Ben
@BenKaluza
Followers
864
Following
488
Media
186
Statuses
1,784
Trying to help creators level up by sharing resources and insights from the creator ecosystem. Ex @Twitch Staff. TikTok: 396k. IG: 201k. YT: 23k.
London, England
Joined November 2019
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Excited to announce that I have partnered with Elgato. I said 3 months ago that one day this wound happen. Never did I expect for that day to be now. Looking forward to representing such a great brand and if you’re going to TwitchCon, look out for me and come say hello.
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I find it quite ironic when people comment saying streaming isn’t a real job. There are 1000s of jobs where all you have to do is turn up and do the most basic mind numbing tasks to get paid. What makes those jobs real and streaming not?
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After 3 years at Twitch, today was my last day. After many years of trying I’ve finally fulfilled my dream of becoming a full-time content creator. I always believed one day it would come true I just didn’t know how long it would take. I am so excited to explore all the
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Whenever I livestream on tiktok people are always extremely interested in how I make money as a creator. I assume the same interest would apply here. This is a rough breakdown of my monthly income.
- Brand partnerships - £5k
- Sponsored posts - £5k
- CapCut creator program -
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Spent 5 years trying to create content and failing in multiple niches. Every time I got up and started again. I’m now counting down the days as to when I take the leap.
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Excited to announce I have joined a brand new talent agency called Gray Talent. The goal is to move myself away from being reliant on brand deals and start building scalable digital products.
My priorities right now are to:
- Continue to grow short-form accounts
- Start
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People ask me why I now only stream on TikTok and not Twitch. Don’t get me wrong I love Twitch, but for me, streaming there doesn’t make sense. Here’s why:
- TikTok is at the top of my funnel and brings me the most opportunities. It’s therefore the most important platform for me
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Turned 30 on Friday. Chose to not really celebrate because I have multiple brand videos to make, but honestly nothing could even come close to how much of a celebration the last 3 months have been for me. Quit my job to pursue my passion, moved into my dream flat and finally
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Honestly been so stressed the last week moving into a new flat. Nothing has slowed down and I feel like I’m at 100mph all day everyday. Got to take some time to celebrate the Ws though, 100k on IG lfg, my proudest content achievement to date. 120 followers to 100k in 4 months.
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I live by myself and sometimes have nobody to share my excitement with so here I am.
Right now my life is at the beginning of transitioning into something I can’t even comprehend.
I’ve wangled my way into a position that seems to be at the center of so many opportunities.
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While everyone's chasing more money, I'm chasing the work that doesn't feel like work, the work that makes me feel fulfilled and the work that makes me feel happy to wake up every day.
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1st time it was luck, 2nd time it wasn’t. Looking forward to the opportunities ahead.
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Not very good at writing these sorts of messages but I guess it’s better than no message. We’ll see if it leads to anything.
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Finally exchanged contacts for my flat. Here’s a glimpse of the living area. Going to be starting a new personal channel in the near future with more lifestyle content including the decorating of the flat.
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I’ve just turned down a brand deal for £2.5k which would have been an easy video to make, here’s the simple reason why:
What they want me to show in this video is not that valuable to my audience. I therefore believe the video will not perform that well and they will be
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Had the pleasure of interviewing a streamer I've been watching for a long time on Twitch -
@Merl
. His community engagement and stream interactions always impress me, and it was clear from day 1 that this guy puts in a lot of work off-stream.
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I don’t usually share my videos on here, but honestly these sound effect packs from FilmCrux are some of the best that exist. They told me how you can get them all for free. I’d recommend you check this out.
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This is how I steal like an artist. 2.3m viewed video (original). First thing I’m thinking is what tool is he using and how do I replicate in my own style. I decided to keep the MrBeast element as I felt this had a big factor in the virality of the video. Then all I did was just
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I’ve said it before and I’ll say it again. Please take your skills and experience gained from streaming and content creation and leverage them to open up more revenue streams. I see a lot of wasted potential because most people put too much time & energy into streaming.
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If you're looking for free video editing assets, your search is over.
I've created a list of my top 21 websites across music, sound effects, stock footage, meme/pop culture clips, motion graphics, overlays and titles/fonts.
YT video is also linked at the end.
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Instagram is very slowly taking over as my priority platform. Views have been a lot more consistent there and on the rise, where TikTok seems to be harder to get views despite performance metrics being strong. Really need to get going on YT long.
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Finally found a talent agency that actually understands what I do and my value. This is exactly what I need right now to help me scale. The goal is 6 figures a month in 2 years. Will provide updates on how I’m going about this over time.
