Armon Shokravi
@Armon_Sho
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Following
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Co-founder @AfterSell (acquired by Rokt) • Helping 30,000+ Shopify brands drive more revenue w/ upsells
Vancouver, Canada
Joined July 2021
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Pinned Tweet
Stores using
@AfterSell
have made $100M+ with upsells
I analyzed data from 8000+ Shopify stores to find the best post purchase upsell strategies.
And, I’ve tested these strategies on my own stores to drive $100,000s in additional revenue
Here’s the top 5 you need for BFCM👇
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Bad day for Entrepreneurship in Canada 🇨🇦👎. Capital gains tax rate is increasing from a 50% inclusion to 66%.
This increases the net capital gains tax rate from 27% to 36%...
Compared to the US which has a 20% capital gains tax rate (+ major incentives like QSBS)
In my
239
411
2K
I paid $70,000 for a $850 MRR Shopify App on
@microacquire
.
The app is called Perfect Product Finder and helps Shopify stores create shop quizzes.
Here's why I paid a 7x multiple 👇
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413
2 weeks ago I
@microacquire
'd a Shopify app.
...and users have 2X'ed since.
Here's what I did 👇
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386
6 months ago I was bored falling asleep in my university business lectures...
So I decided to
@microacquire
a Shopify app.
...and users have 20x'ed since.
Better yet, we've made our users over $1m+
Here's 5 things I've tried so far👇
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Recently
@microacquire
'd a Shopify App that generates $10k ARR.
📧 79 Sellers Contacted
📝 2 LOIs Sent
🤝 1 Deal Closed
Planning to break down the process this week, and will be sharing our growth strategy soon.
Follow for updates 😁
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12 months ago I paid $70,000 for an $850 MRR Shopify App on
@acquiredotcom
.
Since then MRR has 5X'd.
And we drove $6,000,000+ in additional revenue for our users.
Here's what we did right and what we did wrong 👇
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6 years ago I made my first Shopify STORE
4 years ago I made my first Shopify APP
1 year ago we crossed $1m ARR
And today, our SaaS company
@AfterSell
has been acquired by
@Rokt
Here is how it happened👇
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A few months ago I
@microacquire
'd a Shopify app.
The product and design was solid.
The reviews?
Well... the app had a 4.2⭐ rating. For a Shopify app, this is very bad.
Here's how we turned it around to a 4.9⭐ rating
Let's jump in👇
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My first Shopify app went from $0 to a $100K+ per year run rate within 10 months.
Since then, I've tried 5 secret growth hacks 🤫
If you have an app you're gonna want to test these out.
Let's start with the first 👇
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Met a 22 year old Ecom prodigy yesterday:
- 8-figures revenue
- $6m EBITDA
- 0 employees (other than himself)
This modern era of entrepreneurship, fueled by
@Shopify
, is wild!
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It’s a proud day 🙌
Today, we’re celebrating 20,000 merchants across
@AfterSell
and
@UpCartApp
✨
But the journey’s not been easy.
Good things take time ⌚️
Here’s our combined merchants' growth from 2020 till now.
- 2020: 1.6k
- 2021: 2.4k
- 2022: 10.8k
- 2023 (so far):
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While in university I built 7
@Shopify
Apps.
Across the apps, we got over 27,276 merchant installs.
...But 3 apps failed 😔
Here's a deep dive into this -$100k🔻 failure:
☝️ What the apps did?
✌️ Why the apps failed?
🤟 And how YOU can prevent this.
Lets dig in.
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...
@AfterSell
joined a special club today 🤩
Only 357 of 10,137 apps are a part of it (that's 3.5%)!
We are officially: 💎 Built for Shopify
Huge thanks to
@ShopifyDevs
for building a fantastic platform to create apps on for the worlds top brands.
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My apps generated Shopify merchants over $25M in the last year.
But, I only focussed on App store growth
... Let's Change That.
Here's 4 SaaS growth strategies you'll regret missing out on 👇
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Nearly everything I learned about Micro Acquisitions is thanks to
@ryanckulp
's course.
It covers all aspects from Sourcing to Closing.
This is an affiliate link, but I HIGHLY recommend the course to anyone interested in getting into this.
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Excited about this one 🙌🎉
Our newest Shopify App was approved today!
@Shopify
@ShopifyPartners
@ShopifyDevs
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I don't know how
@cxmeronreid
manages his calendar with all these demos 🫡
We won't stop until
@aftersell
is the default choice for brand founders when they're thinking of implementing post-purchase upsells.
