
keep pushing.
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we're over halfway through January, which means some of you are in the studio working on a project or getting set to begin the rollout of a project.
here's 7 minutes worth of tips for anyone dropping this year, next year, or in a million years.
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my name is Sto.
im a writer of 15 years.
a creative consultant of going on 8 years
a best-selling author 3 times over & more.
if you need:
-Guidance finding your audience
-Press Releases
-Bios
-Organic Audience Growth
-Album Rollouts
or the like drop a line and let's work!
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utilize YouTube:
-upload the official audio
-use it for music videos (obviously)
-upload the entire album in one video
-give fans lyric videos for every song
-wanna go the extra mile? upload visualizers for every track.
5 different sets of videos for one album.
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artists paying for playlists, performance slots, or blog posts.
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you'd be surprised how many people are watching and paying attention...but saying nothing.
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woke up today, officially a consultant for Grammy Award Winning artists.
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don't quote me but im almost certain Just Blaze said he makes more money from placing music in video games than in Hip-Hop.
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one strategy to find people who are taking playlist submissions is to type "@ gmail dot com" in the search bar of Spotify this allows you to find users who have made playlists, are taking submissions AND put their email in the description.
you can thank me later.
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also, Victoria Monét was really being called a NEW ARTIST at age 34.
keep in mind that she has been around AT MINIMUM since 2012.
DO NOT let the social media discourse fool you into thinking you have to blow up by age 9 or you're doomed.
that is simply NOT TRUE.
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if you're gonna revive iCarly (which im fine with) i need a 'Ned's Declassified Adult Survival Guide' immediately.
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covering
@xdannyxbrownx
's classic "XXX" for its 10th Anniversary for my third book....during my 30th year...
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MOST OF YOU DON'T NEED MANAGERS YET.
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not sure how to promote your song, album, music video, or show after release?
this six minute session is for you. between lyrics, behind the scenes footage, and more, there's plenty we can do POST-RELEASE.
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@Kearabile_
gotta grieve in private and to the homies. no one wants to hear us complain about a breakup and most definitely NOT on here.
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plenty of artists over the age 30 or 40 still making classic music and engaging their supporters.
this thought that if you don't "make it" by 30 you're washed is an entire lie and rooted in capitalism.
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your career trajectory doesn't end because you turn 30, in fact that is usually when you apply everything you learned in 20s and see those results come to fruition if you haven't already.
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if you released an album this year YOU SHOULD STILL BE PROMOTING IT.
some of you have given up on your project before it even has had a chance to build a buzz.
it's a marathon not a sprint.
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PUSH YOUR ALBUM FOR 3+ MONTHS AFTER RELEASE DO NOT LEAVE IT TO DIE AND THEN BLAME EVERYONE ELSE FOR WHY IT DIDN'T HIT.
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HBO STILL pushes ads of The Wire despite it being a critically acclaimed classic.
but rappers don't wanna push their music past a week because Complex didn't pick it up on Day 1...gimme a break.
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Beyoncé is still rolling out RENAISSANCE a full SIX months after release.
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you gotta be crazy to even wanna be in the music industry.
you're making history simply by continuing to push on. remember that.
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content ideas that cost ZERO dollars:
-type up the lyrics to your releases.
-use apps like Canva to turn those lyrics into liner notes.
-record a breakdown of those lyrics.
-did ya notice how those 3 ideas were simply centered around lyrics? you can do this with so many
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to be 100% clear.
Freddie Gibbs after being around since at least 2004 with over 16 years in the game, after dropping well over 15 projects, now at the age of 38 has his first Grammy nomination.
none of this is overnight.
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take some time to actually believe in yourself this week.
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for your single consider uploading the:
-explicit version
-edited version
-instrumental
-acapella
-remix
-chopped and screwed version
-sped up version of your tracks
some of these versions can be released later...everything doesn't have to drop Day 1.
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up and coming artist MY ASS.
YOU ALREADY ARE AN ARTIST.
regardless of plays, monthly listeners, impressions, check marks, records sold, day 1 sales, albums released...
you are an artist because YOU have deemed it so.
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if you get the marketing and content side of your career in order you won't have to worry about begging publications & playlists to post you.....they'll post you organically.
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had a really good conversation with a big time Label representative who wants me on their team as a press release writer & artist marketing consultant long-term.
praying this works out as this is pretty much my dream job.
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