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10 more days till I’m finally out the rat race. I’ve waited so long for this. The thought of waking up and only having to make a TikTok and then being done for the day feels surreal.
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My main goal of 2023 is to just do. Stop spending time pretending that I’m productive and organised by planning how I’m going to be productive and organised. Just get on with it and stop putting off the harder ‘doing’ tasks.
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Finding it fun but also challenging knowing what to use for the short form content from the podcast. I’m sure over time I will get a better understanding of what does well and what doesn’t. Here’s a clip of
@Captain_Sexsea
telling us why it’s important to always be on the ball.
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People want success but don’t want to put the work in. Cherry picking the more fun activities and leaving the boring ones behind. Telling themselves they’re working hard when in reality they’re just avoiding the actual work that needs to get done.
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Has anyone seen their TikTok views nuked in the last couple of weeks? My pushout has significantly changed and unless I produce an absolute banger, my average performing videos are just doing terrible now and are chalked after 2 hours.
More focus on IG and YT for me I think.
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Really excited to announce the launch of my new video podcast: Behind The Stream. It was a great honour of mine to have one of my favourite streamers
@Captain_Sexsea
on for the 1st episode. I hope you enjoy and let me know if you have any feedback.
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Sometimes all you got to do is just keep posting. 429 videos later. Goal is 100k by end of the year through long-form. Do I think I’ll achieve that? I’m not sure, but I’ll give it a go.
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Having my 2nd account wrongly banned has kind of been a wake up call tbh. I'm fortunate it's not my main but has given me that kick I needed to continue to push for diversification on all platforms. My priorities are YouTube, IG and LinkedIn.
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Posting every day is overrated. I post 2/3 a week and spend the rest of my time focusing on things that are going to make me sustainable and happy.
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6 months of posting 158 reels, gained 120 followers and not piece of luck in sight on instagram. Then in a week I climb to 1000 followers. Absolutely nothing to be proud of here in terms of numbers but I’m proud of my perseverance.
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If you’re a content creator and you’re not systematically storing all of your ideas when they come into your head, you’re potentially missing out on so many great ideas to convert into content. Try remember your last 10 ideas, you can’t.
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I’ve been talking to someone on a dating app for a few days. I just told her I make TikToks and she unmatched me instantly lol.
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I wish more creators/brands/entrepreneurs in the space would learn how to write more professional emails. I get far too many that are written in such an informal/conversational tone from people trying to convince me to trust/work with them. No thanks.
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Started going to a co-working space this week and the value from doing this for me is going to be huge. It’s quite simple really. Better environment = more productive = more work done = more value given out = more money made.
As I move away from being a brand focused creator to
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Just tested vertical live-streaming on YouTube. This is HUGE for creators like myself.
I only choose to livestream on platforms where I can give value to existing audience members and also non-existing members through organic discoverability. I’m not looking to build a
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Been wanting to replace my goxlr for a long time to have something compatible with apple devices. Application audio control has been long overdue in my setup with my mac. Thank you
@elgato
for sending this out.
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3 days after posting and this video is on 600k.
On Sunday just after I posted it,
I called it out on my livestream as having massive potential to do a lot of views and showed everyone why I was so confident.
The video was about a new creator insights tool on TikTok. Every
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First ever Monday feeling free. Last week was surreal, now every day feels like a weekend. I’m giving myself a few weeks to chill in having fairly unstructured days. Then when I’m back from a short holiday the real work begins.
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Being a creator is never not a mental rollercoaster. Every time I have a downturn on video views I always think the worst like this is it, my time is up. Then 3/4 videos later, bang, I’m back.
Whenever the downturn happens I try to remind myself that this has happened many
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An overlooked content creation skill is the ability to read a script without sounding like you’re reading a script.
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It’s been a month since I left my job. I’ve been chilling and enjoying the freedom but unfortunately that time is now over. The path to where I want to go and what I believe I can realistically achieve has never been so clearer to me. Now it’s time to make it happen.
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These are the days I’ve been living for. One video to do, then I’m done for the day.
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I've made over £80k in the last 8 months as a content creator.
The biggest lesson I've had to learn is saying no to very easy money.
If you had told me a year ago that I would have been turning down £3k for 4-5 hours of work I wouldn't believe you.
I massively struggled
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After 5 years of creating content, 5 different niches, 5 different content types, I think I’ve finally found the one. Still looking for a gf though.
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Finally. You won’t see me mention my follower count again until I hit 100k.
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Episode 14 of the Behind The Stream podcast features
@BenJammins
. Was great to catch up with a fellow Ben and find out the challenges of being a founding father and also a Twitch streamer.