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This SaaS company scaled to a $1.5 BILLION valuation in 1.5 years 🦄
How did Jasper achieve this hypergrowth?
Here are 5 growth strategies they leveraged that you can apply to your own business 👇
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If you haven't heard of BRĒZ... you're living under a rock 🪨
The founders
@AaronJNosbisch
@iamshackelford
shared that they crossed $1.1m/month in their 1st year in business 🤯!
Using
@AfterSell
they:
🏦 Added $8.41 per upsell visit
📈 Hit a 17% upsell take rate
Here's how 👇
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Woke up to this 😍
Thanks for the honor,
@Shopify
—it's a pleasure to be building for 20,000+ brands that benefit from checkout and post-purchase upsells.
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Here's a Shopify App Store hack when trying to evaluate the options...
Add "&sort_by=popular" at the end of the URL.
Will rank by active installs.
"&sort_by=newest" ranks by the newest apps.
Note: If an app doesn't have the search term in the title the ranking may be wrong
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God bless Shopify 🫡
6 years ago I was in highschool and made my first Shopify STORE selling watches 😂
4 years ago I made my first Shopify APP
@AfterSell
Today we work with over 25k+ brands, team of 30+ amazing folks, got acquired by
@Rokt
!
@Shopify
is amazing 🥹💚
God bless Shopify 🫡
20 years ago I sold t-shirts to universities
And now…
Well look how far we have come TOGETHER 🥹
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🚀 New feature on
@AfterSell
:
Add 'variables' like {first_name} ✅
Give a touch of personalization to your
@Shopify
Post Purchase Upsell pages 🎨🖌️
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A few days back, someone mentioned in a community that
@aftersell
is a small, insignificant app.
This was funny to me because if it’s a small app, how do you explain results like:
-
@trueclassictees
driving $500k in incremental revenue
- Feastables selling 80k+ MrBeast bars in
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Woke up to this 😍😍
@UpCartApp
just got the "💎 Built for Shopify" badge
The app is growing like crazy:
- 1000s of brands
- 5-star rating
- 350+ positive reviews
I owe it to
@ShopifyDevs
for building such a fantastic platform to build apps for the world's most beloved
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55 days until BFCM ⏱️
Are you ready?!
We're shipping some major upgrades on
@aftersell
and
@UpCartApp
—excited to announce them in the coming weeks! 🔥🔥
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Last week I
@microacquire
'd a $1K MRR SaaS.
Here's the "relaunch" framework I will use to scale
@PPFquiz
to
■□□□□□□□□□ $10k MRR
(in 6 months or less👇)
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It's funny how life is.
If you told me five years back that I'd be working with top brands like
@trueclassictees
,
@my_obvi
, and other top ecom brands, I'd say, "good joke!"
@aftersell
is growing faster than ever, and I'm truly grateful to
@Shopify
, and everyone in this amazing
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In the next thread I will be sharing how we plan to grow
@PPFquiz
to $100k ARR by the end of the year.
Follow for more 😁
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Kudos to
@aftersell
and
@UpCartApp
customers for crushing it this BFCM 🔥🔥
And hats off to all the
@Shopify
brands for pulling off the last four days—it takes a lot of mettle, and y'all made it through! 💪
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Take growth hacks from other business models and apply it to your own.
Here's how this catapulted one of my apps from $10K ARR to $1,000,000 ARR in less that a year.
I saw
@JimmyFarley00
and
@lucawashenko
crushing it with tiktok on their ecom brands. Joined their community &
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Did you know you can display social proof on your "thank you" page with
@aftersell
?
This is useful because it gives you instant validation that the $$ you spent was worthwhile.
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Over 4 years in the making...!
We’re celebrating 30,000 merchants across
@AfterSell
and UpCart 🥳
Good things take time ⌚️. Here’s our merchant growth from 2020 till now:
- 2020: 1.6k
- 2021: 2.4k
- 2022: 10.8k
- 2023: 22.7k
- 2024 (so far): 31k
Thank you for the support of
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@moizali
@GoldmanSachs
Chatted with 10 different PWMs over the last 6 months and came to the same conclusion. Most have misaligned incentives and push their own investment products which have higher fees.
Every single founder I chatted with recommended against PWMs and shared a similar experience.
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4 - Custom Work
Some users have asked for custom welcome screen layouts.
Don't know how to code but taught myself enough to build it in a few hours.
Don't flake on your early customers. They'll help you cross the finish line 🏁
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The amount of business AND life wisdom Roman dropped on me in a 60 min convo was unmatched 🤯
Roman is the real deal.
If you’re not following him on twitter, you’re missing out!
If Paul Graham spotted Sam Altman, then I wanna be know as the guy who spotted
@Armon_Sho
before he became big.
Just had coffee with this kid - 23 years old and his story is crazy.
I hope he writes a thread about how he built
@aftersell
and sold it. Please encourage him to do
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It's a dream!
Working with 7000+ merchants at
@aftersell
is a dream—helping them scale faster with post-purchase and checkout upsells.
If you told me this would be a reality five years ago, I'd have laughed you off.
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Forget 5-Star Reviews...
...the team just got a 12-Star Review 😁🙏
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I spent $836 last month on tools to run my SaaS 🤯
... tried them all so you don't have to
Here's 7 upgrades to make in 2022:
zoom ➞
@around_hq
jira ➞
@linear
gcal ➞
@Cron
gmail ➞
@Superhuman
slides ➞
@Pitch
excel ➞
@retool
gdrive ➞
@NotionHQ
What are your must haves?
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25
The same thing just happened to us as well... 🙄
The app is ripping our brand name. This would be a nice thing to check for during the Shopify app approval process.
Alright, if we are talking about trademark infringement on
@Shopify
I would love if this could be addressed.
@fromgovalo
owns Govalo.
There is another app company that came into existence in winter of 2022 that is trading off of Govalo’s goodwill. 1/?
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I love post-purchase upsells.
The buyer's already in buying mode.
A little nudge, and you can (politely) make them open up their wallets.
When
@Feastables
launched w/
@aftersell
, they sold an additional 80,000 bars of almond chocolate by leveraging post-purchase upsells!
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2
23
Bye Hawaii 👋, Hello Toronto 🇨🇦
After a 14hr flight delay, I'm finally on the way.
Looking forward to meeting the
@Shopify
developer community at Editions․dev!
DM if you're around and want to meet
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Before getting into it, let me explain what the app does...
The app is called Perfect Product Finder (
@PPFquiz
).
It helps Shopify store owners create shop quizzes.
E-Commerce shoppers answer questions on our users' stores and are shown products based on their preferences.
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1
21
A cool aspect of building apps in the
@Shopify
ecosystem is getting to work with merchants from around the globe 🌎
A visual display of 4000+
@AfterSell
merchants:
@ShopifyPartners
@ShopifyDevs
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New
@AfterSell
page is live on the Rokt site (our parent company) 🤩
2 months ago we beta launched Rokt's features in AfterSell. The results have been insane!
Over $1m annual run rate in pure profit across our beta users (for $0 additional cost)
More info coming soon 👀
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#2
- Derisk
After all those months, success isn't even guaranteed.
When you buy a company with PAYING customers, you guarantee that there is true DEMAND.
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3 - Live Chat
I added
@intercom
live chat to the app.
Now customers can ask questions and provide feedback without friction.
I have spoken to 12 new customers through live chat since acquiring.
This has shaped the product roadmap.
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0
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2 - Going Free
I made the app free to boost app store growth.
This strategy drives more installs.
Yes, they are non-paying users... but this is great for 3 reasons:
1. More opportunities to drive reviews
2. Increase ranking faster
3. More convos w/ customers (user feedback)
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600+ reviews on
@AfterSell
🙌
Here's one of my favourite reviews (from the Protecht Wraps team)
Thank you for choosing us for your
@Shopify
store!
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18
If you want to acquire a Shopify App,
@microacquire
is the place to do it
If you're new to the microM&A world (like I was), I strongly recommend getting Ryan Kulp's course on micro acquisitions.
It's quality and has had a huge ROI for our whole team:
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18
My identical twin brother is launching his 1st ecom brand next month 👀
Who should he follow for the best tips on building from the ground up?
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Heard of Hush Blankets?
They got acquired in 2021 at a $48,000,000 valuation by Canada's biggest mattress retailer!
Using
@AfterSell
they:
💰 2Xed their post-purchase upsell revenue
📈 Increased their upsell conversion rate to 10% on certain products
Here's how 👇
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5
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2 - Live Chat
I still needed ways to get customer feedback.
So we added live chat with
@intercom
to our app and talked to over 500 customers!
We track how many times a feature is requested.
This guides our roadmap.
It's now dead simple to choose what feature to build next.
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1
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1 - The Stats
The app was operating for 6 months before I bought it.