I hope you enjoy the episode.
👉
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Soon releasing an episode with
@Mrgregles
who is the founder of
@AitumTV
. If you are really into your stream production and currently use a ton of integrations/automations, this is a tool you don’t want to sleep on.
To celebrate the recent additions of
@exeldro
&
@C0LINHORN
as full-time developers on the Aitum team, along with our recent 1 year anniversary, it’s sale time!
Use Code EXPANSIONARC checkout & get 30% off your first month or year of Aitum!
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Best month I’ve ever had on YouTube. Around 200,000 of those views are from long-form which I’ve been trying and failing at for so long.
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TikTok is a weird one. 2 weeks ago I had a weeks worth of posts that I felt had reduced reach. Fast forward to today and my views are going wild. Everything I touch that is standard performance metrics is doing well over 100k+ which has never happened before.
I’ve very much got
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A year ago I made a change to how I operate as a content creator that has ultimately changed my life.
All I did was stop relying on consistency for improvement and actually made a conscious effort to learn how to make better videos.
Before this I had grown a gaming TikTok
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I've just started my third account on TikTok after growing two accounts to over 100k followers. I believe this is one of the smartest moves I've made so far as a creator.
Currently, my main channel (benkaluza) is growing well and is optimised for reach.
My content strategy
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Used my excellent cable management as bait and it’s fair to say it worked.
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My favourite comments are from people with absolutely no content to show for giving unsolicited advice about how I should change my style of content to suit their own preferences.
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One thing I’ve been doing a lot more recently is pulling out of posting a video if I’m not happy. Instead of forcing the upload, I’ll sleep on it, rethink the parts that need work and upload the next day.
I use to be so fixated on sticking to a consistent upload cadence like I
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The biggest streaming lesson I’ve learnt over the last 3 years is to be nothing but your unapologetic self.
Every week I get people come into my live and call me rude. I literally couldn’t care less. I know I’m not being rude, they’ve just come in expecting some super bubbly
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56 posts it took me to get my first one with substantial views. I had 49 followers at the beginning of the week. If you need motivation to keep going hopefully this can help.
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2 year anniversary at Twitch. Grateful to be where I am and hope for many more years to come.
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I think raw formats on YouTube are making a come back not because of the over editing but because of the over formulaic videos.
I think people are bored of hearing the same cookie cutter intro like I did this, but then I found out this, and if you don’t understand this then you
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If you stream games on twitch please at some point consider utilising your content creation skills in a completely different niche you’re passionate about.
You have to be so much bigger and talented in the majority of games to be successful.
Most other niches you don’t.
I
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Sometimes all you have to do is ignore everything around you and just remind yourself to keep making the best videos you can.
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Blown away again by the performance here off the bat. That’s 3/3 of this style that have been 1/10.
100k subs was my goal by the end of the year. This has given me actual belief I can achieve that.
Time to lock it in.
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My instagram is absolutely flying this week oh my. I’d love to be able to share how to break into the algorithm but I have absolutely no idea. I’ve done the same thing for 8 months and just had one pop off out of nowhere. I guess consistency is key. I never stopped reposting.
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I’m really keen to start speaking at events this year and also with brands to share my insights as a full-time content creator and influencer.
I’m hoping this post can reach the right people.
A bit about me: I am primarily a short-form creator with over 550,000 followers across
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So glad to be back creating educational content that also has some form of entertainment in.
Definitely makes creating more enjoyable for me in what can be a fairly boring content niche at times.
I dunno why I stopped doing it a while ago but don’t worry it’s back and it’s
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This is the only motivational advice you need to keep repeating to yourself as a creator and it's only two words.
Keep going.
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Starting to get slightly bored of my own short form content. It’s just so difficult to consistently churn out high quality videos with fresh ideas 3/4 times a week.
Also doesn’t help that TikTok is just becoming a mess right now. Every 4 videos is an ad along with TikTok shop
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Back again with another episode from the Behind The Stream Podcast. In this episode I talk to
@brrrake
, who is one of the fastest growing streamers on twitch in the sports category. This one isn’t to be missed. Hope you enjoy.
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100k gang. Up the roses. Got something special for you guys that I know have been waiting for me to do the makeuptransformation trend.
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CapCut tutorials is one of the biggest niches slept on right now. It has 200m active monthly users and there’s barely anyone creating high quality tutorial content. You can also join the CapCut creator program and easily make 1000s a month if you dedicate it to CapCut only.