After 2 weeks:
📈 User growth: 47 👉 102 [+117%]
📈 Reviews growth: 9 👉 15 [+67%]
📈 Review star rating: 4.5 👉 4.8 [+7%]
📈 App store ranking: 2324 👉 996 [+133%]
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#4
- Incredible founders
It's a huge task to take over a new app.
The sellers were transparent and cool people -- that reflected in our multiple.
If the seller is sketchy, trust your gut and don't proceed.
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#1
- Time is money
If I were to build the app from scratch, it would take 5-6 months to scope, dev, and QA.
My bet is that the growth in the next few months outweighs the $70k.
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Do you know about The Liquid Bros?
Well, you're about to because w/
@AfterSell
, we:
💰 Add $40k+ in extra revenue each month
⬆️ Drove an additional $22/order with post-purchase upsells
🧤 And $14.17/visit from the thank you page
Steal the playbook 👇
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3
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We're giving away a free Shopify Display at
@AfterSell
!
Follow the instructions in the quoted tweet below to enter 😁
🚨 GIVEAWAY ALERT
DTC Twitter: We're giving a Shopify Display to a random person from this community.
To enter this giveaway, follow these steps:
- Reply with "AfterSell rocks!"
- Like, follow, and RT this post
We'll choose a random winner from the replies by tomorrow!
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0
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14
Thanks a ton,
@seempaq
, for including
@aftersell
in your awesome stack! 🙌
My must haves for a lean
@Shopify
stack.
Keep that SaaS bill at bay baby.
• B2B (Shopify Plus Only)
• Collabs (Shopify)
• Translate & Adapt (Shopify)
• Shipping Labels & tracking packages (Shopify)
• CRM, Analytics & Reporting (Shopify)
• Bundles (Shopify Soon jesus god
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3
14
We've driven $147,940 through our affiliate program.
But, it hasn't been optimized.
I'm giving the program a much needed revamp next month.
What are the best affiliate experiences you've seen for a SaaS product (or in general)?
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1
14
In our 1st year in business we dropped ~10% of our annual revenue on the aftersell .com domain.
Felt like a big risk back in the day,
But glad we took the jump!
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Last month
@ShopifyPlus
announced a HUGE checkout update...
We're updating
@AfterSell
to include:
- 12+ Checkout Widgets
- 3 Upsell / Order Bump Types
- Scarcity, Urgency, & Trust Widgets
✅ Boost AOV & Conversion Rate
🆎 Split Test to Optimize
@ShopifyDevs
@ShopifyPartners
1
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13
Every day, I come across countless Shopify stores MISSING OUT on this goldmine...
I'll explain.
Let's say your store does 10,000 orders / month
And your average order value is $70
Now, imagine if each order had the potential to bring in 7% more revenue...
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Just saw this review on
@AfterSell
that made my day...
• Great functionality
• Great support
• Great case studies
• Great UX
An awesome review from an awesome brand, thank you
@swoveralls
🙏!
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A question I always hear is...
How do I get MORE out of my upsells?
Well, we built a new fresh version of the
@AfterSell
Demo Store to help give some upsell inspiration!
You can now...
✅ See examples of optimized funnels by industry
✅ Browse the AfterSell Lookbook for
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2
12
Sneak peak of
@AfterSell
's new Checkout Editing feature launching early October 😁✅
Here's 1 of the many upsell styles you will be able to choose from:
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11
AI tools are getting too good 👀
Here's an AI generated song
@dppatel_
shared with me about AfterSell, made with
Verse 2 slaps 😂
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1
11
I tweet about growing
@Shopify
Apps!
Follow to keep up to date with the journey 😁
@ShopifyPartners
@ShopifyDevs
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Own a Shopify App?
Want to grow?
Here's 3 low-hanging fruit to take advantage of TODAY
Let's start with the least obvious👇
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12
The initial results are looking juicy
@ashvinmelwani
🧃!
The confirmation page is usually slept on, but there is a lot of untapped opportunity here.
We've been cooking a lot of new things behind the scenes, and our beta test on the new
@aftersell
network offers feature is
We just started experimenting with something crazy at Obvi.
We wanted to increase our revenue from our confirmation page, after speaking with
@Armon_Sho
who said many of their customers like Blendjet, Barstool Sports, and Splash Wines had great success with it...
We got a few
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3
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@BillDA
@Shopify
@thinkjinx
This is Rebuy!
Shopify is launching their new Checkout UI Extensions late-September:
We're adding it to
@AfterSell
then too 😁
0
0
12
@oliver__b1
I am pretty sure this is standard for new accounts that go from 0 to high volume in a short time span.
Are you syncing tracking numbers? Cleared up in a couple days for me once I did.
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Although the year's ending, our commitment to helping top DTC brands (like
@RealDermDude
) make boatloads of money through checkout and post-purchase upsells hasn't changed—not even one bit.
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11
1/ Programmatic SEO
Use code to publish 1000s of keyword optimized landing pages to your website.
Airbnb generates millions of clicks doing this:
👉 [holiday rentals in] x [city]
For your Shopify App you could do:
👉 Best Shopify [Category] Apps in 2022
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And also, our team will be staying intact.
100% of the AfterSell team is staying on board and we are dedicated to building the go-to AOV boosting platform for Shopify
1
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9
Went for a quick 36 hour trip to NYC to present at Rokt's induction event!
What is induction?
Well, we bring new hires together from Rokt offices across the globe (🇺🇸, 🇦🇺, 🇯🇵, 🇬🇧, 🇨🇦) to explore the product and culture, learn the ropes, ask questions, and to connect.
My
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I REALLY want to see the acquirer continue growing this.
I strongly believe there is $100k+ MRR potential, and I want to see the success continue.
The best fit here is someone who has a solid understanding of the Shopify ecosystem.
Hit me up if you're interested, DMs open!
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4 - App Store Optimization
There were a few long-tail keywords that the app listing was missing.
I found these keywords through scraping all the autofill search results on the Shopify App Store.
And then I added any relevant keywords to the listing.
1
0
11
@oliver__b1
You can either do it manually with a VA, or there are apps that do it automatically on the Shopify App Store.
I've heard people recommend TrackiPal but never used it myself personally.
0
0
10
Appception! 😅
@philkyprianou
@aftersell
I just downloaded aftersell to get funnels set up and it's an upsell in their app about this app which is their app too haha.
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0
2
9
Let's do a quick thought experiment 👉
You're at a restaurant.
You are about to pay your bill. But right before you do, you are handed a free mint 🍬
Studies show that this mint increases waiter tips by 20%.
Why?
Because reciprocity is human nature.
You must GIVE to GET.
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3 - Review Generation
Reviews are key for ranking high in the Shopify App Store.
Live customer support is our 5-Star review driver ⭐⭐⭐⭐⭐
95% of our positive reviews have been driven through responding fast to customers on live chat.
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1
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1 - Customer Soundboard
The first thing I tried was reaching out to all existing users.
I sent all of our users an email announcing the ownership change
... And I offered free app access and $ for their feedback.
The emails had a 40% open rate.
And 0 responses 😰!
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1
9
Monetization (Part 1 of 2):
When I acquired the app, it had paid pricing plans. But, I made the app free for new users in order to boost app store ranking.
But, some users really want to pay... 😅
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Great start to the week!
@AfterSell_
AND Trackeroo trending on Shopify🤯
💬 DM if you want to try the apps on your store
@Shopify
@ShopifyPartners
@ShopifyDevs
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4/ Categories (App Listing)
Shopify apps can be in only 3 categories and subcategories max.
Check your apps categories on
@UnionWorksLtd
Shopify App Store Index (SASI).
If you're in less than 3, apply for more here:
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$15k/month?! They’re crushing it 🚀
If you’re an agency looking to partner with
@AfterSell
we’d love to chat.
We offer…
🥇 Exclusive incentives for your clients
💬 Dedicated slack support
🗣️ Co-marketing initiatives
This is what we call a true Agency Partner! 🤩
He tested and saw an extra $15k/month in upsell revenue after implementing
@aftersell
for his client 💰
Now all his client wants in because let's be real, this is the best investment in eCommerce and you shouldn't sleep on it.
0
0
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2
2
9
For Shopify App Devs 👇
We got hit w/ fake 5-star reviews across 3 of our apps.
Anyone seen this recently?
Weird install pattern. Left all 3 reviews in a few mins. No proper interaction with our support team.
Contacted Shopify Support and they are actively looking into it.
1
0
8
Also, when asking for reviews for your Shopify App, make sure you don't violate any of Shopify's requirements.
This can get your app banned off the platform.
More info here 👇
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Before getting into it, let me tell you what the app does...
The app is called
@PerfectQuiz
It helps Shopify store owners create shop quizzes.
Online shoppers answer questions on our users' stores and are shown products based on their preferences.
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2/ Programmatic SEO
Airbnb and Zapier generate millions of clicks doing this.
Use code to publish 100s of keyword optimized landing pages.
e.g. [holiday rentals in] x [city]
@hipreetam93
has done it with his SaaS, he breaks down the strategy here:
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