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In my experience with ChatGPT, if you are fairly knowledgable on a topic, it struggles to go beyond the basics. I'm past the phase of being impressed with what it can do. I now want to figure out how can I actually get it to challenge/excel my understanding in a certain area,
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My 2nd account on TikTok has been permanently banned, can anyone help?
Couple of days ago I posted and deleted a video around 3 times and it shadowbanned my account. I thought I would just go through a cool off period but I have woken up this morning to my account being banned.
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I feel like I’ve niched myself into my format so much that I’m not able to share lots of my thoughts and ideas around the content ecosystem.
My account/content is also really well optimised and is not a playground.
I need a playground to test formats, ideas, platform features
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There isn't a week that goes by where I don't feel overwhelmed as a creator.
My mind always pulling me in many directions with new thoughts and ideas with very little action relative to the amount of new thoughts and ideas I have.
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For so long I’ve sat back and watched so many streamers shit on Twitch for every little wrong step and turn a blind eye to all the kick issues. I’m so glad people are finalising realising that this is absolutely not the platform you want to be streaming on.
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I’ve discovered that reels is also home to a lot of incompetent individuals. I post about a website, it’s literally right in front of them, could search on google in 2 secs, and yet people are constantly asking for a link. I’m now never posting the link in the video ever.
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I just want to be happy building at the pace I’m building. No I don’t have a course, no I don’t have a paid community and no I don’t have an email newsletter.
All of these things will most likely come, but right now I’m just enjoying making videos and living my life how I want.
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I feel like I have a 1000 things going on right now. As I expand out my content to more accounts and platforms it feels like I’m everywhere both literally and metaphorically.
I’m trying to figure out how I manage this better. Don’t get me wrong it’s thrilling and exciting and I
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I've been leaning way more into generative AI in my content strategy recently which I have avoided for a long time because I was a skeptic.
However, I've seen what I need to see, and like it or not, generative AI will become an integral part of content creation in the future.
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Receiving free stuff from reputable brands honestly just hits different. I often preach not to accept free stuff unless their is also cash on the table as well, but honestly I totally get it when this isn't possible and you just wanna get the free stuff because when you receive
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I make videos that look like ads so brands pay me to make videos that don’t look like ads.
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Why do people keep asking me on titkok chat "you tryna run some pubs?". No I'm not tryna run some pubs. I am running pubs, and if you are asking to play with me that certainly isn't the right way to ask. Since when did 'you tryna' mean do you want to?
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Sad to see my attempt at entertainment (rapping) within my educational video has flopped. However, I think there is a lot of value in occasionally throwing out something like this that people wouldn’t expect. I think it demonstrates your versatility and strengthens your audiences
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If personal branding is supposed to be personal, why do most agencies that focus on personal brand building produce videos for clients that have all been edited in the same style?
That doesn’t feel very personal to me.
That’s like every brand using the same font in their logo.
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If I've learned one thing about part-time creators, it's that they hesitate to spend money on anything, even if the value is tenfold.
This realisation has made me rethink my approach to building and selling digital products to my audience.
So, here's what I'm going to do
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There’s some streamers on TikTok that are so disingenuous I don’t know how people don’t see it and I hate to see it.
Acting super surprised when they receive gifts or have lots of viewers yet every 4/5 sentences is about their goal, the leaderboard, or something related to
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Excited to be taking on my first full-time hire in a few weeks. Ready to build and scale a business around the content I make.
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Here me out, LinkedIn is the most undervalued and underused platform by short-form creators.
You’ve got people with thousands of followers on TikTok/IG/YT that have cracked the code in their niche and there are businesses all over LinkedIn frothing at the mouth to learn how.
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I think I’ve found my YT style.
Wtf is going on here? This is more views than the one from the other week.
It would be silly to not double down on this if it’s hitting this hard.
There’s so many other styles of content I had planned to do but is there any point of that right
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People rely way too much on consistency for improvement when it comes to content creation.
These are the people who’ve posted 300+ videos and still only have 700 followers.
Yes you need to be consistent but that will only get you so far.
You also need to be consistent in
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Made a video yesterday about runwayml gen3. Video is on 63k already.
I had recently made some tweets complaining about my recent hit in views but this just goes to show they are still there.
You just got the find those new pockets in your niche that you’ve not yet explored.
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Make good videos that your audience actually want to watch.
This is the number 1 thing I constantly preach.
It trumps any other advice when it comes to long term success as a content creator.
I personally split it into two sections.
Making good videos means focusing on
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Had some good positive feedback on my new account. I think this is going to be a worthy venture for me. I have the freedom to talk about whatever I want and go deep on content creation topics that rarely get spoken about. This is going to be so valuable to my overall brand.
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